Communication methods pro formal thea jennings v4

Communication Method
Evaluation
Thea Jennings

ASA Codes
Number Name Brief Description
1 Compliance No lying or over exaggerating in your advert
2 Recognition of
marketing
communications
Make sure that your advert looks like an ‘actual’
advert, state that its an advert and use logos
3 Misleading Adverts Do not lie about the product
4 Harm and Offence Do not use your advert to offend someone and do
not use disturbing imagery
5 Children Use language and images that are appropriate to
children in your advert
6 Privacy If you want someone famous in your advert you
need written permission from them first
13 Food, food
supplements
and associated
health or nutritional
claims
Don't promote poor diet habits and don’t say that
your products is healthy unless you have actual
proof

Mind Map
• Strengths of using this method
– I got to put all my ideas down
– I could sectioned off each of my ideas
– I could colour code it to make it easier
• Weaknesses of using this method
– I couldn't put images in it
• Did you like using this method? Why?
No, because like doing methods that are visual and
not a lot of writing

Mood Board
You get to use a lot of pictures and it’s visual which
is my way of learning
You can’t really tell what the pictures are actually
supposed to represent
Yes, because like doing methods that are visual and
its easier for me to understand

Style Sheet
– I got to decide the type of fonts I wanted for my
poster
– I couldn’t decide which fonts would be my main
type of font
• Did you like using this method? Why
Yes, because I could decide on what types of
fonts I wanted.

Layout Plan
Feel Forever Young!
Logo
advertising
the brand
The man in
the past
drinking Coke
as a young
boy
An old man
in the
present
remembering
what it was
like to drink
Coke as a boy
My own
unique
slogan
The Coke
bottle going
around in the
infinity circle
represents
coke makes
you feel
young
whenever
you drink it

Layout Plan
– You got to see how your final project would look
like
– Writing down what each picture meant was very
tiring for me.
• Yes I did because you got to see what your
poster would look like

Brainstorm – Radio advert
Story – An old man is singing a song he used to sing when he was a kid and when he drinks Coke
he flashes back to when he was a kid singing his song and drinking Coke.
Characters – Old man and kid
Slogan – Feel forever young!
Voice overs – Old man and kid
Song – Forever young by Rod Stewart
Sound effects – bird song, bottle cap pop, fizzing of drink busy street, kids playing

Brainstorm – Radio advert song and
sound effects
Song: Forever young – Rod Stewart glee version
Radio advert song
Sound effects:
Poping sound of can
drinking sound effect
Flashback sound effect
bird song
kids playing
Street sound effect

Brainstorm – Strengths and weakness's
You got to organise and put down all of your ideas that wanted
for your radio advert.
There were no weaknesses with this method.
Yes because you got to organise and put down all of your ideas
that wanted for your radio advert.

Informal Pitch
– You get to talk to your teacher about whether
your idea is good and if it can be improved or not.
– There were no weaknesses with this method.
• Yes, because you get advice from your teacher
and you can act upon it.

Group Idea Generation
I came up with the idea
that at the beginning
of the advert it would
have the crackling of
an old record and then
as it went into the past
it would fade out and
become brighter
that the words ‘forever
young’ would be
repeated but in
different voices, a kid’s
and an old man’s.
that street sound
would be in the
present and the bird
song and kids playing
would be in the past

Group Idea Generation
You get everyone's ideas and you can use their
ideas.
– Groups can be unreliable (people’s lives are
complicated)
• No, because I’m now working on my own and I
have to make my own decisions for the group and
I’m not getting help or feedback from the group.

Formal Pitch
You get feedback directly from the client.
– You don’t know what the mood of the client could be
and they might not be receptive.
Yes and no, yes because you get feedback from the
client and no because you won’t know the mood of
the client.

Initial Reaction
My reaction is that I am excited that I get to
make my very own old school video game like
they used to make them in the 1980s, but I am
also very nervous on how I’m supposed to make
the characters, the backgrounds, the musical
notes, the coca cola logo and the slogan
underneath it.

Initial Reaction
– You get to write down the feelings you have towards this
project and how you are feeling about it
– You can put down your feelings but not the ideas that
you want for your game
No because you don’t get to put down any of your
ideas that you want for your game

Sketches
You get to pick ideas that you what for your game in
the form of images.
There were no weaknesses with this method
Yes, because it is a visual method and I work well with
visual methods

Formal Proposal
You get feedback directly from the client.
– You don’t know what the mood of the client could be
and they might not be receptive.
Yes and no, yes because you get feedback from the
client and no because you won’t know the mood of
the client.

Communication methods pro formal thea jennings v4

More Related Content

What's hot

Similar to Communication methods pro formal thea jennings v4

More from TheaJennings1

Recently uploaded

Communication methods pro formal thea jennings v4

Editor's Notes