F	
  U	
  T	
  U	
  R	
  E	
  S	
  T	
  O	
  R	
  A	
  T	
  I	
  V	
  E	
  
MARTIN	
  BROWN	
  	
  @fairsnape	
  	
  
J	
  U	
  S	
  T	
  
S	
  U	
  S	
  T	
  A	
  I	
  N	
  A	
  B	
  I	
  L	
  I	
  T	
  Y	
  
Life	
  Magazine	
  	
  
1955	
  
	
  
Celebrated	
  
Throwaway	
  	
  
Living	
  
	
  
TAKE	
  …	
  MAKE	
  …	
  DUMP	
  
Design	
  brief	
  for	
  ‘built	
  environment’ industry:	
  
	
  
	
  
	
  
	
  
	
  
	
  
Put	
  billions	
  of	
  pounds	
  of	
  
toxic	
  waste	
  into	
  the	
  air	
  and	
  
water.	
  
#designingtheindustrialrevoluSon	
  Cradle	
  to	
  Cradle	
  
Design	
  brief	
  for	
  ‘built	
  environment’ industry:	
  
	
  
	
  
	
  
	
  
	
  
	
  
Produce	
  some	
  materials	
  so	
  
dangerous	
  they	
  require	
  
constant	
  vigilance	
  by	
  future	
  
generaSons.	
  
#designingtheindustrialrevoluSon	
  Cradle	
  to	
  Cradle	
  
Design	
  brief	
  for	
  ‘built	
  environment’ industry:	
  
	
  
	
  
	
  
	
  
	
  
	
  
Put	
  valuable	
  surplus	
  material	
  
in	
  holes	
  in	
  the	
  ground	
  
#designingtheindustrialrevoluSon	
  Cradle	
  to	
  Cradle	
  
Design	
  brief	
  for	
  ‘built	
  environment’ industry:	
  
	
  
	
  
	
  
	
  
	
  
	
  
Produce	
  huge	
  amounts	
  of	
  
waste	
  and	
  surplus	
  material	
  
#designingtheindustrialrevoluSon	
  Cradle	
  to	
  Cradle	
  
Design	
  brief	
  for	
  ‘built	
  environment’ industry:	
  
	
  
	
  
	
  
	
  
	
  
	
  
Create	
  profit	
  by	
  digging	
  up	
  
and	
  cuWng	
  down	
  natural	
  
resources	
  and	
  then	
  burying	
  
or	
  burning	
  them	
  	
  
#designingtheindustrialrevoluSon	
  Cradle	
  to	
  Cradle	
  
Design	
  brief	
  for	
  ‘built	
  environment’ industry:	
  
	
  
	
  
	
  
	
  
	
  
	
  
Erode	
  the	
  diversity	
  of	
  species	
  
and	
  cultural	
  pracSces	
  
#designingtheindustrialrevoluSon	
  Cradle	
  to	
  Cradle	
  
Image: Chris Jordan: Running the Numbers
Image: Chris Jordan: Running the Numbers
Net Positive
Carbon
Construction Carbon
1Ton per £100,000
70% on Transport and Travel
Design	
  brief	
  for	
  ‘built	
  environment’ industry:	
  
	
  
	
  
	
  
	
  
	
  
	
  
DO	
  NOTHING	
  TODAY	
  	
  
THAT	
  COMPROMISES	
  
TOMORROWS	
  GENERATION	
  
	
  
	
  
Brundtland	
  1987	
  
Design	
  brief	
  for	
  ‘built	
  environment’ industry:	
  
	
  
	
  
	
  
	
  
	
  
	
  
DO	
  NOTHING	
  TODAY	
  	
  
THAT	
  COMPROMISES	
  
TOMORROWS	
  GENERATION	
  
	
  
	
  
Brundtland	
  1987	
  
every
A Sense of Urgency
The Numbers
Paris Agreement
climate change
target 2deg C
Aim for 1.5 Deg C
2016 Carbon ppm
all time high reached
March 2016 407ppm
Built Environment
40% of problem,
40% of solution
	
