Slides from Branded3 seminar Oct 2013. Tim talks through link building in 2013, how thinking needs to change, and why you have to be worth talking about in order to generate natural links.
Insights Analyst, Angus Carbarns, explores the rising role of machine learning and the confluence of SEO and CRO in creating truly effective user-first search experiences. He delivered this talk at the ManyMinds conference in London.
Presentation Covering Detailed Studies on Google Plus Impact on SEO, Facebook Impact on SEO, and Twitter Impact on SEO. Also Includes Speculation on How Google May Use These Signals in the Future.
B Corp Marketing Series: 7 Ways to Write Web Content That Gets Opened, Read a...Orbit Media Studios
A few small changes can mean the difference between tons of traffic and ...crickets. As a purpose-driven organization, can you afford for your message to go unheard?
Here’s the thing:
Analytics is a decision support tool
Analytics is an early warning system
Analytics is a lie detector test
But it’s none of those things unless you approach it with an open mind and the proficiency to use the tools.
The document discusses trends towards "Web 2.5" and the importance of visual content online. It notes that the number of websites, internet users, photos and videos uploaded daily have all increased dramatically. It argues that visuals like photos, videos and infographics are now more useful, affordable and efficient than ever for marketing purposes online. It provides tips for creating effective visual content using people, products, infographics and videos.
SEO has moved away from its shady and often misunderstood past and has fallen much more in line with traditional marketing activities. Equally, as consumers are ever more connected, PR has followed that trend to focus more on online activity. In 2017, these disciplines are overlapping more than ever. This presentation asks the question – where’s the line with PR & SEO and should there even be a line at all?
Insights Analyst, Angus Carbarns, explores the rising role of machine learning and the confluence of SEO and CRO in creating truly effective user-first search experiences. He delivered this talk at the ManyMinds conference in London.
Presentation Covering Detailed Studies on Google Plus Impact on SEO, Facebook Impact on SEO, and Twitter Impact on SEO. Also Includes Speculation on How Google May Use These Signals in the Future.
B Corp Marketing Series: 7 Ways to Write Web Content That Gets Opened, Read a...Orbit Media Studios
A few small changes can mean the difference between tons of traffic and ...crickets. As a purpose-driven organization, can you afford for your message to go unheard?
Here’s the thing:
Analytics is a decision support tool
Analytics is an early warning system
Analytics is a lie detector test
But it’s none of those things unless you approach it with an open mind and the proficiency to use the tools.
The document discusses trends towards "Web 2.5" and the importance of visual content online. It notes that the number of websites, internet users, photos and videos uploaded daily have all increased dramatically. It argues that visuals like photos, videos and infographics are now more useful, affordable and efficient than ever for marketing purposes online. It provides tips for creating effective visual content using people, products, infographics and videos.
SEO has moved away from its shady and often misunderstood past and has fallen much more in line with traditional marketing activities. Equally, as consumers are ever more connected, PR has followed that trend to focus more on online activity. In 2017, these disciplines are overlapping more than ever. This presentation asks the question – where’s the line with PR & SEO and should there even be a line at all?
B3Seminar: You'll never build a natural link until you're worth talking about...Branded3
Businesses cannot ignore the changing Google landscape and the real need to add value. A website’s popularity can no longer be manipulated; you have to take an asset-led approach to link building that allows you to tap into online conversations. You will not be able to develop a natural link strategy until your business is worth talking about.
This document discusses the potential benefits and strategies for using Google+ as a social media platform. It outlines that while Google+ has over 1.85 billion accounts, its active user base is smaller than platforms like Facebook and Twitter. However, Google+ provides unique benefits like influencing search engine results through authorship and sharing on circles. The document provides tips for businesses and individuals to maximize their reach and engagement on Google+ such as using visual content, sharing to the right audiences, and leveraging communities.
Budgets tightened. Campaigns look tone-deaf. Events are cancelled. Most importantly, your audience is literally afraid for their personal health and safety.
What kind of marketing makes sense?
There are actually quite a few opportunities that have suddenly appeared. These are actions you can take today, with the time you have in front of you that can drive durable gains. These are the marketing actions that can position you for the recovery.
This session will cover a list of high-impact actions that strengthen the foundations of a brand. What’s the saying? “Never let a crisis go to waste.”
Digital Olympus presentation in June of 2016, quick summation of a few top takeaways from the Moz State of Link Building 2016 post written in April of 2016. https://moz.com/blog/2016-state-of-link-building-survey-results
For years, when it comes to content creation, the industry has taken a 'good enough' approach with regards to the quality of the content.
With Google's Panda release, Facebook and other social channels increasing their focus on filtering out low quality content, and the increase in volume of content in general, you have to really understand why you make content and how to make it really quality for your readers.
This presentation offers guidance on how to approach content marketing, how to pick the right topics, and how to make sure your content succeeds.
This document discusses how SEO has changed and tactics that used to work no longer do. It provides 6 key points:
1. SEO must be strategic rather than tactical. It involves understanding audiences, amplification opportunities, and marketing funnels.
2. Building a powerful brand may be more important than optimizing a site, as brands have invested in SEO and benefit from changes in Google's algorithm.
