PR and Paid Media: Navigating the Blurred LinesDavid Griner
Today's PR pros need to be aware of how earned media, paid media and owned media overlap. In this presentation, a veteran digital marketer and journalist looks at the new reality of managing PR, advertising and social media through collaboration.
PR and Paid Media: Navigating the Blurred LinesDavid Griner
Today's PR pros need to be aware of how earned media, paid media and owned media overlap. In this presentation, a veteran digital marketer and journalist looks at the new reality of managing PR, advertising and social media through collaboration.
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...TopRank Marketing Agency
Have you been writing blog content targeted at The Dude when your real customer is Mr. Lebowski? Great content starts with understanding your audience, their pain points and finding a way to connect with them on another level. A successful approach to creative content starts with nailing your strategy and carries through to execution and even promotion. It’s time to recognize that a scattergun approach won’t help you grow subscribers, engage your readers and create loyal customers.
In this presentation you’ll learn ways to:
1 – Properly identify your target blog audience
2 – Help your readers solve a problem
3 – Incorporate storytelling into your content strategy
4 – Mesmerize your audience with visual blog content
5 – Amplify your message properly with social promotion
This is not ‘Nam. This is blogging. There are rules.
The 8 Things Online Influencers Can Do For YouJay Baer
How can online influencers help grow awareness, sales and loyalty for your business and your brand? How do you find online influencers (there are 4 methods of doing so)? Once you're found online influencers that are a good fit for your brand, what do you ask them to do, and why? This information-rich presentation from Jay Baer of Convince and Convert and TapInfluence provides these answers, and more.
Its not just enough to create a Facebook page or Twitter profile and just expect your community will build of its own accord.
Like SEO, providing content is as much about placement and medium as it is about value.
This presentation offers a 6-point need-to-know criteria to creating a results-based Social Media strategy with your audience and brand values at the core.
London Bloggers Meetup: Search Engine Optimisation Edition - slidesKlaxon
Slides from the London Bloggers Meetup on Search Engine Optimisations. This SEO talk featured speakers: Charlotte Gunnell, SEO Manager for the Metro, Judith Lewis from SEO Chicks and also available at decabbit and Yiannis Pelekanos from marketing and search agency Klaxon. Focusing on the key ways you can improve your blog or website to make it more friendly for search engines in 2014.
Twitter for Real Estate (Social Media Marketing)ericavautier
Learn how to use LinkedIn for Real Estate. Topics include: what to include in your profile, how to link to other social networking sites (wordpress & slideshare), how to make contacts, status updates and more!
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
WordStream founder, Larry Kim, will reveal the strategies you MUST implement if you want to get 10x MORE VALUE from your paid social media advertising efforts!
Join the webinar to learn:
-How to drive exponentially more traffic to your content
-Tips to convert 3-5x more clicks into leads & sales - all for less than $50 per campaign
-Critical insights into how the algorithm of Paid Social Media REALLY WORKS
Employees are Social Media Marketers, Too! (they just don't know it yet)Gia Lyons
Presented at Social Fresh Charlotte, NC August 24. Employees are going to share about your company in social media, whether you like it or not. Make sure you like it. Here's how.
Social media for business training courseRebecca Caroe
A three hour training event on how to use social media for business. It covered setting up profiles, key learning points and gaining internal acceptance to start social media.
THE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNSunfunnel
http://unfunnel.com/facebook-ads-guide
A successful Facebook Ad is made of 2 components: a great design, targeted to the right audience. By analyzing over 100,000 real world ads we’ll show you what’s trending right now.
We not only provide you with the science and data behind a successful Facebook ad, but we also give you actionable best practices and highlight examples of companies doing it right.
Download this guide from Adspresso and HubSpot to learn how to create perfect Facebook ads based on real data on headlines, popular words, numbers and sentiments, and more!
Presentation given on August 15, 2013 for the Lufkin/Angelina County Chamber of Commerce on how to use Facebook and Twitter for business. This was a beginner level session.
Attract Great Talent – How to tell an authentic story about life at your com...Rebecca Feldman
Talent leaders agree - employer brand is a top priority in 2016 and beyond. But how do you bring your brand to life so people can truly sense what it might be like to work there?
This presentation, from a LinkedIn Talent Brand Workshop event, teaches you how to give your company a unique, genuine voice. You will learn tips and best practices for creating compelling content that allows your employer brand to shine – ultimately helping you attract the great talent you want.
