Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009Powered by Search
Learn how to use social media marketing to attract new leads, engage with your local community, and build your own personal brand. This content richs seminar focuses on actionable strategies and tactics to start marketing yourself via Blogging, Facebook, Twitter, and other relevant social media sites. Key takeaways will include:
How to Create a System for Social Media Marketing
How to Find New Prospects by Listening to Your Audience
How to Engage with Your Community and Build Brand Awareness
How to Integrate and Track Your Marketing Efforts
SEO for Startups - Extreme Venture Partners ExtremeU Talk by Dev BasuPowered by Search
What are some ways/tips for incorporating search engine optimization in to my startup?
I answered this question in an hour long talk at one of Toronto's most well-recognized startup incubators, Extreme Venture Partners.
Here’s the thing:
Analytics is a decision support tool
Analytics is an early warning system
Analytics is a lie detector test
But it’s none of those things unless you approach it with an open mind and the proficiency to use the tools.
Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009Powered by Search
Learn how to use social media marketing to attract new leads, engage with your local community, and build your own personal brand. This content richs seminar focuses on actionable strategies and tactics to start marketing yourself via Blogging, Facebook, Twitter, and other relevant social media sites. Key takeaways will include:
How to Create a System for Social Media Marketing
How to Find New Prospects by Listening to Your Audience
How to Engage with Your Community and Build Brand Awareness
How to Integrate and Track Your Marketing Efforts
SEO for Startups - Extreme Venture Partners ExtremeU Talk by Dev BasuPowered by Search
What are some ways/tips for incorporating search engine optimization in to my startup?
I answered this question in an hour long talk at one of Toronto's most well-recognized startup incubators, Extreme Venture Partners.
Here’s the thing:
Analytics is a decision support tool
Analytics is an early warning system
Analytics is a lie detector test
But it’s none of those things unless you approach it with an open mind and the proficiency to use the tools.
Search Marketing 101 - University of Toronto Mississauga Lecture 2011Powered by Search
My yearly Search Marketing guest lecture at the University of Toronto Mississauga. This lecture was delivered to the CCT 322 class of the CCIT program at UTM. Thanks go out to Prof. Tim Richardson for inviting me to speak at this continued series of talks.
Digital marketing mix key strategies to boost your online lead generationJamshaid (Jam) Hashmi
The Digital world has permeated every aspect of our daily lives, from the way we spend our time, to the way we spend our money. It has changed the way we communicate, and it has really changed the way we seek and receive information.
10 years ago the way people accessed information is much different then today. In a few years, it will likely be even more digitized.
Businesses are recognizing this shift from offline to online and slowly making the transitions
One of the metrics that is changing is where to find customers and more important WHEN. How far in their buying cycle are they. What are we willing to pay to have our message shown to them at the opportune time.
Businesses are recognizing this shift from offline media to online media, and realizing that in order to acquire leads, build targeted traffic and convert more customers in the new normal, they have to start measuring different metrics.
7 Tactics to Boost Your Digital Marketing Conversion RatesAnne Marie Dono
Increasing digital conversions rates is the top priority for any marketer this year, according to a recent ExactTarget survey. In this webinar we introduced 7 tactics you can use immediately to increase sales, leads, or the metric that you define as a conversion via your website or mobile apps.
This was the first time we introduced the concept of Growth Rate Optimization (GRO), a term I coined to describe a more holistic approach to optimization that is laser-focused on growing revenue by finding the perfect balance between user needs and business goals. Under this umbrella concept, we cover 7 tactics or concepts that help you optimize across various digital marketing channels from media buying to websites and mobile apps.
Hopefully you'll leave with some ideas on how to jumpstart or kick-start your optimization program. If not, email me!
Stay tuned for more webinars regarding Growth Rate Optimization.
Why do some pieces of "10X" content make the leap while others languish in obscurity? Rand examines the common elements that make for success vs. failure in this analysis of 99 unique pieces of extremely high quality content pieces.
Budgets tightened. Campaigns look tone-deaf. Events are cancelled. Most importantly, your audience is literally afraid for their personal health and safety.
What kind of marketing makes sense?
There are actually quite a few opportunities that have suddenly appeared. These are actions you can take today, with the time you have in front of you that can drive durable gains. These are the marketing actions that can position you for the recovery.
This session will cover a list of high-impact actions that strengthen the foundations of a brand. What’s the saying? “Never let a crisis go to waste.”
