This lesson teaches students how to create advertisements for various occasions using Windows Movie Maker. Students will be given a scenario and work in pairs at the computer lab to research products and create original video advertisements. The teacher will demonstrate the software and provide examples from past students. Students will learn advertising strategies to make their videos impactful and persuasive. Their work will be assessed on research, design, content, impact and persuasiveness.

1. Lesson description:
In this lesson, the students
 will be given a scenario where they need to promote a product for an occasion
( Hari Ray Puasa, Deepavali, Chinese New Year, Christmas, Birthday and
Valentines Day).
 Teacher shows samples of advertisements created by students from previous
batches
 Teacher demonstrates how to use the Windows Movie Maker to create their
video/electronic advertisement.
Classroom layout and grouping of students:
 Theory will be done in their classroom (Consumer Education Topics)
 The students will sit with their partner at the computer lab
Instructional objectives:
a b c d
Creativity & Innovation □ □ □ □
Communication &
Collaboration □ □ □ □
Research and Fluency
□ □ □ □
Critical Thinking, Problem
Solving and Decision
Making
□ □ □ □
Digital Citizenship
□ □ □ □
Technology Operations
and Concepts □ □ □ □ Creativity & Innovation

2. Apply existing knowledge to generate new ideas, products or processes
 Students record own clips to be used in the advertisement and edit it using
WMM so every advertisement is unique.
Communication & Collaboration
Contribute to project teams to produce original works
 All advertisements are original
Research & Fluency
Locate, organize, analyse, synthesise, and ethically use information from a
variety of sources and media
 Students have to indicate the URL links of their sources and organize their
research into different sections of the project
Students are encouraged to use Boolean to narrow down their search while
using the web. Example “Advertisement AND 4 P’s of marketing”
Critical Thinking, Problem Solving & Decision Making
Identify and define authentic problems and significant questions for investigation
 Using the 4Ps and advertising strategies learnt, students have to ensure that
their advertisement is impactful and persuasive
Digital Citizenship
Advocate and practice safe, legal and responsible use of info tech
 They are not allowed to purchase pirated software but recommended the free
software that is available for download
Technology Operations & Concepts
Understand and use technology systems
 The student’s video is an evidence of the demonstration of their understanding
of technology, concepts, systems and sounds.
Materials, Resources And Technology:

3. 1. Materials and Resources for this lesson: Poster making materials.
Technology Components for this lesson: Handphone or digital cameras,
computer, printer
2. Web Site for this lesson: students do own research according to the
scenario to find information about the festivals and pictures.
3. Computer Software for this lesson: Windows Movie Maker, Microsoft office
(PowerPoint and Words)
Student’s Present Level Of Performance And Knowledge:
 The have adequate theory knowledge to complete the task
 They must know how to record a video using a recording device and how to
transfer the data into a computer / save to thumb drive.
 They would have learnt the basics of using Windows Movie Maker during IT
lesson in Semester 1
Instructional Procedures:
1. Motivation
 Advertisements are being aired everyday and students are motivated to create
their own advertisement on an item that they like.
 Since this year is the World Cup season, we showed the students a Pepsi
advertisement with Shakira (the voice for this year’s World Cup) and it is
something that is easy to relate.
2. Activities
Lesson 1 • Advertisement Theory
• Get students to do an impromptu advertisement
(Teacher brings a product and tells the students
who the target customers are)
• Students brainstorm on the products and the
chosen occasion
Lesson 2 • Using Product Label Theory (award labels)
• At Computer Lab, do research and create print
advertisement
Lesson 3 • Knowing Your Rights and responsibilities Theory
• At Computer Lab, use WMM to edit videos.
3. Closure

4.  Students present their advertisement to their classmates
 Teacher recap topic while debriefing the students about the quality of their
projects.
Supplemental Activities
2. Additional activities to expand the lesson
• Other than just peer evaluation, students’ advertisement can be
uploaded onto GoogleApps and peers can give constructive
criticism on ways of improving it.
Assessment And Evaluation
 Students need to produce and electronic media, print media and present their
advertisement. They are marked according the following criterias:
Criterion Marks
Research 6
Design (Impact) 10
Content (Impact) 10
Jingle/Rap/Poem/Song/Video (Impact) 10
Persuasiveness (Impact) 9
Peer Evaluation (not criteria) 5
Total 50
Student Products:
Click on link to view sample of student’s video