Download as PDF, PPTX
Uploaded byJeffrey Funk Business Models
MYO: Computer interface based on EMG signals from forearm, Business Model
The document presents the Myo technology management strategy, focusing on a gesture control device that utilizes EMG signals without cameras, offering high connectivity and quick response times across various industries. It identifies target customer segments including end users and app developers, emphasizing the product's unique proposition, ease of use, and potential applications in military and consumer electronics. The strategy includes insights on competition, value capture, and the importance of establishing a network effect through an app ecosystem.
More Related Content
Similar to MYO: Computer interface based on EMG signals from forearm, Business Model
MYO: Computer interface based on EMG signals from forearm, Business Model
- 1. MT4002 – TechnologyManagement Strategy Final Presentation 5.11.2013 Aleksi Tiira Jari Kumpulainen Petri Salama Riku Lindholm Tommi Tuulenmäki MYO: A New Form of Computer Interface that uses EMG signals from the forearm
- 3. Agenda 1. Value Proposition 2.Customer Selection 3. Value Capture 4. Scope of Activities 5. Strategic Control
- 4.
- 5. Value Proposition Value Proposition Next generationgesture control with no boundaries – Camera-free – High connectivity and countless industries – Fast and accurate response – Anywhere at any time Customer Selection Value Capture Scope of Activities Strategic Control
- 6. Value Proposition Camera-free MYO measures gestureswith sensors Customer Selection Value Capture – No cameras, no wires, no buttons Scope of Activities – Range of movement like never before Strategic Control – From subtle everyday gestures to application specific actions Current competition – LEAP, Kinect – Touchscreen – Mechanical input (mouse, keyboard)
- 7. Value Proposition Fast and AccurateResponse Gestures recognized before movement Customer Selection Value Capture – Muscle activity Scope of Activities – 9-axis inertial measurement unit (MEMS) Strategic Control
- 8. Value Proposition High connectivity Bluetooth 4.0Low Energy – Growing standard that can be utilized by many common devices in many industries • Smartphones, Computers, Smart clocks and glasses… • Drone control (military) • Healthcare • Etc. Versatile SDK allows developers to create MYO applications for any device which requires control and has Bluetooth Customer Selection Value Capture Scope of Activities Strategic Control
- 9. Value Proposition Strategy Canvas Customer Selection Value Capture High Offerings Scope of Activities Strategic Control MYO Camerabased motion control (LEAP) Low Touchscreen Mechanical Input (keyboard, mouse…)
- 10.
- 11. Value Proposition Segments 1. End Users Theones that use MYO Customer Selection 2. App Developers Provide the apps for MYO Value Capture Scope of Activities Strategic Control Military MYO Consumer electronics Profession Tools
- 12. Value Proposition Needs of theSegments End Users 1 Mobility 2 Connectivity 3 Applications App Developers 1 Easy-to-use SDK 2 Unique platform 3 Users Customer Selection Value Capture Scope of Activities Strategic Control Value for the Segments End Users 1 No wires or external sensors 2 Bluetooth 4.0 3 App library (under development) App Developers 1 Easy-to-use SDK (they have one) 2 No similar alternative 3 User base (under development)
- 13.
- 14.
- 15.
- 16.
- 17.
- 18.
- 19. Value Proposition Customer Selection Value Capture Scope of Activities Fast toLearn Strategic Control
- 20.
- 21.
- 22.
- 23. Value Proposition Customer Selection Value Capture Main Source ofRevenue: App Store MYO Scope of Activities Strategic Control
- 24. Value Proposition End Users Feedback App Developers Customer Selection Value Capture Scope of Activities $$ $$ Apps SDK Apps $$ % ofapp revenue MYO Armband Strategic Control
- 25.
- 26.
- 27.
- 28.
- 29.
- 30. Value Proposition Customer Selection Value Capture Scope of Activities Sales &Marketing Strategic Control
- 31.
- 32. Other Important Activities Value Proposition Customer Selection Value Capture Scopeof Activities Strategic Control Quality Assurance Distribution Channel Ramp Up
- 33.
- 34.
- 35. Value Proposition Strategic Control IP protection –It has patents (e.g., muscle activity sensor) and trademarks Create network effects – The more applications the more users and vice versa Collaborate with other firms to become a standard in the gesture recognition market Customer Selection Value Capture Scope of Activities Strategic Control
- 36. Some Conclusions Disruptive technology Uniquevalue proposition that reaches many end users – Huge market potential Major changes in the scopes of activities App store – Network Effect
- 38. Pictures Einstein - http://t3.gstatic.com/images?q=tbn:ANd9GcTG59pdgv19QYRwQUWkDlefjNjmuZ10fMR80SwndHbwELZFKMD-8Q MYO- http://media.idownloadblog.com/wp-content/uploads/2013/02/Thalmic-Labs-MYO-armband-technology-002.jpg Military - http://www.hdwallpapersinn.com/wp-content/uploads/2012/09/military-force-images-steep_u-turn_1024x768.jpg Google Glass - http://www.inflexwetrust.com/wp-content/uploads/2013/02/IFWT_Google-Glasses.png Periscope - http://www.qrcodepress.com/wp-content/uploads/2012/07/QR-code-medical-industry.jpg MYO - http://wpmedia.business.financialpost.com/2013/02/myo_black.png Soldier - http://www.freakingnews.com/pictures/1000/Aiming-Soldier-1048.jpg Spy Plane - http://thefutureofthings.com/upload/items_icons/Bat-Inspired-Spy-Plane_large.jpg Tank - http://realhdwallpaper.com/wp-content/uploads/2013/05/Abrams-Tank-Wallpaper-HD-Free-Download.jpg HC Gamer - http://www.mundogamerbrz.com.br/site/wp-content/uploads/2013/01/hardcore-gamer.jpg Kids Playing - https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcQwUtEdfkBRi8GjKAKbyJwVLR6jt86KNT-iSz_vBh7ePJai8fcJ Living Room - http://stuffkit.com/wp-content/uploads/2012/06/Living-Room-9.jpg Female Jogger - http://www.wellandgoodnyc.com/wp-content/uploads/2012/09/woman-stretching-runner-female-asian-landscape-sunset-yellow.jpg Skier - http://goskialberta.com/09/images/file/freeride.jpg Snowboarder - https://www.sport2000rent.com/uploads/tx_templavoila/Langlauf_gespiegelt_03.jpg Cyclist - http://www.muscleelements.ca/wp-content/uploads/2012/06/cyclist.jpg Designer - http://blogs.globeuniversity.edu/wp-content/uploads/2012/08/Graphic-Designer1.jpg Presenter - http://www.keynoteconferences.co.uk/commonFiles/pics/Lecturer%20Stock_000005299702Medium.jpg Developers Wallpaper - http://i.imgur.com/0qRBhoM.jpg Adaptation life cycle - http://www.courinvestor.net/images/Adoption-cycle-with-Chasm.png Crossing the chasm - http://timster-howdarei.blogspot.sg/2011/07/chasm.html Target customer- http://www.flickr.com/photos/cristiano_betta/2909483129/ Salesperson - http://aphelp.ap.org/ Apps - http://cloudcomputing.sys-con.com/node/2570177