3. Choosing keywords is more complex and involves considering opportunity, features, and intent overlap rather than just volume and value.
4. Links should be earned like a publicist rather than manually built, as scalable strategies like great content are more effective than manipulative tactics.
5
This document provides best practices for digital content marketing. It discusses how to segment content by goal and keyphrases for service pages versus blog posts. It also covers elements like testimonials versus author bios. Different types of content marketing like advertising versus owned content are compared. Guidelines are provided for topics, headlines, and formatting content for readability. Long-form content that uses formatting like headers and images is found to generate more traffic, links, shares and leads according to various studies.
Google Analytics Fundamentals: How to Measure What Matters Most and Be a Data...Orbit Media Studios
What are your visitors doing? What aren’t they doing? Where are they coming from? Which marketing activities are making a difference?
If you have Analytics, you have insights waiting to be discovered. This is the session where Andy Crestodina shows you step-by-step how to set things up, find insights and take action. Be prepared to level-up your digital marketing expertise.
3 Rules of Relationship-Powered Link Building #pubconAnn Smarty
The document discusses relationship-powered link building and provides 3 rules and tools for this approach. The 3 rules are: 1) Do not mention link building but genuinely help others without asking for anything in return; 2) Manufacture serendipity by spending 20% of time helping others across multiple online channels; 3) Find peers and influencers using tools like Commun.it, LinkedIn, Topsy, and Tweetdeck to build relationships.
Content Marketing: Useful First, Viral Second - Figaro Digital Marketing Conf...timgrice
Tim Grice talks through the recent boom in content marketing services, and how Google has driven much of the demand in the last 2 years. There are many misconceptions around content marketing, people aren't sure how to implement and measure content strategy. The session aims to put an end to myths and give some very clear, actionable advice when working on content marketing activities.
This document outlines a content strategy for lead generation. It discusses developing an editorial mission statement and focusing content around specific audiences and topics. It recommends creating different types of content like blogs, videos and collaborations. It also suggests optimizing content for search and social media, and publishing it in different places. The document provides examples of developing a strategic content plan around a sample topic of office perks. It emphasizes the importance of persistence, structure and repurposing content in different formats to drive leads.
[500DISTRO] Cracking the SEO Code: Tricks & Tactics To Magnify Search Visibility500 Startups
Rand Fishkin discusses how SEO has evolved and which tactics marketers should embrace or leave behind. Key changes include more complex ranking algorithms using more user data signals, personalized search results, and less direct traffic data. Tactics to leave include building keyword-targeted pages with minimal unique content, acquiring links through directories and guest posting, and expecting social shares alone to boost rankings. Tactics to embrace include creating uniquely valuable and helpful content, earning links editorially, using social media to expose content, and measuring ROI through attribution models and search traffic to pages.
London Affiliates Conference: Developing White-hat Strategies in a Black-hat ...Branded3
This document discusses developing a white-hat link building strategy for gaming websites in the current search engine landscape. It provides examples of past black-hat link building approaches that are no longer effective, and recommends focusing on creating engaging content and conversations to make the site worth linking to organically. Specific white-hat tactics mentioned include social media activation, blogger outreach, forum seeding, and working with influencers. The key is promoting content to relevant audiences in order to participate in online discussions, rather than directly soliciting links.
Networking, Relationships and Growing Your Personal BrandOrbit Media Studios
It’s what you know. It’s who you know. These are the two key factors in success. Without a deliberate plan to grow your network and build relationships, you’re missing out.
In this presentation we'll cover:
How to connect with (and work with) influencers
How to form and run small groups that push you up the learning curve fast
The single biggest factor in turning strangers into acquaintances and acquaintances into friends
Why do some pieces of "10X" content make the leap while others languish in obscurity? Rand examines the common elements that make for success vs. failure in this analysis of 99 unique pieces of extremely high quality content pieces.
This document discusses strategies for writing effective landing page copy that converts visitors into customers. It recommends starting with identifying the visitor's pain points and addressing them directly in the copy. The copy should compel the visitor to a specific action, like making a purchase. Various approaches to starting the writing process are described, such as focusing on keywords, assets, or pain points first. Steps for determining the visitor profile, their pain points, and desired actions are outlined. The document stresses employing empathy, mirroring solutions to the visitor's problems, and making the page easy to scan and focused on visitor benefits rather than company features.
Brands are often wary of Reddit or simply do not understand what it takes to have success on one of the largest social sites on the internet today.
With over 150 million monthly unique visitors, viewing over 6.5 billion page views, and a demographic that is any brands dream, You cannot afford to continue to ignore Reddit.
This presentation speaks to how some brands are having success marketing on Reddit.
This is 20 years of experience planning 1000+ websites in a one-hour webinar. In this session, we’ll break down the big factors in conversion optimization. You’ll learn how to:
Use Analytics to look for leaks in the bucket
Use content to compel more visitors to
Use the latest lead gen tools to engage with visitors
Use questions to discover psychological triggers
Exploring the best practices for SEO today, touching on content, technical SEO, social media and winding up with a ton of useful links to tools and services.
Since the widespread adoption of CSS animations and transitions, animation has started creeping back into web design. Loading screens and “flashy” intros are back, as well as subtle UI interactions that invisibly improve the user’s experience. Rachel Nabors explains the six components of motion design, how you can apply them in your own projects, and when to start planning animation in your process.
