Business
Ethics
Responsibility
Trust
Behavior
Principle
Relationship
Choice
Reliability
Morality
3 E
Economical
Responsibility
Ethical
Responsibility
Ecological
Responsibility
Business Ethics and Social Responsibility
Business Ethics:
The principles and standards that define acceptable conduct in business
Social Responsibility:
A business’s obligation to maximize its positive impact and minimize its
negative impact on society
Ethical Issue Categories
1. Conflict of interest
2. Fairness and honesty
3. Communications
4. Business relationships
Three Factors That Influence Business Ethics
Individual
Standards and
Values
Managers’ and
Coworkers’
Influence
Opportunity:
Codes and
Compliance
Requirements
Ethical/Unethic
al Choices in
Business
Factors Influencing Managerial Ethics
 Values
 Work
Background
 Family Status
 Personality
Individual
 Top Level
Management
Philosophy
 The Firm’s
Reward System
 JOB Dimensions
Organizational
 Competition
 Economic
Conditions
 Social / Cultural
Institutions
Environmental
The Pyramid Of
Social Responsibility
Voluntary
Responsibility
Being a “good
corporate citizen.”
contributing to the
community and
quality of life
Ethical Responsibilities
Being ethical; doing what is right, just,
and fair, avoiding harm
Legal Responsibilities
Obeying the law (society’s codification
of right and wrong)
Economic Responsibilities
Being profitable
Philanthropic
Responsibilities
Ethical
Responsibilities
Legal Responsibilities
Economic Responsibilities
Be A Good
Corporate Citizen
Be Ethical
Obey The Law
Be Profitable
Contribute Resources To The
Community; Improve Quality Of Life.
Obligation To Do What Is Right, Just
And Fair. Avoid Harm.
Law Is Society’s Codification Of Right
And Wrong. Play By The Rules Of The
Game.
The Foundation On Which All Other
Rest.
Ethics In
Workplace
Work Ethics Is An Invisible Employee
Behavior, Noticeable By Its Absence.
In The Work Place The Senior Management Have A
Responsibility To Set An Example That Reflect The Company
Expectations.
Ethics is Two – way!
Employees, having
strong ethics in personal
and professional life,
need no explanation,
unlike those employees
for whom work ethics is
a growing problem.
By The Time Employees Hit
The Workforce, Can They
Be Taught Things Like
Ethics – Or Is It Too Late?
Training On Workplace Ethics Is Imperative.
Ethics Help A Lot In
Effective Productivity As
Well As A Great Balance
Of Responsibilities In
Your Life On Personal &
Professional Front.
Good Behavior Should
Be Acknowledged.
Clearly, Consistently, And Frequently Communicate The
Desired Behaviors And Why They Are Important To The
Organization. Model These Behaviors As A Leader
Ethics Depends On Situation.
In Spite Of Training Sessions On
Ethics, Enforcement Is Ultimately
Left To The Individual.
And Finally, It Is Essential
To Communicate Ethical
Values To Employees As
You Are Giving Them The
Authority To Take
Appropriate Ethical
Decision In Any Given
Situations.
Ethics Is Knowing The Difference
Between What You Have A Right
To Do And What Is Right To Do.
Potter Stewart
Integration View of Ethics
Government
Market
Systems
Law
Society
Business Ethics
Business
Morality
& Ethics
Forces That Shape Business Ethics
Is the
Decision or
Behavior
Ethically and
Socially
Responsible?
Personal Ethics
Beliefs and Values
Moral Development
Ethical Framework
Organizational Culture
Founder
History
Defining Moments
Organizational Systems
Structure
Policies and Rules
Code of Ethics
Reward System
Selection and Training
External Stakeholders
Government Regulations
Customers/Clients
Special Interest Groups
Market Forces
7 Principles of Admirable Business Ethics
1. Be Trustful
2. Keep An Open Mind
3. Meet Obligations
4. Have Obligations
5. Become Community Involved
6. Maintain Accounting Control
7. Be Respectful
Building Ethical Safeguard Into Company
How to control unethical issues or conduct in organization or promote
ethical behaviour:
1. Top Management Commitment and Involvement
2. Ethics Policies or Codes
3. Ethics Officers, or Compliance Officer
4. Ethics Audit
5. Whistle Blowing Policies
6. Corporate Ethics Awards
Highly Effective People
Your Character and Personality Ethic
Your Personality
Your Character
 Positive Mental Thinking
 People Skills
 Win-Win Mindset
 Beliefs & Values
 Effective Living
 The Golden Rule
YOUR PERSONALITY
Your secondary greatness
YOUR CHARACTER
Your primary greatness
Business
Values
Integrity Effort Partnerships Passion
Honesty
Objectivity
Accountability
Performance
Focus
Results
Responsiveness
Collaboration
Support
Ambition
Inspiration
Creativity
People
Staff with
Specialized
Experience
Platforms
Flexible
Business
Architecture
Processes
Adaptable
Supporting
Technology
Business Value
How to build a
BUSINESS FOR
VALUE
So what drives
VALUE
in a business?
There Are Eight
Key Drivers To
Your Company’s
Value:
1. Financial
Performance
2. Growth
Potential
3. The
Structure
4. Valuation
See-Saw
5. Recurring
Revenue
6. Monopoly
Control
7. Customer
Satisfaction
8. Hub &
Spoke
Growth
Start Up
Adolescence
Maturity
Succession
& Decline
Life Cycle of
a Business
Growth Adolescence Maturity
Succession &
Decline
 Structure
 Management Style
 Culture
 Profit/Cash
 Focus
 Challenges
 Risks
Life Cycle of
a Business
Growth
Start Up
Adolescence
Maturity
Succession &
Decline
Lifecycle
Maturity- The Company We Dreamed Of!
Where owners can step away for a period of time and the company will perform as well or better than if
they were there!
Maturity
Clear Vision and
Strategy
Empowered Teams
SOPs
Key Metrics
Growth
Start Up Adolescence
Maturity
Succession
& Decline
Lifecycle
$
Building Value in Your Business
 Become a Different Kind of Leader
 Develop a Winning Team
 Develop A Standard Production System
Philosophy
Strategy
Systems
Processes – Procedures
Tools
Metrics
People
People
Philosophy
Strategy
Systems
Processes -
Procedures
Tools
Metrics
Right People Right Seat Cost Based Estimating Sales
Drives the Business Systems Based (SOP’s) Keep
Score
Vision Based Strategic Plans drive all operational
decisions and charts course for business
Good System produce predictable outcomes. Sales,
Product Delivery, Administration
Good System are composed of (SOP’s) that allow
ordinary people to perform at extraordinary levels
Pro-Build Est. Template, MPSS Maintenance Est.,
Enhancement Est. Labor Tracking
Facilitate systems and
processes, collect and track
data, create reports
KPIs for Sales, Production, Financial, Customer Sat,
Safely
Right People/ Right Seat
Accounting Admin
GOOD PEOPLE
Your Company’s
Greatest Asset
The value of value! Maximizing the value of
your business!!!
“How Do I Create Value
In My Business?”
Focus on the long-term value
of institutionalizing your
organization and creating
contractual or tribal
relationships
with customers and staff.
Individualized business = me style = weak strategy = low value
Institutionalized business = we style = strong strategy = high value
Four contracts:
1. Physical
2. Emotional
3. Intellectual
4. Spiritual
BUSINESS ETHICS
Association
Books
Self Concept
Making the shift requires hard work,
management transparency and
commitment to creating
true long term value!
Thank You

BFBM(9-2016) Business Ethics & Business Value