Chapter 7, Part A, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 7, Part A of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter 7, Part B, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 7, Part B of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
LinkedIn is a social media platform for professional networking. It was founded in 2002 and allows users to create profiles, connect with colleagues and professionals, find jobs and business opportunities, and stay updated on industry news. The platform aims to connect professionals globally to help them be more productive and successful in their careers. It generates revenue through paid subscriptions, recruiting tools for businesses, and selling online advertisements to its large professional user base.
How to obtain 500 LinkedIn Constructing Your LinkedIn Community to Get New Co...ghostlinen63
This document discusses how to build connections on LinkedIn to grow your professional network. It recommends interacting with connections, following companies of interest, and using your network to find new job opportunities or hire new employees. While LinkedIn focuses specifically on professional connections and has fewer social features than networks like Facebook, its network of over 75 million users in 2010 still provided opportunities for business users to connect with executives and make their profile more visible to recruiters. The document suggests businesses should consider using social networks as a communication channel to promote their brand through a company page or profile.
This document provides an overview of LinkedIn and how small businesses can use it for social media marketing. It discusses what LinkedIn is, how to create a profile and company page, and how to engage on LinkedIn through answering questions, joining groups, and connecting with prospects. The homework outlined is to fill out profile details, add connections and recommendations, join groups, and include the LinkedIn URL on other business materials.
LinkedIn is a social networking site for professional connections. It was founded in 2002 and launched in 2003, and now has over 300 million members from around the world. The site allows users to create profiles, connect with colleagues and professionals, find jobs and business opportunities, and stay updated with other members' news feeds. While basic membership is free, LinkedIn is meant for professional networking among existing connections only. It has become a popular recruiting tool for employers and a job search resource for candidates.
This document discusses how LinkedIn can help career services professionals and students. It provides an overview of LinkedIn and how it can be used to build professional brands, enhance the brand and services of a career center, attract more organizations to recruit students, find answers to career questions, and help students build professional online presences and connect with alumni. Key recommendations include completing staff LinkedIn profiles, adding LinkedIn to the career center's website, joining relevant LinkedIn groups, and encouraging students to develop complete LinkedIn profiles.
Chapter 7, Part A, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 7, Part A of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter 7, Part B, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 7, Part B of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
LinkedIn is a social media platform for professional networking. It was founded in 2002 and allows users to create profiles, connect with colleagues and professionals, find jobs and business opportunities, and stay updated on industry news. The platform aims to connect professionals globally to help them be more productive and successful in their careers. It generates revenue through paid subscriptions, recruiting tools for businesses, and selling online advertisements to its large professional user base.
How to obtain 500 LinkedIn Constructing Your LinkedIn Community to Get New Co...ghostlinen63
This document discusses how to build connections on LinkedIn to grow your professional network. It recommends interacting with connections, following companies of interest, and using your network to find new job opportunities or hire new employees. While LinkedIn focuses specifically on professional connections and has fewer social features than networks like Facebook, its network of over 75 million users in 2010 still provided opportunities for business users to connect with executives and make their profile more visible to recruiters. The document suggests businesses should consider using social networks as a communication channel to promote their brand through a company page or profile.
This document provides an overview of LinkedIn and how small businesses can use it for social media marketing. It discusses what LinkedIn is, how to create a profile and company page, and how to engage on LinkedIn through answering questions, joining groups, and connecting with prospects. The homework outlined is to fill out profile details, add connections and recommendations, join groups, and include the LinkedIn URL on other business materials.
LinkedIn is a social networking site for professional connections. It was founded in 2002 and launched in 2003, and now has over 300 million members from around the world. The site allows users to create profiles, connect with colleagues and professionals, find jobs and business opportunities, and stay updated with other members' news feeds. While basic membership is free, LinkedIn is meant for professional networking among existing connections only. It has become a popular recruiting tool for employers and a job search resource for candidates.
This document discusses how LinkedIn can help career services professionals and students. It provides an overview of LinkedIn and how it can be used to build professional brands, enhance the brand and services of a career center, attract more organizations to recruit students, find answers to career questions, and help students build professional online presences and connect with alumni. Key recommendations include completing staff LinkedIn profiles, adding LinkedIn to the career center's website, joining relevant LinkedIn groups, and encouraging students to develop complete LinkedIn profiles.
The document provides an overview of LinkedIn and tips for using the professional networking platform. It discusses why LinkedIn is a useful tool, its key features for personal, professional, and marketing uses. These include building profiles, finding jobs, recruiting employees, advertising and generating leads. Best practices are outlined such as optimizing profiles with relevant keywords, engaging with groups, and keeping ads concise. The presentation aims to help users maximize their LinkedIn experience.
