SlideShare a Scribd company logo
COMPLEXITY


simplicity
The Complexity Curve

     Designing for Simplicity




              @DaveHogue
              #SXsimplerUX
Welcome
David M. Hogue, Ph.D.
VP XD at Fluid
San Francisco
Complexity is easy.

We can make anything complex.
Even our wristwatches.
Simple to read, difficult to set.
Not much has changed…
Daylight Saving Time

     Starts tonight at 2:00 am.

Do you know how to set your watch?
To make something simpler,

  we first need to define complexity,
   which is, ironically, not simple.
What is complexity?
complexus

entwined; twisted together
          (Latin)
“… I know it when I see it …”




Supreme Court Justice Potter Stewart
(Jacobellis v. Ohio, 1964)
Three perspectives:

      Designers
    People (Users)
      Scientists
Designers

 Appearance
  Aesthetics
       Style
Space
Noise
Hierarchy




http://blog.typekit.com/2011/03/17/type-study-typographic-hierarchy/
Designers

 Functionality
     Context
        Flow
Interactivity
Dark Pattern?
What is the goal?
Structure
Flow
People

Relevance
 Difficulty
    Clarity
Clutter
http://www.uie.com/brainsparks/2011/11/04/clutter/
Difficulty
Confusion
Scientists

     Chaos
Weather
Edward Lorenz, Sc.D.

     dt/dx = σ(y−x)
    dt/dy = x(τ−z)−y
     dt/dz = xy− βz
Lorenz Attractor
Chaos

Dynamical systems
  Deterministic
 Not predictable
Chaos

     Self-organizing
  Emergent structure
Sensitivity to perturbation
Butterfly Effect
Some things are
naturally complex.
 So why discuss chaos?
Complex systems that appear
to have an impossibly large
number of variables can actually
be described and understood
with remarkably few.
The Complexity Curve

In which the level of complexity
    increases the further we get
           into a design project.
Complexity Curve
Complexity Curve
Where does complexity
          come from?
Let’s skip the obvious:
Disregard for design
www.webpagesthatsuck.com
   790 Flickr groups with
 “bad design” in the name
Designers

                    Models
                   Patterns
               Scope Creep
Constraints & Requirements
Expectations v. Reality
Mental    Conceptual     System
Model        Model        Model
(user)     (interface)   (device)
Mental Model Mismatch

     Impedes progress
       Interrupts focus
     Incorrect direction
Designers

                    Models
                   Patterns
               Scope Creep
Constraints & Requirements
Copying Patterns
Anti-Patterns
Dark Patterns
New and different
Designers

                    Models
                   Patterns
               Scope Creep
Constraints & Requirements
Scope Creep (Jog or Run)

      Forgotten features
     Absent stakeholders
       Vendor systems
Executive Bungee-Jumping
Designers

                    Models
                   Patterns
               Scope Creep
Constraints & Requirements
Constraints & Requirements

      Technical constraints
       Legal requirements
    Business unit requirements
System Model Exposure




Where is the current price per share?
Why can't I buy a certain total value?
People

Difficulty
Expertise
Do not conflate
complexity with difficulty.
Difficult tasks often appear complex
      only until we have learned
the necessary knowledge and skills.
High cognitive loads
      feel difficult.
    Understanding and memory
Problem-solving and decision-making
    Associations and connections
People

Difficulty
Expertise
Developing Expertise
Declarative   Procedural   Automaticity
Knowledge     Knowledge      (Habits)
Novices & Experts
Technology

   Limitations
Limitations

      Materials
    Manufacturing
Technological capability
Inexorably Forward
What can be done about
           complexity?
Not everything should be simple.
Law of Parsimony

All things being equal, simpler solutions
are generally better than complex ones.
The Complexity Curve

 In which the level of complexity
may be decreased if we continue
 to iterate and refine the design.
Complexity Curve
Complexity Curve
Technology

    Advances
Materials and Manufacturing
Patience
Forward Forces
People

Motivation
  Transfer
  Support
A sufficiently motivated
  person will tolerate:
        Complexity
         Difficulty
        Confusion
Sometimes we need to
   teach people,
    because we cannot
    make it any simpler.
Transfer of
knowledge and skills
      Instruction
     Demonstration
       Analogy
Design

Leverage our ignorance
      Place people first
    Use mental models
       Focus & Reduce
                Iterate
Leverage our ignorance.

 Often our best ideas arise before we
have become shackled by constraints.
  Write them down before we know
        why we can’t do them.
         Then return to them.
Put people first.

    Motivation
    Behavior
     Emotion
    Creativity
Use mental models.

  Match conceptual and
     mental models
   Hide system models
Mental models evolve
Conceptual models evolve
Focus       Reduce

Attention    Effort
  Flow       Time
             Errors
However,

     Simplicity is not
  just about reduction.
Do not confuse subtraction
    with simplification.
“Make everything as simple as
 possible, but not simpler.”
Complexity moves.
Shift the complexity…
…away from the person.
Law of Conservation of Complexity
Feature complete




is not experience optimized.
Iteration

   Incubation
Cross-pollination
  Observation
New solutions…
…emerge.
None of these solutions,
advances, and innovations
could have been possible
       without...
Critical Thinking

A persistent effort to examine any
   belief, idea, or fact in terms
    of the available evidence.
We know that designers:
                 Ask questions
             Gather information
              Identify problems