What Startup Execs Need to Know About SEO in 2017Rand Fishkin
Rand's presentation to Foundry Group's portfolio of startup execs in August 2017, covering 5 important areas of knowledge around SEO at the executive level.
Rand's presentation from BCAMA covering the shifts in search engines and user behavior that have caused SEO tactics of years past to fail in the modern era.
Search Engine Marketing in the Age of Robots - Artificial Intelligence, PPC, SEOJeff Ferguson
How do you stay relevant today and tomorrow when AI’s determine search results?
While artificial intelligence has been discussed as the "next big thing" for years, search engine companies like Google, Bing, and Amazon have made it a reality. They are using AI systems to write the next generation of organic search ranking algorithms, and generate the best performing ad copy for paid search advertising. These systems have already taken great strides to make AI a part of our lives by moving beyond just providing results for search queries to actually answering questions. Jeff reviews the current state of AI in search engine marketing and where it is headed in the very near future.
SEO in 2017 - Boston Growth Meetup (October 2016)Kyle Risley
A presentation on SEO best practices and specific questions asked by members of the Boston Growth Meetup. Includes a number of SEO resource links in the appendix to learn more about the topics included in the presentation.
By Kyle Risley, http://kylerisley.com
How to spend your first $10K in paid marketing for startupsAndrew Artz
Find out how to use custom audiences of Facebook to drive 10x improvements in your customer acquisition strategy. This deck goes into depth on how you can setup Facebook's custom audiences product for your audience and use page post engagement ads to sow the seeds of a novel strategy. This deck was prepared by Andy Artz, Partner at Social Capital. See www.socialcapital.com for more about us.
Search Marketing 101 - University of Toronto Mississauga Lecture 2011Powered by Search
My yearly Search Marketing guest lecture at the University of Toronto Mississauga. This lecture was delivered to the CCT 322 class of the CCIT program at UTM. Thanks go out to Prof. Tim Richardson for inviting me to speak at this continued series of talks.
Digital marketing mix key strategies to boost your online lead generationJamshaid (Jam) Hashmi
The Digital world has permeated every aspect of our daily lives, from the way we spend our time, to the way we spend our money. It has changed the way we communicate, and it has really changed the way we seek and receive information.
10 years ago the way people accessed information is much different then today. In a few years, it will likely be even more digitized.
Businesses are recognizing this shift from offline to online and slowly making the transitions
One of the metrics that is changing is where to find customers and more important WHEN. How far in their buying cycle are they. What are we willing to pay to have our message shown to them at the opportune time.
Businesses are recognizing this shift from offline media to online media, and realizing that in order to acquire leads, build targeted traffic and convert more customers in the new normal, they have to start measuring different metrics.
7 Tactics to Boost Your Digital Marketing Conversion RatesAnne Marie Dono
Increasing digital conversions rates is the top priority for any marketer this year, according to a recent ExactTarget survey. In this webinar we introduced 7 tactics you can use immediately to increase sales, leads, or the metric that you define as a conversion via your website or mobile apps.
This was the first time we introduced the concept of Growth Rate Optimization (GRO), a term I coined to describe a more holistic approach to optimization that is laser-focused on growing revenue by finding the perfect balance between user needs and business goals. Under this umbrella concept, we cover 7 tactics or concepts that help you optimize across various digital marketing channels from media buying to websites and mobile apps.
Hopefully you'll leave with some ideas on how to jumpstart or kick-start your optimization program. If not, email me!
Stay tuned for more webinars regarding Growth Rate Optimization.
Why do some pieces of "10X" content make the leap while others languish in obscurity? Rand examines the common elements that make for success vs. failure in this analysis of 99 unique pieces of extremely high quality content pieces.
Budgets tightened. Campaigns look tone-deaf. Events are cancelled. Most importantly, your audience is literally afraid for their personal health and safety.
What kind of marketing makes sense?
There are actually quite a few opportunities that have suddenly appeared. These are actions you can take today, with the time you have in front of you that can drive durable gains. These are the marketing actions that can position you for the recovery.
This session will cover a list of high-impact actions that strengthen the foundations of a brand. What’s the saying? “Never let a crisis go to waste.”
What Startup Execs Need to Know About SEO in 2017Rand Fishkin
Rand's presentation to Foundry Group's portfolio of startup execs in August 2017, covering 5 important areas of knowledge around SEO at the executive level.