  
2.0 > 1.5
407  > 350
40% > 40%
There are no non-radical approaches left
before us in addressing climate change
Namoi Klein, This Changes Everything (2015)
Reducing built environment carbon emissions
(50% from 1990 levels by 2025) is now
out of reach with current practice.
UK Green Construction Board (2015)
We no longer have luxury of just being less bad.
Martin Brown Future Restorative 2016
A Sense of Urgency
BUSINESS AS USUAL
RESTORATIVE
CURRENT SUSTAINABILITY
THINKING OF REDUCING IMPACT,
BEING LESS BAD
FUTURE RESTORATIVE
SUSTAINABILITY THINKING OF
POSITIVE IMPACT -
DOING MORE GOOD
GREEN
SUSTAINABLE
We no longer have luxury
of just being less bad.
”… we should not use
the term sustainability
until we give back
more than we take …”
	
  
Yvon Chouinard
Patagonia Founder and owner
SUSTAINABLE	
  DEVELOPMENT	
  GOALS	
  
NEW POSITIVE THINKING & GOALS
FOR SUSTAINABLE DEVELOPMENT	
  
Philosophy
Advocacy
Certification	
  
F	
  U	
  T	
  U	
  R	
  E	
  S	
  T	
  O	
  R	
  A	
  T	
  I	
  V	
  E	
  
MARTIN	
  BROWN	
  	
  @fairsnape	
  	
  
Design	
  brief	
  for	
  ‘built	
  environment’ industry:	
  
	
  
	
  
	
  
	
  
	
  
	
  
Where	
  do	
  you	
  feel	
  	
  
most	
  contemplaSve,	
  	
  
most	
  creaSve,	
  	
  
most	
  producSve?	
  
14	
  Pa`erns	
  	
  
Biophilia
Innate relationship
with nature
Secret sauce
of sustainability
Key to
sustainable
behaviour
‘Health
is the
new green’
	
  
BUSINESS AS USUAL
RESTORATIVE
CURRENT SUSTAINABILITY
THINKING OF REDUCING IMPACT,
BEING LESS BAD
FUTURE RESTORATIVE
SUSTAINABILITY THINKING OF
POSITIVE IMPACT -
DOING MORE GOOD
GREEN
SUSTAINABLE
S	
  A	
  L	
  U	
  T	
  O	
  G	
  E	
  N	
  E	
  S	
  I	
  S	
  
REDUCING	
  	
  
HEALTH	
  ISSUES	
  	
  
ENABLING	
  IMPROVED	
  	
  
HEALTH	
  
…	
  focus	
  on	
  factors	
  that	
  support	
  human	
  health	
  &	
  well-­‐being,	
  
rather	
  than	
  on	
  factors	
  that	
  cause	
  ill	
  health	
  …	
  
ReWilding
Nature
Not just reintroducing
Wolf or Lynx,
But … allowing emergence of
eco-systems to support.	
  
	
  
ReWilding
Buildings
Using natural thinking
allow buildings
to breathe,
to heal,
to respond to
seasons and climate
	
  
ReWilding
People
Eco Literacy
Influence of Buildings
Connecting people
to nature,
through buildings
We spend 90%
time indoors
Children spend
less time outdoors
than prisoners
	
  
“We	
  have	
  lost	
  
connec3vity	
  with	
  
nature	
  significantly	
  
in	
  the	
  last	
  
genera3on,	
  and	
  in	
  
doing	
  so	
  our	
  respect,	
  
and	
  lowered	
  our	
  
tolerance	
  for	
  doing	
  
harm”	
  	
  
MarSn	
  Brown,	
  Fairsnape	
  
Project	
  Image	
  
Cuerdon Valley Park
Visitor Centre
Lancashire UK
LBC Registered (1st UK)
Community Funded
Community Build
LBC UK
Collaborative Expert
Support
Education Links
BIO the new DATA …
	
  
“UnSl	
  now,	
  (built	
  environment)	
  sogware	
  tools	
  have	
  
focused	
  mainly	
  on	
  building	
  energy	
  performance	
  and	
  
minimisaSon	
  of	
  environmental	
  impacts.	
  	
