The document provides 10 tips for using social media and real-time web technologies to win work. The tips include tuning into real-time conversations and events; amplifying your news and achievements; checking and creating LinkedIn profiles; collaboratively writing and sharing documents using Google Docs and Dropbox; blogging site diaries using Posterous; capturing news and sharing it using Posterous; making project sheets more innovative using the web; sharing presentations with Slideshare; and linking printed materials to web content using QR codes. The overall message is that using these social media strategies demonstrates an innovative, collaborative, sharing and learning organization.

1. martin brown e: fairsnape@gmail.com t: @fairsnape

2. Ten Tips: Using Social Media
to Win Work
oh and its not just social media any
more think Real Time Web
martin brown @fairsnape

3. One: Tune In
Enable the use of real time web in your
organisation for intelligence
learning, sharing,
innovation ....
martin brown @fairsnape

4. Two: Tune Out
Be visible and Be vocal
Engage in real time events,
conversations, relationships
martin brown @fairsnape

5. Three: Get Amplified
Engage with those who will amplify your
news, your stories, your achievements
By the way, have you noticed
on Google who tweets or shares your
website with others
martin brown @fairsnape

6. Four: Link in
Check your staff linkedin profiles
Check your client or bidders linkedin
profiles
Create a company profile
martin brown @fairsnape

7. Five: Google + Drop it
Use Google docs to collaboratively
write responses, with staff, partners,
subcontractors, advisors
Use Dropbox to share docs in realtime
with staff, partners, subcontractors,
advisors
martin brown @fairsnape

8. Six: Blog it
Add pictures to site diaries to create
site blogs
With Posterous its as easy as
emailing the diary
martin brown @fairsnape

9. Seven: Know it
Use Posterous to capture news from
projects, innovations, good news stories,
celebrations, technical solutions
Its easy - one email does it
martin brown @fairsnape

10. Eight: Make it live
Turn dull flat project sheets into
interesting, web enabled innovative
fact sheets
martin brown @fairsnape

11. Nine: Share it
Share your presentations with your staff
with your clients, partners
with Slideshare
martin brown @fairsnape

12. Ten: QR Code it
Linked printed documents,
business cards, project sheets,
responses, to your web content
martin brown @fairsnape

13. Using Social Media to
Win Work
… demonstrates an innovative,
collaborative, tuned in, sharing and
learning organisation
(all the nice stuff you put in PQQ's)
martin brown @fairsnape

14. @lcbpc

15. martin brown e: fairsnape@gmail.com t: @fairsnape
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