A history and description of social media channels for small to medium sized businesses. Motaz Hajaj presented this to the Jeddah Chamber 26 December, 2016.
Understanding the shift to the social web, the rise of 2-way conversations and the importance of marketing in today's world of social media and social networking.
Social Media For Business Part 1 Social Media BasicsSteven Fisher
In Part 1, we lay the foundation and explain the basics of social media, what created this new technology area, what tools are available and what it is used for in a business setting.
Wondering How To Drive Social Media to Your Hybrid Event?
See Tomeeka's presentation on how to use various social media platforms to drive engagement to your hybrid event.
How to Use Social Media to Brand Yourself a Leader
Presented by: Tomeeka Farrington
Principal/Founder, Spotlight Communications
Presented at: Center for Collaborative Leadership, UMass Boston
Understanding the shift to the social web, the rise of 2-way conversations and the importance of marketing in today's world of social media and social networking.
Social Media For Business Part 1 Social Media BasicsSteven Fisher
In Part 1, we lay the foundation and explain the basics of social media, what created this new technology area, what tools are available and what it is used for in a business setting.
Wondering How To Drive Social Media to Your Hybrid Event?
See Tomeeka's presentation on how to use various social media platforms to drive engagement to your hybrid event.
How to Use Social Media to Brand Yourself a Leader
Presented by: Tomeeka Farrington
Principal/Founder, Spotlight Communications
Presented at: Center for Collaborative Leadership, UMass Boston
Chapter 10, Part A, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 10 Part A of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
What is Social Media? What are the steps to strategically use to understand social media? What are examples of successful public health case studies? Get the answers to all of the questions above and more during the HRSA Social Media Webcast!
HRSA Social Media Webcast: Using Visual Apps to Connect with Your Target Audi...Spotlight Communications
This webcast will provide attendees with an orientation to social media and e-learning technologies. Participants will learn how to leverage social media networks such as Facebook, YouTube and Twitter in maternal and child health programs. Additionally, case studies which successfully demonstrate the influence of social media will be presented and discussed.
Target Audience: MCHB/HRSA Staff, Program Grantees and other MCH/Public Health Professionals
Learning Objectives: Webinar attendees will learn about recent accessibility of social media apps that can maximize the visibility of their public health programs including Instagram, Pinterest, Vine, FiLMiC Pro and Path. They will also take-away best practices, and tips/tricks to help engage their target audience on social media.
Chapter 9, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 9 of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Traditional and social media—and the corresponding PR tactics—are often seen to be at odds in the changing communications landscape. However, many businesses fail to realize that most traditional media have embraced social media, and that the latter should be used to complement the former, not replace it. Using my company’s 2008-2010 global communications program as a case study, I will demonstrate the benefits of a blended approach to traditional PR and social media tactics.
This presentation was given at the SIC 2010. Please do not hesitate to contact me, if you have any questions or like to chat.
Enterprises have moved beyond Sharepoints and intranets; this Webcast takes a closer look at the social-networking tools that enterprises are using (Facebook, Twitter, and wikis, to name a few) to empower employees, disseminate information, and keep tabs on customer requirements and feedback. We look at how these new tools foster collaboration and create new ways to share enterprise data, allowing end users to unlock value and insights that were previously inaccessible.
Jennifer Lindsay is principal of Jennifer Lindsay Digital and is an Emmy-nominated Web strategy consultant. She has demonstrated expertise in connecting with key influencers through utilization of cutting edge social media, SEO, SEM, content strategy, Web 2.0, PR 2.0 and Internet/content management and digital methodologies for major B2B and B2C clients including Microsoft.
Presentation made to the Spring Manufacturers Institute meeting at Green Valley Ranch in Henderson, Nev. on Sept. 26 on how the spring industry is using social media. It includes a survey of different social media platforms and recommendations.
While social media is one of the best ways to increase brand
awareness, promote your products and services, and connect with your customers, social media is ever-changing and can be a small business’s best friend or worst enemy.
In order to give your small business a fighting chance at marketing with social media, here are five things you must do.
