Constructing Social Media June 2012

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Zipcast presentation to Capella consortia, thursday 14th June 2012

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  • And lastly, just in case you were, please heed the advice of David Meerman Scott (who wrote ‘The new Rules of Marketing and PR’.\nDon’t worry about sharing your best information online. \nYour competitino already knows what you’re doing, and\nPeople like leaders, not followers.\nThat was August 19th 2008 by the way. He was ahead even then.\n
  • And don’t forget. \nWe’re listening – we may even talk about you.\n
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  • Constructing Social Media June 2012

    1. 1. Constructingsocial media ZipCast Thursday 14th June martin brown
    2. 2. We all want better communications
    3. 3. in a world that is connected
    4. 4. and increasingly transparent
    5. 5. ... and carbon aware Changing Behaviour constructco2.com
    6. 6. A world that loves to share ... creativecommoners
    7. 7. and finds services online ...Architect Map
    8. 8. we all seek innovationand differentiation
    9. 9. in a world that is becoming evermore socially responsible
    10. 10. Who Cares Wins Why good business is better business David Jones writes that only the businesses that behave responsibly will survive the Age of Damageand cites social media as the driver for the biggest transformation to business in a generation. martin brown e: fairsnape@gmail.com t: @fairsnape
    11. 11. And Next?Social Value Act Construction Influence on Social Wealth is just being understood.
    12. 12. "Currently few better ways oflearning, sharing andadvancing constructionsustainability, than throughsocial media"Martin BrownWhy Construction should engage with social mediaGuardian Sustainable Business, Built Environment Hub
    13. 13. Star Gazing Innovative Solid and ReliableGrounded
    14. 14. Social Media and Green Deal Launched at Green Build Expobe2greendeal.wikispaces.combe2camp@gmail.com
    15. 15. Social Media and Green Deal 1. Keep informed on Green Deal development 2. Stay Visible and Engage as Green Deal player3. Its where your current customers, competitors and staff are! 4. Easier and Quicker response to client issues 5. Green Deal delivery opportunities 6. It’s Free 7. Increases Transparency Green Deal 8. Green Deal BIM
    16. 16. Increasingly relationships that lead tocontracts are being made online, throughdiscussions within LinkedIn groups for eg
    17. 17. social what?martin brown e: fairsnape@gmail.com t: @fairsnape
    18. 18. Why social media? Its where you will find your customers, clients, staff, suppliers, contractors, friends …. people Its not a new thing but a new way of doing old things, …. like talking and communicating and having conversations again … something emails killed?martin brown e: fairsnape@gmail.com t: @fairsnape
    19. 19. @pauleycreative
    20. 20. Why use social media in construction? What’s the ROI? visibility intelligence communicate learn + sharemartin brown e: fairsnape@gmail.com t: @fairsnape
    21. 21. to see and be seen build relationships be innovative visibility punch above weightmartin brown e: fairsnape@gmail.com t: @fairsnape
    22. 22. leads client competitor intelligence technologymartin brown e: fairsnape@gmail.com t: @fairsnape
    23. 23. staff + clients + people conversations communicate projects communities collaborative bidsmartin brown e: fairsnape@gmail.com t: @fairsnape
    24. 24. sustainability learn + share best practice good newsmartin brown e: fairsnape@gmail.com t: @fairsnape
    25. 25. Construction unlocking the potential of social mediamartin brown e: fairsnape@gmail.com t: @fairsnape
    26. 26. There go my people I must find out“where they are going so I can lead them.” French politician Alexandre Ledru-Rollin
    27. 27. “We are encouraging use of social media as a method forcontinuing the conversations with our clients,”“The risks of using the media are the same risks that youhave with any employee representing the company. “If you teach your staff how to talk about the company and how to interact with the public regarding the company, then these platforms are not an issue.”martin brown e: fairsnape@gmail.com t: @fairsnape
    28. 28. http://www.davidmeermanscott.com/martin brown e: fairsnape@gmail.com t: @fairsnape
    29. 29. “If we don’t get thisright Gen X and Gen Ywon’t want to work forus but they will want towork for someone else”“you cant hideanything from us … weare to social mediasavvy”
    30. 30. BIM and collaborative working needs...being comfortable with being comfortable withpaperless projects, sharing and engagingwith sharing digitally across the Internet
    31. 31. There’s an app …
    32. 32. Blogs new look project diaries? “The value of what we know is sharing it” Learning from clientsmartin brown e: fairsnape@gmail.com t: @fairsnape
    33. 33. Communicating ….martin brown e: fairsnape@gmail.com t: @fairsnape
    34. 34. Web Project Sheets Links to Building / Facilities website Innovative solutions Client website Contractor website Supply Chain links Project Blogs + Images Google Maps QR Code (for accessing online info from printed version) Allow Feedback RSSMake project sheets come alive again Sharing onwardsmartin brown e: fairsnape@gmail.com t: @fairsnape
    35. 35. Source:SMPR @katiebrowntweet
    36. 36. responding to social media?
    37. 37. Getting Started Switch on Social Media
    38. 38. 10 Top Tools Pinterest Flickr Google Alerts Google Reader /RSS Twitter YouTube LinkedIn Eventbrite Wordpress Slideshare Switch on Social Media
    39. 39. Start with your BoardUnderstand your digital footprintHave a strategy/policy/guidelinesEngage with LinkedinEngage with twitter (top 20?) Switch on Social Media
    40. 40. Easy starts:Set up a google alert for your co.Share with DropboxUse Google DocsShare presentations with slideshareShare news with twitterJoin a Tweetchat eg #GVischatStart a project blog Switch on Social Media
    41. 41. constructingsocial media CREDITS:martin brown @eepaul@fairsnape @subutcher @lucymarcusfairsnape@gmail.com @pauleycreative @katiebrowntweet

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