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Designschool prezzi
- 1. Designing for social how the internet is reshaping everyday life and how to do business every day Martin Sønderlev Christensen, Ph.d. Partner, Socialsquare Martin@socialsquare.dk Twitter: @nowuseit
- 2. Since 2005 Pioneering blogs, wikis, visual sharing, social media, social intranets, social products and services, communities etc. etc Digital Strategy and Innovation Agency
- 3. Understand and prioritize Build-measure-learn Launch and repeat Lean startup strategy Business prototypes Build & Launch
- 4. 4
- 7. ...the world is becoming too fast, too complex and too networked for any company to have all the answers inside. Yochai Benkler. Yale University from The Wealth of Networks
- 10. 10 Organizing
- 13. This was suppose to be the future?!?
- 15. If you look five years out, every industry is going to be rethought in a social way, You can remake whole industries. That’s the big thing.”
- 16. Facebook is not a media it’s a social design for change
- 18. 18
- 21. Facebook is becoming the social backbone of the internet
- 22. is that a good thing?
- 23. Well.. it is very effective
- 24. If it is free. You are paying with your data.
- 25. What can we learn from the design of social media
- 26. Good enough is perfect!
- 27. Simple beats complex # @ RT
- 28. Social data
- 29. Social web?
- 30. Social web Creates more value than it capture
- 40. Trebor Scholz http://collectivate.net challengers comes from new actors valuechains are broken your business is Immateriel Disruption don’t care about your business pure digital players
- 42. Dead 2012 Iphone Flickr Instagram 1998 2000 2002 2004 2006 2008 2010 2012 0$ 20$ 40$ 60$ Kodak share price 133 år Opfandt det digitale kamera + 300.000 Facebook likesPoint and shoot cameras
- 43. “Software Is Eating The World” Marc Andreessen http://online.wsj.com/article/SB10001424053111903480904576512250915629460.html
- 45. 100 years ago 10 years from now innovation is speeding up you are here
- 46. Hey, that’s not social...!
- 47. It holds that... Everything that can be digital will be digital Everything that is digital will be social
- 48. New types of innovation
- 49. We connect a global community of designers, engineers, fabricators and enthusiasts to design, manufacture and market inspired vehicle solutions.
- 50. New types of ownership
- 53. P2P = social
- 56. get rid of landfill...
- 58. taskrabbit
- 59. Social = smarter
- 60. Social = sharing = smart
- 64. New types of creativity
- 66. New types of distribution
- 68. Access to the market
- 71. new types of production
- 73. it’s all social!
- 74. social media... will become more niched
- 75. Empowering the niche creating niche communities
- 76. 50 persons
- 77. Circles Google+
- 78. 2 persons
- 79. That’s not a community
- 80. What is a community then?
- 81. Étienne Wenger Communities of practice Cambridge University Press, 1998
- 82. A good conversation with a stranger may give you all sorts of interesting insights, but it does not in itself make for a community of practice.
- 83. Communities of practice are groups of people who share a concern or a passion for something they do and learn how to do it better as they interact regularly.
- 84. Ravelry has 2,946,059 registered users. 5,749 people are online right now
- 89. If there is no practice there is no learning and if there isn’t any learning there is no innovation
- 92. What can you do?
- 93. Be entrepeneurs
- 94. As designer we should be thinking more about creating services for people rather than products
- 95. Get social into your design
- 96. Design for Community based business People ProcessPlatform What kind of identity, knowledge, network, culture, purpose or outcome is in play? Who is benefiting from this? What kind of process is involved? What problems are we solving? What are the platforms we are creating? purpose Profit What is the purpose? How can we fix something that is broken? How can make something everyone will profit from?
- 97. Think like a lean startup
- 98. Eric Reis “an organization dedicated to creating something new under conditions of extreme uncertainty”
- 99. Steve Blank “A Startup is Not a Smaller Version of a Large Company
- 100. Thanks! Martin Sønderlev Christensen, Ph.d. Partner, Socialsquare Martin@socialsquare.dk Twitter: @nowuseit