The document proposes a new online education model for low-income individuals and countries. It suggests allowing students to study online in short bursts while working, earning certificates for skills that lead to higher-paying jobs. Courses would focus on in-demand skills like accounting, marketing and programming, tested through practical assignments. Strategic partnerships would be formed with telecom providers, universities, job sites and companies committed to hiring graduates. The model aims to create a self-reinforcing network where more students attract more company partners and vice versa.
Business Plan for an Education based Start UpManavKaul
Created a rough business plan for an enterprise which gives a platform to all students looking for coaching and a chance to compare and pick the best choice for them
About the Company and it’s Product.
Business Model
The Market and Marketing
SWOT Analysis
Competitive Analysis
Porter’s Analysis
Consumer Behaviour Analysis
Positioning and Targeting
1. Overview to the education sector
2. Contribution of the education sector to India's GDP
3. Tangibility spectrum of education sector
4. 7 P's of unacademy
5. The service triangle of Unacademy
6. The gap analysis of Unacademy
7. The process flow of Unacademy
8.The Petal diagram of Unacademy
9. Factors affecting the pricing strategy
10. The dynamic pricing
Business Plan for an Education based Start UpManavKaul
Created a rough business plan for an enterprise which gives a platform to all students looking for coaching and a chance to compare and pick the best choice for them
About the Company and it’s Product.
Business Model
The Market and Marketing
SWOT Analysis
Competitive Analysis
Porter’s Analysis
Consumer Behaviour Analysis
Positioning and Targeting
1. Overview to the education sector
2. Contribution of the education sector to India's GDP
3. Tangibility spectrum of education sector
4. 7 P's of unacademy
5. The service triangle of Unacademy
6. The gap analysis of Unacademy
7. The process flow of Unacademy
8.The Petal diagram of Unacademy
9. Factors affecting the pricing strategy
10. The dynamic pricing
Carmelita Fitness Centre is located in Indera Mahkota town, Kuantan. The objectives of this Business Plan are, to improve the financial performance based on the forecasted financial plans, to attract the potential investors and to enhance the competitive advantage of this women fitness center as it is the only center to have the first exercise therapy i.e Pilates in Kuantan.
Problem Statement:- To take an existing company of a considerable size , analyse its existing business model and come up with Append, Anew ideas for the company which can take it to even greater heights
Objectives of the Project:-
1.Learned the Demographic Profile of people living in Tricity
2.Carried out the Catchment Analysis.
3. Studied the awareness level, purchasing power and monthly expenditure of college students.
4. To understand the catchment area of Elante Mall.
5. To know the awareness level of people regarding Reliance Trends.
CASE STUDY on Unacademy START-UP Success STORYOnkar Pawar
this is the PPT presentation of MALE ENTREPRENUR CASE STUDY: for subject of 'Entrepreneurship Developement Programme" in NBN Sinhgad College of Engineerg by student ONKAR PAWAR.
If you are an entrepreneur eager to revolutionise education, figuring out how to make money is a daunting task. In this workshop, in conjunction with Education Entrepreneurs and Startup Weekend EDU, we explore the market opportunity for edtech startups in Asia, as well as different business models in education, the advantages and disadvantages of each, and some inspiring examples of start ups that have found success thus far.
This PPT is all about the most successful journey of Byju Raveendran entrepreneurial journey. Being an entrepreneur Byju has a keen attraction towards sports and various other outdoor and indoor games. In this PPT I have tried to cover all the significant aspects of Byju Raveendran's entrepreneurial journey from the start till now. Now Byju's: The Learning App is one of the most innovative application which has been providing keen interest to students towards learning and fulfills the promise i.e "Fall in love with learning"
Description of Business Plan Coaching Service. Many entrepreneurs struggle to write their own business plan and mostly fail to meet the required criteria. We have developed a business plan coaching service to help them write their own plan with assistance from a business plan consultant.
A10 Best Practices For Non-Traditional Student RecruitmentGreenwood & Hall
10 Best Practices For Non-Traditional Student Recruitment - A Guide For Post-Secondary Schools Competing For Non-Traditional Students. Presented by Greenwood & Hall at AACRAO SEM XIX 11/10/09 in Dallas, TX.