Socializing Solutions: Tapping Social Media for Solutions SuccessRob Leavitt
Point of View document from Solutions Insights on how social media can support the development, marketing, and selling of high value business and IT solutions
Chapter 10, Part A, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 10 Part A of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
What is Social Media? What are the steps to strategically use to understand social media? What are examples of successful public health case studies? Get the answers to all of the questions above and more during the HRSA Social Media Webcast!
HRSA Social Media Webcast: Using Visual Apps to Connect with Your Target Audi...Spotlight Communications
This webcast will provide attendees with an orientation to social media and e-learning technologies. Participants will learn how to leverage social media networks such as Facebook, YouTube and Twitter in maternal and child health programs. Additionally, case studies which successfully demonstrate the influence of social media will be presented and discussed.
Target Audience: MCHB/HRSA Staff, Program Grantees and other MCH/Public Health Professionals
Learning Objectives: Webinar attendees will learn about recent accessibility of social media apps that can maximize the visibility of their public health programs including Instagram, Pinterest, Vine, FiLMiC Pro and Path. They will also take-away best practices, and tips/tricks to help engage their target audience on social media.
Chapter 9, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 9 of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Traditional and social media—and the corresponding PR tactics—are often seen to be at odds in the changing communications landscape. However, many businesses fail to realize that most traditional media have embraced social media, and that the latter should be used to complement the former, not replace it. Using my company’s 2008-2010 global communications program as a case study, I will demonstrate the benefits of a blended approach to traditional PR and social media tactics.
This presentation was given at the SIC 2010. Please do not hesitate to contact me, if you have any questions or like to chat.
Enterprises have moved beyond Sharepoints and intranets; this Webcast takes a closer look at the social-networking tools that enterprises are using (Facebook, Twitter, and wikis, to name a few) to empower employees, disseminate information, and keep tabs on customer requirements and feedback. We look at how these new tools foster collaboration and create new ways to share enterprise data, allowing end users to unlock value and insights that were previously inaccessible.
Jennifer Lindsay is principal of Jennifer Lindsay Digital and is an Emmy-nominated Web strategy consultant. She has demonstrated expertise in connecting with key influencers through utilization of cutting edge social media, SEO, SEM, content strategy, Web 2.0, PR 2.0 and Internet/content management and digital methodologies for major B2B and B2C clients including Microsoft.
Presentation made to the Spring Manufacturers Institute meeting at Green Valley Ranch in Henderson, Nev. on Sept. 26 on how the spring industry is using social media. It includes a survey of different social media platforms and recommendations.
While social media is one of the best ways to increase brand
awareness, promote your products and services, and connect with your customers, social media is ever-changing and can be a small business’s best friend or worst enemy.
In order to give your small business a fighting chance at marketing with social media, here are five things you must do.
Socializing Solutions: Tapping Social Media for Solutions SuccessRob Leavitt
Point of View document from Solutions Insights on how social media can support the development, marketing, and selling of high value business and IT solutions
Saudi Arabian native and Silicon Valley techie Motaz Hajaj gives you the basics on the culture of his homeland. Part 1 covers basic information about the country and its people. Learn about the history, government, economy and its vision for the future. This is a great place to start if you want to bridge the gap between cultures so you can communicate, collaborate and connect with ease.
This is my presentation from last year. Since then Facebook added a few 100 million users and more news organizations changed their structure and strategy. Compare this to my other recent ones .
Digital Synergy was asked to speak about Social Media and Search Engine Optimization last month at Central Basin Municipal Water District. This is the slide show presentation from the event.
Social media is certainly the buzz of today, but what is it, how can it benefit you, and why do you really care? Glad
you asked.
First, let’s stress that if you think social media is a fad that’s going to disappear you couldn’t be further
from the truth.
Social media is a phenomenon and it’s taking the internet by storm. Those who were quick to jump on the bandwagon and take the time to understand social media marketing have already taken their businesses miles ahead of the competition. Over the next decade, we can expect social media’s role in marketing and business to grow by leaps and bounds.
So what is social media? By definition (Wikipedia), social media refers to the use of web-based and mobile technologies to turn communication into interactive dialogue.
So how big is social media? It’s huge! To give you an idea of how huge here are some recent stats.
• There are more than 750 million active users on social networking site Facebook.
• There are more than 156 million blogs.
• There are more than 490 million YouTube videos.