Rand's presentation from BCAMA covering the shifts in search engines and user behavior that have caused SEO tactics of years past to fail in the modern era.
Search Engine Marketing in the Age of Robots - Artificial Intelligence, PPC, SEOJeff Ferguson
How do you stay relevant today and tomorrow when AI’s determine search results?
While artificial intelligence has been discussed as the "next big thing" for years, search engine companies like Google, Bing, and Amazon have made it a reality. They are using AI systems to write the next generation of organic search ranking algorithms, and generate the best performing ad copy for paid search advertising. These systems have already taken great strides to make AI a part of our lives by moving beyond just providing results for search queries to actually answering questions. Jeff reviews the current state of AI in search engine marketing and where it is headed in the very near future.
SEO in 2017 - Boston Growth Meetup (October 2016)Kyle Risley
A presentation on SEO best practices and specific questions asked by members of the Boston Growth Meetup. Includes a number of SEO resource links in the appendix to learn more about the topics included in the presentation.
By Kyle Risley, http://kylerisley.com
How to spend your first $10K in paid marketing for startupsAndrew Artz
Find out how to use custom audiences of Facebook to drive 10x improvements in your customer acquisition strategy. This deck goes into depth on how you can setup Facebook's custom audiences product for your audience and use page post engagement ads to sow the seeds of a novel strategy. This deck was prepared by Andy Artz, Partner at Social Capital. See www.socialcapital.com for more about us.
Backlinks Uncovered: How to Analyze Their Performance and Get More for Your W...Unamo
In this presentation webinar, we’ll guide you through the backlinks basics and give you tips how to attract more of them to your website.
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Understanding Search Engine Optimization and Analytics for Law FirmsSteve Hennigs
The topics of SEO and Analytics can be daunting to legal marketers who have many jobs beyond their firm's presence on the web. This presentation aims to shed some light on the basics of each discipline to give legal marketers a fighting chance whether they decide to take on the task internally or look for some help outside the firm.
Link building is a vital aspect of search engine optimization. But are you doing it wrong? Check out these 25 link building mistakes to make sure you are doing it right. If you got a mistake that you see out there in the trenches, feel free to leave a comment!
This is your one-stop shop for building links that will help you achieve top search engine rankings. This eBook covers everything from the basics to advanced Link Building, as well as how to avoid getting slapped by Google changes, creative link building tactics, untapped backlink sources... and much more.
You'll also learn about the methods I use to keep my website in the top 5.
Bobby singh - Digital Marketing ServiceBobby singh
Bobby singh - Digital Marketing Service in chandigarh Digital Marketing Consultant | Mentor / Trainer | Google & Facebook Ads Strategist | 5 Million $ + Ads Spend Experience
Similar to Julie Joyce - How We've Built Almost 20k Links By Hand (MKTFEST 2014) (20)
In 2014, Filip managed to exceed our audience's expectations with a well-researched and energizing lecture. Since then, he's managed to build a successful tech startup and has worked for clients across the globe. We are very proud to present you one of the brightest minds on the Czech marketing scene!
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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Business Valuation Principles for EntrepreneursBen Wann
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Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
Julie Joyce - How We've Built Almost 20k Links By Hand (MKTFEST 2014)
1. How We’ve Built Almost
20k Links
By Hand
Julie Joyce
Owner and Director of Operations
Link Fish Media
@@JuJulileieJJooyyccee
2. Ave
HomePg
PageRank:
3.29
Ave
Linking
Pg
PageRank:
1:45
(Skewed
from
new
content)
Finance
Healthcare
Legal Printing
Branding DIY
Beauty Security
Realty
Ecommerce
Insurance!
Gaming
9758 Links Built Since 2011
3. The First 10k? Not so great.
The Second 10k?
Much, much better.
4. What Changed?
Stopped working with unranked old content.
Stopped dealing with site owners with multiple sites.
Started focusing more on social signals.
Started being choosier about which clients to accept and keep.
5. What Didn’t Change?
Our methods of finding and
securing links with no
automation, using humans,
not machines.
6. Surprise!
There Are No
Secrets And
There Are No
Tricks. It’s
Simply Hard
Work.