This document provides an overview of the social networking application LinkedIn. It describes LinkedIn as a social network for professionals that allows users to connect with colleagues, find and post jobs, and maintain an online professional profile. The document outlines LinkedIn's key features, including the home feed, network of connections, job postings, messaging, notifications, and user profiles. It notes that LinkedIn has over 546 million users in more than 200 countries and offers both free and premium subscription plans.
LinkedIn is a professional networking platform that allows users to connect with colleagues and find job opportunities. It was founded in 2003 by Reid Hoffman and has over 48 million members worldwide. LinkedIn targets affluent professionals globally, including job seekers and those wanting to maintain business connections. The platform is free for basic use, but offers paid business accounts with additional features and advertising options.
The document discusses LinkedIn, a social media platform primarily used for professional networking. It provides details on LinkedIn's history and growth, key features like user profiles and groups, and how it can be used in education. Specifically, it outlines how LinkedIn allows educators to connect, collaborate and build their professional brand, and how students can use it to research careers, connect with professionals and alumni, and strengthen college and job applications.
The document discusses LinkedIn, a social media platform primarily used for professional networking. It provides details on LinkedIn's history and growth, key features like user profiles and groups, and how it can be used for educational purposes. Specifically, it outlines how LinkedIn allows educators, students, and administrators to connect, collaborate, conduct research, highlight qualifications, and find jobs or internships.
Build your online reputation and personal brand using LinkedIn. Updating your profile and utilizing its features prior to the 2014 IAEM Conference will enable you to get the most out of the conference, make new connections and expand your career breadth and depth.
This document discusses using social networking sites for strategic marketing. It identifies several popular networking sites for professionals, with a focus on LinkedIn. LinkedIn is highlighted as the most widely used site for professionals, with over 53 million members globally. The summary explains that social media allows businesses to connect with customers, suppliers, and service providers in a cost-effective way. It recommends using LinkedIn to widen your network, share expertise, and initiate valuable relationships.
The document outlines an introduction to LinkedIn workshop. It provides objectives for the workshop which are to learn how LinkedIn can help with job searching and career development, building a network, creating a profile, and adjusting privacy settings. It also discusses elements of an effective profile, building a network, and managing LinkedIn accounts and privacy settings.
The document discusses LinkedIn and how it can be used as a business networking tool. It provides an overview of LinkedIn's features and growth, how to build an effective profile, and tips for using LinkedIn to find employees or jobs. The presentation encourages attendees to create a robust profile, engage with others on LinkedIn, and leverage the platform to facilitate business networking.
The document outlines 11 tips for non-profits to leverage LinkedIn including enhancing their professional brand through a complete profile, creating a company profile page and group, joining relevant groups, broadcasting information through status updates, asking and answering questions as an expert, creating events, following companies, using advanced search and saved searches, leveraging applications and polls, and listing multiple email addresses. By following these tips, the document argues that LinkedIn can help non-profits achieve a "tipping point" of success through better networking, insights, problem solving, reach, and accomplishing more with less resources.
LinkedIn is a social media platform for professional networking. It allows users to create profiles, connect with contacts, search for potential clients and business partners, and collaborate on projects. Business professionals can use LinkedIn to establish their company's competence in an industry by developing their network and promoting their expertise. Private companies benefit from LinkedIn by creating a network of potential business contacts and resources, promoting their profiles, and positioning themselves as knowledgeable in their field through group participation and posting valuable content.
Introduction to LinkedIn Training Presentation, #Build4STL May 31, 2014, Dana...Dana Workes
For anyone who attended - or would have liked to attend - my training session on LinkedIn at the 2014 Build For STL event in Downtown St. Louis on May 31, 2014 - my slide deck can be found here.
Questions, comments, requests: Contact me: 314.495.6572 or dworkes@gmail.com
From BuildForSTL.org:
There are many ways to develop a community, and one of those is by developing the people that make up that community. To that end, Build for STL will be hosting training sessions throughout the St. Louis region. These sessions are free to attend, and will educate participants in the skills necessary to get more involved in the community.
Introduction to LinkedIn
Dana Workes
May 31, 2014 10am-11am
Downtown T-REX
An introduction to the professional social media site, LinkedIn.
Thanks to UMSL Digital for your partnership in the Build For STL initiative.
A workshop on optimum application and use of social media for the benefit of staff member and Practical Action ( an international non-profit charity organization) in Bangladesh on 27th August. I have presented this presentation and conduct a practice session where five staffs opened their LinkedIn account. Other 15 staffs who are not using their account for a long time return back to LinkedIn account again. In this workshop my other two colleagues discussed on Face book, tweeter and blogging.
The document provides tips for effectively using LinkedIn for professional networking. It recommends establishing a full profile with a photo, skills, and work experience. It also suggests connecting with people from past jobs and groups, commenting on updates, and providing value to connections through recommendations and content sharing. The goal is to develop relationships and a "Return on Engagement" through an active online presence on LinkedIn.