This is my final year project on Social media Marketing for BBA examination under MAKAUT
Disclaimer-
This all facts are collected data from various new sportal and social sites
A discussion of digital marketing as presented to Qotuf on 28 February, 2017
Topics include:
Channels and their best uses
Developing a strategy
Best tools
This short presentation outlines webinars offered by Motaz Hajaj. He is certified in Intercultural Training and has a passion for bringing people together across cultures.
Cultural Differences Between the United States and Saudi ArabiaMotaz Hajaj, MS, CSMA
Using Key Cultural Factors developed by Edward T. Hall, I explore the fundamental differences between these two cultures. Our experiences of the world vary greatly depending on the culture we are a part of. Understanding the basics of other cultures helps us communicate and form better relationships.
As "Your Knights to Digital Success," Chess Tag has a proven track record of success managing social media, campaigns, and website development. Take a look at our case studies to see our digital marketing results. We will be glad to talk to you about how we can do the same for your company!
This presentation was given at the Techniya Conference in 2016. You will learn what marketing automation is, why it is important and how it can work for you.
Our amazing brains can put us at odds in the workplace. Learn how male and female brains differ and what you can do to bridge the gap in the workplace- and at home!
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
2. Education:
• BS in Computer Engineering from Missouri
S&T
• MS in Engineering Management & Leadership
from Santa Clara University
Industry Experience
• IT Technical Services Officer- The National
Commercial Bank- AlahiNCB
• Business Development Manager- Noca, Inc
• Business Development Consultant- KoolWallet
• Associate Campaign Specialist- Responsys
• Business Analyst- The National Commercial
Motaz Hajaj
CEO/Co-Founder
Chess Tag
About Motaz
3. About Chess Tag
Chess Tag is based in Jeddah with a
presence in Riyadh and Dubai
Why the chess icon?
When you play chess, you have to think
many steps ahead and be quick to change
your plan when the game changes
Why the Knight?
The Knight comes out of nowhere to defeat
the opponent. That is our objective.
4. AGENDA
What is Social Media?
History of Social Media
How Important is Social Media?
Social Media Channels
Social Media & Content Development
Social Media Strategy
Social Ads
Influencers
6. Social Media is…
Web-based communication tools that enable people to interact
with each other by both sharing and consuming information.
~lifewire.com
7. A comment about Social Networking
Social networking is a subset of social media. It focuses on audiences
and relationships.
Social networking consists of sites like blogs, social bookmarking, and
wikis.
These sites are less about relationships and more about information.
Examples:
Reddit
Flickr
Tumblr
8. User accounts
Profile Pages
Friends, followers, hashtags, mentioning
Feeds
Personalization
Notifications
Likes or comments
Reviews, ratings, or voting
Features of Social Media
11. Evolution of Social Media
• Text communication on boards
• Chat & Instant Messaging
• Forums
• Dating/connection sites with member profiles
• MMORPGS like World of Warcraft
• Profile Based Sites
• Real Time Updates
• Feeds
• Media Sharing
• Influencers
• Temporary Content
• Live Video & Streaming
• Virtual & Augmented Reality
12. Text Communication
Usenet Systems- 1979
Predecessor to RSS
feeds, Usernets allow
posting articles to
newsgroups and do not
have a central server or
administrator.
Source: Daniel Rehn, Flickr
13. Text Communication
Bulletin Board Systems- late 70s
Users log in, one at a time, to a
host modem to interact with one
another.
Popular channel for illegal activity
like piracy and hacking.
14. Text Communication
Online Services- AOL and
CompuServe
Companies began making the
internet accessible for
everyone.
CompuServe offered chat too,
while AOL featured member
profiles.
15. Chat & Instant
Messaging
IRC was UNIX-based and
incorporated file and link
sharing.
ICQ was PC based and is the
father of avatars, LOLs and
emoticons.
Yahoo! Messenger, MSN
Messenger and others
followed.
17. Dating/Connection Sites
Dating Sites were some of the
first modern networks to pop
up. Users created profiles,
added photos but could not
usually keep friends lists.
Some early dating sites
include Match.com and JDate
18. Dating/Connection Sites
Niche Networking Sites
allowed those sharing similar
demographics like race to
connect.
