This document provides an insider's guide to SXSW Interactive, including:
1. Five tips for attending SXSW Interactive focused on planning panels, meeting new people, exploring Austin, being flexible, and keeping phones charged.
2. Summaries of several interesting panels on topics like designing for wisdom of crowds and Twitter for marketers.
3. A summary of an interview between Guy Kawasaki and Chris Anderson where they discussed monetizing Twitter and the differences between free and paid services.
4. Notes from a discussion around whether non-profits or social entrepreneurship is better for startups that highlighted advantages of both approaches.
Best practices in relationship building and network building are easier to comprehend than bad practices. The article highlights issues and myths that hurt the network.
Best practices in relationship building and network building are easier to comprehend than bad practices. The article highlights issues and myths that hurt the network.
At BigHeads we are true believers in the (proven) methodology that “BIG ideas happen when companies and organizations step outside of what they know and collaborate with all different perspectives,” which is why we curated a THINKTANK made up of more than 1,000 hand-picked creative minds, visionaries, talents and problem-solvers from all DIFFERENT backgrounds.
Obviously, Kanye West believes in this methodology as well, since the new company he launched via his Twitter account, called DONDA, is based on the creation of a braintrust similar to ours.
Now, as a company that has been bringing diverse minds including artists, chefs, educators, fashion designers, app developers, physicians, CEOs, super moms, etc. to companies, brands and organizations for the past 5+ years, we wanted to give Kanye some pointers so he can hit the ground running and doesn’t have waste any time learning the ins-and-outs of managing a thinktank the hard way…like we did.
E book how to attract traffic, engage an audience, and convert fans into cust...Darja Boc
Free E Book
How to attract traffic, engage an audience, and convert fans into customers!Marketing Corner Blog by Darja Boc
http://www.internetiprofits.com
Here's Alan Smith's pitch for The Movement 09 operating procedures. Focused on decentralized Awareness, Freemium Funding, utilizing existing infrastructures where possible, and decentralizing everything within a "Champion" based organizational membership model, this one got people talking. Delivered to Toronto on January 15th, from London UK.
A practical guide to Success in Interactive Marketing. Master Inbound Marketing, Online Promotion, Social Media, Search Optimization and content creation. A great place to get started. Innovative new ideas and practical tips.
5 Dollar Data project is a series of experiments using Amazon's Mechanical Turk site. Experiments revolve around using turks for various research ideas and concepts. These experiments test a range of aspects turks could do in the name of gathering research data. This update contains 2 new tests I conducted in Feb. 2009.
Your Next Job: Networking for IntrovertsBrain Capital
Presented to the High Tech Networking Group at PCC Willow Creek on September 22, 2016. An explanation of networking skills for those who don't do well naturally. My the end of the presentation, all audience members were excellent at small talk.
#CareerGravity teaches you how to create an engaging, disruptive and effective digital footprint that takes your career to the next level. We show you how to use surprisingly free and low-cost tools at the tactical level to create an explosive online presence, one that generates a gravitational pull with the power to expand your professional network and attract new opportunities.
CIPD feature article on Strategic Business NetworkingDarryl Howes MSc
DDNS Consulting Ltd specialises in developing people connections via Strategic Business Networking ®.
We employ the very best methods derived from business psychology, behavioural science ('nudge' techniques) and the study of ethical influence and persuasion. In doing so, we maximise the effectiveness of your network and your client or customer relationships.
The equation, Trustworthiness = (Credibility + Reliability + Intimacy) / Self-Orientation, was a central part of a discussion with Charles Green, author of a series of books that have long been a favorite of mine. I own all of them and even have one in both print and audio. These books seem to be timeless and never more on point than the present.
Collaboration, Publications, Community: Building your personal tech brandDr Janet Bastiman
Expanded slides from the talk given at the Tech Women London Meetup group https://www.meetup.com/Tech-Women-London/ on 29th August 2017
"Wordy" slides are additions. The blue quote slides were most of the original presentation.
RSS, Blogging & Podcasting-Opportunities to Connect People in New WaysJennifer Bohmbach
This presentation was give to the MN Women in Communication organization on April 19, 2007. The presentation is focused for an audience that is not yet familiar with all of the context around blogging and podcasting and the presentation sets the context and then goes into explaining considerations and how to get started.
At BigHeads we are true believers in the (proven) methodology that “BIG ideas happen when companies and organizations step outside of what they know and collaborate with all different perspectives,” which is why we curated a THINKTANK made up of more than 1,000 hand-picked creative minds, visionaries, talents and problem-solvers from all DIFFERENT backgrounds.