This is the second of a two-part series I did with QQ Solutions on Social Media for insurance agencies. This session was dedicated to LinkedIn - how to set up an account, a profile, and what to do once connected. We also covered social media aggregators and how to use them.
The document discusses how LinkedIn can help users professionally network and find jobs or business opportunities. It provides tips for setting up a profile, making connections, engaging with status updates, and using LinkedIn to explore career opportunities within the agriculture industry. The agriculture industry employs over 22 million people with over 200 different job types, and LinkedIn helps connect job seekers with opportunities that go beyond traditional farming roles.
How to REALLY use LinkedIn - mini LinkedIn PresentationBert Verdonck
Lots of people have a LinkedIn Profile and some connections, but don't know what to do with this website.
This mini LinkedIn presentation shows where the power of LinkedIn resides and how to tap into that power.
Get your FREE copy of the second edition of the international bestseller "How to REALLY Use LinkedIn" via www.how-to-really-use-linkedin.com
About Networking Coach: we are a team of business networking specialists, online and offline, with workshops, presentations and training courses about LinkedIn, networking at events and referrals. We are usually hired as a speaker or trainer.
Linkedin profile: Advantages of LinkedIn Profile and NetworkingMuhammad Yousuf Ali
This presentation describe about the LinkedIn Networking introduction with try to answer the following questions
Q 1 What is LinkedIn?
Q 2 Who can create the Profile on LinkedIn Network?
Q 3 What are the advantages of a LinkedIn Profile?
This document analyzes the strengths, weaknesses, opportunities, and threats (SWOT) of the professional networking platform LinkedIn. Some of LinkedIn's key strengths include its credible professional profiles, popularity among corporations, and effective profile filtering. Weaknesses include difficulties communicating directly and reliance on online recruitment for revenue. Opportunities exist in expanding advertising and globally, while threats include increased regulation and competition from platforms like Facebook.
This document discusses how businesses are using content sharing and social media through Web 2.0. It explains that businesses share content like text, photos, videos, and documents on sites like YouTube, Flickr, Scribd, and DocStoc to promote their brand and gain recognition in particular areas. Examples of popular social media sites that rely on user contributions and recommendations are also provided, such as Reddit, Delicious, and social bookmarking sites. The document concludes that these new technologies enabled by Web 2.0 and mobile devices are transforming business practices by allowing companies to better connect with customers, employees, and stakeholders through content sharing and social engagement.
Web 2.0 applications have enabled live streaming and screencasting for businesses and individuals. The document discusses tools like Stickam, Tinychat, Ustream, and Skype that allow live video broadcasting from computers and mobile devices. It also covers features of live streaming like embedding players, importing media, and interactive chat. Live streaming provides opportunities for businesses to engage customers in real-time and create archived content.
The document provides an overview of LinkedIn and tips for using the professional networking platform. It discusses why LinkedIn is a useful tool, its key features for personal, professional, and marketing uses. These include building profiles, finding jobs, recruiting employees, advertising and generating leads. Best practices are outlined such as optimizing profiles with relevant keywords, engaging with groups, and keeping ads concise. The presentation aims to help users maximize their LinkedIn experience.
This document provides an overview of the social networking application LinkedIn. It describes LinkedIn as a social network for professionals that allows users to connect with colleagues, find and post jobs, and maintain an online professional profile. The document outlines LinkedIn's key features, including the home feed, network of connections, job postings, messaging, notifications, and user profiles. It notes that LinkedIn has over 546 million users in more than 200 countries and offers both free and premium subscription plans.
LinkedIn is a professional networking platform that allows users to connect with colleagues and find job opportunities. It was founded in 2003 by Reid Hoffman and has over 48 million members worldwide. LinkedIn targets affluent professionals globally, including job seekers and those wanting to maintain business connections. The platform is free for basic use, but offers paid business accounts with additional features and advertising options.
The document discusses LinkedIn, a social media platform primarily used for professional networking. It provides details on LinkedIn's history and growth, key features like user profiles and groups, and how it can be used in education. Specifically, it outlines how LinkedIn allows educators to connect, collaborate and build their professional brand, and how students can use it to research careers, connect with professionals and alumni, and strengthen college and job applications.
The document discusses LinkedIn, a social media platform primarily used for professional networking. It provides details on LinkedIn's history and growth, key features like user profiles and groups, and how it can be used for educational purposes. Specifically, it outlines how LinkedIn allows educators, students, and administrators to connect, collaborate, conduct research, highlight qualifications, and find jobs or internships.
Build your online reputation and personal brand using LinkedIn. Updating your profile and utilizing its features prior to the 2014 IAEM Conference will enable you to get the most out of the conference, make new connections and expand your career breadth and depth.