Carmelita Fitness Centre is located in Indera Mahkota town, Kuantan. The objectives of this Business Plan are, to improve the financial performance based on the forecasted financial plans, to attract the potential investors and to enhance the competitive advantage of this women fitness center as it is the only center to have the first exercise therapy i.e Pilates in Kuantan.
Problem Statement:- To take an existing company of a considerable size , analyse its existing business model and come up with Append, Anew ideas for the company which can take it to even greater heights
Objectives of the Project:-
1.Learned the Demographic Profile of people living in Tricity
2.Carried out the Catchment Analysis.
3. Studied the awareness level, purchasing power and monthly expenditure of college students.
4. To understand the catchment area of Elante Mall.
5. To know the awareness level of people regarding Reliance Trends.
CASE STUDY on Unacademy START-UP Success STORYOnkar Pawar
this is the PPT presentation of MALE ENTREPRENUR CASE STUDY: for subject of 'Entrepreneurship Developement Programme" in NBN Sinhgad College of Engineerg by student ONKAR PAWAR.
If you are an entrepreneur eager to revolutionise education, figuring out how to make money is a daunting task. In this workshop, in conjunction with Education Entrepreneurs and Startup Weekend EDU, we explore the market opportunity for edtech startups in Asia, as well as different business models in education, the advantages and disadvantages of each, and some inspiring examples of start ups that have found success thus far.
This PPT is all about the most successful journey of Byju Raveendran entrepreneurial journey. Being an entrepreneur Byju has a keen attraction towards sports and various other outdoor and indoor games. In this PPT I have tried to cover all the significant aspects of Byju Raveendran's entrepreneurial journey from the start till now. Now Byju's: The Learning App is one of the most innovative application which has been providing keen interest to students towards learning and fulfills the promise i.e "Fall in love with learning"
Description of Business Plan Coaching Service. Many entrepreneurs struggle to write their own business plan and mostly fail to meet the required criteria. We have developed a business plan coaching service to help them write their own plan with assistance from a business plan consultant.
A10 Best Practices For Non-Traditional Student RecruitmentGreenwood & Hall
10 Best Practices For Non-Traditional Student Recruitment - A Guide For Post-Secondary Schools Competing For Non-Traditional Students. Presented by Greenwood & Hall at AACRAO SEM XIX 11/10/09 in Dallas, TX.
Increase Enrollments in Your Internet Marketing Career Training ProgramsBrooke Franks
Partnering with Market Motive, ed2go has recently started offering career training programs that focus on various aspect of digital marketing. These programs prepare students to become OMCP certified digital marketing professionals, a well-respected title within the industry.
Want to learn how to market your programs to increase enrollments? Check this out!
Grad Jobs App brings the traditional graduate job directory into the digital age. With over 250 employers recruiting graduates every year across Australia, this easy to use app provides all the important information graduates need when applying for that dream job!
Connect-a-Mater:The One Stop Solution for your CareerNilav Patro
The one stop solution for all your career related problems.
This comprehensive analysis and description of the Marketing Plan will drive everyone towards it.
Future goals, expansion plans, investment returns, seed phase,
Prudential First Education looks to grow through the digital space by attracting overseas schools and universities
Similar to Online Education: A New Business Model (20)
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Ola Cabs, an Indian ride sharing company that has beaten Uber in India and is now challenging Uber on the global level. It has introduced a wide variety of low end vehicle service (two and three-wheelers), is expanding into last mile e-commerce deliveries, trucking, ambulance services, 2-wheelers for deliveries, and is linking with restaurants, ticket booking and used good marketplaces.
The slides summarize the business model for Ola Cabs including the value proposition, customers, method of value capture, scope of activities, and method of strategic control.
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for PlugSurfing. PlugSurfing is creating a global network of EV charging stations that can be used with a single account thus eliminating the need for multiple passwords, credit cards, and other identifiers. It had created a network of 25,000 charging points by January 2016, mostly in Germany and the Netherlands. It already has a density of 17 charging points per square kilometer in central cities and 4 per square kilometer in suburbs. It has also begun expanding into France, Italy, and Belgium. The slides summarize the business model for PlugSurfing including the value proposition, customers, method of value capture, scope of activities, and method of strategic control.
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Zomato, a food discovery site that is transforming the global restaurant business and that is a member of the WSJ’s billion dollar startup club. Not only does it connect users and restaurants, it is also helping restaurants manage their finances, food and equipment orders, and design restaurants. Its core business is helping users find, book, and evaluate restaurants and helping restaurants advertise their services to users and accept bookings. However, the global network that Zomato is building of users and restaurants is enabling Zomato to extend its business into all aspects of F&B.
