Smart Energy Glass is a switchable smart glass technology developed by Peer+ that can change its opacity, filter sunlight, reduce energy costs from solar overexposure, and generate electricity from blocked sunlight. It has three opacity modes and increased user comfort while providing energy savings. Peer+ plans to initially target the office building market in Europe by leveraging regulations requiring energy efficiency in renovations. It will pursue partnerships with glass manufacturers and an initial direct sales strategy.

1. Smart Energy Glass
Jesús Enrique Tandazo Valencia A0093250M
Navil Yorba Solis A0093574w
Youssef Sekkat A0094351H
Wang Xu A0103327U
Jeroen Hubertus Gerardus Derks A0104628J

2. 1. •Smart Glass
2. •The technology
3. •Customers
4. •Value Proposition
5. •Value Capture
6. •Scope of Activities
7. •Strategic Control

3. Windows
 Windows are a two-way street
regarding efficiency
 We need them for light, fresh air,
beauty, and connection to the
outdoors
 But they are a hole in the wall as
energy is concerned

4. Smart Energy Glass

5. https://www.youtube.com/watch?v=yN0UfVy-gAI

6. Smart Energy Glass

7. Smart Energy Glass
 Peer+’s Smart Energy Glass
 Changes opacity
 Filters sunlight
 Reduces energy costs of solar over-exposure
 Generates electricity from the blocked sunlight

8. The Technology
 Incident solar radiation enters glass
 Within the glass there is an active SEG
layer that switches the state (opacity)
of the glass
 The SEG layer scatters the light to the
edges of the window
 Photovoltaic cells capture the energy

9. Opacity Modes
3 different modes
Visual Light
± 35 % ± 70 % ± 30 %
Transmittance
Maximum energy
generating 50W/ m2 25W/ m2 60W/ m2
efficiency
General solar panel efficiency: 130W/ m2

10. Technology Value Proposition
 Increased user comfort
 Controllable shading reduces glare
 Instant switching response
 Energy saving
 Reduce cooling load without increase in lighting
 Energy harvesting gives autonomous power supply
 The energy surplus will be used for lighting and ventilation
 Easy use
 Remote controlled
 Simple installation

11. Customers
 80% to 85% of the flat glass market Offices
corresponds to Buildings
Wholesale & Retail
Educational
Non Residential Hotels & Restaurants
Buildings
Hospitals
Sports Facilities
Residential
Others

12. PEST Analysis
Political Economy
• Government Support • Market with great potential
• Tax exemption scheme •Investment in green energy
•Energy saving •Office buildings more likely
Regulations for office P E for renovations
buildings
SEG
Technology
Social
S T •Revolutionary and
•Concept of green energy user-friendly approach
• Yearn for new • easy to use: remote
technology to upgrade controlled, simple installation
the lifestyle • Proven workable
•Glass wrapped buildings
everywhere

13. Our Target Market
 Office Buildings
 New buildings
 Major renovations
 40% of glass consumption worldwide
 Lot of glass
 Interested in green energy
 Interested in energy saving
 Mostly under legislation about energy
performance
 Aware about their footprint in the world
 Support from the government
 The south side of the building has to have
most of the glass

14. Where To Start ?
Europe

15. Why Europe?
 Aware about their
footprint
 Over the last 20 years in Europe
electricity consumption in
European non-residential
buildings has increased by a
remarkable 74%

16. The main legislative instrument in Europe is the 2002 Energy
Performance in Buildings Directive (EPBD) and its 2010 recast
•Setting up EU–wide nearly Zero Energy Buildings requirements
•When existing buildings undergo ‘major renovation’, their energy
performance should be upgraded.
•Insulating glass for the windows
Building glass market
•renovation of existing stock , represent the vast majority of buildings and the
biggest potential in energy savings.
•European coated glass market: 175 million euros, +15% per year!
Government support
•EU structural funds and resources from other EU and international sources are
also available for renovation works, particularly in the Central and East region
countries
•Specific support depending on each of the countries
Ambition is to see all EU buildings renovated between now and 2050

17. What Other Potential Places?
Singapore

18. Why Singapore ?
 Final Energy
Consuption by sector

19. Solar PV systems
•Viable source of renewable energy
•Equatorial location of singapore
Energy consumed by the buildings
•30% to 50% is from cooling system
new legislative requirements
•minimum Green Mark standard when a cooling system is installed or changed
•submit energy audits on the cooling system once every three years as well as
energy consumption data every year
•Branching with BCA to promote sustainability such as reducing water and energy
consumption by adopting best practices in environmental design.
New regulatory measures with the old one will help meet Singapore's target of
greening 80 per cent of building stock by 2030

