This document outlines the key topics around business ethics that will be covered, including: the concept and nature of business ethics; elements of business ethics like values, rights, and duties; levels of business ethics from societal to personal; sources of ethical standards like societal attitudes and legal environments; the need for ethics in business to maintain image and trust; factors governing business ethics like organizational goals and professional codes; developing an ethical program with codes, communication, and enforcement; models of business conduct; the concept and importance of corporate values; and a case study with bibliography. The presentation will cover these various aspects of business ethics.

1. PRESENTED BY:-
MAHERUKH JAHAN

2. 1. CONCEPT AND NATURE OF BUSINESS ETHICS
2. ELEMENTS OF BUSINESS ETHICS
3. LEVELS OF BUSINESS ETHICS
4. SOURCES OF ETHICAL STANDARDS
5. NEEDS FOR ETHICS IN BUSINESS
6. FACTORS GOVERNING BUSINESS ETHICS
7. DEVELOPOING A CORPORATE ETHICAL PROGRAMME
8. BENEFITS OF ETHICAL CODES
9. MODELS OF BUSINESS CONDUCT
10. CONCEPT OF CORPORATE VALUES
11. INPORTANCE OF VALUES IN BUSINESS
12. CASE STUDY
13. BIBLIOGRAPHY

3. ETHICS:- IT IS DERIVED FROM THE GREEK WORD ‘ETHOS’ WHICH MEANS
CHARACTER OR A PERSON’S FUNDAMENTAL ORIENTATION TOWARDS LIFE.
CONCEPT OF BUSINESS ETHICS:- According to W.H.Shaw, “Business
ethics is the study of what constitutes right or wrong, good or
bad human conduct in a business context.”
NATURE OF BUSINESS ETHICS:- The main characteristics of
business ethics are as follows:
1. It is important in all types of business- large or small,
manufacturing or service.
2. It is above law. It requires behavior which is socially
desirable even if not legally.
3. It is dynamic term and may change over time.

4. ELEMENTS OF BUSINESS ETHICS
Main elements of business ethics are as follows:-
1. VALUES : Values are the moral beliefs held by an
individual or organisation and a society.
2. RIGHTS : Rights are the claims of the individual or
organisation.
3. DUTIES : Duties are the obligation of a person or an
organisation.

5. LEVELS OF BUSINESS ETHICS :-
1. Societal : At this level, question about the basic
institutions in a society.
2. Stakeholders: This level is concerned with relations
between a business enterprise and its stakeholders such
as employees, customers, suppliers.
3. Internal Policy : At this level, relations between an
organisation and its employees are analysed.
4. Personal : Here questions about how people should
treat one another within organisation.

6. SOURCES OF ETHICAL
STANDARD:-
1.Societal Attitudes
2.Competitive Pressures
3.Legal Environment
4.Code of Ethics

7. Need for Ethics in Business:
1.A business executive must take into
consideration the moral and social
considerations because these are the real
motivating factors.
2.When an organization fails to behave in
accordance with the social expectations, it
may lose its image and market share.
3.A business manager is expected at serve as a
trustee of various social groups. As the
trustee, he must observe the ethical values of
the society.

8. Factors Governing Business Ethics:
1.Value Forming Institutions
2.Organisational Goals
3.Work and Career
4.Superior
5.Peers and Colleagues
6.Professional Codes

9. Developing a Corporate Ethical
Programme :
1.The Management Commitment
2.Ethical Codes
3.Communication System
4.Enforcement

10. BENEFITS OF ETHICAL CODES:-
1.Customers
2.Employees
3.Company
4.Industry
5.Society

11. Models of Business Conduct
1.The Austre Model
2.The Household Model
3.The Vendor Model
4.The Investment Model
5.The Civic Model
6.The Artistic Model

12. Concept of Corporate Values
The moral beliefs or convictions that guide
judgement and action in different situations.
Influence the objectives and priorities of
corporate managers.

13. Importance of Values in Business –
1.Corporate Culture
2.Ends Means Chain
3.Guides to Action
4.Objective Standards
5.Social Responsibility

14. CASE STUDY

17. BIBLIOGRAPHY
- Essentials of BUSINESS
ENVIRONMENT
by- Dr
C.B.Gupta
-Case study
www.icmrindia.org%2Fcasestudies%2Fcatalogue%2FBusiness%2520
Ethics%2FKFC%
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