This document discusses using social networking sites for strategic marketing. It identifies several popular networking sites for professionals, with a focus on LinkedIn. LinkedIn is highlighted as the most widely used site for professionals, with over 53 million members globally. The summary explains that social media allows businesses to connect with customers, suppliers, and service providers in a cost-effective way. It recommends using LinkedIn to widen your network, share expertise, and initiate valuable relationships.
The document outlines an introduction to LinkedIn workshop. It provides objectives for the workshop which are to learn how LinkedIn can help with job searching and career development, building a network, creating a profile, and adjusting privacy settings. It also discusses elements of an effective profile, building a network, and managing LinkedIn accounts and privacy settings.
The document discusses LinkedIn and how it can be used as a business networking tool. It provides an overview of LinkedIn's features and growth, how to build an effective profile, and tips for using LinkedIn to find employees or jobs. The presentation encourages attendees to create a robust profile, engage with others on LinkedIn, and leverage the platform to facilitate business networking.
The document outlines 11 tips for non-profits to leverage LinkedIn including enhancing their professional brand through a complete profile, creating a company profile page and group, joining relevant groups, broadcasting information through status updates, asking and answering questions as an expert, creating events, following companies, using advanced search and saved searches, leveraging applications and polls, and listing multiple email addresses. By following these tips, the document argues that LinkedIn can help non-profits achieve a "tipping point" of success through better networking, insights, problem solving, reach, and accomplishing more with less resources.
LinkedIn is a social media platform for professional networking. It allows users to create profiles, connect with contacts, search for potential clients and business partners, and collaborate on projects. Business professionals can use LinkedIn to establish their company's competence in an industry by developing their network and promoting their expertise. Private companies benefit from LinkedIn by creating a network of potential business contacts and resources, promoting their profiles, and positioning themselves as knowledgeable in their field through group participation and posting valuable content.
Introduction to LinkedIn Training Presentation, #Build4STL May 31, 2014, Dana...Dana Workes
For anyone who attended - or would have liked to attend - my training session on LinkedIn at the 2014 Build For STL event in Downtown St. Louis on May 31, 2014 - my slide deck can be found here.
Questions, comments, requests: Contact me: 314.495.6572 or dworkes@gmail.com
From BuildForSTL.org:
There are many ways to develop a community, and one of those is by developing the people that make up that community. To that end, Build for STL will be hosting training sessions throughout the St. Louis region. These sessions are free to attend, and will educate participants in the skills necessary to get more involved in the community.
Introduction to LinkedIn
Dana Workes
May 31, 2014 10am-11am
Downtown T-REX
An introduction to the professional social media site, LinkedIn.
Thanks to UMSL Digital for your partnership in the Build For STL initiative.
A workshop on optimum application and use of social media for the benefit of staff member and Practical Action ( an international non-profit charity organization) in Bangladesh on 27th August. I have presented this presentation and conduct a practice session where five staffs opened their LinkedIn account. Other 15 staffs who are not using their account for a long time return back to LinkedIn account again. In this workshop my other two colleagues discussed on Face book, tweeter and blogging.
The document provides tips for effectively using LinkedIn for professional networking. It recommends establishing a full profile with a photo, skills, and work experience. It also suggests connecting with people from past jobs and groups, commenting on updates, and providing value to connections through recommendations and content sharing. The goal is to develop relationships and a "Return on Engagement" through an active online presence on LinkedIn.
This is the second of a two-part series I did with QQ Solutions on Social Media for insurance agencies. This session was dedicated to LinkedIn - how to set up an account, a profile, and what to do once connected. We also covered social media aggregators and how to use them.
The document discusses how LinkedIn can help users professionally network and find jobs or business opportunities. It provides tips for setting up a profile, making connections, engaging with status updates, and using LinkedIn to explore career opportunities within the agriculture industry. The agriculture industry employs over 22 million people with over 200 different job types, and LinkedIn helps connect job seekers with opportunities that go beyond traditional farming roles.
How to REALLY use LinkedIn - mini LinkedIn PresentationBert Verdonck
Lots of people have a LinkedIn Profile and some connections, but don't know what to do with this website.
This mini LinkedIn presentation shows where the power of LinkedIn resides and how to tap into that power.
Get your FREE copy of the second edition of the international bestseller "How to REALLY Use LinkedIn" via www.how-to-really-use-linkedin.com
About Networking Coach: we are a team of business networking specialists, online and offline, with workshops, presentations and training courses about LinkedIn, networking at events and referrals. We are usually hired as a speaker or trainer.
Linkedin profile: Advantages of LinkedIn Profile and NetworkingMuhammad Yousuf Ali
This presentation describe about the LinkedIn Networking introduction with try to answer the following questions
Q 1 What is LinkedIn?
Q 2 Who can create the Profile on LinkedIn Network?
Q 3 What are the advantages of a LinkedIn Profile?