                Generate ideas
               Evaluate options

         Communicate solutions
Critical thinkers go further:
                     Ask questions
                Gather information
                  Identify problems
            Recognize assumptions
               Assess relationships
                    Generate ideas
                   Evaluate options
            Consider consequences
            Communicate solutions
Designing for simplicity
     is not about
        Checklists
        Formulas
         Patterns
          Rules
It is about

 Thinking and reasoning
Understanding the problem
 Analyzing and optimizing
So, how do we make
    stuff simpler?
Ten Opportunities
   to Simplify
“Messy & Confusing”

      Irrelevance
    Disorganization
      Ambiguity
Indirect Action

       Abstracted
     Disconnected
Increased cognitive load
Everything to Everyone

     Too many variables
       Too little focus
Design by Consensus

     Scope creep
     (or worse…)
“Nice to have…”

     Noise
     Clutter
     Excess
Copying Solutions

  Misapplied patterns
Map Structure to
Organization or Technology
    Exposes the system model
Leading with Technology

        Solving the wrong
   (or non-existent) problems
A solution looking for a problem?
Or a tremendous opportunity?
Designing for Yourself

   Ignoring the person’s
      mental models
Accepting Assumptions

     Not collecting data
  Absence of critical thinking
It may be complex if…

“Messy & Confusing”         Copying Solutions
Indirect Action           Map to Organization
Everything to Everyone   Lead with Technology
Design by Consensus         Design for Yourself
“Nice to Have…”           Accept Assumptions
Thanks!
David M. Hogue, Ph.D.
VP XD at Fluid
San Francisco
The Complexity Curve

     Designing for Simplicity
Credits
The Complexity Curve: How to Design for Simplicity (SXSW, March 2012)
The Complexity Curve: How to Design for Simplicity (SXSW, March 2012)
The Complexity Curve: How to Design for Simplicity (SXSW, March 2012)
The Complexity Curve: How to Design for Simplicity (SXSW, March 2012)
The Complexity Curve: How to Design for Simplicity (SXSW, March 2012)
The Complexity Curve: How to Design for Simplicity (SXSW, March 2012)

More Related Content

What's hot

An Introduction to Generative AI - May 18, 2023
An Introduction  to Generative AI - May 18, 2023An Introduction  to Generative AI - May 18, 2023
An Introduction to Generative AI - May 18, 2023
CoriFaklaris1
 
Artificial Intelligence Overview Powerpoint Presentation Slides
Artificial Intelligence Overview Powerpoint Presentation SlidesArtificial Intelligence Overview Powerpoint Presentation Slides
Artificial Intelligence Overview Powerpoint Presentation Slides
SlideTeam
 
Stanford Class Presidents, Session One: Feedback
Stanford Class Presidents, Session One: FeedbackStanford Class Presidents, Session One: Feedback
Stanford Class Presidents, Session One: Feedback
Ed Batista
 
This presentation was generated by GPT-3
This presentation was generated by GPT-3This presentation was generated by GPT-3
This presentation was generated by GPT-3
Bemmu Sepponen
 
Implementing Digital Signatures in an FDA-Regulated Environment
Implementing Digital Signatures in an FDA-Regulated EnvironmentImplementing Digital Signatures in an FDA-Regulated Environment
Implementing Digital Signatures in an FDA-Regulated Environment
Perficient, Inc.
 
What is Artificial Intelligence ? (2023).pdf
What is Artificial Intelligence ? (2023).pdfWhat is Artificial Intelligence ? (2023).pdf
What is Artificial Intelligence ? (2023).pdf
Research Impulses
 
Product Management for AI
Product Management for AIProduct Management for AI
Product Management for AI
Peter Skomoroch
 
Generative-AI-Exploring-beyond-the-horizons-possibilities-of-AI-WP.pdf
Generative-AI-Exploring-beyond-the-horizons-possibilities-of-AI-WP.pdfGenerative-AI-Exploring-beyond-the-horizons-possibilities-of-AI-WP.pdf
Generative-AI-Exploring-beyond-the-horizons-possibilities-of-AI-WP.pdf
shashanksalunkhe12
 
Machine Learning & AI - 2022 intro for pre-college students.pdf
Machine Learning & AI - 2022 intro for pre-college students.pdfMachine Learning & AI - 2022 intro for pre-college students.pdf
Machine Learning & AI - 2022 intro for pre-college students.pdf
Ed Fernandez
 
Intelligent Manufacturing - A Smart Choice
Intelligent Manufacturing  - A Smart ChoiceIntelligent Manufacturing  - A Smart Choice
Intelligent Manufacturing - A Smart Choice
Sunil Wadhwa -MIE, EPLM (IIMC)
 
AIA2018 - Emad Saif - Business Model Hacking & Innovation
AIA2018 - Emad Saif - Business Model Hacking & InnovationAIA2018 - Emad Saif - Business Model Hacking & Innovation
AIA2018 - Emad Saif - Business Model Hacking & Innovation
European Innovation Academy
 
Build A Minimum Viable Product PowerPoint Presentation Slides
Build A Minimum Viable Product PowerPoint Presentation Slides Build A Minimum Viable Product PowerPoint Presentation Slides
Build A Minimum Viable Product PowerPoint Presentation Slides
SlideTeam
 
Creating Start-Up Success
Creating Start-Up SuccessCreating Start-Up Success
Creating Start-Up Success
Alexander Osterwalder
 