Why Your Business Needs to Go Digital Right NowCapital Numbers
Why Digital Marketing is so important and gives you so many benefits? Because via electronic channels and by posting positive comments, feedbacks about your company/product you (and your happy customers) can attract new customers and build long-lasting relationship.
B3Seminar: You'll never build a natural link until you're worth talking about...Branded3
Businesses cannot ignore the changing Google landscape and the real need to add value. A website’s popularity can no longer be manipulated; you have to take an asset-led approach to link building that allows you to tap into online conversations. You will not be able to develop a natural link strategy until your business is worth talking about.
This document discusses the potential benefits and strategies for using Google+ as a social media platform. It outlines that while Google+ has over 1.85 billion accounts, its active user base is smaller than platforms like Facebook and Twitter. However, Google+ provides unique benefits like influencing search engine results through authorship and sharing on circles. The document provides tips for businesses and individuals to maximize their reach and engagement on Google+ such as using visual content, sharing to the right audiences, and leveraging communities.
Budgets tightened. Campaigns look tone-deaf. Events are cancelled. Most importantly, your audience is literally afraid for their personal health and safety.
What kind of marketing makes sense?
There are actually quite a few opportunities that have suddenly appeared. These are actions you can take today, with the time you have in front of you that can drive durable gains. These are the marketing actions that can position you for the recovery.
This session will cover a list of high-impact actions that strengthen the foundations of a brand. What’s the saying? “Never let a crisis go to waste.”
Digital Olympus presentation in June of 2016, quick summation of a few top takeaways from the Moz State of Link Building 2016 post written in April of 2016. https://moz.com/blog/2016-state-of-link-building-survey-results
For years, when it comes to content creation, the industry has taken a 'good enough' approach with regards to the quality of the content.
With Google's Panda release, Facebook and other social channels increasing their focus on filtering out low quality content, and the increase in volume of content in general, you have to really understand why you make content and how to make it really quality for your readers.
This presentation offers guidance on how to approach content marketing, how to pick the right topics, and how to make sure your content succeeds.
This document discusses how SEO has changed and tactics that used to work no longer do. It provides 6 key points:
1. SEO must be strategic rather than tactical. It involves understanding audiences, amplification opportunities, and marketing funnels.
2. Building a powerful brand may be more important than optimizing a site, as brands have invested in SEO and benefit from changes in Google's algorithm.
3. Choosing keywords is more complex and involves considering opportunity, features, and intent overlap rather than just volume and value.
4. Links should be earned like a publicist rather than manually built, as scalable strategies like great content are more effective than manipulative tactics.
5
This document provides best practices for digital content marketing. It discusses how to segment content by goal and keyphrases for service pages versus blog posts. It also covers elements like testimonials versus author bios. Different types of content marketing like advertising versus owned content are compared. Guidelines are provided for topics, headlines, and formatting content for readability. Long-form content that uses formatting like headers and images is found to generate more traffic, links, shares and leads according to various studies.
Google Analytics Fundamentals: How to Measure What Matters Most and Be a Data...Orbit Media Studios
What are your visitors doing? What aren’t they doing? Where are they coming from? Which marketing activities are making a difference?
If you have Analytics, you have insights waiting to be discovered. This is the session where Andy Crestodina shows you step-by-step how to set things up, find insights and take action. Be prepared to level-up your digital marketing expertise.
3 Rules of Relationship-Powered Link Building #pubconAnn Smarty
The document discusses relationship-powered link building and provides 3 rules and tools for this approach. The 3 rules are: 1) Do not mention link building but genuinely help others without asking for anything in return; 2) Manufacture serendipity by spending 20% of time helping others across multiple online channels; 3) Find peers and influencers using tools like Commun.it, LinkedIn, Topsy, and Tweetdeck to build relationships.
Content Marketing: Useful First, Viral Second - Figaro Digital Marketing Conf...timgrice
Tim Grice talks through the recent boom in content marketing services, and how Google has driven much of the demand in the last 2 years. There are many misconceptions around content marketing, people aren't sure how to implement and measure content strategy. The session aims to put an end to myths and give some very clear, actionable advice when working on content marketing activities.
This document outlines a content strategy for lead generation. It discusses developing an editorial mission statement and focusing content around specific audiences and topics. It recommends creating different types of content like blogs, videos and collaborations. It also suggests optimizing content for search and social media, and publishing it in different places. The document provides examples of developing a strategic content plan around a sample topic of office perks. It emphasizes the importance of persistence, structure and repurposing content in different formats to drive leads.
[500DISTRO] Cracking the SEO Code: Tricks & Tactics To Magnify Search Visibility500 Startups
Rand Fishkin discusses how SEO has evolved and which tactics marketers should embrace or leave behind. Key changes include more complex ranking algorithms using more user data signals, personalized search results, and less direct traffic data. Tactics to leave include building keyword-targeted pages with minimal unique content, acquiring links through directories and guest posting, and expecting social shares alone to boost rankings. Tactics to embrace include creating uniquely valuable and helpful content, earning links editorially, using social media to expose content, and measuring ROI through attribution models and search traffic to pages.