This document analyzes the strengths, weaknesses, opportunities, and threats (SWOT) of the professional networking platform LinkedIn. Some of LinkedIn's key strengths include its credible professional profiles, popularity among corporations, and effective profile filtering. Weaknesses include difficulties communicating directly and reliance on online recruitment for revenue. Opportunities exist in expanding advertising and globally, while threats include increased regulation and competition from platforms like Facebook.
This document discusses how businesses are using content sharing and social media through Web 2.0. It explains that businesses share content like text, photos, videos, and documents on sites like YouTube, Flickr, Scribd, and DocStoc to promote their brand and gain recognition in particular areas. Examples of popular social media sites that rely on user contributions and recommendations are also provided, such as Reddit, Delicious, and social bookmarking sites. The document concludes that these new technologies enabled by Web 2.0 and mobile devices are transforming business practices by allowing companies to better connect with customers, employees, and stakeholders through content sharing and social engagement.
Web 2.0 applications have enabled live streaming and screencasting for businesses and individuals. The document discusses tools like Stickam, Tinychat, Ustream, and Skype that allow live video broadcasting from computers and mobile devices. It also covers features of live streaming like embedding players, importing media, and interactive chat. Live streaming provides opportunities for businesses to engage customers in real-time and create archived content.
Podcasting allows businesses to connect with customers and stakeholders by creating audio files and distributing them through RSS feeds. It provides an easy and low-cost way for businesses to share information and brand themselves as broadcasters. Creating effective podcasts involves choosing a theme, naming the podcast, developing a structure for episodes, using appropriate recording and hosting tools, and submitting the podcast to directories like iTunes to expand its audience.
Chapter 6, Part B, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 6, Part B of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter 4 Part C, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 4, Part C of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
This document summarizes key aspects of videocasting, screencasting, and live streaming discussed in Chapter 5 Part A. It discusses how these technologies enable synchronous communication on the web in real time via video. It then defines videocasting, discusses considerations for video and audio quality as well as lighting, and provides examples of video editing software options ranging from free to higher-end programs. The chapter emphasizes that video production can range from nearly free using basic equipment to higher budget productions.
WordPress is a powerful blogging tool that allows businesses to communicate messages and provide updates to stakeholders. It allows information to be accessible immediately to everyone and remain in the original words of the writer. WordPress blogs can be customized in many ways through themes, plugins, and options. Customization helps businesses create a unique identity and tailor the blog to their specific needs and goals. Common customizations include changing the header, background, fonts, and colors.
Social Media Presentation for BMA MN - Presented December 2012Laura Monn Ginsburg
The document discusses blending traditional and new media for marketing. It summarizes that social media platforms like Facebook, Twitter, YouTube and LinkedIn are most effective for engagement and relationship building when content is relevant and conversations are maintained. The key is to capture leads from social media discussions in the same way as other marketing channels and justify social media investments by showing how interactions lead to qualified sales opportunities. Marketers are encouraged to engage prospects when they are actively interested through "moment-of-interest marketing" to keep conversations ongoing until needs are met.
The document discusses Chinese language courses offered at Amity University. It notes that Chinese has become an important foreign language in India and there is growing demand for professionals with Chinese skills. Amity offers Chinese as both a value-added course and degree/diploma program. The Chinese courses focus on developing oral and written proficiency and are offered at basic and advanced levels for undergraduate and postgraduate students respectively. Studying Chinese can offer better job and study abroad opportunities.
The document provides an overview of blogging for business purposes. It discusses how Blogger was one of the first free blog platforms, launching in 1999. While Blogger helped develop early blogging conventions, WordPress later became the most popular content management system, with over 65 million downloads. The chapter examines features of Blogger and WordPress that businesses can use to create an interactive online community and engage customers. It highlights how blogging is now a standard practice for many large and small companies.
This document discusses RSS (Really Simple Syndication) and how it enables businesses to disseminate content through web feeds. RSS provides a standardized format for publishers like news sites to make information available and allows users to filter relevant material. It reduces information overload by allowing selective movement of content onto the web. The document provides examples of RSS feeds from sites like CNN and BBC and explains how aggregator software can acquire new content through feeds even when a user is offline. It also gives examples of feed reader programs and discusses how to subscribe to and organize different feeds.
This document discusses various tools for searching and analyzing tweets, managing twitter followers, and finding new followers. It describes Twitter's built-in search and tools like TweetDeck. It also covers limitations of Twitter searches and the value of third party tools like TweetArchivist and Gnip for accessing more comprehensive historic tweet data. The document concludes with suggestions for how businesses can use Twitter for marketing, customer service, and product development.