ETSOS & Conscious Solutions Digital Marketing CPD workshop, aimed at helping law firms increase their revenue through Digital Marketing and Social Media.
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...TopRank Marketing Agency
Have you been writing blog content targeted at The Dude when your real customer is Mr. Lebowski? Great content starts with understanding your audience, their pain points and finding a way to connect with them on another level. A successful approach to creative content starts with nailing your strategy and carries through to execution and even promotion. It’s time to recognize that a scattergun approach won’t help you grow subscribers, engage your readers and create loyal customers.
In this presentation you’ll learn ways to:
1 – Properly identify your target blog audience
2 – Help your readers solve a problem
3 – Incorporate storytelling into your content strategy
4 – Mesmerize your audience with visual blog content
5 – Amplify your message properly with social promotion
This is not ‘Nam. This is blogging. There are rules.
The 8 Things Online Influencers Can Do For YouJay Baer
How can online influencers help grow awareness, sales and loyalty for your business and your brand? How do you find online influencers (there are 4 methods of doing so)? Once you're found online influencers that are a good fit for your brand, what do you ask them to do, and why? This information-rich presentation from Jay Baer of Convince and Convert and TapInfluence provides these answers, and more.
Its not just enough to create a Facebook page or Twitter profile and just expect your community will build of its own accord.
Like SEO, providing content is as much about placement and medium as it is about value.
This presentation offers a 6-point need-to-know criteria to creating a results-based Social Media strategy with your audience and brand values at the core.
London Bloggers Meetup: Search Engine Optimisation Edition - slidesKlaxon
Slides from the London Bloggers Meetup on Search Engine Optimisations. This SEO talk featured speakers: Charlotte Gunnell, SEO Manager for the Metro, Judith Lewis from SEO Chicks and also available at decabbit and Yiannis Pelekanos from marketing and search agency Klaxon. Focusing on the key ways you can improve your blog or website to make it more friendly for search engines in 2014.
Twitter for Real Estate (Social Media Marketing)ericavautier
Learn how to use LinkedIn for Real Estate. Topics include: what to include in your profile, how to link to other social networking sites (wordpress & slideshare), how to make contacts, status updates and more!
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
WordStream founder, Larry Kim, will reveal the strategies you MUST implement if you want to get 10x MORE VALUE from your paid social media advertising efforts!
Join the webinar to learn:
-How to drive exponentially more traffic to your content
-Tips to convert 3-5x more clicks into leads & sales - all for less than $50 per campaign
-Critical insights into how the algorithm of Paid Social Media REALLY WORKS
Employees are Social Media Marketers, Too! (they just don't know it yet)Gia Lyons
Presented at Social Fresh Charlotte, NC August 24. Employees are going to share about your company in social media, whether you like it or not. Make sure you like it. Here's how.
Social media for business training courseRebecca Caroe
A three hour training event on how to use social media for business. It covered setting up profiles, key learning points and gaining internal acceptance to start social media.
THE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNSunfunnel
http://unfunnel.com/facebook-ads-guide
A successful Facebook Ad is made of 2 components: a great design, targeted to the right audience. By analyzing over 100,000 real world ads we’ll show you what’s trending right now.
We not only provide you with the science and data behind a successful Facebook ad, but we also give you actionable best practices and highlight examples of companies doing it right.
Download this guide from Adspresso and HubSpot to learn how to create perfect Facebook ads based on real data on headlines, popular words, numbers and sentiments, and more!
Presentation given on August 15, 2013 for the Lufkin/Angelina County Chamber of Commerce on how to use Facebook and Twitter for business. This was a beginner level session.
Attract Great Talent – How to tell an authentic story about life at your com...Rebecca Feldman
Talent leaders agree - employer brand is a top priority in 2016 and beyond. But how do you bring your brand to life so people can truly sense what it might be like to work there?
This presentation, from a LinkedIn Talent Brand Workshop event, teaches you how to give your company a unique, genuine voice. You will learn tips and best practices for creating compelling content that allows your employer brand to shine – ultimately helping you attract the great talent you want.
ETSOS & Conscious Solutions Digital Marketing CPD workshop, aimed at helping law firms increase their revenue through Digital Marketing and Social Media.