7. A Few Current Numbers
135
Ave monthly links built:
Ave new articles written:
15
Ave links built per link builder per
month:
34
Ave hours it takes to get one link:
4.14
8. Paid Links
Yes, We Do Buy Links
Yes, big brands buy links. So do small
brands.
Some are followed, some are
nofollowed.
9. The Reality Of Link Buying And Penalties
You Know How Many Sites
We’ve Had Penalized?
3, out of 100+ clients. 2 were no
longer clients when they were
penalized and 1 had previously
used a link network.
10. A Quick Word About Metrics Before
We Dive In
Google’s Toolbar PageRank
(TBPR) is quickly becoming less
reliable for quality indicators and
may not ever be updated again.
Plenty of alternatives out there,
so pick one.
http://searchengineland.com/google-toolbar-pagerank-finally-officially-dead-205277
11. Create Guidelines
• IN-HOUSE
• Page much be indexed in
Google.
• If it’s old content, page
must have PR 1 or higher.
• If it’s new content,
homepage PR must be 4+.
• Ideally there are good social
signals.
• CLIENTS
• PR 2 and up.
• Content newer than 3
months.
• Last cache update no older
than 1 month.
• Domain Authority must be
30.
• Alexa 1 million.
13. Where Do I Look?
• Google
• Bing
• Dogpile
• MillionShort
• FAQ Fox
• Reddit
• Quora
• Duck Duck Go
• Seznam
• Twitter
• Facebook
• Stumbleupon
My
favorite
14. Discovery in Seznam
• Supports advanced operators (http://napoveda.seznam.cz/cz/pokrocile-hledani.
html)
• Use “inurl:blog” to narrow search to blogs as they tend to be more
receptive to outreach requests.
• Just looking at the home page every day can give you great ideas for
content and discovery.
15. Narrow It Down Yourself When You Can
Nice
and
broad.
Makes
use
of
human
narrowing,
not
algorithmic.
Might
be
too
specific.
Leaves
out
some
good
potentials.
17. Pro Tip!
Start
further
back
in
the
Google
SERPs.
You’ll
find
some
seriously
good
sites
there.
18.
19. Free
content
ideas
delivered
daily
plus
it’s
great
for
monitoring
your
online
reputation.
20. Content Gems Lets You Be Passive
Awesome
daily
email
2
free
interests
then
you
need
a
pro
plan
Useful
for
finding
new
sites
and
asking
for
a
link
OR
content
ideas.
22. SEOChat’s Suggest Tool
(http://tools.seochat.com/tools/suggest-tool/)
3 part process that can give you search volume and CPC
data.
Useful just with the first step for discovery ideas.
23. How Much Goes Into One Link?
Some go live in as few as 3 emails.
Most take 6-10 emails. Some take
15+. My longest took 27.
24. Always Remember This
Your Outreach Will Fail If
Your Content Is Not Link-
Worthy.
25. The Importance Of Targeting
Minimizes the amount of irritated webmasters.
More time spent targeting means less time
spent weeding out replies from sites you don’t
want.
27. Quick Tips For Email Outreach
Good
Bad
Use a name. List their site. State your intentions.
28. Targeted Outreach Success
Hi
Amy!
(note:
Amy
has
an
organic
recipe
blog)
I
am
working
with
a
cool
new
client
who
sells
gardening
supplies
and
I'm
hoping
that
you
are
open
using
them
as
a
resource.
The
reason
I
am
contacting
you
specifically
is
that
you
have
a
really
fantastic
post
on
using
organic
basil
and
my
client
has
a
post
about
tips
for
growing
it
from
seed.
Since
basil
is
so
expensive
I
thought
it
might
be
a
good
resource
for
your
readers.
Thanks
and
I
hope
to
hear
back
from
you.
If
you
wish
to
be
added
to
Do
Not
Contact
database
then
just
let
me
know
please
and
I'll
make
sure
you're
added.
Sincerely,
Julie
Joyce
Netted
8
links
from
just
20
contacts.
Only
2
people
asked
to
be
put
on
the
DNC.
29. Think Less About Product, More About
Resources For Commercial Sites
For ecommerce sites, create linkworthy resources
and ask webmasters to link to those. Think DIY tutorials,
product guides, downloadable PDFs, videos, etc.
Example: Ecom client that has a great community section:
Months where we focus on products? 15 links on ave.
Months where we focus on resources? 30+ links on ave.
30. Example Of Keeping The Links To Your
Site, Not Anyone Else’s
Returns over 13 million
results.