Social media has enabled crowd behavior to become independent of time and location. Examples include the 2011 Egyptian revolution which relied on Facebook and the 2011 London riots which spread via social media. Virtual crowds can belong to multiple online communities simultaneously through tools like Twitter, Facebook, and Reddit. These tools also allow information to spread virally very quickly with little direction. Businesses must track social media buzz using tools like Twitter, which allows public messaging and searching of tweets. Third party tools provide additional search capabilities and access to older tweets.
Videocasting, screencasting, and live streaming allow businesses to communicate with customers and stakeholders in real-time via video online. Videocasting adds visual elements to podcasting and can be created inexpensively with digital video cameras and editing software. Effective videocasts require considering factors like camera lenses, video resolution, audio quality, image stabilization, lighting, and video editing software. Storyboards and shot lists help plan out videocasts before recording with cameras.
Web 2.0 applications have enabled live streaming and screencasting capabilities for businesses and individuals. These tools allow for real-time broadcasting as well as archived recordings. Popular platforms have converged features of chatrooms, radio, television, and blogs to offer synchronous and asynchronous streaming options like embedded players and mobile capture. Businesses can now easily reach customers live or share past presentations through these personalized digital communications channels.
Wikis are collaborative document systems that emerged with Web 2.0 concepts. They allow multiple users to edit content, develop topics, link pages, and cross-reference material. Wikis maintain version history and provide varying levels of user access from public to private. They serve as workspaces and knowledge repositories when proper oversight and community involvement are established.
This document discusses tools for tracking social media buzz and viral activity. It describes several platforms for monitoring mentions across social networks, including Social Mention, Mention.net, and Whostalkin.com. These tools aggregate posts from various sites to track topics and sentiment. Klout is also discussed as a service that measures online influence by analyzing reach and engagement on networks. Businesses are interested in these tools to understand which of their content and communications are most influential in order to improve marketing effectiveness.
This document discusses configuring a WordPress business blog to connect with audiences. It describes adding widgets, categories, tags and pages to organize content. It emphasizes the importance of connecting the blog to search engines by registering it on sites like Google Webmaster Tools and adding verification codes. It also stresses connecting the blog to social media like Twitter to share posts and reach wider audiences. Configuring sharing buttons and settings allows readers to easily share blog content on sites like Facebook. Traffic analytics help monitor effectiveness of these outreach efforts.
This document discusses customizing WordPress blogs for business use. It provides options for customizing blogs, including selecting themes, editing theme options like fonts and images, adding a custom header image, and modifying general blog settings. The customizations allow a business to create a unique blog identity aligned with its goals.
This document discusses tools for tracking social media buzz and viral phenomena. It describes several social media monitoring tools, including Social Mention, Mention.net, Whostalkin.com, and Klout, that provide metrics on social media mentions, influence, and how content spreads. These tools help businesses understand their online presence, gauge stakeholder sentiment, and optimize social media strategies.
Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides
Free Bookboon book at http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
LinkedIn is a social networking site founded in 2002 that focuses on professional networking. It has over 100 million users and grows by one new member per second. The site allows users to maintain professional contacts and connections that can be used to find jobs, business opportunities, and new contacts. While originally free, LinkedIn plans to adopt a hybrid model of paid subscriptions and advertising revenue.
LinkedIn allows companies to engage passive talent, target relevant jobs to best-fit candidates, and create an appealing talent brand. With tools like Recruiter, companies can search the LinkedIn network of over 225 million professionals to source top talent beyond those actively job searching. Job postings on LinkedIn can automatically target the most relevant candidates using profile data. Companies can also develop their talent brand on LinkedIn to establish why they are the best place to work and attract top candidates. Examples include Standard Chartered seeing a 100% increase in page views using LinkedIn, and Dell reducing annual executive recruiting spend by $28.4 million using LinkedIn referrals.
LinkedIn allows companies to engage passive talent through targeted outreach on its professional network of over 225 million members. Companies can find and contact qualified candidates for jobs even if they are not actively searching. LinkedIn tools help companies source talent at scale, expand their reach beyond actively searching candidates who make up only 20% of the workforce, build talent brands to attract top professionals, and reduce costs associated with recruiting. Several examples are given of large companies that significantly improved their hiring outcomes and reduced recruiting costs through the use of LinkedIn's talent solutions.
LinkedIn allows companies to engage passive talent, target relevant jobs to best-fit candidates, and create an appealing talent brand. With tools like Recruiter, companies can search the LinkedIn network of over 225 million professionals to source top talent beyond those actively job searching. Job postings on LinkedIn can automatically target the most relevant candidates using profile data. Companies can also develop their talent brand on LinkedIn to establish why they are the best place to work and attract top candidates. Examples include Standard Chartered seeing a 100% increase in page views and Dell reducing external executive recruiting spend by $28.4 million using LinkedIn.
Presentation delivered at a special Identity event on March 22, 2016. We discussed LinkedIn strategies for business-to-business companies and professional services firms.
