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ORGANIZATIONAL 
EETTHHIICCSS
Topic Outcomes 
At the end of this chapter, students should be 
able to: 
Explain the ethical issues in various 
2 
components of organization.
Organizational Culture  Ethical 
Climate 
 Organizational culture can be defined as 
values, beliefs, and norms shared by all 
employees of that organization. 
 In most organizations, a moral atmosphere can 
be detected – people ccaann ffeeeell aanndd ppiicckk ssuubbttllee 
hints and clues that tell them what behavior is 
approved and what is forbidden. 
 The unspoken understanding among 
employees of what is and is not acceptable 
behaviour is called ethical climate.
Business Ethics Across Organizational 
Functions 
Supply Chain 
Management 
Operation Distribution 
Sales  
Marketing 
Service 
Primary 
Functions/ 
Activities 
Product RD, Technology, and System Development 
Human Resource Management 
Accounting and General Administration 
SupportFunctions/ 
Activities
Ethics in RD 
• RD carries responsibility for company’s growth – 
without new product to sell, organization can lose 
customers. 
• RD incorporate customers feedback from market 
research – however, this tie with rreessppoonnssiibbiilliittyy ttoo 
produce product of the highest quality, safety, and 
reliability i.e. defective product not only put 
customer at risk, they also generate negative press 
coverage  very expensive lawsuit. 
• Discussion: Is Proton being ethical when producing 
car of quality what people claims as “tin sardin” 
quality?
Ethics in Manufacturing 
• Manufacturer faces with question of “do you want it 
built fast, or do you want it to be built right?”. 
• From an organization perspective, you want both, 
especially if you know your biggest competitor also 
racing to put a new product on tthhee mmaarrkkeett,, aanndd iiff 
they get there before you do, your sales projection 
will not be met. 
• Questions: You want to build product with precise 
design specifications, but what if there is supply 
problem? Do you wait and hold up delivery, or do 
you go with an alternative (and less reliable) 
supplier?
Ethics in Marketing 
• Relations with customers tend to generate many 
ethical problems. The marketing processes i.e. 
advertising, pricing, public relations, and sales – are 
potential problem areas. 
•• DDiissccuussssiioonn:: 
1) What role does marketing play in the perception 
that coffee brewed at Starbuck is superior than 
coffee brewed at home? 
2) What role does McDonald play in promoting 
McDonald HappyMeal for kids when almost all of 
its products categorized as unhealthy?
Ethics in Human Resource 
• HR is an important function in an organization. 
• The HR processes are also pruned towards unethical 
business conduct. 
• Discussion: 
1) Interview held for pre-cchhoosseenn ccaannddiiddaatteess.. 
2) Monitoring staff using CCTV. 
3) Taking disciplinary action to staff for the statement 
from facebook. Can employer monitor staff posting 
through facebook and take disciplinary action against 
the staff based from his posting?
Ethics in IT 
• IT is one of the fastest growing areas in business 
ethics. 
• Ethical challenges such as invasions of privacy; the 
collection, storage, and access ooff ppeerrssoonnaall aanndd 
business information especially through e-commerce 
transactions; confidentiality of electronic mail 
communication – are some of ethical issues in IT. 
• Issue: Selling of customers personal details to 
marketing company.
Building Ethical Safeguard into 
Company 
How to control unethical issues or conduct in 
organization or promote ethical behaviour: 
1) Top Management Commitment and Involvement 
2) Ethics PPoolliicciieess oorr CCooddeess 
3) Ethics Officers, or Compliance Officer 
4) Ethics Audit 
5) Whistle Blowing Policies 
6) Corporate Ethics Awards
Building Ethical Safeguard into 
Company 
How to control unethical issues or conduct in 
organization or promote ethical behaviour: 
1) Top Management Commitment and Involvement 
2) Ethics PPoolliicciieess oorr CCooddeess 
3) Ethics Officers, or Compliance Officer 
4) Ethics Audit 
5) Whistle Blowing Policies 
6) Corporate Ethics Awards
Conflict of Interest 
“A situation where one relationship or obligation places 
you in direct conflict with an existing relationship or 
obligation” 
Discussions: 
1) How to overcome the issues of conflict of interest? 
2) In a case where your personal interest conflict to 
organizational interest, which interest should comes 
first?
