CSR | SW Hypotheses 1. we’re not where we should be 2. the social web is not about technology 3. because we can create and share, expecta;ons and behaviors have changed 4. social ac;vists understand #2 and #3be?er than most companies 5. companies and organiza;ons are missing out on some game-‐changing op;ons
65 (22.5 percent) of 287 companies surveyed have social media communicaDons dedicated to sustainability and CSR issues 55, (19 percent) of the 287 companies rely on their general social media channels to talk about sustainability. 167 (58 percent) of the 287 companies have no social media conduit for discussing sustainability.
The Social Web The social web is about people coming together in community spaces online to parDcipate in creaDng, managing and sharing content through conversaDon. Not about technology . . . But what it’s used for
The Social Web But the use of a social technology ismuch less determined by the tool itself: when we use a network, the mostimportant asset we get is access to one another. - Clay Shirky Not about technology . . . But what it’s used for
New Behaviour" CONNECTING: " people connect to each other and create networks for business and private life " SHARING: " people share interes;ng stories, opinions, personal info, documents, links " CREATING: " people par;cipate in content crea;on in new narra;ve formats like videos, texts, photos, comments " PARTICIPATING: " people par;cipate in discussions, movements, groups, events