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Vishuo Biomedical, a Singaporean startup. This startup offers a data analytics bioinformatics platform that includes an integrated drug-gene-relation database and this platform is constantly updated as scientific advances are reported in academic journals. The platform analyzes genetic sequence data and provides visualization and reports for hospitals. Vishuo targets hospitals and research institutes with DNA sequencers but who need data analytic tools to interpret the DNA sequencing output. The slides summarize the business model for Vishuo including the value proposition, customers, method of value capture, scope of activities, and method of strategic control.
These slides describe my efforts to change engineering education. By focusing on group projects and presentations and real-world engineering issues that are applicable to much of industry, we can help students develop and demonstrate real-world skills. Industry will notice well done analysis of real-world issues and this has occurred in my two classes. The next steps are to work more closely with industry, focus more engineering classes on group projects and presentations, and to create new forms of resumes and transcripts. These resumes and transcripts should promote the students through linked presentations that demonstrate the real-world capabilities of students and that help engineering departments build brand images.
These slides discuss Network Effects, Platforms, Standards, and Complex Systems. All of these concepts continue to become more important as the digital economy progresses. From Uber to Instacart, and from smart phones to driverless vehicles, these concepts are playing an increasingly important role in the global economy. Their impact is most obvious when one thinks of the winner take all markets that are becoming increasingly common.
These slides analyze the value propositions for the members (more than 140) of Wall Street Journal's Billion Dollar Startup Club. Value propositions are important, because they are a major reason for the success of a product or a service. Many of these value propositions involved multiple dimensions of performance and large changes in user behavior. Young entrepreneurs should look for these types of value propositions.
These slides use concepts from my (Jeff Funk) course on Business Models at National University of Singapore to analyze the business model of Augmented Reality for travel. Augmented reality superimposes information on top of our sensory data. One way to do AR is to use a smart phone’s camera to view a world with information superimposed on the smart phone’s display. For travel, nearby places of interest can be provides along with ratings, reviews directions, public transport, and other information on them. This information can be obtained from Google Earth and other sources. The slides describe the value proposition, method of value capture, customers, scope of activities, and method of strategic control for two startups involved with AR and travel.
These slides use concepts from my (Jeff Funk) course on Business Models at National University of Singapore to analyze the business model of SCIO’s molecular sensor. This pocket sensor uses infrared light to determine the molecular makeup of fruits, vegetables, drugs, and other organic materials. As a replacement for bulky spectrometers, it can be used by scientists, engineers, and consumers to determine the sugar content, nutritional value, and other aspects of organic materials. The slides describe the value proposition, method of value capture, customers, scope of activities, and method of strategic control for SCIO.
These slides use concepts from my (Jeff Funk) course on Business Models at National University of Singapore to analyze the business model of Garena. Garena provides a platform for online multi-player games and is now striving to become a platform for a wider variety of activities. Players compete through both skill and money, with purchases of tools and characters helping them win games. Garena profits from the sale of these tools and characters. Garena also provides communication services that complement the online games and it is using these services to expand the breadth and power of its platform. The slides describe the value proposition, method of value capture, customers, scope of activities, and method of strategic control for Garena.
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Expliseat, a provider of ultralight airline seats. Made from titanium and carbon fiber, these seats have 40% the weight, 10% the number of parts, and are 5 centimeters thinner than existing seats. The lighter weight saves on fuel cost and the fewer parts reduce assembly and logistics costs, making the seat cost about the same as existing seats. The thinner seats can enable more legroom or more seats, depending on the airline’s preference. These slides describe the value proposition, customers, method of value capture, scope of activities and the method of strategic control for Expliseat.
These slides use concepts from my (Jeff Funk) course on Business Models at National University of Singapore to analyze the business model for Google Cardboard. Google Cardboard provides users with a virtual reality experience for a much lower price than that from Occulus Rift. It combines a fold-out cardboard mount with an Android smart phone to enable users to feel as though they are part of a video or game. It is light, does not require wires, and content will be available from YouTube and Google Play. Young males are expected to be the largest users of Google Cardboard. Google expects to make money from sales of content through Google Play. The slides describe the value proposition, method of value capture, customers, scope of activities, and method of strategic control for Google Cardboard.