Technical Debt
Technical DebtTechnical Debt
Technical Debt
Gary Short
 
NeurIPS2023 Keynote: The Many Faces of Responsible AI.pdf
NeurIPS2023 Keynote: The Many Faces of Responsible AI.pdfNeurIPS2023 Keynote: The Many Faces of Responsible AI.pdf
NeurIPS2023 Keynote: The Many Faces of Responsible AI.pdf
Lora Aroyo
 
UX for AI-Powered Products: Balancing Magic and User Trust
UX for AI-Powered Products: Balancing Magic and User Trust UX for AI-Powered Products: Balancing Magic and User Trust
UX for AI-Powered Products: Balancing Magic and User Trust
ELEKS
 
Future of Work: Heather McGowan
Future of Work: Heather McGowan Future of Work: Heather McGowan
Future of Work: Heather McGowan
Hyperloop Transportation Technologies Inc
 
Dissecting the dangers of deepfakes and their impact on reputation Generative...
Dissecting the dangers of deepfakes and their impact on reputation Generative...Dissecting the dangers of deepfakes and their impact on reputation Generative...
Dissecting the dangers of deepfakes and their impact on reputation Generative...
CSIRO National AI Centre
 
Treating Your Pipeline as a Product - Full Day Workshop
Treating Your Pipeline as a Product - Full Day WorkshopTreating Your Pipeline as a Product - Full Day Workshop
Treating Your Pipeline as a Product - Full Day Workshop
Manuel Pais
 
JTAG Debugging with the ESP32, Visual Micro and PlatformIO
JTAG Debugging with the ESP32, Visual Micro and PlatformIOJTAG Debugging with the ESP32, Visual Micro and PlatformIO
JTAG Debugging with the ESP32, Visual Micro and PlatformIO
Peter Gallagher
 

What's hot (20)

An Introduction to Generative AI - May 18, 2023
An Introduction  to Generative AI - May 18, 2023An Introduction  to Generative AI - May 18, 2023
An Introduction to Generative AI - May 18, 2023
 
Artificial Intelligence Overview Powerpoint Presentation Slides
Artificial Intelligence Overview Powerpoint Presentation SlidesArtificial Intelligence Overview Powerpoint Presentation Slides
Artificial Intelligence Overview Powerpoint Presentation Slides
 
Stanford Class Presidents, Session One: Feedback
Stanford Class Presidents, Session One: FeedbackStanford Class Presidents, Session One: Feedback
Stanford Class Presidents, Session One: Feedback
 
This presentation was generated by GPT-3
This presentation was generated by GPT-3This presentation was generated by GPT-3
This presentation was generated by GPT-3
 
Implementing Digital Signatures in an FDA-Regulated Environment
Implementing Digital Signatures in an FDA-Regulated EnvironmentImplementing Digital Signatures in an FDA-Regulated Environment
Implementing Digital Signatures in an FDA-Regulated Environment
 
What is Artificial Intelligence ? (2023).pdf
What is Artificial Intelligence ? (2023).pdfWhat is Artificial Intelligence ? (2023).pdf
What is Artificial Intelligence ? (2023).pdf
 
Product Management for AI
Product Management for AIProduct Management for AI
Product Management for AI
 
Generative-AI-Exploring-beyond-the-horizons-possibilities-of-AI-WP.pdf
Generative-AI-Exploring-beyond-the-horizons-possibilities-of-AI-WP.pdfGenerative-AI-Exploring-beyond-the-horizons-possibilities-of-AI-WP.pdf
Generative-AI-Exploring-beyond-the-horizons-possibilities-of-AI-WP.pdf
 
Machine Learning & AI - 2022 intro for pre-college students.pdf
Machine Learning & AI - 2022 intro for pre-college students.pdfMachine Learning & AI - 2022 intro for pre-college students.pdf
Machine Learning & AI - 2022 intro for pre-college students.pdf
 
Intelligent Manufacturing - A Smart Choice
Intelligent Manufacturing  - A Smart ChoiceIntelligent Manufacturing  - A Smart Choice
Intelligent Manufacturing - A Smart Choice
 
AIA2018 - Emad Saif - Business Model Hacking & Innovation
AIA2018 - Emad Saif - Business Model Hacking & InnovationAIA2018 - Emad Saif - Business Model Hacking & Innovation
AIA2018 - Emad Saif - Business Model Hacking & Innovation
 
Build A Minimum Viable Product PowerPoint Presentation Slides
Build A Minimum Viable Product PowerPoint Presentation Slides Build A Minimum Viable Product PowerPoint Presentation Slides
Build A Minimum Viable Product PowerPoint Presentation Slides
 
Creating Start-Up Success
Creating Start-Up SuccessCreating Start-Up Success
Creating Start-Up Success
 
Technical Debt
Technical DebtTechnical Debt
Technical Debt
 
NeurIPS2023 Keynote: The Many Faces of Responsible AI.pdf
NeurIPS2023 Keynote: The Many Faces of Responsible AI.pdfNeurIPS2023 Keynote: The Many Faces of Responsible AI.pdf
NeurIPS2023 Keynote: The Many Faces of Responsible AI.pdf
 
UX for AI-Powered Products: Balancing Magic and User Trust
UX for AI-Powered Products: Balancing Magic and User Trust UX for AI-Powered Products: Balancing Magic and User Trust
UX for AI-Powered Products: Balancing Magic and User Trust
 
Future of Work: Heather McGowan
Future of Work: Heather McGowan Future of Work: Heather McGowan
Future of Work: Heather McGowan
 
Dissecting the dangers of deepfakes and their impact on reputation Generative...
Dissecting the dangers of deepfakes and their impact on reputation Generative...Dissecting the dangers of deepfakes and their impact on reputation Generative...
Dissecting the dangers of deepfakes and their impact on reputation Generative...
 