London Affiliates Conference: Developing White-hat Strategies in a Black-hat ...Branded3
This document discusses developing a white-hat link building strategy for gaming websites in the current search engine landscape. It provides examples of past black-hat link building approaches that are no longer effective, and recommends focusing on creating engaging content and conversations to make the site worth linking to organically. Specific white-hat tactics mentioned include social media activation, blogger outreach, forum seeding, and working with influencers. The key is promoting content to relevant audiences in order to participate in online discussions, rather than directly soliciting links.
Networking, Relationships and Growing Your Personal BrandOrbit Media Studios
It’s what you know. It’s who you know. These are the two key factors in success. Without a deliberate plan to grow your network and build relationships, you’re missing out.
In this presentation we'll cover:
How to connect with (and work with) influencers
How to form and run small groups that push you up the learning curve fast
The single biggest factor in turning strangers into acquaintances and acquaintances into friends
Why do some pieces of "10X" content make the leap while others languish in obscurity? Rand examines the common elements that make for success vs. failure in this analysis of 99 unique pieces of extremely high quality content pieces.
This document discusses strategies for writing effective landing page copy that converts visitors into customers. It recommends starting with identifying the visitor's pain points and addressing them directly in the copy. The copy should compel the visitor to a specific action, like making a purchase. Various approaches to starting the writing process are described, such as focusing on keywords, assets, or pain points first. Steps for determining the visitor profile, their pain points, and desired actions are outlined. The document stresses employing empathy, mirroring solutions to the visitor's problems, and making the page easy to scan and focused on visitor benefits rather than company features.
Brands are often wary of Reddit or simply do not understand what it takes to have success on one of the largest social sites on the internet today.
With over 150 million monthly unique visitors, viewing over 6.5 billion page views, and a demographic that is any brands dream, You cannot afford to continue to ignore Reddit.
This presentation speaks to how some brands are having success marketing on Reddit.
This is 20 years of experience planning 1000+ websites in a one-hour webinar. In this session, we’ll break down the big factors in conversion optimization. You’ll learn how to:
Use Analytics to look for leaks in the bucket
Use content to compel more visitors to
Use the latest lead gen tools to engage with visitors
Use questions to discover psychological triggers
Exploring the best practices for SEO today, touching on content, technical SEO, social media and winding up with a ton of useful links to tools and services.
Since the widespread adoption of CSS animations and transitions, animation has started creeping back into web design. Loading screens and “flashy” intros are back, as well as subtle UI interactions that invisibly improve the user’s experience. Rachel Nabors explains the six components of motion design, how you can apply them in your own projects, and when to start planning animation in your process.
Why Your Business Needs to Go Digital Right NowCapital Numbers
Why Digital Marketing is so important and gives you so many benefits? Because via electronic channels and by posting positive comments, feedbacks about your company/product you (and your happy customers) can attract new customers and build long-lasting relationship.
The document provides a summary of various resources on testing, conversion optimization, and statistical significance. It shares links to blog posts, case studies, tools, and infographics that discuss how page load speed, design, video, testing, and messaging can impact conversion rates. The resources highlighted include posts from Avinash Kaushik, Conversion Rate Experts, and the Obama campaign on A/B testing practices and strategies for improving low-converting pages.
The document shows that content often fails to reach its full potential market reach, with the actual market typically lower than the potential. It suggests ways to add value, repurpose content, and close the gap between potential and actual market reach. It also cautions that keyword stuffing a title tag for a high search volume term will reach fewer people than optimizing content for a longer tail keyword with a smaller monthly search volume.
Given at LinkLove Boston & London 2012 - the idea is not just about "stalking" the real value is in HELPING people - just use these tactics to figure out the multiple ways you can help people in areas where you have expertise.
GO DO IT!
This is Everett's deck from MozTalk Denver, Content Edition, in 2016 in which he discusses how to prune cruft from your website to improve sitewide quality indicators for better rankings.
Map, Flatmap and Reduce are Your New Best Friends: Simpler Collections, Concu...Chris Richardson
Higher-order functions such as map(), flatmap(), filter() and reduce() have their origins in mathematics and ancient functional programming languages such as Lisp. But today they have entered the mainstream and are available in languages such as JavaScript, Scala and Java 8. They are well on their way to becoming an essential part of every developer’s toolbox.
In this talk you will learn how these and other higher-order functions enable you to write simple, expressive and concise code that solve problems in a diverse set of domains. We will describe how you use them to process collections in Java and Scala. You will learn how functional Futures and Rx (Reactive Extensions) Observables simplify concurrent code. We will even talk about how to write big data applications in a functional style using libraries such as Scalding.
Do Real Company Stuff - Mozcon 2012 Version Wil Reynolds
http://www.seerinteractive.com - As SEO's its time we live up to a higher standard, this presentation is not about Link Juice, or Do Follow blogs, its about what we should aspire to be, now lets go DO THAT!
Functional Programming in JavaScript by Luis AtencioLuis Atencio
This document provides an overview of functional programming concepts using JavaScript. It discusses thinking functionally by avoiding side effects, writing declaratively, and ensuring functions always return values. Functional techniques like currying, composition, and memoization are explained. It also covers paradigms like referential transparency and the Liskov substitution principle. The document discusses how JavaScript supports functional programming with features like closures and higher-order functions. Common libraries for functional programming in JavaScript are listed. Finally, the document covers advanced topics like functors, monads, and how they can be used for error handling.