They rank number one.
Insanely popular search
term and they own it
organically.
37. Who Else? I’d Contact These Guys!
Using this info, find and contact the
artist and ask if we could donate
some rubber boots for him to make
more dogs or other animals to set up
at a local elementary school. We’d
then write up a post about it and ask
him to link to it from his own site and
socialize it.
PR 3 internal on a PR 4 site, good
social signals, advertises!
We get a link.
Ask if they could add a paragraph instructing everyone on
how to do something similar using their old rubber boots
and get a link to your rubber boots site.
We create
content.
Ask
if
you
wrote
a
post
about
using
rubber
boots
to
make
cats,
would
they
link
to
it.
http://www.1designperday.com/2013/06/12/dogs-‐made-‐from-‐old-‐rubber-‐boots/
38. But I’d Skip Over These Guys
Unranked
page
on
HP
PR
2,
last
tweet
4
months
ago,
no
comments
Also
avoid:
Reviews
of
other
boots
Someone
else’s
guest
post
Affiliate
sites
that
sell
boots
Remember:
Just
because
someone
will
give
you
a
link
doesn’t
mean
you
want
a
link
there.
39. Who Won’t Link? Your Competitors.
And people who will never ever
wear rubber boots.
40. What About Anchor Text?
Keep
It
Natural.
Longtail It.
Vary It.
Avoid
exact
matches.
Working on rubber boots? Use
these anchors instead:
How long do rubber boots last?
Are dark green rubber boots in
style?
Caring for your rubber boots
Cleaning rubber boots after a
music festival
Gardening boots that can
withstand mud
Non-leather boots for kids
Best Idea? Let Webmasters Decide How To Link.
41. Don’t
Ignore
Images
• Very underused.
• Webmasters more willing to do these than text links.
47 image links to festival site.
42. More About Images
• If you have great images, you up your chances of naturally attracting links
by having more engaging content.
• Can be fantastic for branding.
• Use TinEye.com to see if anyone is stealing them and if so, contact them
and ask for a link.
43. How Do You
Build Great
Content?
What would YOUR audience
respond to?
What questions do they have?
Look at what your competitors
are creating.
Do it better or differently.
Identify what is missing from
the content landscape and
create that.
44. How Do I Know What To Write About?
Write what you know. Poll your audience.
Just make it unique!
http://moz.com/blog/75-content-starters-for-any-industry
46. Promoting Great Content
Content that is socially promoted can naturally
attract fantastic links. Content without promotion
is a waste.
47. Placing New Content On Other Sites
Do
you
want
to
write
the
article
or
should
we?
What
would
work
best
for
your
audience?
What
do
you
think
I
should
write
about?
Work with the webmaster to create something
you’re both happy with. Approaching webmasters
with already written content can work but asking
for a cooperative relationship works even better.
Make sure the content has social buttons!
Would
you
like
to
publish
this
content?
48. Second Tier Links: Building Links To Sites
That Link To You
Which
then links
to this
page:
http://www.myczechrepublic.com/
prague/
Just don’t lower your standards.
Build
links
to
this
page:
http://www.myczechrepublic.com/prague/
http://en.freshfilmfest.net/206-for-visitors/
a1716-program-schedule/
a1293-prague-guide
49. 5 (Easy!) Steps To Sizing Up A Potential
Link Partner
1. Metrics
2. Relevancy
3. Benefit
4. Clickability
5. Conversion
.
Check
list
51. Step 2: Relevancy Check
Is the link relevant to the article?
Not
even
close.
Also
ask
yourself:
Is
the
article
relevant
to
the
site?
Make
a
judgment
call
here.
52. Step 3: Is The Link Beneficial For Both
Parties?
Link
benefits
both
parties.
Calc
site
gets
relevant
traffic.
Link
makes
sense
for
both
sites.
53. Step 4: Will Our Link Get Clicked On?
Not
if
they
routinely
hide
links.
Not
if
it’s
on
a
page
no
one
ever
sees.
Not
if
the
site
won’t
render
properly
on
mobile.
Not
if
it’s
buried
in
irrelevant
content.
54. Step 5. Will This Link Convert To A Sale?
Will people who click on the link actually buy
a product, sign up for a service, or convert
in some other way?
55. Dealing With Rejection
If someone says no, politely ask
why if (but only if) they’ve been
nice about it.