Treating Your Pipeline as a Product - Full Day Workshop
Treating Your Pipeline as a Product - Full Day WorkshopTreating Your Pipeline as a Product - Full Day Workshop
Treating Your Pipeline as a Product - Full Day Workshop
 
JTAG Debugging with the ESP32, Visual Micro and PlatformIO
JTAG Debugging with the ESP32, Visual Micro and PlatformIOJTAG Debugging with the ESP32, Visual Micro and PlatformIO
JTAG Debugging with the ESP32, Visual Micro and PlatformIO
 

Viewers also liked

Secrets of Simplicity: rules for being simple and usable (Giles Colborne)
Secrets of Simplicity: rules for being simple and usable (Giles Colborne)Secrets of Simplicity: rules for being simple and usable (Giles Colborne)
Secrets of Simplicity: rules for being simple and usable (Giles Colborne)
cxpartners
 
Navigating complexity overview
Navigating complexity overviewNavigating complexity overview
Navigating complexity overview
Bernhard Sterchi
 
What The London Riots Taught Us About Social Media
What The London Riots Taught Us About Social MediaWhat The London Riots Taught Us About Social Media
What The London Riots Taught Us About Social Media
Kevin Hartman
 
Advanced Simplicity Workshop from UX London (Giles Colborne)
Advanced Simplicity Workshop from UX London (Giles Colborne)Advanced Simplicity Workshop from UX London (Giles Colborne)
Advanced Simplicity Workshop from UX London (Giles Colborne)
cxpartners
 
Vsdtal prototype assignment(1)
Vsdtal prototype assignment(1)Vsdtal prototype assignment(1)
Vsdtal prototype assignment(1)
vsdtalwork
 
UX Strategy for Any Device
UX Strategy for Any DeviceUX Strategy for Any Device
UX Strategy for Any Device
Dave Hogue
 
Basic Social Math - Research Proposal
Basic Social Math - Research ProposalBasic Social Math - Research Proposal
Basic Social Math - Research Proposal
Jared Lee Hanson
 
What is-value-network-analysis
What is-value-network-analysisWhat is-value-network-analysis
What is-value-network-analysis
baba2729
 
APIDays Keynote: The Flow of Innovation
APIDays Keynote: The Flow of InnovationAPIDays Keynote: The Flow of Innovation
APIDays Keynote: The Flow of Innovation
Ross Dawson
 
Van bedrijfskolom naar waardenetwerken
Van bedrijfskolom naar waardenetwerkenVan bedrijfskolom naar waardenetwerken
Van bedrijfskolom naar waardenetwerken
Ed Peelen
 
My Prototype Beat Up Your Business Plan
My Prototype Beat Up Your Business PlanMy Prototype Beat Up Your Business Plan
My Prototype Beat Up Your Business Plan
Studio Science
 
Understanding complexity - The Cynefin framework
Understanding complexity - The Cynefin frameworkUnderstanding complexity - The Cynefin framework
Understanding complexity - The Cynefin framework
Keith De La Rue
 
From user journey to prototyping
From user journey to prototypingFrom user journey to prototyping
From user journey to prototyping
Royi benyossef
 
Bezier curve computer graphics
Bezier curve computer graphics Bezier curve computer graphics
Bezier curve computer graphics
University of Potsdam
 
The laws of simplicity
The laws of simplicityThe laws of simplicity
The laws of simplicity
Sandeep Jagtap
 
Business ethics C5 -organizational_ethics_compatibility_mode_
Business ethics C5  -organizational_ethics_compatibility_mode_Business ethics C5  -organizational_ethics_compatibility_mode_
Business ethics C5 -organizational_ethics_compatibility_mode_
Izah Asmadi
 
How to prototype like a pro
How to prototype like a proHow to prototype like a pro
How to prototype like a pro
Amir Khella
 
Organizational Culture and Ethics, Enron Case Study
Organizational Culture and Ethics, Enron Case StudyOrganizational Culture and Ethics, Enron Case Study
Organizational Culture and Ethics, Enron Case Study
Brynne VanHettinga
 
Organizational Ethics
Organizational EthicsOrganizational Ethics
Organizational Ethics
Jessa Irinco Cerbito
 
Complexity Thinking
Complexity ThinkingComplexity Thinking
Complexity Thinking
Jurgen Appelo
 

Viewers also liked (20)

Secrets of Simplicity: rules for being simple and usable (Giles Colborne)
Secrets of Simplicity: rules for being simple and usable (Giles Colborne)Secrets of Simplicity: rules for being simple and usable (Giles Colborne)
Secrets of Simplicity: rules for being simple and usable (Giles Colborne)
 
Navigating complexity overview
Navigating complexity overviewNavigating complexity overview
Navigating complexity overview
 
What The London Riots Taught Us About Social Media
What The London Riots Taught Us About Social MediaWhat The London Riots Taught Us About Social Media
What The London Riots Taught Us About Social Media
 
Advanced Simplicity Workshop from UX London (Giles Colborne)
Advanced Simplicity Workshop from UX London (Giles Colborne)Advanced Simplicity Workshop from UX London (Giles Colborne)
Advanced Simplicity Workshop from UX London (Giles Colborne)
 
Vsdtal prototype assignment(1)
Vsdtal prototype assignment(1)Vsdtal prototype assignment(1)
Vsdtal prototype assignment(1)
 
