The document outlines a business model for bio-battery technology, highlighting the potential advantages over conventional batteries, including higher energy density, faster charging, and environmental safety. It describes the components and functioning of bio-batteries, their development progress, and projected market opportunities in sectors like healthcare and mobile electronics. A SWOT analysis is included, emphasizing the strengths, weaknesses, opportunities, and threats related to this innovative energy storage solution.

1. Business Model for
Bio-Battery
Bae Jin Woo (A0102853M)
Heng Chew Chwee (A0098597B)
Hong Chao (A0098568E)
Nuraziz Yosokumoro (A0082045M)
Wang Juan (A0098515W)

2. Outline
Value Creation
Bio-Battery technology
Market Segment & Customer Selection
Future Market
Value Network
Strategic Control
SWOT Analysis

3. Problems for Conventional Batteries
Low Energy Density
Long Recharging Time
Non-environmental friendly
Safety
o Explosion
o Leakage
Solution:
New batteries provide longer lasting time, fast charging
capabilities, safer and more environmental friendly
Value Creation

4. Terminology
Terms Meaning
Energy Density
Amount of energy stored per weight (Wh/kg)
Energy stored determined how long it can power device.
For example :
Lithium has energy density of 250Wh/kg ,while sugar 2500Wh/kg
This means if 1 kg Li can power laptop for 1 day,
sugar can power laptop for 10 days
=Total volume of water inside bucket
Power Density
Amount of power (energy/time) per unit volume
Different from energy density, it determined how much energy
burst can be given to device in one second or rate of energy
transfer
=Total water can be throw at same time
Source: The Two Classes of SI Units and the SI Prefixes". NIST Guide to the SI

5. Bio-Battery Technology
 A bio battery is an energy storing device powered by organic
compounds, usually being glucose.
 By using enzymes to break down glucose, bio-batteries directly receive
energy from glucose
Learn from nature to build effective energy storage!!
Source: http://www.sony.net/Products/SC-HP/cx_news/vol51/sideview2.html

6. Bio Battery Technology
Source: http://www.sony.net/SonyInfo/News/Press/200708/07-074E/
 Bio batteries contain an anode, cathode,
separator and electrolyte.
 In the anode the sugar(glucose) is broken
down through enzymatic oxidation,
producing both electrons and protons.
When glucose first enters the battery, it
enters through the anode.
 Glucose → Gluconolactone+ 2H+ + 2e−
 There is a flow created from the anode to
the cathode which is what generates the
electricity in the bio-battery
 Protons(H⁺) are redirected to go through
the separator to get to the
cathode side of the battery
 The cathode then consists of an
oxidation reduction reaction.
O2 +4H+ + 4e− → 2H2O

7.  Bio-Battery required Bio-Catalyst or Enzyme for chemical reactions in Anode and Cathode
that produce electricity
 Enzyme extracted from microorganism
Bio-Battery Technology
 Enzyme immobilized in Carbon Nanotube based electrode
Source: http://www.cfdrc.com/bio/bio-battery

8. Bio-Battery Development Progress
 By May 2012, power density reached 9mW/cm2 and 35 mA/cm2
 Performance improvement was due to better structure of carbon
nanotube with better enzymes attached to
Source: IJRET: International Journal of Research in Engineering and Technology, Volume: 02 Issue: 11 | Nov-2013, THE FUTURE OF
ENERGY BIO BATTERY

9. Bio-Battery Power Performance
In 2013, Researchers at the University of
Wollongong-headquartered Australian
Research Council Centre of Excellence for
Electromaterials Science (ACES) designed
one prototype which can provide the power
of 36mW for at least 30 hours, making it
suitable as a power source for most
implantable devices (see table).
Sony Corporation in 2008: bio-batteries
using Vitamin K3 for the anode and
potassium ferricyanide for the cathode,
which generated power outputs in the
order of 50mW, enough to supply an
MP3 portable player.
Source: http://www.electromaterials.edu.au/news/UOW159989.html

10. Source:
Nanotechnology by Ben Rogers, Sumita Pennathur, Jesse Adams, CRC Press, 2011
New Method for Continuous Production of Carbon Nanotubes, Science Daily, Apr. 10, 2012z
BioBattery
Main components
Electrolyte
Carbon
Nanotube
Enzyme
Synthesis
Cost
Carbon Nanotube future cost reduction

11. Market Segment & Customers
Mobile
Electronics
Military ToysHealthcare

12. Market Opportunity
Implantable Medical Devices:
Market Size
July 2013
Source: CIA World Factbook
Source: US Census Bureau International Data Base