LinkedIn Analysis offers an insightful overview of the role and impact of LinkedIn in today's professional world. Covering topics such as networking, job search strategies, personal branding, and professional development, this document provides valuable insights for both seasoned professionals and newcomers to the platform.
So what is the absolute value of social media for maths graduates? Sue Beckingham
Developing a professional online presence. Key objectives:
Taking ownership of YOUR professional online presence
Building valuable networks
Developing confident digital skills
Standing out from the crowd
Social media recruiting allows companies to find and attract candidates through platforms like LinkedIn, Facebook, and Twitter. It provides an efficient way to search for candidates, connect with them, and maintain databases of potential hires. Employers can brand themselves and market openings to a wide range of passive and active job seekers using content sharing and engagement features.
Platform business model acts like an interface between consumer & producer. This model is used by many renowned & start-up companies. This helps in evolving the business by providing more value to customer. Industry have a strong incentive to evolve towards business model that enable them to gain access to additional data about their customers, data that’s not more broadly available to the platform owner. The result will be an increasing emphasis on the data dimension of business model evolution where participants can focus on persuading customers to share more of their data in return for providing more descriptive, predictive and prescriptive value to the customer. Now the data platform model will be able to focus tightly on the areas where they have the greatest differentiation to provide world class complementary products and services conveniently and reliable to their customer. In this paper differentiation between Linear & Platform business model is elaborated. LinkedIn have adapted the business platform strategy connecting organization & professional across nation to share their portfolio with other professional connected through LinkedIn.
The document provides an overview of developing a business case for using social media. It discusses how social media provides opportunities for networking, knowledge sharing, client attraction, career advancement, and recruitment. It emphasizes defining goals and objectives for social media use, measuring success through key metrics, and choosing the best platforms like LinkedIn, Facebook, Twitter, and blogging to meet goals.
LinkedIn is a social network of over 42 million professionals from around the world representing 170 industries. Members can build their professional network by connecting with contacts, find and collaborate with qualified professionals, and stay informed by joining relevant industry groups. The process involves creating a profile, building connections, customizing the profile with experience and interests, and taking advantage of networking and career opportunities through the LinkedIn platform.
The document provides an overview and tips for using LinkedIn as a professional networking and job searching tool. It discusses the key features of LinkedIn including building a complete profile, searching for people and jobs, participating in groups and answering questions, finding company pages, and getting individual support for using the site effectively. The overall agenda is to help new users understand how to get started and make the most of LinkedIn's networking and career opportunities.
Business Development / Personal Branding using LinkedInDana Vanden Heuvel
This document provides an overview and summary of a presentation on using LinkedIn for business development and branding. The presentation covered:
- Introducing the presenter and their background in social media marketing.
- Expectations for what attendees hoped to learn about using social networking and LinkedIn for business purposes.
- Key concepts around social networking, building relationships, and developing word-of-mouth marketing through social platforms.
- Strategies for using LinkedIn to connect with clients, find contact information on companies, and tips for creating an ideal LinkedIn profile to optimize business development and networking opportunities.
- Encouragement for attendees to start networking on LinkedIn and engaging with others in the platform.
Chapter 1 Part A, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 1, Part A of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter 9, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 9 of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter 10, Part A, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 10 Part A of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter 10, Part B, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 10 Part B of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Appendix A Part B, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Appendix A Part B of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Appendix B, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Appendix B of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney , Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides
Free Bookboon book at http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Facebook and LinkedIn are two major social media platforms important for businesses. Facebook has over 955 million active users and is a global communication channel that businesses need a presence on, though they must carefully plan their interactions to respect how people typically use Facebook. LinkedIn is a social media site focused on professional networking. The document provides guidance on setting up business pages and profiles on each platform to engage customers and build communities.
Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides
Free Bookboon book at http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides
Free Bookboon book at http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Wikis emerged as a class of collaborative document applications that allow multiple users to develop and edit content. Wikis provide features for collaborative authoring, editing pages, linking topics, and cross-referencing materials. They also maintain version histories and can be configured for public, private, or semi-private access. Common uses of wikis include online encyclopedias, internal business documentation, academic projects, and government information sites.
This document discusses tools for video conversion, editing, and sharing online. It recommends FreeMaker as a free video conversion tool that can change formats like WMV, AVI, MP4, FLV and QuickTime. Video editing software allows rendering videos into web-viewable formats through options like "Export," "Create Movie," or "Render." Popular sites for sharing videos include YouTube and other video hosting sites. Video grabbing tools can extract videos from sites like YouTube to reuse elsewhere. The document cautions that some grabbing tools contain unwanted extras and recommends FreeMaker as one that works well but to watch for extras during installation.