Obviously, Kanye West believes in this methodology as well, since the new company he launched via his Twitter account, called DONDA, is based on the creation of a braintrust similar to ours.
Now, as a company that has been bringing diverse minds including artists, chefs, educators, fashion designers, app developers, physicians, CEOs, super moms, etc. to companies, brands and organizations for the past 5+ years, we wanted to give Kanye some pointers so he can hit the ground running and doesn’t have waste any time learning the ins-and-outs of managing a thinktank the hard way…like we did.
E book how to attract traffic, engage an audience, and convert fans into cust...Darja Boc
Free E Book
How to attract traffic, engage an audience, and convert fans into customers!Marketing Corner Blog by Darja Boc
http://www.internetiprofits.com
Here's Alan Smith's pitch for The Movement 09 operating procedures. Focused on decentralized Awareness, Freemium Funding, utilizing existing infrastructures where possible, and decentralizing everything within a "Champion" based organizational membership model, this one got people talking. Delivered to Toronto on January 15th, from London UK.
A practical guide to Success in Interactive Marketing. Master Inbound Marketing, Online Promotion, Social Media, Search Optimization and content creation. A great place to get started. Innovative new ideas and practical tips.
5 Dollar Data project is a series of experiments using Amazon's Mechanical Turk site. Experiments revolve around using turks for various research ideas and concepts. These experiments test a range of aspects turks could do in the name of gathering research data. This update contains 2 new tests I conducted in Feb. 2009.
Your Next Job: Networking for IntrovertsBrain Capital
Presented to the High Tech Networking Group at PCC Willow Creek on September 22, 2016. An explanation of networking skills for those who don't do well naturally. My the end of the presentation, all audience members were excellent at small talk.
#CareerGravity teaches you how to create an engaging, disruptive and effective digital footprint that takes your career to the next level. We show you how to use surprisingly free and low-cost tools at the tactical level to create an explosive online presence, one that generates a gravitational pull with the power to expand your professional network and attract new opportunities.
CIPD feature article on Strategic Business NetworkingDarryl Howes MSc
DDNS Consulting Ltd specialises in developing people connections via Strategic Business Networking ®.
We employ the very best methods derived from business psychology, behavioural science ('nudge' techniques) and the study of ethical influence and persuasion. In doing so, we maximise the effectiveness of your network and your client or customer relationships.
The equation, Trustworthiness = (Credibility + Reliability + Intimacy) / Self-Orientation, was a central part of a discussion with Charles Green, author of a series of books that have long been a favorite of mine. I own all of them and even have one in both print and audio. These books seem to be timeless and never more on point than the present.
Collaboration, Publications, Community: Building your personal tech brandDr Janet Bastiman
Expanded slides from the talk given at the Tech Women London Meetup group https://www.meetup.com/Tech-Women-London/ on 29th August 2017
"Wordy" slides are additions. The blue quote slides were most of the original presentation.
RSS, Blogging & Podcasting-Opportunities to Connect People in New WaysJennifer Bohmbach
This presentation was give to the MN Women in Communication organization on April 19, 2007. The presentation is focused for an audience that is not yet familiar with all of the context around blogging and podcasting and the presentation sets the context and then goes into explaining considerations and how to get started.
Wonder why social media is suddenly such a hot commodity? Wish you knew how the most popular platforms worked, and what kinds of communities they created? Curious about how you can use social media for business, or even in an Advanced Writing classroom? You're in the right place.
Startup Now: A Guide from the Seedcamp 2011 participantscubesocial
What did you do in 2011?
Here’s what we did, and what we learned building, pitching and growing our own tech start-ups.
We hope it inspires you and others like you to follow your dreams and fulfil your goals in 2012, whatever they are.
We've entered a new era in nonprofit marketing. If you’ve dipped your toe in the social media waters, do you wonder why you aren’t reaching more people or raising more dollars? If you haven’t yet begun, have you considered what social media marketing might do to help you reach – or not reach -- your goals?
Join Claire Axelrad, J.D., CFRE for a discussion on social media marketing for nonprofits. We will explore why winging it no longer works in 2014 (e.g., putting up a page and sporadically begging for ‘likes’ and ‘follows’) and help you use social media as a tool to boost awareness and investment. Plus, we’ll discuss the resources needed to achieve success and how to measure the return on your engagement.