Social Media Branding for Media Pros Presented to NATASMelodie Tao
The intention of this 90-minute workshop is to teach professionals in the television and media industries how to successfully integrate social media into their personal and professional brands. The Social Media Branding for Media Pros workshop focuses on strategies to strengthen your brand across various social networks. You will leave the workshop with the following key takeaways that you can implement immediately:
- How to leverage your social media brand to generate more revenue.
- How to ensure your personal online brand is simultaneously optimized to enhance your station’s or company’s brand.
- Knowledge on how to serve as a trusted subject matter expert as a television media professional to have prospects interested in working with you before even meeting you.
Social media has become an integral part of all marketing methods today. Whether you are a large corporation or a mom and pop store, social media can add to your bottom line and how. No wonder, it is seen as an intrinsic part of SEO efforts today.
Learn the best practices for social media optimization and how to optimize its impact towards improving your rankings.
Erica Paczkowski, Social Media Strategist at Design & Promote, presented how to build a social media strategy that is manageable and cohesive with your branding. Here's everything you need to know.
How Retailers can Grow Leads and Sales with Social MediaMike Gingerich
How can retailers grow leads and sales with Social Media? The key is understanding where you should be present, how you should communicate, and having a strategy for marketing campaigns that flow with the digital funnel process. Learn about the Digital Marketing Funnel and more from Mike Gingerich. Covering Social Media with specific ideas for Facebook, Pinterest, Google+, YouTube, and more.
Marketing Transformation and The Future of MarketingHubSpot
A presentation by Ellie Mirman on January 16, 2010, at Holy Cross University. The talk was an overview of how marketing has changed and what is the future of marketing: inbound marketing.
FAIL: Learning from Social Media DisasterDavid Griner
What can you do when your marketing and PR efforts get engulfed in fail? Two social media strategists walk through candid case studies of how brands have faced down an angry Internet — and sometimes even came out better for it.
A look at the evolution of travel planning and marketing.
This presentation was delivered to tourism-related organizations across the Southeast by two presenters from Luckie and Company: VP/Director of Brand Planning David Stutts and Social Media Strategist David Griner.
Everything You Need To Know About Social MediaDavid Griner
OK, maybe not EVERYTHING, but a lot.
This presentation was created for and delivered at the Alabama Governor's Conference on Tourism, Aug. 31, 2009. For more specific information on each topic, please check out my other slideshows.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
4. Marketers using social:
• Facebook:
• Twitter:
• LinkedIn:
• YouTube:
• Google+:
• Pinterest:
89%
87%
75%
72%
50%
40%
Only 34% have seen clear ROI from social.
Source: ExactTarget, "2014 State of Marketing"
7. Unless your site and social are
brand new, they're likely
speckled with outdated info.
Now is a great time to poke every nook and cranny of
your sites to ensure they're up to date.
8. A checklist to start from:
• Visit your site as a new customer would
• Contact info up to date and prominent?
• Click every link
• How does it look on mobile? Tablet?
• Try sharing your content on Facebook, G+, Twitter,
LinkedIn. How does it look?
• Are all your active social accounts linked from the
home page? Any inactive accounts?
9. 3.
Drag yourself (and your business)
kicking and screaming onto Google+.
(I know. I'm not happy about this either.)
10. Search is changing.
Quickly.
Google has quietly been giving increased
search prominence to its own business
listing info (via G+) and reviews (via Google
Places).
12. All signs point to Google
consolidating everything
into G+.
Whether it's YouTube or business listing
info, Google is nudging users toward G+ as a
primary hub for your personal and business
accounts. You might as well roll with it.
14. So is Google+ replacing
Facebook?
No. In terms of generating traffic and
engagement from business accounts, G+ is
actually a somewhat lousy and expensive
social network by comparison. But Facebook
and Google are clearly evolving separate,
gigantic ecosystems.
15. "You're not really
selling it, Dave."
Well, no, but keep these in mind:
• Google+ "authorship" is fantastic for writers
• G+ is rolling out new ad units all the time,
including promoted content on other sites
• The photo integration is pretty stellar
• Google+ will definitely continue to grow,
which can't necessarily be said for Facebook
17. Where are marketers
increasing investment in 2014?
• Email:
• Social:
• Search:
• Display:
52%
46%
41%
36%
Source: StrongView, 2014 Marketing Trends Survey
18. What are marketers prioritizing
in 2014?