Examples: AsianAvenue.com,
BlackPlanet.com,
MiGente.com
20. MMORPGS
Massively multiplayer
online role-playing games
allows communication
while playing games and
began in the early 2000s.
World of Warcraft lets
players interact both
during play and on forums.
Source: BagoGames, Flickr
21. Profile Based Sites
These are the earliest
versions of networks that
flood the internet today.
Friendster
LinkedIn
MySpace
Facebook
Twitter
22. Real-Time Updates
Up until this time, most sites
required a computer to post
photos and comments. With the
use of mobile, real-time status
updates and photos became the
norm.
Twitter
Instagram
23. Feeds
Following in the footsteps of Twitter,
more networking sites adopted the
feed mindset, giving users a reverse-
chronological glimpse into their
communities.
Facebook Newsfeed
LinkedIn News Feed
24. Media Sharing
Besides sharing opinions,
photos and comments,
users started sharing their
favorite articles, videos and
content not created by
themselves.
This social sharing
phenomenon gave brands
a way to be seen and
created the need for viral
content creation.
25. Temporary Content
Millennials especially joined new
networks like Snapchat to take
advantage of a way to communicate
that was a little more discreet.
Snapchat hit the nail on the head
with their disappearing content and
personal messaging.
Source: Johnny Wilbank, Flickr
26. Influencers
People became favorites or
“Influencers” in their niche by
having a distinct personality
and by publishing content
their fans and followers love to
see.
Brands began to seek out
influencers to spread their
own message to their massive
followings for a fee or perk.
27. Live Video and Streaming
As mobile network speeds
increased, live video streaming
capabilities became possible for
anyone with a smart phone.
Almost every major social
network has embraced live
video in some format.
28. Virtual/Augmented Reality
Virtual and augmented reality is here,
but not readily available to everyone.
Google Glass and (Facebook owned)
Oculus are testing and perfecting their
technology and it can’t be too long
until virtual reality is a part of most
people’s every day lives.
30. Targeting
With social media, you can micro-target your audience. You can
target based on demographics, career, interests and many
others.
31. Analytics
After carefully targeting your ads, you can view information that
will help you make better decisions in the future. Tweak your
audience to reach even more specific people next time.
32. Brand Loyalty
By sharing relevant content and interacting with your fans, you
build brand loyalty.
Let your personality shine through so you’re seen as people
instead of a faceless company.
33. Relationship Building
You can connect and listen to customers. Interaction with your
fans can tell you more about their lives and needs.
You can also connect with other businesses and niche leaders.
34. Your competition is doing it
Don’t fall behind. Don’t lose your customers to the brands that
are present online.
You don’t want to play catch up, plus it’s more expensive change
a customer’s mind later.
35. You can run with the big
boys
Even if your marketing budget can’t compare to the big brands,
you have the opportunity gain eyeballs with your creativity.
36. Off Guard
Users view social media not as a marketing platform, but as a
place to view content they want. This makes them more receptive
to your message.
38. Customer Feedback
Having a good listening and monitoring strategy means you get
to be the first to respond to complaints and problems.
People want to rant or have their problem solved. Wouldn’t you
rather show how dedicated you are to your customers by solving
their issue?
39. Boost SEO
Google uses social media engagement as part of their search
algorithm. The more action there is on your social media, the
higher the search rankings for your website.
40. Emergency Response
If you have a large fan base, you can alert your fans to
emergencies or recalls. It’s a great way to be honest and keep
your customers trust.
43. OREO Cookie’s Daily Twist
Challeng
e:
Innovati
on:
A bold campaign to celebrate
100 years.
For 100 days straight, Oreo
posted a new image on
Facebook that celebrated pop
culture.
Results:
433 M Facebook views
280% increase in shares
2,600 media stories
Multiple Awards
44. AirAsia Frienzy
Challeng
e:
Innovati
on:
Low brand awareness in a
competitive market. Generate
buzz around their new flights
to Australia.
They launched a contest to
win a free flight with 302
Facebook friends. To enter,
users chose their friends,
allocated seats and shared a
snapshot of their decision.