This presentation covers basic concepts, various social media platforms, the exponential growth of social media, case studies on how social media has benefited businesses. Also this presentation lays our a detailed road map on how chartered accountants can use the medium for business purposes
9 Things I Wish I'd Known About B2B Social Media Before I Started - Scot McKeeBirddogB2B
Presentation given by Scot McKee, Managing Director, Birddog, at the Bunzl Social Media Training Day, London, 2013.
For businesses just starting out on Social Media, McKee explains the 9 things he wish he'd known before he got started with Social Media and Content Marketing. Tackling some of the main objections he hears in Social Media for B2B and sharing his tips on how to get the most out of your efforts.
McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks
How Chartered Accountants (and other professionals ) can use Social Media for find new business oportunties. Presentation has reference to relevant case studies
Presenstation made at the Bombay Management Association Seminar on How to use Social Media for Business. Grass root level understanding on using Social Media, Case Studies and suggestions on building Social Media Strategies
A New Era in Nonprofit Marketing: Why Winging It with Social Media No Longer ...4Good.org
If you’ve dipped your toe in the social media waters, do you wonder why you aren’t reaching more people or raising more dollars? If you haven’t yet begun, have you considered what social media marketing might do to help you reach – or not reach — your goals? This webinar will explore why winging it no longer works in 2013 (e.g., putting up a page and sporadically begging for ‘likes’ and ‘follows’) and help you dive gracefully into the deep end. Plus, we’ll discuss the resources needed to achieve success and how to measure the return on your investment and engagement.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
2. What You’ll Find in this Insider’s Guide
- Five takeaway tips for attending SXSW Interactive
- Notes on the most interesting panels and core conversations
Design for the Wisdom of Crowds
Twitter for Marketers
Guy Kawasaki Interviews Chris Anderson
Why NonProfit is the Right Choice for Your Startup
- A big Thank You to my sponsors!
3. Five Things to Remember for SXSWi
1. Plan, plan and plan some more
Before attending, take the time to do research on the panels and core
conversations.
Choose some panels by subject, others by speaker, depending on what you
want out of a certain panel
Always have a back up plan. Sometimes the panels suck. This is when you
should walk out (don’t even hesitate, you’re there to learn, not to be polite) and
move onto the next panel/conversation
4. Five Things to Remember for SXSWi
2. Don’t be shy
SXSWi is about meeting new people
and making new friends. You’ll find you
learn just as much from these folks as you
do in the panels (if not more!)
5. Five Things to Remember for SXSWi
3. Explore
You’re in Austin!
See Austin!
Eat BBQ at The Salt Lick!
Drink a Trudy’s Mexican Martini!
You get the idea
6. Five Things to Remember for SXSWi
4. Expect the unexpected
This will go completely
against #1. If interesting
opportunities come up, then
be flexible, and take advantage
of your time in Austin to make
it a unique and memorable
experience
7. Five Things to Remember for SXSWi
5. Keep your phone charger close
Phones are essential to meet up,
tweet up, check email, text, organize,
chat and more. There are outlets all
over the Austin Convention Center.
Stay hyper-connected by staying
plugged and charged
8. Notes (aka motionless SXSWi Montage)
Dedicated to the coolest panels and core conversations
9. Panel: Design for the Wisdom of Crowds
Speaker - Derek Powazek
Elements of Wise Crowds:
1. Diversity – diversity of
thought
2. Independence – each
person in the crowd needs
to be able to contribute in
their own way, for their own
reasons. Avoids groupthink.
3. Decentralization – you
don’t need to go to your
boss for anything, you can
just do
4. Aggregation
10. Design for the Wisdom of Crowds
How to get WoC:
1. Small Simple Tasks
2. Large, Diverse Groups
Design your systems so that they encourage
participation
3. Design for Selfishness
Large groups of people will not participate in
online unless if they’re getting something out
of it
4. Result aggregation
FAVRD.COM – they don’t ask the crowd what
they like, they just show the data. And that
makes them more successful
5. The Heisenberg Problem in Relation to
WoC
Ok, so your WoC produces a list and once you
surface that to the world, then you’re
essentially making a new game and now
people only want to play the game, no longer
just good data
11. Design for the Wisdom of Crowds
How to get WoC:
6. Popularity does NOT have to rule
7. Implicit VS Explicit Feedback
Explicit = voting and rating
Implicit = page views, searches, velocity,
interestingness
Interestingness = algorithms that can allow
you to monitor
8. Design Matters!
- Color & Shape – changing these can change
how people interact with your site
- Study proved that the colors will influence
how people’s congnitive performance will vary
with colors (links to study on DP’s site)
9. Putting it all Together
You should see where you input little bits and
pieces of WoC into your site in addition to the
regular community posts, etc
12. Core Conversation: Twitter for Marketers
On Direct Messaging
Ricardo Guerrero – used to tweet for Dell
RG: Aren’t using it because Dell accounts only
Morgan Johnston – @jetblue team member
follow other Dell accounts
MJ: JetBlue has issued over 3000 direct messages
Why multiple accounts vs just one?
in Twitter versus 536 updates for @jetblue account.