Self-check Exercise 
Instruction 
1) Watch the video. 
2) Identify what kind of ethical issues exist in the video 
and discuss to your classmates.
14

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Business ethics C5 -organizational_ethics_compatibility_mode_

  • 2. Topic Outcomes At the end of this chapter, students should be able to: Explain the ethical issues in various 2 components of organization.
  • 3. Organizational Culture Ethical Climate Organizational culture can be defined as values, beliefs, and norms shared by all employees of that organization. In most organizations, a moral atmosphere can be detected – people ccaann ffeeeell aanndd ppiicckk ssuubbttllee hints and clues that tell them what behavior is approved and what is forbidden. The unspoken understanding among employees of what is and is not acceptable behaviour is called ethical climate.
  • 4. Business Ethics Across Organizational Functions Supply Chain Management Operation Distribution Sales Marketing Service Primary Functions/ Activities Product RD, Technology, and System Development Human Resource Management Accounting and General Administration SupportFunctions/ Activities
  • 5. Ethics in RD • RD carries responsibility for company’s growth – without new product to sell, organization can lose customers. • RD incorporate customers feedback from market research – however, this tie with rreessppoonnssiibbiilliittyy ttoo produce product of the highest quality, safety, and reliability i.e. defective product not only put customer at risk, they also generate negative press coverage very expensive lawsuit. • Discussion: Is Proton being ethical when producing car of quality what people claims as “tin sardin” quality?
  • 6. Ethics in Manufacturing • Manufacturer faces with question of “do you want it built fast, or do you want it to be built right?”. • From an organization perspective, you want both, especially if you know your biggest competitor also racing to put a new product on tthhee mmaarrkkeett,, aanndd iiff they get there before you do, your sales projection will not be met. • Questions: You want to build product with precise design specifications, but what if there is supply problem? Do you wait and hold up delivery, or do you go with an alternative (and less reliable) supplier?
  • 7. Ethics in Marketing • Relations with customers tend to generate many ethical problems. The marketing processes i.e. advertising, pricing, public relations, and sales – are potential problem areas. •• DDiissccuussssiioonn:: 1) What role does marketing play in the perception that coffee brewed at Starbuck is superior than coffee brewed at home? 2) What role does McDonald play in promoting McDonald HappyMeal for kids when almost all of its products categorized as unhealthy?
  • 8. Ethics in Human Resource • HR is an important function in an organization. • The HR processes are also pruned towards unethical business conduct. • Discussion: 1) Interview held for pre-cchhoosseenn ccaannddiiddaatteess.. 2) Monitoring staff using CCTV. 3) Taking disciplinary action to staff for the statement from facebook. Can employer monitor staff posting through facebook and take disciplinary action against the staff based from his posting?
  • 9. Ethics in IT • IT is one of the fastest growing areas in business ethics. • Ethical challenges such as invasions of privacy; the collection, storage, and access ooff ppeerrssoonnaall aanndd business information especially through e-commerce transactions; confidentiality of electronic mail communication – are some of ethical issues in IT. • Issue: Selling of customers personal details to marketing company.
  • 10. Building Ethical Safeguard into Company How to control unethical issues or conduct in organization or promote ethical behaviour: 1) Top Management Commitment and Involvement 2) Ethics PPoolliicciieess oorr CCooddeess 3) Ethics Officers, or Compliance Officer 4) Ethics Audit 5) Whistle Blowing Policies 6) Corporate Ethics Awards
  • 11. Building Ethical Safeguard into Company How to control unethical issues or conduct in organization or promote ethical behaviour: 1) Top Management Commitment and Involvement 2) Ethics PPoolliicciieess oorr CCooddeess 3) Ethics Officers, or Compliance Officer 4) Ethics Audit 5) Whistle Blowing Policies 6) Corporate Ethics Awards
  • 12. Conflict of Interest “A situation where one relationship or obligation places you in direct conflict with an existing relationship or obligation” Discussions: 1) How to overcome the issues of conflict of interest? 2) In a case where your personal interest conflict to organizational interest, which interest should comes first?
  • 13. Self-check Exercise Instruction 1) Watch the video. 2) Identify what kind of ethical issues exist in the video and discuss to your classmates.
  • 14. 14