The document provides an overview of blogging for business purposes. It discusses how Blogger was one of the first free blog platforms, launching in 1999. While Blogger helped develop early blogging conventions, WordPress later became the most popular content management system, with over 65 million downloads. The chapter examines features of Blogger and WordPress that businesses can use to create an interactive online community and engage customers. It highlights how blogging is now a standard practice for many large and small companies.

1. Web 2.0 and Social
Media for Business
Chapter 2: Blogging for Business Part B
Roger McHaney, Kansas State University

2. Blogger Tutorial
2
Blogger launched in 1999 by
Pyra Labs as one of the first free
blog Web sites. Many of today’s
blogging features’ conventions
developed, popularized and
standardized by Pyra Labs. In
2003, Google bought Blogger
and added features such as
integration with Picasa to
enable users to post photos.
http://www.blogger.com/tour_start.g

3. Blog Tutorial: First Get a Google Account
3

4. Blog Tutorial
4

5. 5

6. 6

7. 7

9. 9

10. 10

11. Customize your Blog
11

12. Areas in the Blogger Configuration Process
12

13. Areas in the Blogger Configuration Process
13

14. 14
Areas in the
Blogger
Configuration
Process

15. 15
Example
Gadgets

16. 16
Blog Prior to
Configuration

17. Example Blog
After
Configuration

19. WordPress: Professional Blogging
WordPress is blog platform of choice for many businesses
First released in 2003 by Matt Mullenweg
Grown from simple Web site enhancement code to powerful
content management system
Downloaded over 65 million times
Believed to power 15% of top 1 million Web sites worldwide
WordPress most popular content management system on
the Web

20. WordPress is True Web 2.0
Free, open source platform based on PHP and MySQL
Large community develops enhancements, fixes bugs, and
contributes ideas for new releases
Offers easy-to-use themes and templates that provide solutions
for less technical users and framework for technical users to
create custom
Unique template system and plug-in architecture

21. Open Source Philosophy of WordPress

22. WordPress Business Advantages

23. WordPress Business Advantages (con’t)

24. 24 Setting Up WordPress.com Account

25. 25

26. To Get Free Blog for Class
26

27. Activate Blog
27

28. 28

29. 29
Go back to Wordpress.com and login

30. Press ‘Explore the Themes’ button to bring up selection of nearly 200
themes. Some themes are free and others must be purchased
30

31. Getting a Free Theme

32. INove THEME

33. INove in Action!

34. Blog customization managed from WordPress dashboard. Link to
dashboard using link from panel on left side or dropdown menu
attached to blog name.

35. New posts can be added, settings changed, widgets activated,
and appearance modified

36. Summary
Blogs are a class of applications among the first
to become associated with transition from
static Web pages to social media and Web
2.0.
Blogs have transitioned from online journals
and bulletin board systems to interactive
venues for facilitating communication and
messages
Businesses use these powerful tools to create a
community of customers, potential clients, and
employees
Blogging is a standard practice in nearly all
Fortune 500 firms as well as in many small and
medium sized businesses
Chapter 2 provided an overview of blogs and
examples of Blogger and WordPress

37. Slide Media from:
Slides Prepared by Professor Roger McHaney
Kansas State University PresenterMedia.com
Twitter: @mchaney support@presentermedia.com
Blog: http://mchaney.com
Email : mchaney@ksu.edu
4416 S. Technology Dr
Sioux Falls, SD 57106