Results:
Over $1.5M of PR coverage
30% Fan increase
12,500 entries
2M+ reach
46. Sell out event using
only social media
Launched email marketing
campaign
Live coverage of event
Create awareness and
interest in conference
Launched a WhatsApp
broadcast using our network
Landed 70% of sales through
social media
Those who couldn’t attend
watched the event
unfold live
Ran organic Twitter campaign
with frequent tweets and
efficient listening
1000 retweets
+
600 Twitter mentions
ChessTagCaseStudy
47. Many sponsors
announced at once
Created a Twitter Conversation with another sponsor
Need Maximum
Awareness during
sponsorship
announcements
Tweet appeared on 1st page of Saudi sports magazine
ChessTagCaseStudy
49. Mercedes-Benz GLA
Challeng
e:
Innovati
on:
Generate interest around their
new compact SUV, the GLA
Their marketing team
contacted photographers and
asked them to show what they
would pack in their GLA. Their
items were laid on a cargo mat
to show how much the GLA
could fit.
Results:
54% increase in website visits
50. KFS Smart Menu
Challeng
e:
Innovati
on:
Launch their cheapest meal ever
in Romania.
To parody #RichKidsOfInstagram,
the hashtag #LittleMoneyBigFun
was launched. Users could
choose a RichKids photo and
post their own not-so-rich
version on Instagram.
Results:
21% sales boost
#1 Twitter topic in Romania
1M in free media
Best KFC meal launch since 2009
52. Low use of clinics and
free supplies
Created YouTube
Pre-Roll video ads
Low awareness of
MOH program to
support Diabetes
patients
Created #-السكري صحصحله
hashtag & worked with
influencers
28 Million impressions
on hashtag in 1 week Over 700,000 views
The campaign resulted in an increase in patient benefit usage,
improving the lives of people throughout KSA.
ChessTagCaseStudy
53. EricTheCarGuy
Challeng
e:
Innovati
on:
Generate sales for online car
parts store
EricTheCarGuy offers simple
instructions, tips and tricks for
those willing to work on their
own cars. This isn’t fancy, but it
shows that people will come
running if you just give them
what they need.
Results:
800k Subscribers
Over 3M views on most videos
55. Cathay Pacific Airways
Challeng
e:
Innovati
on:
Advertise a new flight from Hong
Kong to Chicago
Cathay Pacific wanted to target
business travelers on LinkedIn.
They used Sponsored Polls,
Display ads and
Recommendation Ads and
focused on groups which
contained their target market.
Results:
1,300 poll responses
Over 100 recommendations
58. Lilly Pulitzer
Innovati
on:
Garment company Lilly Pulitzer created a geofilter with the brand’s
iconic patterns. The geofilter was only available in 31 locations,
which added exclusivity.
59. Grub Hub
Innovati
on:
Instead of an expensive Super Bowl ad, Grub Hub used Snapchat
influencer Michael Platco, known for his quirky illustrations, to
comment on the popular game food- wings.
61. Launched a contest aligned with influencers to give away 3
iPhones and 3 Galaxy Samsung phones
Create active social media accounts with 8k followers
in 6 months
Facebook & Instagram
• Almost 1 Million Impressions
• 41,000 Engagements
Twitter
• 4 Million Impressions
• 284,000 Engagements
ChessTagCaseStudy
62. No strategy or community
management
Launched 7 campaigns + daily
listening/monitoring/
management
Cover over 350 stores
on social media
Created a social media
calendar
Constant updates on
mall events and
store promotions
Redeveloped website
to showcase sales and
events
Over 4 Million hits to
website monthly
Communication
With 350 stores
Placed dedicated team
members
on-site
Earned 5 prestigious
awards since 2013
Monthly promotional
content and
photography for brands
Daily updates and strong
connections with retail
stores
Over 400,000 Facebook fans
Over 50,000 Twitter followers
Over 50,000 Instagram followers
15 Million mall visitors per year
ChessTagCaseStudy
64. Old Spice
Agency:
Client:
Challeng
e:
Innovati
on:
Wieden + Kennedy
Old Spice
Continue the series of
successful TV ads into an
audience-engaging campaign.
Old Spice encouraged viewers
to ask questions of the star of
their TV ads via social media.
Over 200 sarcastic and funny
response videos were posted
to YouTube.