  	
  
	
  
However,	
  future	
  modelling,	
  simulaSon	
  and	
  analysis	
  
for	
  restoraSve	
  buildings	
  involves	
  mulSple	
  tools	
  that	
  
connect	
  domains	
  such	
  as	
  ecosystems,	
  climatology,	
  
material	
  sciences,	
  biology,	
  health,	
  human	
  comfort	
  
and	
  physiology	
  …”	
  	
  
	
  
Emanuele	
  Naboni	
  in	
  F U T U R E S T O R A T I V E	
  
	
   h`p://bit.ly/futuREstoraSve	
  
F	
  U	
  T	
  U	
  R	
  E	
  S	
  T	
  O	
  R	
  A	
  T	
  I	
  V	
  E	
  
MARTIN	
  BROWN	
  	
  @fairsnape	
  	
  
S	
  H	
  A	
  R	
  I	
  N	
  G	
  	
  
Sustainability	
  
Sharing	
  through	
  
Social	
  Media	
  
	
  
Generous	
  -­‐	
  helping	
  others	
  long	
  before	
  –	
  and	
  ager	
  –	
  help	
  is	
  needed	
  	
  	
  
	
  
Expert	
  -­‐	
  competent	
  in	
  one	
  or	
  more	
  areas	
  that	
  others	
  value.	
  	
  
	
  
(Kasanoff	
  2013)	
  	
  
	
  
Social	
  Media	
  Sharing	
  …
Not	
  New	
  …	
  
	
  
Roman	
  communicaSons	
  
	
  
Early	
  ChrisSans	
  
	
  
Luther	
  
	
  
17th	
  C	
  Coffee	
  Houses:	
  	
  
	
  
“dangerous	
  places,	
  you	
  never	
  know	
  	
  
what	
  you	
  will	
  hear	
  and	
  learn”	
  
	
  
	
  
visibility
intelligencelearn + share
engage
see and be seen
innovate
reach out
leads
industry
client, market, competitor
co-create
excellence
best practice
clients staff people
collaborate
relationships
STRATEGY
Social Media!
… connecting, engaging, sharing!
F	
  U	
  T	
  U	
  R	
  E	
  S	
  T	
  O	
  R	
  A	
  T	
  I	
  V	
  E	
  
MARTIN	
  BROWN	
  	
  @fairsnape	
  	
  
S	
  U	
  C	
  C	
  E	
  S	
  S	
  	
  
“The Circular Economy involves a fundamental
rethinking of products, materials, systems and
commerce. It is not simply next-gen recycling”
The State of Green Business 2016
GreenBiz@fairsnape
Design	
  brief	
  for	
  ‘built	
  environment’ industry:	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
F	
  U	
  T	
  U	
  R	
  E	
  S	
  T	
  O	
  R	
  A	
  T	
  I	
  V	
  E	
  
MARTIN	
  BROWN	
  	
  @fairsnape	
  	
  
J	
  U	
  S	
  T	
  
S	
  U	
  S	
  T	
  A	
  I	
  N	
  A	
  B	
  I	
  L	
  I	
  T	
  Y	
  
Mel	
  Starrs	
  
	
  
h`p://bit.ly/futuREstoraSve	
  
Why	
  a	
  Monarch	
  Bu@erfly?	
  