Introduction to Functional Programming in JavaScripttmont
A presentation I did for work on functional programming. It's meant as an introduction to functional programming, and I implemented the fundamentals of functional programming (Church Numerals, Y-Combinator, etc.) in JavaScript.
This document discusses domain modeling in a functional world based on the speaker's real life experiences. The speaker covers topics like immutability and algebraic data types, updating domain models functionally using lenses, type classes for domain modeling, and managing states functionally. The speaker advocates for isolating pure domain logic from side effects to make the logic easier to test, reason about, and parallelize. Functional composition is emphasized as a way to build complex abstractions from simpler ones.
Fight Back Against Back: How Search Engines & Social Networks' AI Impacts Mar...Rand Fishkin
Rand's presentation on machine learning and deep learning in Google, Facebook, and beyond, and how engagement reputation will become key to every online marketing effort.
Freelancing in America: A National Survey of the New WorkforceElance-oDesk
More than 53 million Americans are doing freelance work, according to a new, landmark survey commissioned by Freelancers Union and Elance-oDesk. The connected era we live in is liberating our workforce, and this is just the start. This deck contains data results of the most comprehensive survey of the U.S. independent workforce in nearly a decade. For more information visit: http://www.freelancersunion.org/53million
Who's More Functional: Kotlin, Groovy, Scala, or Java?Andrey Breslav
This document is a presentation by Andrey Breslav about functional programming concepts and how Java, Kotlin, Scala, and Groovy measure up in terms of functional capabilities. It discusses topics like recursion, purity, effects, higher order functions, and testing functional implementations. It notes that while these languages support some functional programming concepts, they are not purely functional due to their support for effects like printing and file writing.
Why understanding your customer is key to getting through the personalization...WO Strategies
- The document discusses how online personalization through services like Google, Bing, Facebook and Twitter is increasingly tailored for each individual user based on search history, connections, location and other personal data.
- It provides tips for breaking through this personalization filter to reach target audiences, such as creating detailed personas, developing relevant content, optimizing for sharing and recommendation, and measuring effectiveness.
- The level of personalization is predicted to increase further, with search engines able to predict questions and answer without queries as they gain more information about individual users over time.
Google+ aims to transform users' relationship with Google by making the Google experience more social, interesting and personalized. While it has social networking aspects like profiles and circles, Google+ differs from networks like Facebook in that it focuses on exploring new interests and learning rather than just connecting with existing friends. For businesses, Google+ provides benefits like improved search engine rankings, integration with key Google services, and new ways to engage customers through features like hangouts and communities. The document provides strategies for businesses to make the most of Google+ for networking, content sharing, and search engine optimization.
This document summarizes key topics from PubCon New Orleans 2013 including conversion rate optimization, social media, SEO tools, link building, local marketing, visual social marketing, Google+, author rank, blogging, video marketing, and remarketing. Some of the main points discussed are using images of people looking at calls-to-action to increase conversions, highlighting phone numbers yellow to boost conversions by 25%, staging product photos, following influencers on Twitter, creating engaging content for comments on Facebook, and boosting social signals through author rank and Google+ to help ranking.
Understanding Search Engine Optimization and Analytics for Law FirmsSteve Hennigs
This document summarizes a presentation on understanding analytics for legal firms given in San Francisco. It introduces the speaker and asks questions of the audience to gauge their familiarity with search engine optimization (SEO) and goals for the presentation. The presentation then covers the basics of SEO, including on-site elements like keyword research, content, and internal links, and off-site elements like link building. It discusses evaluating SEO providers and an overview of Google Analytics, focusing on tracking sources of traffic, popular pages, and behaviors. More advanced analytics tactics covered include investigating data gaps, defining key metrics, and audience segmentation.
Tools for SEO; Denise Cowan & Lea Glover then with The Web Bureau - delivered a comprehensive overview of what tools every entrepreneur needs to determine the effectiveness of their digital marketing strategy. You can find them on Twitter @DeniseCowan & @Leagloski
White Hat SEO Team is here with complete optimum On-Page & Off-Page SEO Solutions, SEO services that can boost your business and get you top in search engines
This years Attention summit featured a workshop on organic search: it's past, present and future.
Understanding how the organic landscape has evolved is crucial in order to achieve more visibility in the age of digital clutter.
This workshop foretold the future of organic search and how it can be explored to optimise the attention your brand achieves online.
Benedict Hayes - Search Engine Marketing Meetup in Chennai 2013. Get the Latest Digital Marketing tips/tricks and get the useful information. Read Read Read!!!!!!! - Get Updated
Web analytics and social media metrics provide you with powerful ways to track how people interact with your content and what they’re saying about your foundation. They help you understand what works (and what doesn’t!) with your constituents and donors.
This document provides an introduction to Google+ for businesses. It discusses how Google+ can help with brand awareness, search engine optimization, and targeted communications. Some key features covered include Google Circles for organizing contacts, Sparks for discovering content, and Hangouts for video conferencing. While Google+ usage still lags Facebook, the presentation argues it offers businesses benefits for controlling search results, accessing social search features, and tailoring communications through Google+ tools.