These slides use concepts from my (Jeff Funk) course on Business Models at National University of Singapore to analyze the business model for Theranos. Theranos provides diagnostic testing for consumers that is faster and cheaper than the existing system. Its tests are done in easy to access pharmacies (e.g., Walgreens) as opposed to hard-to reach doctors’ offices. The tests use small bio-electronic integrated circuits (ICs) instead of large scientific instruments. These ICs utilize micro-fluidic channels that require a pin-prick of blood instead of a vial of blood, which makes the tests more appealing and faster than the traditional tests. The slides describe the value proposition, method of value capture, customers, scope of activities, and method of strategic control for Theranos.
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Airware, a provider of operating systems for drones. Developing applications for drones involves high development costs and these costs can be reduced through the use of a well-designed operating system that is used in many types of drones. Just as Android, iOS, and Windows have reduced the development costs for application software in smart phones and personal computers, Airware’s operating system, or aerial information platform as they call it, can reduce the cost of implementing drones for agriculture, delivery, movie production, security, and the many other applications that have been proposed. Airware is trying to develop an eco-system of drone manufacturers, application developers, sensor manufacturers, and drone operators, each of which contributes towards low cost and high performance applications for drones. These slides describe the value proposition, customers, method of value capture, scope of activities and the method of strategic control for Airware.
These slides use concepts from my (Jeff Funk) course on Business Models at National University of Singapore to analyze the business model for a fictitious alliance between Qualcomm and Bosch. Together, these firms can create a dense network of wireless charging stations that can enable the use of inexpensive electric vehicles. The dense network of charging stations reduces the importance of range and thus the weight, volume, and cost of batteries that are needed to propel the vehicle. The slides describe the value proposition, method of value capture, customers, scope of activities, and method of strategic control for Q-Bo, a fictitious alliance between Qualcomm and Bosch.
These slides use concepts from my (Jeff Funk) course on Business Models at National University of Singapore to analyze the business model for Jasper. Jasper provides a platform for the Internet of Things that enable companies to connect their “things” to the Internet. It provides each thing with a global SIM card that works with local telco wireless systems. It also provides a middleware platform that enables data analysis and presentation. This enables users to monitor their things 24/7, better manage costs and customer usage, and integrate these outputs with their own IT systems. Jasper charges for each connection and thus begins making money as soon as users connect to their systems. The slides describe the value proposition, method of value capture, customers, scope of activities, and method of strategic control for Jasper.
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Slack, a supplier of collaborative tools for teams. These tools offer a new form of mail service that is very different from that of traditional e-mail programs such as Microsoft Outlook, G-Mail, and Yahoo-Mail. Slack designed its mail service for the cloud computing environment, as opposed to the traditional in-house computing environment. Accessing documents from the cloud is easier with Slack’s service than with Microsoft Outlook as is enabling apps for Slack’s service and reading messages. Reading messages is easier because they are organized by person (like instant messaging on smart phones) as opposed to time. By measuring usage, Slack can charge by active user thus reducing the risk of trying Slack, particularly for individuals, who are the main market for Slack. These slides describe the value proposition, customers, method of value capture, scope of activities and the method of strategic control for Slack.
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Oscar Health Insurance. Unlike most health care insurance companies, Oscar focuses on end-users as opposed to companies. It connects end users with its network of health care providers (e.g., doctors, hospitals). It focuses on end-users, largely because America’s new health care plan, usually called Obamacare, opened up this opportunity for focusing on end-users, who didn’t have coverage through employers. Oscar reduces its costs through a simpler form of web-based billing, Telemedicine, and wearable technology. These slides describe the value proposition, customers, method of value capture, scope of activities and the method of strategic control for Oscar.
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Zenefits, a supplier of cloud-based human resource (HR) software. Traditionally, HR departments have dealt with benefits brokers, who act as intermediaries between HR departments and insurance companies. Zenefits offer HR software that replaces these benefits brokers thus enabling HR departments to deal with insurance companies through the software. Zenefits offers its software for free to HR departments and takes a commission from insurance that is purchased through its software. This commission is much lower than that taken by traditional benefits brokers because Zenefits has simplified the process of purchasing the insurance. These slides describe the value proposition, customers, scope of activities, method of value capture, and method of strategic control for Zenefits.