Results:
Thousands of questions
tweeted to @OldSpice
Millions of YouTube views
Watch video here
65. Volkswagen
Agency:
Client:
Challeng
e:
Innovatio
n:
Ogilvy CapeTown
Volkswagen
Introduce the new Polo in
South Africa
Marketers developed a real-
life game of tag with people
test-driving the new car.
Viewers could see the car on a
specified route, use Twitter to
tag it, and then hop in for a
test drive until they were
tagged out. The test-driver
who managed to sit in the seat
the longest won the car.
68. Viral capabilities
Better for hashtags
Seems more instantaneous
Message must be short
Good for interacting and engagement
Use for customer service
Retweet other users’ content as well
Twitter
69. Use for photos & videos
Art, travel, fashion, etc.
Mostly mobile
Artistic niches excel
Be good at detail
Post high-quality photos
Utilize hashtags for your industry
Instagram
70. Second largest search engine
Post how-to’s, DIYs, unboxing, tutorials
Good for influencers
Use to post webinars
Include a call-to-action
Monitor comments
Customer testimonials
YouTube
71. Better for B2B
Older, well-educated audience
Target by industry, job title
Build connection before pitching
Utilize LinkedIn groups
LinkedIn
72. Use for photos & visuals
Target Millennials
Good for Influencers
Fastest growing network
Mostly age 18-34
Create filters for your audience
Share “Stories”
Snapchat
75. Run an audit…
• To tell you how your social media is currently doing
Who is connecting with you?
What sites does your target market use?
How do you compare to competitors?
Who is your company controls each channel?
Is each channel serving its purpose?
Should any be updated or deleted?
Are there any fraudulent reports?
76. Objectives…
• Help determine ROI
• Allow you to quickly react when expectations are not
met
• Should be aligned with general marketing strategy
Specific
Measurable
Attainable
Relevant
Time-bound
77. Integrate
• Social media may be able to help with many aspects of
your business
Sales
Customer Service
Human Resources
Research & Development
Marketing
78. Content Plan & Calendar
Types of content for each channel
EX: 50% website traffic booster
25% shared media
25% lead generation
How often to post
Target audience for each channel
Will you use ads to promote?
Calendar- dates and times for posts on each channel
Hubspot Social Media Calendar
79. Brand Guidelines
Adapt your normal brand guidelines for digital.
If you don’t have any, now is a good time to establish
them.
Logo limitations
Appropriate photography
Typography
Image alteration
Color pallets
Paragraph Settings
85. Planning
Come up with images and subjects to base posts on.
Many free templates are available online.
Image: Bytelaunch.com
86. Post Design
• Take photos, or alter existing photos. Add your logo or
text overlays.
• Edit videos.
• Create infographics
• Use correct dimensions
and size for each channel
87. Content Writing
Write your text, keeping in mind your image, channel and
copy platform. Don’t forget:
• Tone
• Voice
• Keywords
• Hashtags
88. Scheduling
Use the tools that Facebook, Instagram and Twitter have
created for businesses:
• Facebook Manager (for Instagram too)
• Twitter for Business
You can upload your plans so you don’t have to enter
each post manually.
113. What is an Influencer?
An influencer could be a celebrity or a normal person
who has a large following on social media.
Brands pay influencers to gain access to their niche
audiences.
115. Ways to use Influencers
Create or support content for influencers to use on their
own channels
Increase your credibility by hosting the influencer on
your channels
• Unboxing
• Social media takeover
116. How to Choose Influencers
Relevance- relevant to your business and your audience
Reach- how many people can they get the message to?
Resonance- will their audience be engaged?
117. How to Create a
Relationship
Reach out- over Twitter chats or blog comments
OR Contact their agent
Create value- not only just from cash
Extend their tone- they need a consistent message
Allow creative freedom- you have to be somewhat
trusting to work with Influencers
118. The Right Reach
Don’t underestimate a micro-influencer with a low
number of followers, if those followers are very involved in
the niche.
Influencers with 10,000 to 100,000 followers have the best
combination of resonance and reach.
119. Samsung’s Influencer Snapchat Campaign
Challeng
e:
Innovati
on:
Note7 unveiling
Samsung invited Snapchat influencer CyreneQ to an exclusive event in NYC
unveiling the Note7. CyreneQ documented her trip to NYC, and then
highlighted the features of the Note7, all in 10 second clips on Snapchat.