UX Strategy for Any Device
UX Strategy for Any DeviceUX Strategy for Any Device
UX Strategy for Any Device
 
Basic Social Math - Research Proposal
Basic Social Math - Research ProposalBasic Social Math - Research Proposal
Basic Social Math - Research Proposal
 
What is-value-network-analysis
What is-value-network-analysisWhat is-value-network-analysis
What is-value-network-analysis
 
APIDays Keynote: The Flow of Innovation
APIDays Keynote: The Flow of InnovationAPIDays Keynote: The Flow of Innovation
APIDays Keynote: The Flow of Innovation
 
Van bedrijfskolom naar waardenetwerken
Van bedrijfskolom naar waardenetwerkenVan bedrijfskolom naar waardenetwerken
Van bedrijfskolom naar waardenetwerken
 
My Prototype Beat Up Your Business Plan
My Prototype Beat Up Your Business PlanMy Prototype Beat Up Your Business Plan
My Prototype Beat Up Your Business Plan
 
Understanding complexity - The Cynefin framework
Understanding complexity - The Cynefin frameworkUnderstanding complexity - The Cynefin framework
Understanding complexity - The Cynefin framework
 
From user journey to prototyping
From user journey to prototypingFrom user journey to prototyping
From user journey to prototyping
 
Bezier curve computer graphics
Bezier curve computer graphics Bezier curve computer graphics
Bezier curve computer graphics
 
The laws of simplicity
The laws of simplicityThe laws of simplicity
The laws of simplicity
 
Business ethics C5 -organizational_ethics_compatibility_mode_
Business ethics C5  -organizational_ethics_compatibility_mode_Business ethics C5  -organizational_ethics_compatibility_mode_
Business ethics C5 -organizational_ethics_compatibility_mode_
 
How to prototype like a pro
How to prototype like a proHow to prototype like a pro
How to prototype like a pro
 
Organizational Culture and Ethics, Enron Case Study
Organizational Culture and Ethics, Enron Case StudyOrganizational Culture and Ethics, Enron Case Study
Organizational Culture and Ethics, Enron Case Study
 
Organizational Ethics
Organizational EthicsOrganizational Ethics
Organizational Ethics
 
Complexity Thinking
Complexity ThinkingComplexity Thinking
Complexity Thinking
 

Similar to The Complexity Curve: How to Design for Simplicity (SXSW, March 2012)

Design Thinking - NYU Ambition Conference
Design Thinking - NYU Ambition ConferenceDesign Thinking - NYU Ambition Conference
Design Thinking - NYU Ambition Conference
Jeff Wenzinger
 
Visual Thinking
Visual ThinkingVisual Thinking
Visual Thinking
Rich Miller
 
Design process
Design processDesign process
Design process
Karthi Subbaraman
 
accessTufts_Leveraging_DesignThinking_EnterpriseArchitecture_NERCOMP_3-23-201...
accessTufts_Leveraging_DesignThinking_EnterpriseArchitecture_NERCOMP_3-23-201...accessTufts_Leveraging_DesignThinking_EnterpriseArchitecture_NERCOMP_3-23-201...
accessTufts_Leveraging_DesignThinking_EnterpriseArchitecture_NERCOMP_3-23-201...
EshaSharma71
 
Webinar - Design thinking 101 - 2018-07-24
Webinar - Design thinking 101 - 2018-07-24Webinar - Design thinking 101 - 2018-07-24
Webinar - Design thinking 101 - 2018-07-24
TechSoup
 
Access tufts leveraging_designthinking_enterprisearchitecture_nercomp_3-23-2016
Access tufts leveraging_designthinking_enterprisearchitecture_nercomp_3-23-2016Access tufts leveraging_designthinking_enterprisearchitecture_nercomp_3-23-2016
Access tufts leveraging_designthinking_enterprisearchitecture_nercomp_3-23-2016
Ricardo Amador
 
Mental Models2
Mental Models2Mental Models2
Mental Models2
Katrin Becker
 
Blind mountain climbing: design process
Blind mountain climbing: design processBlind mountain climbing: design process
Blind mountain climbing: design process
Nathan Kane
 
Interaction design
Interaction designInteraction design
Interaction design
markguy
 
Workplace 2.0 Lava Con
Workplace 2.0 Lava ConWorkplace 2.0 Lava Con
Workplace 2.0 Lava Con
Emma Hamer
 
The elements of product success for designers and developers
The elements of product success for designers and developersThe elements of product success for designers and developers
The elements of product success for designers and developers
Nick Myers
 
Making Social Innovation Work Day 1
Making Social Innovation Work Day 1Making Social Innovation Work Day 1
Making Social Innovation Work Day 1
Edward Gardiner
 
Design Theory - Lecture 03: Design as Learning / Methods & Tools
Design Theory - Lecture 03: Design as Learning / Methods & ToolsDesign Theory - Lecture 03: Design as Learning / Methods & Tools
Design Theory - Lecture 03: Design as Learning / Methods & Tools
Bas Leurs
 
Best practices for agile design
Best practices for agile designBest practices for agile design
Best practices for agile design
Igor Moochnick
 
Extreme programming
Extreme programmingExtreme programming
Extreme programming
Javier Sánchez Rois
 
Kickstarting Design Thinking
Kickstarting Design ThinkingKickstarting Design Thinking
Kickstarting Design Thinking
Erin 'Folletto' Casali
 
sdsdsdsfdsfsfsdfsd
sdsdsdsfdsfsfsdfsdsdsdsdsfdsfsfsdfsd
sdsdsdsfdsfsfsdfsd
Avain Raj
 