13. Implantable Medical Devices:
Applications

14. Implantable Medical Devices:
Targeted Customers

15. Implantable Medical Devices:
Major Players
http://www.stthomas.edu/business/academicdepts/finance/aristotlefund/pdf/stj_report.pdf
US$M

16. 0
1
2
3
4
5
6
7
2009 2010 2011 2012 2013 2014 2015
S$
Year
Projected Global Market ($B)
Implantable Medical Devices:
Market Potential
Source: MarketPublishers, Global Cardiac Pacemakers - Market Growth Analysis, 2009-2015, Apr 15 2013

17. Implantable Medical Devices:
Value Proposition
• Always stay charged
as long as user is alive
• Bio-compatible
• Ultra-thin, flexible & small size
• No replacement cost
• Need to be replaced.
• Toxic
• Rigid
• High replacement cost
http://www.lexrobotics.com/body-fluid-powered-bio-batteries/

18. Cost Saving Analysis of Patients
1st Pacemaker Implantation by 10-year age Total Pacemaker Procedure cost
pacemaker battery life expectancy

19. Avg. Age
Expected operation freq over life
$ (USD)
Male Female
< 60 > 3.7 >4.3 52K ~ 61K
65 2.5 2.8 35K~40K
75 1.6 1.9 22K~27K
Cost Saving Analysis for Patients
Life Expectancy at birth, age 65, age 75 ( 2004)
Current our targeted end-user is female patient (<65) who are more self-conscious
about body scars.

20. Bio-Battery
Li-Ion
Zinc Mecury
Strategy Canvas
Implantable Medical Devices
High /
Big
Low /
Small
http://www.lexrobotics.com/body-fluid-powered-bio-batteries
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1502062/

21. Future Market
Military: Applications

22. Strategy Canvas
Military
High
Low
Source: http://www.batterypoweronline.com/conferences/wp-content/uploads/2013/06/CFDRC.pdf
Charging
Rate
Recharging
Portability
Energy
Density
Power
Density
Bio-Battery
Li-Ion

23. Future Market:
Music Greeting Card & Toys

24. Strategy Canvas
Music Greeting Card & Toys
Source: IJRET: International Journal of Research in Engineering and Technology, Volume: 02 Issue: 11 | Nov-2013, THE FUTURE OF
ENERGY BIO BATTERY
High
Low
Bio-Battery
Alkaline or Coin
battery

25. Smartphone
 Tablet
 GPS device
 PSP games
 Laptop
 Camera
Future Market:
Mobile & Portable Devices

26. Strategy Canvas
Mobile & Portable Devices
Safefy Charging
rate
Cost Power
Density
Bio-Battery
Li-Ion
Source: http://electronicdesign.com/power/understanding-lithium-battery-tradeoffs-mobile-devices
High
Low

27. Value Network
Cash inflow for CFDRC
Cash outflow for CFDRC
Other cash flow
activities in the value
network
University
& RI
Government
funding
Venture
capital
Component
suppliers
Raw M’tial
suppliers
OEM
Partners
High end customer
Eg. Military
Distributor
Retailer Retailer
End
Customer
End
Customer

28. Strategy Control
Core Tech
Bio-Battery
Financing
& Ops
Marketing
ProductionIP

29. Strategy Control
Core Tech
Bio-Battery
Financing
& Ops Marketing
ProductionIP
• Government & VC funding
• Licensing
• Operation
• Engagement with Universities
and RI.
• Utilize external capabilities.
• Recruit most suitable
candidates upon graduation
• Lead to increase in R&D
efficiency hence maximizing
revenue/engineer.

30. Strategy Control
• Increase public exposure
• Participate in conferences and
shows
• “The Battery Show”, Sep
2014 @ Michigan
• Collaboration with Universities
and RI
• Company owns all IP rights,
but Uni & RI can publish all
research results.
• Brand Image building
• Targeting specific market
segments
• Winning design wins with major
brands customers.
Core Tech
Bio-Battery
Marketing
ProductionIP
Financin
g & Ops

31. Strategy Control
• Outsourcing
• High appropriability
technology with IP
controlled.
• Minimize fixed assets.
Core Tech
Bio-Battery
Financing
& Ops Marketing
Production
IP

32. Strategy Control
• Intellectual Property
• IP protection on the
core technologies.
• Licensing
Core Tech
Bio-Battery
Financing
& Ops Marketing
ProductionIP

33. - High energy density
- Patented technology
- High awareness on environmental
protection
- Low power density
- Limited complementary assets
(Production)
- No commercial bio-battery in
market yet
- Unlimited Applications
- Aging Society
- Government policies support on
green energy
- Reluctance to change
- Moore’s Chasm
- Competitors
SWOT Analysis
STRENGTH WEAKNESS
OPPORTUNITIES THREATS

34. THANK YOU