Livecasting and livestreaming allow users to broadcast live audio and video content in real time. Popular platforms for livestreaming include Talkshoe, Livecast, Justin.tv, BlogTalkRadio, and SHOUTcast. While livecasting first emerged in 2005-2006, nearly all internet users are now connected to live content in some way. Livecasting is an effective marketing tool for companies as it allows them to promote their products and services to a large audience.