Kickastart
KickastartKickastart
Kickastart
Vera Kovaleva
 
Design the future of the Australian Web Industry with Design Thinking
Design the future of the Australian Web Industry with Design ThinkingDesign the future of the Australian Web Industry with Design Thinking
Design the future of the Australian Web Industry with Design Thinking
William Donovan
 
50.000 orange stickies later
50.000 orange stickies later50.000 orange stickies later
50.000 orange stickies later
Alberto Brandolini
 

Similar to The Complexity Curve: How to Design for Simplicity (SXSW, March 2012) (20)

Design Thinking - NYU Ambition Conference
Design Thinking - NYU Ambition ConferenceDesign Thinking - NYU Ambition Conference
Design Thinking - NYU Ambition Conference
 
Visual Thinking
Visual ThinkingVisual Thinking
Visual Thinking
 
Design process
Design processDesign process
Design process
 
accessTufts_Leveraging_DesignThinking_EnterpriseArchitecture_NERCOMP_3-23-201...
accessTufts_Leveraging_DesignThinking_EnterpriseArchitecture_NERCOMP_3-23-201...accessTufts_Leveraging_DesignThinking_EnterpriseArchitecture_NERCOMP_3-23-201...
accessTufts_Leveraging_DesignThinking_EnterpriseArchitecture_NERCOMP_3-23-201...
 
Webinar - Design thinking 101 - 2018-07-24
Webinar - Design thinking 101 - 2018-07-24Webinar - Design thinking 101 - 2018-07-24
Webinar - Design thinking 101 - 2018-07-24
 
Access tufts leveraging_designthinking_enterprisearchitecture_nercomp_3-23-2016
Access tufts leveraging_designthinking_enterprisearchitecture_nercomp_3-23-2016Access tufts leveraging_designthinking_enterprisearchitecture_nercomp_3-23-2016
Access tufts leveraging_designthinking_enterprisearchitecture_nercomp_3-23-2016
 
Mental Models2
Mental Models2Mental Models2
Mental Models2
 
Blind mountain climbing: design process
Blind mountain climbing: design processBlind mountain climbing: design process
Blind mountain climbing: design process
 
Interaction design
Interaction designInteraction design
Interaction design
 
Workplace 2.0 Lava Con
Workplace 2.0 Lava ConWorkplace 2.0 Lava Con
Workplace 2.0 Lava Con
 
The elements of product success for designers and developers
The elements of product success for designers and developersThe elements of product success for designers and developers
The elements of product success for designers and developers
 
Making Social Innovation Work Day 1
Making Social Innovation Work Day 1Making Social Innovation Work Day 1
Making Social Innovation Work Day 1
 
Design Theory - Lecture 03: Design as Learning / Methods & Tools
Design Theory - Lecture 03: Design as Learning / Methods & ToolsDesign Theory - Lecture 03: Design as Learning / Methods & Tools
Design Theory - Lecture 03: Design as Learning / Methods & Tools
 
Best practices for agile design
Best practices for agile designBest practices for agile design
Best practices for agile design
 
Extreme programming
Extreme programmingExtreme programming
Extreme programming
 
Kickstarting Design Thinking
Kickstarting Design ThinkingKickstarting Design Thinking
Kickstarting Design Thinking
 
sdsdsdsfdsfsfsdfsd
sdsdsdsfdsfsfsdfsdsdsdsdsfdsfsfsdfsd
sdsdsdsfdsfsfsdfsd
 
Kickastart
KickastartKickastart
Kickastart
 
Design the future of the Australian Web Industry with Design Thinking
Design the future of the Australian Web Industry with Design ThinkingDesign the future of the Australian Web Industry with Design Thinking
Design the future of the Australian Web Industry with Design Thinking
 
50.000 orange stickies later
50.000 orange stickies later50.000 orange stickies later
50.000 orange stickies later
 

More from Dave Hogue

Design Sprints for Innovation
Design Sprints for InnovationDesign Sprints for Innovation
Design Sprints for Innovation
Dave Hogue
 
We Don't Watch the Internet, We Live in It
We Don't Watch the Internet, We Live in ItWe Don't Watch the Internet, We Live in It
We Don't Watch the Internet, We Live in It
Dave Hogue
 
UX-Driven Innovation
UX-Driven InnovationUX-Driven Innovation
UX-Driven Innovation
Dave Hogue
 
Meaningful Design
Meaningful DesignMeaningful Design
Meaningful Design
Dave Hogue
 
Psychology for UX and Human Experience
Psychology for UX and Human ExperiencePsychology for UX and Human Experience
Psychology for UX and Human Experience
Dave Hogue
 
You Want Me to Measure What?
You Want Me to Measure What?You Want Me to Measure What?
You Want Me to Measure What?
Dave Hogue
 
Psychology for User Experience
Psychology for User ExperiencePsychology for User Experience
Psychology for User Experience
Dave Hogue
 
Brainstorming & Collaboration on Multi-Disciplinary Teams
Brainstorming & Collaboration on Multi-Disciplinary TeamsBrainstorming & Collaboration on Multi-Disciplinary Teams
Brainstorming & Collaboration on Multi-Disciplinary Teams
Dave Hogue
 

More from Dave Hogue (8)

Design Sprints for Innovation
Design Sprints for InnovationDesign Sprints for Innovation
Design Sprints for Innovation
 
We Don't Watch the Internet, We Live in It
We Don't Watch the Internet, We Live in ItWe Don't Watch the Internet, We Live in It
We Don't Watch the Internet, We Live in It
 
UX-Driven Innovation
UX-Driven InnovationUX-Driven Innovation
UX-Driven Innovation
 
Meaningful Design
Meaningful DesignMeaningful Design
Meaningful Design
 
Psychology for UX and Human Experience
Psychology for UX and Human ExperiencePsychology for UX and Human Experience
Psychology for UX and Human Experience
 
You Want Me to Measure What?
You Want Me to Measure What?You Want Me to Measure What?
You Want Me to Measure What?
 