• Integrating email with social:
• Expanding email loyalty programs:
• Optimizing email for mobile:
• Better segmentation/targeting:
59%
57%
55%
36%
Source: StrongView, 2014 Marketing Trends Survey
19. Unlike social media,
email is 'owned content'
Your list is yours to grow and maintain. And
it offers a level of customization and
segmentation social has never offered.
33. Discovering content is often
easier than creating it.
• Archived documents and video
• Vintage photography and ads
• Company history and publications
• Modern behind-the-scenes perspectives
35. The Internet may not
care about such things,
but we have to.
It's just not worth getting sued over a
kitten photo.
36. If you didn't make it,
license it or get it released in
writing, don't post it.
• Memes
• Songs
• News photos
• Fan photos
• Animated GIFs
37. To post this one animated GIF
of Ryan Gosling, you'd need
permission from:
• The copyright holder of
the original film
• The creator of the GIF
• Ryan Gosling
38. Experienced licensing
is one of the best
reasons to work with
an agency. This inhouse ad was initially
pulled from YouTube
due to song licensing
issues.
41. 1. Content Creation
2. Content Management
• CMS oversight
• Traffic and trends
• Rights management
• Content strategy and planning
• Freelancer coordination
42. 1. Content Creation
2. Content Management
3. Community Management
• Daily content posting
• Customer response and trafficking
• Page moderation and oversight
• Metrics: audience growth and engagement
• Staying current on best practices
• Sharing results/insights with content creators
43. How Content Strategy Flows
Content Strategy
Topic Expert
Identification and
Coordination
Traffic and
Trend Analysis
Content
Development
Community
Management
Editing, Proofing
and Fact-Checking
Content
Management
SEO and Social
Optimization
45. Writing social content in
advance ensures accuracy,
quality and buy-in.
It also makes social a more buttoned-up endeavor and
opens the process to other departments.
47. Feel like Twitter and Facebook
are mostly just noise?
• Use Twitter lists to sort and follow accounts specific
to your professional interests, client categories, etc.
48. Feel like Twitter and Facebook
are mostly just noise?
• Use Twitter lists to sort and follow accounts specific
to your professional interests, client categories, etc.
• Facebook lists are an under-used way to keep tabs on
competitors and news sources for your industry
49. Feel like Twitter and Facebook
are mostly just noise?
• Use Twitter lists to sort and follow accounts specific
to your professional interests, client categories, etc.
• Facebook lists are an under-used way to keep tabs on
competitors and news sources for your industry
• Customizing subreddits can actually make browsing
Reddit more productive and less NSFW
51. Digital marketing rewards
evolution and experimentation
When you start seeing diminishing returns, it's not
always because Facebook is a jerk. Sometimes it's a
sign that you're on autopilot.
53. Metadata determines how your
content is searched and shared.
If you don't code, tags can look convoluted,
but understanding them can be vital to increasing
your traffic and SEO.
55. Metadata is evolving rapidly
Tags used to be simple: headline, summary, etc.
Now they enable high-res image sharing, link site
content to social media accounts and much more.
60. Facebook Open Graph (OG)
tags worth knowing:
• Image (go horizontal, as large as possible)
• Article: Publisher (links your site content to your
Facebook page)
• Article: Author (links content to a user profile)
61. Other metadata to fall
in love with:
• Twitter Summary Cards w/ Large Image
- Makes your content look great on Twitter
• Schema.org
- Universal set of tags preferred by Google+
63. Facebook, Google and Twitter
always give preference to their
newest shiny objects.
Ad units are often at their cheapest and most effective
when they're brand spanking new. Invest early.
65. Despite the mainstreaming of
social, executives still aren't
the faces of their businesses.
Mid-level employees and anonymous business
accounts just aren't enough.
73. Yes, we're professionals.
But no one benefits
when we're boring.
If digital feels like drudgery, you're doing yourself,
your company and your customers a disservice.
74. Some parting thoughts:
• Stay active and engaged personally, not just
professionally
• When something's working well, tell your leadership
and make sure they understand it enough to brag
• Don't just measure. Create incentives. Make success
fun.
• Don't be afraid to experiment and fail. It sure beats
doing the same old thing...and still failing.
75. Thanks for your time.
David Griner
@Griner
DavidGriner.net
Slideshare.net/Griner