Is your outreach email not
strong enough?
Are you targeting the wrong
webmasters?
56. Turn A Negative Into Something
Positive
What could we create that you WOULD
link to?
You can get amazing links by asking that simple question.
Even if you don’t get a link, you’ll still be creating some useful content
that will hopefully generate links in the future.
58. Site
Isn’t
Indexed
In
Google
Even
penalized
sites
can
still
rank
and
are
indexed.
59. Homepage Doesn’t Rank For The Brand…
Maybe.
Website Doesn’t
Rank Like It Should
For Major Keywords.
Maybe.
Generic
terms
tricky
to
rank
for.
Exceptions:
Ultracompetitive,
famous,
or
generic
terms
that
are
historically
very
difficult
to
rank
for.
60. Covered Up With Spam.
http://www.google.com/insidesearch/howsearchworks/fighting-spam.
html for live spam sites that are removed from Google’s index
61. Too Many Outbound Links…Maybe
Why? It Dilutes Your Link Juice.
(It’s Also Just Not A Good Sign.)
63. Too
Many
Obvious
Connections
We
have
a
large
happy
client
base
and
our
sites
attract
thousands
of
visitors
on
monthly
basis.
I
am
very
much
interested
to
develop
a
partnership
with
you
to
cater
the
marketing
needs
of
your
clients.
we
offer
wide
variety
of
advertising
and
marketing
services.
We
provide
the
best
Ad
placements
and
make
sure
the
advertisers
get
maximum
exposure
at
affordable
prices.
Here
are
our
sister
sites
that
we
operate:
64. Covered Up With Guest Or Paid
Posts. Don’t Seem Picky.
If there are more posts from people who aren’t the webmaster or main author, avoid
the site.
If the post exists only to host a link, avoid the site
65. Webmaster’s A BIT Too Keen
If they’re pursuing you,
it’s because they are
desperate.
Add them to your do
not contact database.
67. General Types Of Sites And Links To
Avoid
Directories without an editorial
process.
Sites that let you submit a link for free.
Forum link drops.
Comment link drops.
Gambling/payday loans/pharmacy
Sites where content doesn’t match the
URL
68. Keep A Close Eye On Your Own Links To
Identify And Correct Potential Problems
Link Risk’s Monitor
Link Research Tools’ Link Check Tool
Majestic SEO’s New Links
Google’s Webmaster Tools
70. Don’t
Ever
Lie
To
Clients
Or
Webm asters.
Not even the bad ones.
71. Be Respectful. Maintain a DNC DB.
71
Create a Do Not Contact DB.
Ours has 18,448 sites in it.
Offer People The Chance To Be In It.
ALWAYS Check Sites Against The List
Before Contacting Them.
Let us
know if
you never
want to
hear from
us again!
72. Don’t Immediately Out Your Client If You
Are Buying Links
Only name the client when it’s obvious that the
webmaster is interested. Otherwise you risk more
than you need to.
Very dangerous approach.
73. Don’t
Argue
When
You
Hear
A
Solid
“No”
“No
“We won't be able to link from our article to your client's
site. As a policy, we don't link to other people's sites,
except in special circumstances.”
thanks.
That’s
not
something
I’m
comfortable
doing.”
Even if they don’t ask to be
added to the DNC list, add
them anyway.
75. Always Eavesdrop On Your Brand With
Basic Must-Have Alerts
Your brand, URL, and your name
Specific products or trademarked services
Alternative spellings of all the above
Monitor the web AND
social. Icerocket is great for this.
If you’re mentioned without a link, ask
for a link. If anything negative is said,
quickly deal with it.
Especially important if you’re buying links!
76. The Ugly Truth
Google can’t accurately detect paid
links even with a hand review.
77. Rel=nofollow
Use a nofollow if you’re that worried.
A good nofollowed link can easily lead to a good followed
link.
78. What was fine today might not be fine tomorrow.
June
28th,
2013
September
25,
2014
Recently
added.
79. Google
has
changed.
Our
methods
have
not
because
they’re
based
on
real
human
activity.
80. Remember: This Human Approach
Has Built 20k Links.
In the end it’s all about common
sense, proper targeting, and great
content.
81. 2 Weeks Of Link Risk, Just For You!
http://linkrisk.com/julie
Please don’t tweet or share this URL
with non-conference attendees.