Psychology for User Experience
Psychology for User ExperiencePsychology for User Experience
Psychology for User Experience
 
Brainstorming & Collaboration on Multi-Disciplinary Teams
Brainstorming & Collaboration on Multi-Disciplinary TeamsBrainstorming & Collaboration on Multi-Disciplinary Teams
Brainstorming & Collaboration on Multi-Disciplinary Teams
 

Recently uploaded

SS26 Men's Fashion Trend Book Peclers Paris
SS26 Men's Fashion Trend Book Peclers ParisSS26 Men's Fashion Trend Book Peclers Paris
SS26 Men's Fashion Trend Book Peclers Paris
Peclers Paris
 
Girls call Service Indore 000XX00000 Provide Best And Top Girl Service And No...
Girls call Service Indore 000XX00000 Provide Best And Top Girl Service And No...Girls call Service Indore 000XX00000 Provide Best And Top Girl Service And No...
Girls call Service Indore 000XX00000 Provide Best And Top Girl Service And No...
sonalibook860
 
New PPT Template for operations on field.pptx
New PPT Template for operations on field.pptxNew PPT Template for operations on field.pptx
New PPT Template for operations on field.pptx
hicham benkhelifa
 
Asian Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No1 ...
Asian Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No1 ...Asian Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No1 ...
Asian Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No1 ...
monikaservice00
 
Art by Sally Booth Advertising Campaigns
Art by Sally Booth Advertising CampaignsArt by Sally Booth Advertising Campaigns
Art by Sally Booth Advertising Campaigns
vsingram
 
Introduction to Vertical Cities Vertical cities are high-density, mixed-use ...
Introduction to Vertical Cities  Vertical cities are high-density, mixed-use ...Introduction to Vertical Cities  Vertical cities are high-density, mixed-use ...
Introduction to Vertical Cities Vertical cities are high-density, mixed-use ...
Mostafa Abd Elrahman
 
Building Accessibility into your Design Systems
Building Accessibility into your Design SystemsBuilding Accessibility into your Design Systems
Building Accessibility into your Design Systems
Resolute
 
Indore Girls Call 000XX00000 Provide Best And Top Girl Service And No1 in City
Indore Girls Call 000XX00000 Provide Best And Top Girl Service And No1 in CityIndore Girls Call 000XX00000 Provide Best And Top Girl Service And No1 in City
Indore Girls Call 000XX00000 Provide Best And Top Girl Service And No1 in City
bookneha89
 
GRID integration of Wind energy conversion system
GRID integration of Wind energy conversion systemGRID integration of Wind energy conversion system
GRID integration of Wind energy conversion system
sulabhsachan
 
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in CityGirls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
rawankhanlove256
 
AI or not AI?How to detect ai-gen images.pdf
AI or not AI?How to detect ai-gen images.pdfAI or not AI?How to detect ai-gen images.pdf
AI or not AI?How to detect ai-gen images.pdf
Pixeldarts
 
Topup Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No1 ...
Topup Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No1 ...Topup Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No1 ...
Topup Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No1 ...
monikaservice00
 
Girls Call Indore ❤ 9800★00002 ❤ VIP Neha Singla Top Model Safe
Girls Call Indore ❤ 9800★00002 ❤ VIP Neha Singla Top Model SafeGirls Call Indore ❤ 9800★00002 ❤ VIP Neha Singla Top Model Safe
Girls Call Indore ❤ 9800★00002 ❤ VIP Neha Singla Top Model Safe
bookkdreambebe
 
Chinese Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No...
Chinese Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No...Chinese Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No...
Chinese Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No...
monikaservice00
 
Premium Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service A...
Premium Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service A...Premium Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service A...
Premium Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service A...
miss ekta$A17
 
ecc3d98e-fb3b-4fe4-a6ff-fbd8d2a86392.pdf
ecc3d98e-fb3b-4fe4-a6ff-fbd8d2a86392.pdfecc3d98e-fb3b-4fe4-a6ff-fbd8d2a86392.pdf
ecc3d98e-fb3b-4fe4-a6ff-fbd8d2a86392.pdf
MojtabaMeghdari
 
Vista Blinds Catalogue Brochure by Vista Fashions
Vista Blinds Catalogue Brochure by Vista FashionsVista Blinds Catalogue Brochure by Vista Fashions
Vista Blinds Catalogue Brochure by Vista Fashions
Vista Fashions
 
Girls call Service Indore 000XX00000 Provide Best And Top Girl Service And No...
Girls call Service Indore 000XX00000 Provide Best And Top Girl Service And No...Girls call Service Indore 000XX00000 Provide Best And Top Girl Service And No...
Girls call Service Indore 000XX00000 Provide Best And Top Girl Service And No...
sonalibook860
 