Google is Watching You: How Google Spies on Search Behavior to Rank WebsitesJohn Crenshaw
Google is watching you, your friends, your grandma, your kids, your spouse - and it's all an attempt to improve the search ranking algorithms.
Find out how Google might be using searcher behavior to improve the search results and the implications this has for anyone involved in SEO.
How We've Built Almost 20,000 Links By HandJulieJoyce
Over the past 7 years, we've built close to 20,000 links for our clients, all with zero automation. Get a look at our due diligence process and see what our link builders actually do to build links.
This document provides an agenda and overview for an online marketing workshop presented by Sam Shetty in April 2013. The workshop covers various topics related to online marketing including search engine optimization (SEO), Google Analytics, pay-per-click (PPC) advertising, social media marketing, mobile websites, and conversion rate optimization. It also discusses trends in online spending in Australia, the changing consumer purchase journey, and how to focus online marketing efforts on consumer needs and goals rather than just promoting the business.
Ninja Marketing teaches a customized online marketing approach combining website design, SEO, and social media. It focuses on improving search engine ranking, increasing website traffic, and converting visitors to buyers. Key strategies include creating optimized websites and content, building verified profiles on Google+, publishing quality blog content, engaging on social media, and capitalizing on local search and video. The document provides tips for each strategy and recommends training programs to become a master of online marketing.
Blogs are a key tool for online marketing and public relations. Done well, blogging can generate interest in a business and popularize the writer as well. A regularly updated blog is often the "gateway" to a business's website.
This slideshow outlines how to get started on your own business blog, as well as giving proven tips for writing an engaging, effective blog entry.
The document discusses various topics related to running a successful website including search engine optimization (SEO), search engine advertising (PPC), and social media marketing. It provides an overview of each topic, highlighting key aspects like the importance of keyword research for SEO, how paid advertising can help drive traffic, and how social media allows businesses to engage with customers online. The presentation also emphasizes the importance of understanding customer needs and providing valuable content across online channels.
Regularly publishing quality content is the most effective SEO strategy a small business can follow.
This presentation explains how to start thinking like a publisher, and begin to promote your business through blogging, infographics, and other popular media.
Content marketing is the new link building. These slides take you through some of the key mistakes we've made, what we've discovered and how to deliver a successful campaign in 2016.
Tim Grice discusses how search engines have evolved from keyword-based results to understanding user intent through related queries and considering whether the user's goal is active or passive. Search engines now aim to provide relevant results based on knowledge of the topic rather than just the search terms used. This allows search engines to offer added value through a better understanding of what users are looking for.
SEO & Audience Engagement - Internet World 2014timgrice
Google wants sites to rank that are genuinely engaging and popular. If your SEO strategy doesn't have a focus on engagement then you are not going to rank in the long term. Understand your users and the type of proposition they want to engage with, then focus on links and keywords.
Engagement is key to higher search engine rankings. Engagement signals like social media mentions, time on site, and bounce rate can influence ranking factors like popularity, citations, and authority. To increase engagement, companies should identify underperforming content, cross-reference it with keyword data, and focus on improving the user experience through things like blogs, site search, social listening, surveys, and relevant content that provokes interaction. While backlinks still matter, strong engagement through useful and shareable content can lead to rankings even without link building. Popularity and branding can also boost rankings when other factors are equal.
Engagement and Branding as ranking Signals - SEO - BrightonSEO 2014 Apriltimgrice
This document discusses how engagement and branding can serve as important ranking signals for search engines. It emphasizes that engagement metrics like time on site, bounce rate, and backlinks are less important for rankings than ensuring users are actively engaged with high-quality content that solves their needs. The document provides tips for identifying underperforming pages, increasing relevant content, using analytics to understand audiences, and employing different tactics like content marketing, social media, and other channels to engage users and build a brand.
SEO for Ecommerce - Selling Doesn't Make You Link Worthytimgrice
Tim presents his thoughts on Ecommerce SEO at BrightonSEO. The changing Google landscape means Ecommerce businesses have to become publishes. If you want people to link to you, you have to be worth talking about, Google doesn't want to list another set of results, they want sites to rank that add value. Time to be a part of the conversation.
Slides from SMX London discussing link building and the importance of it in todays SEO landscape. Tim Grice shows why link building is still a genuine tactic, however only if carried out as part of broader marketing activity. Poor quality link building can and will hurt your site.
Tim Grice talks about future proofing your SEO strategy to prevent being penalised by one of Google's frequent algorithms. SEO has to be an integrated part of the marketing campaign and not in a silo.
Advanced seo strategies - Integrating PR and Social with Your SEO Strategytimgrice
Tim Grice talks about the recent changes with Googles algorithm and how link building should be structured on order to achieve long standing results in natural search.
Integrating social with seo internet world by Tim Gricetimgrice
Integrating social media with SEO can help justify links and provide ranking signals if done properly. The key is to [1] create high-quality, share-worthy content that generates social shares which may lead to links, [2] develop relationships on social media where people will naturally link to your content, and [3] use social media activities like tweets, infographics and contests to both engage followers and generate backlinks, while avoiding unnatural or aggressive linking practices that could hurt rankings. The goal is to leverage social media to increase organic traffic, followers and brand awareness in a way that supports SEO.
