The document discusses different production techniques and mediums for advertising, including graphic design, radio, video games, and comparisons. It provides advantages and disadvantages of each medium, describes how ads were created in each medium including content and design elements, discusses strengths and weaknesses of each ad, and compares ads across mediums by evaluating which advertises the product best and appears most professional.

1. Production Techniques
Evaluation
Kieran Bradley

2. Graphic Design Experiments

3. Graphic Design Production
• Advantages of working in this medium
• One of the advantages that I found was it was
easy to add text and to find the font that I
wanted to use.
• Disadvantages of working in this medium
• One disadvantage that I found was it took
time to find out how to do simple tasks for
example Sizing pictures, Adding backgrounds

4. Graphic Design Production
The similarity's that my poster, has to the other one is that they are both
bright and they both stand out, they both give off the same impression
Another one is that they are both holding a bottle, they also both have
slogans as well, they are both advertising coca cola, and both adverts are
aimed at the same target group
The Differences that my poster, has to the other one is that I have used a
different colour for my background another is my poster has more

5. Graphic Design Production
Strengths of my advert.
It’s very bright and stands out, also the information on it is easy to
understand and read, my advert covers both women and men
Strengths of the other advert
It’s bright and eye catching, it also is easy to understand and gets the
message across clearly.
Weaknesses of my advert
It didn't’t need all the information I put on it, another weakness is that
its not that creative compared to some others
Weaknesses of the other advert
There could be a little bit more information on it, they could of made it
more creative, and maybe put a cartoon in so it attracts children

6. Radio Production
• Advantages of working in this medium
– The advantage of working in this medium is you can use
your voice and other sounds to up in to your production
– You know a lot of people are going to hear your advert
because you can’t help but listen to the adverts on the
radio
• Disadvantages of working in this medium
• The disadvantage of working in this medium is you
might not be able to find the sounds or make the voice
sounds you want for your production
•

7. Radio Production
• Our advert is Halloween themed, advertising
Coca Cola and it involves a number of sounds
and a voice, it gives the listener a “Halloween
feel”
• Our advert is similar to other radio Halloween
adverts, ours is different because we used
different sounds and a different voice

8. Radio Production
The strengths of my radio advert, it covers everything I
wanted it to and it gets the message across, and gives the
listener a “Halloween feel”
If I had to change my advert I would make sure that I made a
number of copies of the voice just incase it got lost, I would
also get better sound
To make the advert we used audition software throughout
and in the final stages, we used voice recorders to record the
voice and we found the sounds we needed from YouTube

9. Video Game Experiments
Before I did my advergame, I did a
an experiment of what my character
would look like

10. Video Game Production
• Advantages of working in this medium
• You can change the frames to make it look more
realistic
• Its completely different to any other medium I have
worked in, I have leant a lot of skills with doing this
medium
• Disadvantages of working in this medium
• It’s very time consuming because you have to sketch
out your drawings when you’re in the planning stage, it
also takes time making your characters on photo shop

11. Video Game Production
Both games have
used coca cola
Both games
have a points
system
Both games
use the same
colours
Both
games
have the
Coca Cola
bottle
Different lay
out on both
games
My game
was
produced on
Photo Shop
where as
the other
game my
not have
been

12. Video Game Production
it clearly states what I’m
advertising (Strength)
My game fits in
with my intended
audience, and is
easy to understand
(Strength)
In could entice
people in to come
back and improve
there score
(Strength)
My game was produced in
Photo Shop, this is a
benefit because I have
learnt new skills
If I had to change anything
on my game it would be to
create obstacles for my
characters to jump over I
would also of added more
The weaknesses I would say are that not
enough time was spent planning my
game

13. Comparison
• Which product do you believe advertises the product the best? Why?
• I believe my poster advertises the product the best because its colourful
and stands out to my targeted audience, it also contains information on
where to find out about other products, also everyone will see a poster
and you can put it virtually anywhere, people are more used to seeing
posters advertising different products compared to any other way
• Which of your products is the most professional? Why?
• I believe my poster is also the most professional way because all the big
company’s use posters to advertises there products and I think I have set
my poster out in a formal way and easy to understand, also I think my
poster was the most professional way because a poster is the best way in
my opinion to advertise a product, especially this one