BBW Girls Call Mumbai 9967584737 Provide Best And Top Girl Service And No1 in...
BBW Girls Call Mumbai 9967584737 Provide Best And Top Girl Service And No1 in...BBW Girls Call Mumbai 9967584737 Provide Best And Top Girl Service And No1 in...
BBW Girls Call Mumbai 9967584737 Provide Best And Top Girl Service And No1 in...
khloe sexy girl
 
High End Girls Call Navi Mumbai 9930245274 Provide Best And Top Girl Service ...
High End Girls Call Navi Mumbai 9930245274 Provide Best And Top Girl Service ...High End Girls Call Navi Mumbai 9930245274 Provide Best And Top Girl Service ...
High End Girls Call Navi Mumbai 9930245274 Provide Best And Top Girl Service ...
sharonblush
 

Recently uploaded (20)

SS26 Men's Fashion Trend Book Peclers Paris
SS26 Men's Fashion Trend Book Peclers ParisSS26 Men's Fashion Trend Book Peclers Paris
SS26 Men's Fashion Trend Book Peclers Paris
 
Girls call Service Indore 000XX00000 Provide Best And Top Girl Service And No...
Girls call Service Indore 000XX00000 Provide Best And Top Girl Service And No...Girls call Service Indore 000XX00000 Provide Best And Top Girl Service And No...
Girls call Service Indore 000XX00000 Provide Best And Top Girl Service And No...
 
New PPT Template for operations on field.pptx
New PPT Template for operations on field.pptxNew PPT Template for operations on field.pptx
New PPT Template for operations on field.pptx
 
Asian Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No1 ...
Asian Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No1 ...Asian Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No1 ...
Asian Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No1 ...
 
Art by Sally Booth Advertising Campaigns
Art by Sally Booth Advertising CampaignsArt by Sally Booth Advertising Campaigns
Art by Sally Booth Advertising Campaigns
 
Introduction to Vertical Cities Vertical cities are high-density, mixed-use ...
Introduction to Vertical Cities  Vertical cities are high-density, mixed-use ...Introduction to Vertical Cities  Vertical cities are high-density, mixed-use ...
Introduction to Vertical Cities Vertical cities are high-density, mixed-use ...
 
Building Accessibility into your Design Systems
Building Accessibility into your Design SystemsBuilding Accessibility into your Design Systems
Building Accessibility into your Design Systems
 
Indore Girls Call 000XX00000 Provide Best And Top Girl Service And No1 in City
Indore Girls Call 000XX00000 Provide Best And Top Girl Service And No1 in CityIndore Girls Call 000XX00000 Provide Best And Top Girl Service And No1 in City
Indore Girls Call 000XX00000 Provide Best And Top Girl Service And No1 in City
 
GRID integration of Wind energy conversion system
GRID integration of Wind energy conversion systemGRID integration of Wind energy conversion system
GRID integration of Wind energy conversion system
 
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in CityGirls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
 
AI or not AI?How to detect ai-gen images.pdf
AI or not AI?How to detect ai-gen images.pdfAI or not AI?How to detect ai-gen images.pdf
AI or not AI?How to detect ai-gen images.pdf
 
Topup Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No1 ...
Topup Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No1 ...Topup Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No1 ...
Topup Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No1 ...
 
Girls Call Indore ❤ 9800★00002 ❤ VIP Neha Singla Top Model Safe
Girls Call Indore ❤ 9800★00002 ❤ VIP Neha Singla Top Model SafeGirls Call Indore ❤ 9800★00002 ❤ VIP Neha Singla Top Model Safe
Girls Call Indore ❤ 9800★00002 ❤ VIP Neha Singla Top Model Safe
 
Chinese Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No...
Chinese Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No...Chinese Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No...
Chinese Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No...
 
Premium Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service A...
Premium Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service A...Premium Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service A...
Premium Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service A...
 
ecc3d98e-fb3b-4fe4-a6ff-fbd8d2a86392.pdf
ecc3d98e-fb3b-4fe4-a6ff-fbd8d2a86392.pdfecc3d98e-fb3b-4fe4-a6ff-fbd8d2a86392.pdf
ecc3d98e-fb3b-4fe4-a6ff-fbd8d2a86392.pdf
 
Vista Blinds Catalogue Brochure by Vista Fashions
Vista Blinds Catalogue Brochure by Vista FashionsVista Blinds Catalogue Brochure by Vista Fashions
Vista Blinds Catalogue Brochure by Vista Fashions
 
Girls call Service Indore 000XX00000 Provide Best And Top Girl Service And No...
Girls call Service Indore 000XX00000 Provide Best And Top Girl Service And No...Girls call Service Indore 000XX00000 Provide Best And Top Girl Service And No...
Girls call Service Indore 000XX00000 Provide Best And Top Girl Service And No...
 
BBW Girls Call Mumbai 9967584737 Provide Best And Top Girl Service And No1 in...
BBW Girls Call Mumbai 9967584737 Provide Best And Top Girl Service And No1 in...BBW Girls Call Mumbai 9967584737 Provide Best And Top Girl Service And No1 in...
BBW Girls Call Mumbai 9967584737 Provide Best And Top Girl Service And No1 in...
 
High End Girls Call Navi Mumbai 9930245274 Provide Best And Top Girl Service ...
High End Girls Call Navi Mumbai 9930245274 Provide Best And Top Girl Service ...High End Girls Call Navi Mumbai 9930245274 Provide Best And Top Girl Service ...
High End Girls Call Navi Mumbai 9930245274 Provide Best And Top Girl Service ...
 

The Complexity Curve: How to Design for Simplicity (SXSW, March 2012)