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www.seribangash.com
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Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
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Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
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Online Education: A New Business Model
1. Online Education:
A New Business Model for
Low-Income People
and Low-Income Countries
Jeffrey Funk
Technology Consultant
Previously, Professor of Technology Management
jeffreyleefunk@gmail.com
2. Online Education
Traditional Model for University Students
Study 4-5 years during late teens and early 20s, then work for next
40 years
Massively Open Online Courses (MOOCs) Don’t Change this Model
Online classes with continuous learning possible
But most emphasize same courses and timing used at traditional
universities
We are rethinking this model, beginning in
poor countries in which there is insufficient
money for traditional model
People study a little, work a little,
then study some more, work some more
Each certificate should provide students
with better job and higher salary
3. Characteristics of Poor Countries
Poor infrastructure
Roads, bridges, electricity, universities, secondary
education. But rapidly improving Internet
People trapped by poor government policies
have little savings, must work to eat
don’t own laptop, but do own smart phone
highly motivated to have better life
increases in income translate into significant improvement in lifestyle (food,
housing, clothing) and prestige
To serve these people, we must understand their challenges
Offer low cost service that enable people to obtain better skills
Provide services mostly on smart phone, or laptops in cyber cafe
4. Target Audience
Young people who want
Skills and income upgrading
But insufficient money for traditional universities
These people should have
Some time for study
Some innate capability to learn
High- and mid-level professionals have many educational options,
as do their children
Conventional programs, either overseas or in home country
Children of middle- and low-income people have fewer options
Target young aspiring professionals, whose parents can’t pay for
full-time study
5. Target Audience - Companies
Target companies wanting
Employees who can perform tasks from Day 1 and are self-motivated to
learn on their own
But many companies won’t pay for graduates from top
universities
These companies want to grow fast and can’t wait for universities
to produce right graduates. They place secondary importance on
Degrees and brand of degrees
We will provide companies with employees who have
Specific entry level skills
Motivation to acquire skills and use them in jobs
6. What Types of Professional Jobs are
Available in Low-Income South-East
Asian Countries?
Let’s look at some job sites for one low-income
country in SE Asia
7. Job Type and Company Industry Job Site #1 Job Site #2 Job Site #3
Accounting
Distribution
Other
Computer/IT
Consulting
Financial Services
Imp/Exp/Trading
73
12
9
6
5
5
5
126 482 (Acct & Finance)
195 (banking &
insurance)
Finance
Financial
Telecom
Other
Distribution
NGO
Imp/Exp/Trade
73
15
7
7
6
6
5
65
IT
Computer/IT
Telecom
Other
Distribution
Financial
Consulting
191
27
19
19
16
15
11
8 194
8. Job Type and Company Industry Job Site #1 Job Site #2 Job Site #3
Marketing
Distribution
Computer/IT
Other
Imp/Exp/Trade
Telecom
Mfg
240
40
34
30
22
14
13
291 520
Hotel Restaurant
Hotels
Other
Food/Beverage
Distribution
Restaurant/Food services
Tourism/Travel services
109
70
9
6
5
4
3
4 264 (hospitality &
tourism)
Engineering
Engineering
Telecom
Computer/IT
Construction
Food/Beverage
Imp/Exp/Trade
49
18
9
5
4
4
3
38 465
9. Job Type and Company Industry Job Site #1 Job Site #2 Job Site #3
Sales
Distribution
Computer/IT
Import/export/trade
Other
Telecom
retail
285
48
34
28
25
19
17
757
Human Resources
Distribution
Other
Telecom
Computer/IT
Education
Food/Beverage
76
10
10
8
6
6
5
27 194
Logistics
Distribution
Imp/Exp/Trade
Other
Energy/Utilities
Airlines
Agri/Forest/Fishi
40
12
4
4
3
2
2
59 95 (retail & supply
chain)
79 (shipping freight
logistics)
Very few jobs found using keywords of
statistics, mathematics, economics
10. Value Proposition for Students
Inexpensive education that quickly enables better job
with higher salary
Carefully chosen videos that enable quick and easy learning
Carefully produced tests that accurately assess skills
Each certificate (multiple courses) provides student with
skills that enable higher pay
Each certificate represents 5 courses, so 8 certificates equal a
degree?