20. Where Else?
India

21. Why India?
 Buildings in India
consume about 20%
of the country’s total
electricity

22. The green rating systems followed in India are
•LEED India- administered by the Indian Green Building Council (IGBC);
•GRIHA -Green Rating for Integrated Habitat Assessment developed by TERI (The
Energy and Research Institute)
Market
•Solar-powered equipment and applications would be made compulsory in all
government buildings, as well as hospitals and hotels.
•The construction industry growing at rate of 10% compared with the world
average of 5.2%
Government support
•Launched the Energy Conservation Building Code (ECBC) under the National
Building Codes and Standards
•Is voluntary not yet compulsory
Most green buildings in India are coming up in Mumbai and Chennai. Mumbai,
being the financial hub of India, is more preferred by large MNCs, especially
financial conglomerates

23. And Eventually…..
The World

24. Direct Competitors
 Isolated Smart glass
 Solar protection (SP) 10 to 50
 Switchable Smart Glass (clear/opaque)
 Electrical switch to switch modes

25. Secondary Competitors
 Control the amount of Sunlight entering
the office
 Added aesthetic value to the office
 Different Colors & material selection
 Electrical or manual models
 Sound proof
 Fire Resistant
 Solar control

26. Indirect Competitors
 Solar cells
 Reduced Dependence on Fossil
Fuels
 Environmental Advantages

27.  We combine the best out of 3 products:

28. Peer+
 Switchable Smart glass (dark/bright/privacy)
 Windows delivered in any desired color
 Autonomous power supply (integrated solar
cells)
 Wireless Installation
 Energy generated within the glass will power the
switching and the remote control receiver
 Only window with Payback!

29. Comparative Pricing
Standard isolation HR++ Peer+ Smart
glass Sunblocking glass Energy glass
Features Standard • Insulation • Controllable
insulation • Sun reflecting opacity
• Filters sunlight
• Generates
electricity
Price S$ 50/ m2 S$ 140/ m2 S$ 160/ m2
Payback time 0 More than 10 years • 5-9 years
• 3-5 years with
government
support
• Even less with
use of energy
surplus

30. Market Comparison
High
Peer+
HR++
Viridian
Smart Glass
Average International
Pro Display
Automatic
Blinds
Conventional
Blinds
Low

31. Market Comparison
High Efficiency
Peer+
Hr++
Viridian
Smart Glass
International
Cheap Expensive
Conventional Prodisplay
blinds
Automatic
blinds
Low Efficiency

32. Method Of Value Capture
2 strategies:
• Short-term strategy: the SEG is unknown, so Peer+ has
to sell directly the product to:
• companies that want to build/renovate their office
buildings
• Renovation companies and building contractors
• Long-term strategy: Glass manufacturers pay Peer+ for
the use of the SEG technology. They pay a commission
for each SEG sold

33. Short-term Strategy
Renovation
firm
Building
contractors
Peer+ sell the SEG to companies for their
office buildings, sometimes through
Agreements with glass renovations companies or building
manufacturers manufacturers

34. Long-term Strategy
Renovation
firm
Building
contractor Final customer
Companies’
office buildings
Glass manufacturers
Pay a commission to Peer+
for each SEG sold

35. Cost Structure
Manufacturing
(during the Promotion and
Mainly R&D
first stage of Marketing
the launch)

36. Scope Of Activities-R&D
 Peer+ located at TU/e campus
Many TU/e lab facilities:
Chemical synthesis
Optical characterization
Test facades
Closely related research area’s:
Solar concentrator and LC
Intelligent facades
Light institute
 In close collaboration with:
MiPlaza of Philips Research
Dutch Polymer Institute - Value Centre
Chemical industry

37. Scope Of Activities-Operation & Marketing
Renovation
Firm
Glass Final
Manufacturers Customer
Building
Contractor

38. Strategic Control: how to sustain
profitability?
 First entrant : first smart glass with energy saving feature
-> Not sufficient
 Patents to protect the technology
 R&D: Continuous improvements to always have a better
product
-> Peer+ has already planned future versions of the SEG