Hrpa 2011

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Not many people attended my session so I thought I would make it available here and on my blog (www.boydneil.com)

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Hrpa 2011

  1. 1. CSR  and  The  Social  Web   A  Natural  Partnership  
  2. 2. Welcome"sessions generously sponsored by:!
  3. 3. CSR  |  SW  Hypotheses  1.  we’re  not  where  we  should  be  2.  the  social  web  is  not  about  technology  3.  because  we  can  create  and  share,  expecta;ons  and   behaviors  have  changed  4.  social  ac;vists  understand  #2  and  #3be?er  than   most  companies  5.  companies  and  organiza;ons  are  missing  out  on   some  game-­‐changing  op;ons  
  4. 4.   65  (22.5  percent)  of  287  companies   surveyed  have  social  media   communicaDons  dedicated  to   sustainability  and  CSR  issues    55,  (19  percent)  of  the  287   companies  rely  on  their  general   social  media  channels  to  talk  about   sustainability.    167  (58  percent)  of  the  287   companies  have  no  social  media   conduit  for  discussing   sustainability.  
  5. 5. The  Social  Web   The  social  web  is  about  people  coming   together  in  community  spaces  online  to  parDcipate  in  creaDng,  managing  and  sharing   content  through  conversaDon.    Not about technology . . . But what it’s used for
  6. 6. The  Social  Web   But the use of a social technology ismuch less determined by the tool itself: when we use a network, the mostimportant asset we get is access to one another. - Clay Shirky  Not about technology . . . But what it’s used for
  7. 7. New Behaviour"   CONNECTING:       "   people  connect  to  each  other  and  create  networks  for  business  and  private  life  "   SHARING:     "   people  share  interes;ng  stories,  opinions,  personal  info,  documents,  links  "   CREATING:     "   people  par;cipate  in  content  crea;on  in  new  narra;ve  formats  like  videos,   texts,  photos,  comments  "   PARTICIPATING:     "   people  par;cipate  in  discussions,  movements,  groups,  events  
  8. 8. The social web can help build trust
  9. 9. Social encourages creative social activism
  10. 10. Using music, art and technology to educate youth about democracy
  11. 11. 2011  Ideas  
  12. 12. number 1Integrate  informaDon  about   financial  and  non-­‐financial   performance  into  a  single   reporDng  document.    
  13. 13. number 2Don’t  produce  a  CSR  print   report  
  14. 14. number 3 Create  plaXorms  for  involvement  and  feedback    
  15. 15. number 4Take a Twitter-eye view of the world
  16. 16. Provide personal answersHave some fun
  17. 17. number 5Try co-creation and community
  18. 18. number 6Support employees on the social web
  19. 19. Thank  You   Boyd  Neil   Na4onal  Prac4ce  Leader  Social  Media  and  Digital  Communica4ons   Hill  &  Knowlton  Canada   @boydneil   boyd.neil@hillandknowlton.ca   www.boydneil.com  

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