F	
  U	
  T	
  U	
  R	
  E	
  S	
  T	
  O	
  R	
  A	
  T	
  I	
  V	
  E	
  
MARTIN	
  BROWN	
  	
  @fairsnape	
  	
  
T	
  H	
  A	
  N	
  K	
  
Y	
  O	
  U	
  	
  
Design	
  brief	
  for	
  ‘built	
  environment’ industry:	
  
	
  
	
  
	
  
R	
  e	
  f	
  e	
  r	
  e	
  n	
  c	
  e	
  s	
  	
  /	
  S	
  o	
  u	
  r	
  c	
  e	
  s	
  	
  
	
  
MarSn	
  Brown	
  www.fairsnape.com	
  	
  @fairsnape	
  @futurestoraSve	
  	
  
FutuREstoraSve.	
  MarSn	
  Brown	
  	
  RIBA	
  Books	
  h`p://bit.ly/futuREstoraSve	
  
Living	
  Building	
  Challenge	
  www.ilfi.org/lbc	
  	
  @livingbuilding	
  
UK	
  CollaboraSve	
  @livingbldguk	
  	
  
Cuerdon	
  Valley	
  Park:	
  h`ps://cuerdenvalleypark.org.uk/visitor-­‐centre-­‐details/	
  
Bulli`	
  Centre	
  www.bulli`centre.org	
  @bullitcentre	
  	
  
John	
  Muir	
  Trust	
  www.jmt.org	
  	
  
Last	
  Child	
  in	
  the	
  Woods:	
  Richard	
  Louv	
  	
  
14	
  Pa`erns	
  of	
  Biophilia:	
  Terrapin	
  Bright	
  Green	
  
This	
  Changes	
  Everything:	
  Naomi	
  Klein	
  	
  
ConstrucSon	
  Carbon:	
  www.constructco2.com	
  	
  
Carbon	
  Visuals:	
  www.carbonvisuals.com	
  	
  
Dame	
  Ellen	
  MacArthur:	
  @ellenmacarthur	
  	
  
Circular	
  Economy	
  FoundaSon:	
  @circulareconomy	
  
Let	
  My	
  People	
  Go	
  Surfing:	
  Yvon	
  Chounaird,	
  Patagonia,	
  and	
  other	
  heroes:	
  h`p://
fairsnape.com/2012/07/06/heros-­‐and-­‐texts-­‐for-­‐a-­‐future-­‐built-­‐environment-­‐based-­‐on-­‐csr/	
  
Cradle	
  to	
  Cradle:	
  h`ps://en.wikipedia.org/wiki/Cradle-­‐to-­‐cradle_design	
  