RG: Lots of accounts for Dell made the most sense LOVES DMing because that’s where MJ can give ppl
since there are so many aspects to the brand (ie his personal twitter. “I can have a real convo with
small biz, consumer, etc)
someone through DMing”
MJ: JetBlue thought about multiple accounts and - More careful about what he says with replies
thinks it depends on the industry whether or not and updates because he views that as being the
you should have multiple accounts company more deeply
- JetBlue will follow everyone that follows
them
- Doesn’t think that followers cares about
all the personal interactions, they want to know
JetBlue
On employees
with Twitter
accounts
MJ: Give tools and
resources to your
employees so that if they
are saying something for
you (the company) that
they’re saying the right
info
13. Keynote: Guy Kawasaki Interviews
Chris Anderson
*Note: This keynote was really awesome.
While GK and CA were chatting, two artists were
interpreting the interview with visual notes.
GK: How would you monetize Twitter?
CA: Exits include raising more money, exiting, or
growing assets. Advertising isn’t the best answer, it’s
just not the right time. Have two products - free and
premium. Charge companies to join Twitter and get
more than the free service for the charge.
GK: I couldn’t leave Twitter if I wanted to... People
wouldn’t follow him away from Twitter
CA: This is when adding a premium with a price
attached to it can test just how sticky your service
or product is. It tests loyalty.
GK: Which is harder, to achieve popularity or to
monetize that popularity?
CA: Every person needs to figure out their
individual mix.
Could a publisher represent you in another
form than books?
- Labels are bad managers
- You may want to align interests of author
and publisher
14. Guy Kawasaki Interviews Chris Anderson
CA:
EXAMPLES OF FREE:
Wall Drugs Store – Example of free. They gave
away ice water and that would make people stop by
and pick up water and then these people would buy
everything else
Zappos – Tony “gives away” shipping
Problem with free = Guilt
“The penny gap” – there is a HUGE difference
between one penny and zero
If people value stuff they pay for, then does that
mean that they don’t value stuff they don’t pay for?
Will this new generation ever pay for
- This is the difference btwn the digital and
online?
non-digital world
CA: You’re get basic free, but pay for something
- There’s no such thing as “waste” in digital, it’s
encouraged better
- We instinctively recognize the btwn
economics of bits and economics
CA: There’s NO excuse for sucking. And if they suck
then we’ll stop talking about them. Does anyone
think less of Facebook because it’s free? No. We
think in terms of utility
15. Core Convo: Why NonProfit is the Right Choice
for your Startup
Tony Shawcross & Deb Lastowka Hybrid nonprofit strategy:
Deproduction - Mixing social entrepreneurship with nonprofit.
- Making a deal with a corporation to have a
relationship with a nonprofit.
*Note: This core convo was intense! It did
NOT stay on subject and turned into a heated
Random Tidbits of Nonprofit Truth:
battle on the topic of non-profits versus social
entrepreneurship. It was all over the place and I did Stacey Monk (Epic Change)- structure of a
my best to type as fast as possible. Here’s the juicy corporation requires them to maximize profits,
stuff: which creates externalities that make communities
absorb costs. Nonprofits can consider greater good
Nonprofits & social entrepreneurship: Stacey Monk - Trust, ability to access volunteers,
in-kind donations, grant eligibility are competitive
Audience: Nonprofit does not allow you to sell
advantages that make nonprofits make sense
your company, social entrepreneurship does.
Kit Cooper (Quality of Life Project)- Nonprofits
TS: You can earn the money that you want to
could be good leverage in terms of advertising and
make with nonprofits. Why would you be a social
marketing and getting your startup out there
entrepreneur if you want a nonprofit?
Audience: People have a hard choice – nonprofit
vs social entrepreneurship.
TS: Nonprofit means you don’t have to pay taxes.
This is a major benefit over social entrepreneurship
Audience: Companies are supposed to increase
shareholders wealth which may not be money, it
may be something more abstract. Become a full-
fledged nonprofit
16. And Last But Not Least...
As you can see I learned a lot, saw a lot, and had a lot of fun. I wanted to dedicate
a quick slide to everyone that helped me get to SXSW.
THANK YOU!