Blogger was one of the first free blog platforms, launching in 1999. It helped develop and standardize many blogging conventions. Google acquired Blogger in 2003. WordPress is now the most popular content management system, with over 65 million downloads. It offers free and open-source blogging solutions for both technical and non-technical users. Businesses use blogs as powerful tools to create customer communities and facilitate communication. Chapter 2 provided an overview of popular blogging platforms like Blogger and WordPress.
This document discusses key aspects of blogging for business. It defines what a blog is, noting that it allows one-to-many communication through personal reflections and media. Blogs originated from early online journals and bulletin boards. The document outlines attributes businesses should consider for their blog, including voice, frequency, style, features that optimize search and social media, and infusing passion. It also examines options for hosting a blog internally versus using external hosting services.
Web 2.0 allows for greater participation and collaboration online through social media and user-generated content. It evolved from earlier versions of the Internet due to greater access and new applications. Web 2.0 features social networking sites, blogs, wikis, video sharing, and web-based applications that facilitate user contributions and interactions. It represents a shift to more socially-focused and engaged experiences on the World Wide Web.
The document discusses how social media has enabled crowd behavior to become independent of time and location. It provides examples of how the 2011 Egyptian revolution and 2011 London riots used social media like Facebook and Twitter. It also explains how social media allows people to belong to multiple crowds simultaneously and discusses how viral waves can spread quickly through social media communities. Key social media tools mentioned are Twitter, Facebook, Instagram, and LinkedIn. Instagram is discussed in more detail, outlining its photo and video sharing features and how businesses can use it to showcase products, provide demos, and document events.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
MATATAG CURRICULUM: ASSESSING THE READINESS OF ELEM. PUBLIC SCHOOL TEACHERS I...NelTorrente
In this research, it concludes that while the readiness of teachers in Caloocan City to implement the MATATAG Curriculum is generally positive, targeted efforts in professional development, resource distribution, support networks, and comprehensive preparation can address the existing gaps and ensure successful curriculum implementation.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
1. Web 2.0 and Social
Media for Business
Chapter 8: Big Social Media: Facebook and LinkedIn Part B
Roger McHaney, Kansas State University
2. LinkedIn Overview
LinkedIn has become the
social media venue of
choice for businesses and
individuals seeking to
network with a career
focus.
Founded in December
2002 and publicly
launched in May 2003.
By mid-2012, LinkedIn had
more than 175 million
registered users from over
200 countries.
3. LinkedIn Functions
LinkedIn has become the primary location where all business contacts, skill
inventories, training records, and experience histories are maintained. LinkedIn is
useful in maintaining communication and contact with business associates. For
instance, if a member changes jobs, locations, or receives a promotion, she easily
can send the updated information to her business associates.
6. Creating Connections
Once a profile has been created, a LinkedIn user can publish it and
begin creating connections. Connections are current and former
colleagues, teachers and classmates, business associates, and other
professional contacts. The idea is to create direct connections by
adding people relevant to the user’s professional circle. These
connections can provide introductions to additional professionals
who can help to build a network in particular specialty areas.
7. Jobs on LinkedIn
LinkedIn is well known for its
capability as a job search
tool. It has become the new
standard for posting
resumes, recommendation
letters, and providing
career histories. Potential
employers can see
prospective hires’ networks
of contacts which can add
to the applicant’s credibility
and relevance.
8. LinkedIn Functions
LinkedIn will generate a list of relevant jobs based on a user’s resume and
job history by trying to match up key words in job listings.
LinkedIn offers discussion groups to provide additional methods for finding
(or listing) jobs.
Group members may post direct emails or Web links to pages specific to
particular jobs.
13. LinkedIn Company Pages
Company pages allow businesses to post additional details of interest to current or
potential employees, stakeholders, and the general public. A company page can
provide news feed features where changes, updates, and news can be posted. Many
organizations use company pages to create special offers for visitors and those that
recommend or endorse the page.
14. Featured Uses of LinkedIn
Obtain, store and distribute online recommendations that can be
used to attest to professional abilities or character.
Obtain introductions to key individuals in relevant industries.
Obtain introductions to potential employers.
Search job listings placed on LinkedIn.
Create an online resume that continues to grow with experiences
and career changes.
15. Summary
Big social media has become a significant component of many organizations’
public faces. Customers, employees, and stakeholders expect to find high quality,
useful information on Facebook, LinkedIn, and similar sites.
These venues have increased in importance and have even replaced traditional
Web pages for many small businesses.
The ease of construction and familiar interface and ability to contact important
customers contribute to this movement.
Social media facilitates social networking and the creation of communication links
between organizations and individuals important to their existence.
Emerging communities of individuals share common interests and experiences
related to their organizations.
16. Slide Media from:
Slides Prepared by Professor Roger McHaney
Kansas State University PresenterMedia.com
Twitter: @mchaney support@presentermedia.com
Blog: http://mchaney.com
Email : mchaney@ksu.edu
4416 S. Technology Dr
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