Running	
  the	
  Numbers:	
  h`p://www.chrisjordan.com/	
  

Sustainability, Sharing and Success

  • 1.
    F  U  T  U  R  E  S  T  O  R  A  T  I  V  E   MARTIN  BROWN    @fairsnape     J  U  S  T   S  U  S  T  A  I  N  A  B  I  L  I  T  Y  
  • 2.
    Life  Magazine     1955     Celebrated   Throwaway     Living     TAKE  …  MAKE  …  DUMP  
  • 3.
    Design  brief  for  ‘built  environment’ industry:               Put  billions  of  pounds  of   toxic  waste  into  the  air  and   water.   #designingtheindustrialrevoluSon  Cradle  to  Cradle  
  • 4.
    Design  brief  for  ‘built  environment’ industry:               Produce  some  materials  so   dangerous  they  require   constant  vigilance  by  future   generaSons.   #designingtheindustrialrevoluSon  Cradle  to  Cradle  
  • 5.
    Design  brief  for  ‘built  environment’ industry:               Put  valuable  surplus  material   in  holes  in  the  ground   #designingtheindustrialrevoluSon  Cradle  to  Cradle  
  • 6.
    Design  brief  for  ‘built  environment’ industry:               Produce  huge  amounts  of   waste  and  surplus  material   #designingtheindustrialrevoluSon  Cradle  to  Cradle  
  • 7.
    Design  brief  for  ‘built  environment’ industry:               Create  profit  by  digging  up   and  cuWng  down  natural   resources  and  then  burying   or  burning  them     #designingtheindustrialrevoluSon  Cradle  to  Cradle  
  • 8.
    Design  brief  for  ‘built  environment’ industry:               Erode  the  diversity  of  species   and  cultural  pracSces   #designingtheindustrialrevoluSon  Cradle  to  Cradle  
  • 9.
    Image: Chris Jordan:Running the Numbers
  • 10.
    Image: Chris Jordan:Running the Numbers
  • 12.
    Net Positive Carbon Construction Carbon 1Tonper £100,000 70% on Transport and Travel
  • 13.
    Design  brief  for  ‘built  environment’ industry:               DO  NOTHING  TODAY     THAT  COMPROMISES   TOMORROWS  GENERATION       Brundtland  1987  
  • 14.
    Design  brief  for  ‘built  environment’ industry:               DO  NOTHING  TODAY     THAT  COMPROMISES   TOMORROWS  GENERATION       Brundtland  1987  
  • 15.
  • 16.
    A Sense ofUrgency The Numbers Paris Agreement climate change target 2deg C Aim for 1.5 Deg C 2016 Carbon ppm all time high reached March 2016 407ppm Built Environment 40% of problem, 40% of solution   2.0 > 1.5 407  > 350 40% > 40%
  • 17.
    There are nonon-radical approaches left before us in addressing climate change Namoi Klein, This Changes Everything (2015) Reducing built environment carbon emissions (50% from 1990 levels by 2025) is now out of reach with current practice. UK Green Construction Board (2015) We no longer have luxury of just being less bad. Martin Brown Future Restorative 2016 A Sense of Urgency
  • 18.
    BUSINESS AS USUAL RESTORATIVE CURRENTSUSTAINABILITY THINKING OF REDUCING IMPACT, BEING LESS BAD FUTURE RESTORATIVE SUSTAINABILITY THINKING OF POSITIVE IMPACT - DOING MORE GOOD GREEN SUSTAINABLE We no longer have luxury of just being less bad.
  • 19.
    ”… we shouldnot use the term sustainability until we give back more than we take …”   Yvon Chouinard Patagonia Founder and owner
  • 20.
    SUSTAINABLE  DEVELOPMENT  GOALS   NEW POSITIVE THINKING & GOALS FOR SUSTAINABLE DEVELOPMENT  
  • 22.
  • 23.
    F  U  T  U  R  E  S  T  O  R  A  T  I  V  E   MARTIN  BROWN    @fairsnape    
  • 24.
    Design  brief  for  ‘built  environment’ industry:               Where  do  you  feel     most  contemplaSve,     most  creaSve,     most  producSve?  
  • 25.
    14  Pa`erns     Biophilia Innate relationship with nature Secret sauce of sustainability Key to sustainable behaviour ‘Health is the new green’  
  • 26.
    BUSINESS AS USUAL RESTORATIVE CURRENTSUSTAINABILITY THINKING OF REDUCING IMPACT, BEING LESS BAD FUTURE RESTORATIVE SUSTAINABILITY THINKING OF POSITIVE IMPACT - DOING MORE GOOD GREEN SUSTAINABLE S  A  L  U  T  O  G  E  N  E  S  I  S   REDUCING     HEALTH  ISSUES     ENABLING  IMPROVED     HEALTH   …  focus  on  factors  that  support  human  health  &  well-­‐being,   rather  than  on  factors  that  cause  ill  health  …  
  • 27.
