This document provides information about a conceptual skills subject for a digital media production course. It outlines the learning outcomes which include applying conceptual skills and cognitive processes to generate ideas, develop solutions, and solve problems for a digital media production. It describes the assessment requirements which include an overall pass in the subject based on attendance, punctuality, and behavior, as well as a practical project worth 80% and a formal presentation worth 20%. It also defines what a concept is, stating that a concept holds multiple ideas together to form a final construction, and should be used to generate the desired outcome for a project.

1. Teacher: Tony Whittingham CONCEPTUAL SKILLS Subject wiki site: http:// conceptskills.wikispaces.com / Tony’s blog site: http://tonywh2.tripod.com/blog/ Tony’s email: [email_address]

2. Lesson 1 Mind Map

3. On successful completion of this subject you should be able to apply conceptual skills and cognitive processes to generating ideas, developing solutions and solving problems whilst completing a digital media production. Specifically, you should be able to: 1. Determine the outcome to be achieved or define the problem 2. Research and analyse all related information 3. Identify the options by applying problem-solving techniques 4. Analyse the viability of each option 5. Decide on and implement most appropriate solution

4. Subject Assessment A grade will be awarded based on your class mark. ( Distinction >=83, Credit >=70, Pass >= 50, all other cases Fail) In addition to an overall pass in this module (based on attendance, punctuality, behaviour and class projects) you must pass the following assessment events. Assessment Events: 1. Practical project (details to be advised)…weighting 80% 2. Formal presentation of the practical project…. weighting 20%

5. DEFINITION A concept is a string of ideas. A concept holds many ideas together; an idea is like a lego block not the final construction. The final construction is the concept. Never start a project on a single idea. Build a solid creative concept first. The concept is the method or the strategy you will use to generate or create the desired outcome. So as a concept you might create images, for a digital media production, of drought-ravaged farms in order to 'highlight the importance of saving water'. What ideas have you for creating these images? What technologies will you use to implement this concept?

6. B L O G E X E R C I S E 1. Create a video summarising your achievements in this subject. 2. Embed the video in the class wiki. 2. Promote and create a link to the video in your blog Student’s Web 2.0 Exercise Subject: Conceptual Skills