InphoConnect is a solution that allows mobile operators to leverage social networking by enabling subscribers to access multiple social networks like Facebook and Twitter through SMS, MMS, and video calls. It has a modular architecture and features like single sign-on, content aggregation, messaging preferences, and billing integration. InphoConnect has been proven in deployments with mobile operators in Asia that saw fast growth in social media traffic after launch.

1. InphoConnect Generating Messaging Revenues Through Fastest Growing Social Networking Service November 2010 © 2010 Acision BV. All rights reserved.

3. What is Facebook?  Social Networking site that users connect with each other, keep up with what they are doing and interact with them  Most number of users worldwide

4. What is Twitter?  Micro blogging service that allows users to send/receive messages known as “tweets” Fastest growing social  networking service today  Each user has personal twitter page to post updates, view followers messages, manage settings

5. Social Media Follower Concept John follows Dan Dan follows Mark Mark follows John & Dan Dan sends update, John & Mark receives John sends update, Mark receives Mark sends update, Dan receives Viral Effect - Allows a user to follow others and to be followed by other users.

6. Social Media Ecosystem This ecosystem contributes millions of messaging traffic across the network every day mostly over Web or data. SMS will become the fastest growing form of updates. FB/Twitter creates a web of users each friend/following one another. !

7. Current Channels Via Web Via Desktop Apps Via WAP Via Mobile Apps Via SMS – InphoConnect Pull model Not ubiquitous Pull model Not ubiquitous Pull model Pull model, some push notifications, limited mainly to smartphones, uses data & WIFI Push , ubiquitous, simple to use supports all handsets. Only delivers what the users wants to receive (personal configuration). SMS is Operator’s domain! !

8. Social Network Proposition Slide Number: Client independence 20% adoption of smartphones, users only reached part of the day Ensuring ad relevance Controlled & Secure Access Pull Push Ensuring Security Using SMS and MMS enables 100% of the subscriber base SMS MMS Social Networking Gateway Mobile Advertising Solution Spam & Fraud Control Social Networking Solution post react blog tweet alerts pings status tweets

13. InphoConnect Architecture Reception Reference Friends Filter Utility Single Sign On Ad Message Insertion Content Aggregator Proxy Image Hosting Video Hosting URL Shortener O & M Admin Reporting Tools Scheduling Charging Business Rules Profiling Basic Modules Premium Modules Backend Modules Twitter Facebook Youtube Others Social Network Site SMS MMS WAP/Mobile Internet 3G Circuit Switch Mobile Client Web

19. Screenshots From Landing Page, click to Sign in

20. Screenshots Enter Twitter account username and password * The recommended approach to signing in is using the Oauth method. see http://apiwiki.twitter.com/OAuth-FAQ Tweets will display operator branding 

21. Screenshots Enter subscriber mobile number System will generate a token (One time password) and send to subscriber mobile. Enter OTP and Activate

22. Screenshots Select friends to receive SMS tweets. Number of selection allowed is sys admin configurable

23. Screenshots Select time to receive SMS tweets

24. Screenshots Change registered mobile number Sign Out and start enjoying twitter over SMS

25. Screenshots To post a tweet , type message and send SMS to short code

26. Screenshots To receive a tweet from selected friends, an SMS push will be delivered via short code

27. Screenshots Operator branded Mobile Internet (WAP) portal for Twitter update is available and optional

28. Dual Mode – Twitter & Facebook

29. Videocasting Press <1> to start recording User starts recording Press <2> to stop recording Select an option: 1) save 2) review 3) discard User makes video call to XXXX User selects <1> to save the video User stops recording InphoConnect Server <MSISDN> has recorded a new video. To watch it, video call to YYYY#<usrID>#<vidID>

31. © 2010 Acision BV. All rights reserved.

34. Master Colour Palette © 2010 Acision BV. All rights reserved. Monochromatic + Monochromatic Core Brand Colours Accent Colours ACISION RED The monochromatical colours for red make up most of the complimentary palette, so I would suggest that the “Acision Greens” be used as accent colours to create high impact.