Advanced seo strategies for 2012 internet world - Tim Gricetimgrice
Tim Grice explores the recent changes to Googles algorithm and how we should all be future proofing our websites with an SEO strategy focussed on quality.
Presentation by Tim Grice at ionSearch, Leeds. Explores recent link algorithm changes and how your link building strategy needs to change in line with it. Also looks at processes for developing and delivering natural links.
Advanced seo strategies 2012 tfm&a Tim Gricetimgrice
The document discusses advanced SEO strategies for 2012, including developing natural link signals through in-content links, anchor text variation, and a "news" strategy. It emphasizes the importance of fresh, high-quality content and analyzing competitors' link profiles and strategies. The key recommendations are to build natural, relevant links; vary anchor text; regularly publish fresh content; and conduct opportunity and competitor analyses to identify the best keywords and sites to target.
This document discusses how to improve SEO through social media. It notes that social signals are becoming a ranking factor but have low impact compared to links. The document outlines challenges combining social and SEO, like targeting commercial pages and lack of certainty in links. It recommends maximizing impact by having social/content ideas vetted before publishing unique content with links on sourced blogs. Key points include seeking feedback, using commercial keywords, and priming bloggers before launching. Examples that worked include giveaways, infographics, and sharing being important for long-term visibility and organic traffic. The document promotes using social to increase organic traffic, rankings through social signals, and followers through effective campaigns.
Lee Barnes - Path to Becoming an Effective Test Automation Engineer.pdfleebarnesutopia
So… you want to become a Test Automation Engineer (or hire and develop one)? While there’s quite a bit of information available about important technical and tool skills to master, there’s not enough discussion around the path to becoming an effective Test Automation Engineer that knows how to add VALUE. In my experience this had led to a proliferation of engineers who are proficient with tools and building frameworks but have skill and knowledge gaps, especially in software testing, that reduce the value they deliver with test automation.
In this talk, Lee will share his lessons learned from over 30 years of working with, and mentoring, hundreds of Test Automation Engineers. Whether you’re looking to get started in test automation or just want to improve your trade, this talk will give you a solid foundation and roadmap for ensuring your test automation efforts continuously add value. This talk is equally valuable for both aspiring Test Automation Engineers and those managing them! All attendees will take away a set of key foundational knowledge and a high-level learning path for leveling up test automation skills and ensuring they add value to their organizations.
The Department of Veteran Affairs (VA) invited Taylor Paschal, Knowledge & Information Management Consultant at Enterprise Knowledge, to speak at a Knowledge Management Lunch and Learn hosted on June 12, 2024. All Office of Administration staff were invited to attend and received professional development credit for participating in the voluntary event.
The objectives of the Lunch and Learn presentation were to:
- Review what KM ‘is’ and ‘isn’t’
- Understand the value of KM and the benefits of engaging
- Define and reflect on your “what’s in it for me?”
- Share actionable ways you can participate in Knowledge - - Capture & Transfer
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Keywords: AI, Containeres, Kubernetes, Cloud Native
Event Link: https://meine.doag.org/events/cloudland/2024/agenda/#agendaId.4211
ScyllaDB is making a major architecture shift. We’re moving from vNode replication to tablets – fragments of tables that are distributed independently, enabling dynamic data distribution and extreme elasticity. In this keynote, ScyllaDB co-founder and CTO Avi Kivity explains the reason for this shift, provides a look at the implementation and roadmap, and shares how this shift benefits ScyllaDB users.
"What does it really mean for your system to be available, or how to define w...Fwdays
We will talk about system monitoring from a few different angles. We will start by covering the basics, then discuss SLOs, how to define them, and why understanding the business well is crucial for success in this exercise.
Essentials of Automations: Exploring Attributes & Automation ParametersSafe Software
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
Introducing BoxLang : A new JVM language for productivity and modularity!Ortus Solutions, Corp
Just like life, our code must adapt to the ever changing world we live in. From one day coding for the web, to the next for our tablets or APIs or for running serverless applications. Multi-runtime development is the future of coding, the future is to be dynamic. Let us introduce you to BoxLang.
Dynamic. Modular. Productive.
BoxLang redefines development with its dynamic nature, empowering developers to craft expressive and functional code effortlessly. Its modular architecture prioritizes flexibility, allowing for seamless integration into existing ecosystems.
Interoperability at its Core
With 100% interoperability with Java, BoxLang seamlessly bridges the gap between traditional and modern development paradigms, unlocking new possibilities for innovation and collaboration.
Multi-Runtime
From the tiny 2m operating system binary to running on our pure Java web server, CommandBox, Jakarta EE, AWS Lambda, Microsoft Functions, Web Assembly, Android and more. BoxLang has been designed to enhance and adapt according to it's runnable runtime.
The Fusion of Modernity and Tradition
Experience the fusion of modern features inspired by CFML, Node, Ruby, Kotlin, Java, and Clojure, combined with the familiarity of Java bytecode compilation, making BoxLang a language of choice for forward-thinking developers.