Skills, content, and tests are identified through
employment sites and collaboration with companies
11. Skills, Content, and Tests
We focus on skills that are in highest demand and
easiest to test
Begin with simple computer skills (Word, Excel, Power
Point)
Second, different types of technical skills are acquired
through multiple certificates
Accounting, Finance
Internet Marketing, Marketing Strategy
Web design and mobile apps
Logistics
12. Value Proposition for Companies
Provide capable workers, who have many advantages over
university graduates
lower wage demands
more practical skills, can begin doing real work immediately
We guarantee these skills through appropriate testing
Students are physically present during tests
Most tests involve completing specific tasks using computer programs and
data from real cases
All tests involve real-world and widely done activities
These graduates enable companies to quickly hire entry-level
professionals and grow faster than their competitors
13. Preliminary List of Certificate Programs
1. Basic computing skills – Microsoft Office or Google equivalent. Test on the mechanics
of these programs
2. Financial accounting. Test concepts using company cases and excel
3. Advanced accounting (multiple certificates?). Test concepts using company cases and
excel
4. Corporate finance. Test concepts using company cases and excel
5. Financial analysis. Test concepts using company cases and excel
6. Internet marketing. Test on mechanics of various ad techniques using FB, Linkedin,
7. Marketing Strategy. Test concepts with company cases and ad techniques. Students
analyze tradeoffs and justify decisions. Multiple choice? Too vague of educational
content?
8. Web design, development. Test students on mechanics of using tools.
9. Mobile app programming (java, android). Test students on mechanics of tools.
10. Logistics. Test concepts using company cases and multiple choice. Can we do
analytical case?
14. Strategic Alliances
Telecommunication Companies
Inexpensive data package for students
Method of advertising
Companies that hire graduates
Convince them that we assess right skills and in right way
If certificate recipients get jobs, many students will join us
Employment sites
Additional source of information about right skills and right method of
testing
We can provide this service if we successfully place our initial students
with companies
15. Strategic Alliances (2)
Cyber cafes
Places for exams to be conducted and for students to work with
computer programs while watching videos
Method of advertising
Use chains for easy expansion to other cities?
Local Universities
Places for exams to be conducted and for students to work with
computer programs while watching videos
Method of advertising
Traditional Media
Place full-page ads in newspapers
Convince newspaper and other media to discuss our online programs
16. Online Education Value Network
We are within Blue Box
Our Content
Platform
Students
Course Content
From websites
Our Test
Platform
Client
Companies
Visit,
watch,
study
Testing
Content
Customize
external
cases or
programs
Online Job Sites
Impacts
testing
criteria
Find and start jobs through
certificate, our connections with
companies and online job sites
Take exam in cyber
Café or universityAccess
through
phone or
Cyber
Cafe
Our Ad
Platform
Jobs
Mentioned
in ads
Impacts choice
of content
Initial
contact
17. Value Capture
Content is Free
Free (or almost free) to us, so free to users
Many students will learn skills through other content
Paid content in future?
Testing incurs fee, to restrict testing to serious students
Acquiring a certificate involves biggest fee, and thus biggest
source of income
Testing is biggest source of value and competitive advantage
Must have good method of testing
18. Value Capture (2)
If certificate recipients get jobs, we have many options, can
promise
Return money to students who don’t get jobs
Only charge students when they get jobs
Have companies directly pay fees
19. Marketing
Build legitimacy through
Companies
Educational institutions
Parents
Large following on Facebook
Must convince students that your tests will get them a
higher paying and better job
20. Marketing (2)
Build a network of students
Ads in Newspapers
Ads on Facebook – targeting 18-30
Build a network of companies
Ads in Newspapers
Target HR professionals of largest companies in target
markets, along with high growth companies, including
foreign ones
Connect and contact on Linkedin
Convince companies to be partners on Facebook
Strong network effects between numbers of students and
companies supporting your educational service
21. Companies Students
Network Effects Between Companies and Students
More Students Encourages
More Companies
More Companies
Encourages More Students
22. Companies Students
Linked In
Facebook
Build Network of
Students on LInkedIn
Build Network of
Companies on
LInkedIn
Build Network of
Companies on FB
Build Network of
Students on FB
Build Network Effects on Social Media, Including LinkedIn and FB
23. Please contact me if you have any
questions:
Jeffrey Funk
Technology Consultant
Previously, Professor of Technology
Management, National University of
Singapore
jeffreyleefunk@gmail.com