    ReWilding Nature Not just reintroducing Wolfor Lynx, But … allowing emergence of eco-systems to support.    
  • 28.
    ReWilding Buildings Using natural thinking allowbuildings to breathe, to heal, to respond to seasons and climate  
  • 29.
    ReWilding People Eco Literacy Influence ofBuildings Connecting people to nature, through buildings We spend 90% time indoors Children spend less time outdoors than prisoners  
  • 30.
    “We  have  lost   connec3vity  with   nature  significantly   in  the  last   genera3on,  and  in   doing  so  our  respect,   and  lowered  our   tolerance  for  doing   harm”     MarSn  Brown,  Fairsnape  
  • 32.
    Project  Image   CuerdonValley Park Visitor Centre Lancashire UK LBC Registered (1st UK) Community Funded Community Build LBC UK Collaborative Expert Support Education Links
  • 33.
    BIO the newDATA …   “UnSl  now,  (built  environment)  sogware  tools  have   focused  mainly  on  building  energy  performance  and   minimisaSon  of  environmental  impacts.         However,  future  modelling,  simulaSon  and  analysis   for  restoraSve  buildings  involves  mulSple  tools  that   connect  domains  such  as  ecosystems,  climatology,   material  sciences,  biology,  health,  human  comfort   and  physiology  …”       Emanuele  Naboni  in  F U T U R E S T O R A T I V E     h`p://bit.ly/futuREstoraSve  
  • 34.
    F  U  T  U  R  E  S  T  O  R  A  T  I  V  E   MARTIN  BROWN    @fairsnape     S  H  A  R  I  N  G    
  • 35.
    Sustainability   Sharing  through   Social  Media     Generous  -­‐  helping  others  long  before  –  and  ager  –  help  is  needed         Expert  -­‐  competent  in  one  or  more  areas  that  others  value.       (Kasanoff  2013)      
  • 37.
    Social  Media  Sharing  … Not  New  …     Roman  communicaSons     Early  ChrisSans     Luther     17th  C  Coffee  Houses:       “dangerous  places,  you  never  know     what  you  will  hear  and  learn”      
  • 38.
    visibility intelligencelearn + share engage seeand be seen innovate reach out leads industry client, market, competitor co-create excellence best practice clients staff people collaborate relationships STRATEGY Social Media! … connecting, engaging, sharing!
  • 39.
    F  U  T  U  R  E  S  T  O  R  A  T  I  V  E   MARTIN  BROWN    @fairsnape     S  U  C  C  E  S  S    
  • 41.
    “The Circular Economyinvolves a fundamental rethinking of products, materials, systems and commerce. It is not simply next-gen recycling” The State of Green Business 2016 GreenBiz@fairsnape
  • 44.
    Design  brief  for  ‘built  environment’ industry:                  
  • 45.
    F  U  T  U  R  E  S  T  O  R  A  T  I  V  E   MARTIN  BROWN    @fairsnape     J  U  S  T   S  U  S  T  A  I  N  A  B  I  L  I  T  Y  
  • 47.
  • 48.
  • 49.
    Why  a  Monarch  Bu@erfly?  
  • 50.
    F  U  T  U  R  E  S  T  O  R  A  T  I  V  E   MARTIN  BROWN    @fairsnape     T  H  A  N  K   Y  O  U    
  • 51.
    Design  brief  for  ‘built  environment’ industry:         R  e  f  e  r  e  n  c  e  s    /  S  o  u  r  c  e  s       MarSn  Brown  www.fairsnape.com    @fairsnape  @futurestoraSve     FutuREstoraSve.  MarSn  Brown    RIBA  Books  h`p://bit.ly/futuREstoraSve   Living  Building  Challenge  www.ilfi.org/lbc    @livingbuilding   UK  CollaboraSve  @livingbldguk     Cuerdon  Valley  Park:  h`ps://cuerdenvalleypark.org.uk/visitor-­‐centre-­‐details/   Bulli`  Centre  www.bulli`centre.org  @bullitcentre     John  Muir  Trust  www.jmt.org     Last  Child  in  the  Woods:  Richard  Louv     14  Pa`erns  of  Biophilia:  Terrapin  Bright  Green   This  Changes  Everything:  Naomi  Klein     ConstrucSon  Carbon:  www.constructco2.com     Carbon  Visuals:  www.carbonvisuals.com     Dame  Ellen  MacArthur:  @ellenmacarthur     Circular  Economy  FoundaSon:  @circulareconomy   Let  My  People  Go  Surfing:  Yvon  Chounaird,  Patagonia,  and  other  heroes:  h`p:// fairsnape.com/2012/07/06/heros-­‐and-­‐texts-­‐for-­‐a-­‐future-­‐built-­‐environment-­‐based-­‐on-­‐csr/   Cradle  to  Cradle:  h`ps://en.wikipedia.org/wiki/Cradle-­‐to-­‐cradle_design   Running  the  Numbers:  h`p://www.chrisjordan.com/