Empowering Transition with Transpiler Support
Transitioning from CFML to BoxLang is seamless with our JIT transpiler, facilitating smooth migration and preserving existing code investments.
Unlocking Creativity with IDE Tools
Unleash your creativity with powerful IDE tools tailored for BoxLang, providing an intuitive development experience and streamlining your workflow. Join us as we embark on a journey to redefine JVM development. Welcome to the era of BoxLang.
MySQL InnoDB Storage Engine: Deep Dive - MydbopsMydbops
This presentation, titled "MySQL - InnoDB" and delivered by Mayank Prasad at the Mydbops Open Source Database Meetup 16 on June 8th, 2024, covers dynamic configuration of REDO logs and instant ADD/DROP columns in InnoDB.
This presentation dives deep into the world of InnoDB, exploring two ground-breaking features introduced in MySQL 8.0:
• Dynamic Configuration of REDO Logs: Enhance your database's performance and flexibility with on-the-fly adjustments to REDO log capacity. Unleash the power of the snake metaphor to visualize how InnoDB manages REDO log files.
• Instant ADD/DROP Columns: Say goodbye to costly table rebuilds! This presentation unveils how InnoDB now enables seamless addition and removal of columns without compromising data integrity or incurring downtime.
Key Learnings:
• Grasp the concept of REDO logs and their significance in InnoDB's transaction management.
• Discover the advantages of dynamic REDO log configuration and how to leverage it for optimal performance.
• Understand the inner workings of instant ADD/DROP columns and their impact on database operations.
• Gain valuable insights into the row versioning mechanism that empowers instant column modifications.
inQuba Webinar Mastering Customer Journey Management with Dr Graham HillLizaNolte
HERE IS YOUR WEBINAR CONTENT! 'Mastering Customer Journey Management with Dr. Graham Hill'. We hope you find the webinar recording both insightful and enjoyable.
In this webinar, we explored essential aspects of Customer Journey Management and personalization. Here’s a summary of the key insights and topics discussed:
Key Takeaways:
Understanding the Customer Journey: Dr. Hill emphasized the importance of mapping and understanding the complete customer journey to identify touchpoints and opportunities for improvement.
Personalization Strategies: We discussed how to leverage data and insights to create personalized experiences that resonate with customers.
Technology Integration: Insights were shared on how inQuba’s advanced technology can streamline customer interactions and drive operational efficiency.
"Scaling RAG Applications to serve millions of users", Kevin GoedeckeFwdays
How we managed to grow and scale a RAG application from zero to thousands of users in 7 months. Lessons from technical challenges around managing high load for LLMs, RAGs and Vector databases.
What is an RPA CoE? Session 2 – CoE RolesDianaGray10
In this session, we will review the players involved in the CoE and how each role impacts opportunities.
Topics covered:
• What roles are essential?
• What place in the automation journey does each role play?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
In our second session, we shall learn all about the main features and fundamentals of UiPath Studio that enable us to use the building blocks for any automation project.
📕 Detailed agenda:
Variables and Datatypes
Workflow Layouts
Arguments
Control Flows and Loops
Conditional Statements
💻 Extra training through UiPath Academy:
Variables, Constants, and Arguments in Studio
Control Flow in Studio
19. 2010 – Social Signals
“Google & Bing confirm the incorporation of social
signals as part of the algorithm, leveraging user data
from Facebook & Twitter”
20. 2011 – Panda
“Affected 12% of search results, devaluing thin
content, content farms, and websites that offered little
value to the user”
21. 2012 – Search + Your World
“Further moves towards personalisation and the
incorporation of Google + user data”
25. What Google Think?
Q:Want to use Google as a platform to sell?
A: Use Adwords, Shopping, Places.
Q:Want to add value, insight and contribute
to the conversation?
A: SEO is your friend.
26. “How do I get to the top of Google?”
is the wrong question.
27. “How do I get so popular that
Google have no choice but to
rank me?” is the right question.
28. On site guidelines will always be in place.
Duplicate Content
• Canonical tags
•
• Schema
• Site Architecture
• Pagination
• Etc……
…and will always be important.
29.
30. But there is a reason Google doesn’t
issue link strategy guidelines
34. Some questions…
•
Who are your audience?
•
What are they interested in?
•
What online conversations are they having?
•
What do they need answers to?
39. You begin asking the right questions.
• What conversations are
people having?
• What would people find
helpful?
• What are people missing?
• What do people find
contentious
• What do people find
humorous?
• What are people sharing?
40. Historic questions
What links do our competitors
have?
Do Google prefer in content
links?
What anchor text is best for
Google?
Will Google penalise me for paid
sidebar links?
What is the ideal PageRank for
a link?
Is a link at the top of the page
better than the bottom?
54. A Strategy that meets multiple objectives
• Activates conversation around your business
• Puts in front of your target audience
• Encourages and increases brand search
• Generates shares and likes
• Allows you to truly engage people and build relationships
• Puts you in the ZMOT
55. Customers will use an average of 10 resources
before making a decision to purchase
56. Summary
•
•
•
•
•
Put real effort into becoming the best result
Take an interest in people
Be worth talking about
Talk in terms of your audience interests
Add Value