10 Marketing Actions to Get Ready for the Rebound

•

1 like•789 views

Budgets tightened. Campaigns look tone-deaf. Events are cancelled. Most importantly, your audience is literally afraid for their personal health and safety. What kind of marketing makes sense? There are actually quite a few opportunities that have suddenly appeared. These are actions you can take today, with the time you have in front of you that can drive durable gains. These are the marketing actions that can position you for the recovery. This session will cover a list of high-impact actions that strengthen the foundations of a brand. What’s the saying? “Never let a crisis go to waste.”

Marketing

10 Ways Get Ready for the Rebound
For Orbit Clients Only…

Questions to ask your audience. Answers to publish.

“This site answered all
of my questions!”

“This site gives has
great social proof!”

Movement is more powerful than images.
Images are more powerful than text.

source: 8-Step Content Marketing Audit, Orbit

Traffic Champs
Pages with high search traffic
Potential Champs
Pages with low search traffic but high Page Authority
Falling Stars
Pages with declining search traffic
Better Mousetraps
Pages with high conversion rates
source: 8-Step Content Marketing Audit, Orbit

…
•Add calls to action to product/service pages
•Add internal links to your “best mousetraps”
source: 8-Step Content Marketing Audit, Orbit

How high are
we ranking?
Current ranking
for phrase: #9

…
•Rewrite the article with more depth/detail
•Focus on a more specific keyphrase
•Link from these to “falling stars”
•Launch and promote again
source: 8-Step Content Marketing Audit, Orbit

…
•Add detail, quotes, examples, images, video, etc.
•Link to these from “potential champions”
source: 8-Step Content Marketing Audit, Orbit

You don’t need 1000 articles.
You need 100 great articles.

…
•Link to these from “traffic champs”
•Promote heavily on social media
•Send again as an email newsletter
•Write a guest post that links back to it
•Add to the homepage, top of blog, email signature

“Yes! I found it. This
content is sweet!”

“This site is tracking
me so damn well!”

“Are these guys using
tag containers or what!”

“Check out how high
this website ranks!”

Email Signature: Networking and promotion

Do people click on links in email signatures? Yes they do.

What's hot

How to Increase Your Domain Authority

Orbit Media Studios

How to do a content audit

Orbit Media Studios

Digital content best_practices

Orbit Media Studios

Wine & Webinar - How to Increase Your Domain Authority

Orbit Media Studios

Financial Services Websites

Orbit Media Studios

You are launching a new content marketing program ...or you’ve already been doing this for years. Either way, it’s a new year and a good time to check in with your content strategy. In this session, Andy will do a deep dive into driving leads, from action to outcome. Who are we talking to and why do they care? What do we publish? And how will it be promoted? Who are we collaborating with? And where are we active? ...and finally, goals and measurement There’s more than one way to generate demand. This is one of them.

Content Strategy for Lead Generation

Orbit Media Studios

If You're Not #1 on Google, You Don't Exist!

Bhupesh Shah

State of Search Marketing - 2019

Brent Csutoras

The “80/20 Rule” tells us that 80% of results come from 20% of the efforts. In marketing is feels more like 90/10. But what’s getting the results? Which content is in the top 10 percent? Which pages? Which sources of visitors? We'll cover... Which articles and topics get the best results in which ways How to measure the relative value of various traffic sources How to use Analytics to see the performance of each sales pages Check the performance of your navigation, links and calls to action

Wine & Web: How to do a content audit

Orbit Media Studios

What do top manufacturing companies put on their websites?

Orbit Media Studios

Future of Search

Dave Snyder

Engineering and construction webinar

Orbit Media Studios

Web CEO

Wine & Web: Content Strategy for Lead Generation

Orbit Media Studios

Turning interviews into content

Orbit Media Studios

How do you stay relevant today and tomorrow when AI’s determine search results? While artificial intelligence has been discussed as the "next big thing" for years, search engine companies like Google, Bing, and Amazon have made it a reality. They are using AI systems to write the next generation of organic search ranking algorithms, and generate the best performing ad copy for paid search advertising. These systems have already taken great strides to make AI a part of our lives by moving beyond just providing results for search queries to actually answering questions. Jeff reviews the current state of AI in search engine marketing and where it is headed in the very near future.

Search Engine Marketing in the Age of Robots - Artificial Intelligence, PPC, SEO

Jeff Ferguson

Why Blogging is Your #1 Search Marketing Tool

Compendium

Grey 2 Day Leadership Aug2011

Utalk

Optimizing Your Web Traffic: Turning Data and Insight into Actionable Market...

Alex Harris

Cut The Cruft - Everett Sizemore - MozTalk Denver - 2016

Everett Sizemore

What's hot (20)

How to Increase Your Domain Authority

How to do a content audit

Digital content best_practices

Wine & Webinar - How to Increase Your Domain Authority

Financial Services Websites

Content Strategy for Lead Generation

If You're Not #1 on Google, You Don't Exist!

State of Search Marketing - 2019

Wine & Web: How to do a content audit

What do top manufacturing companies put on their websites?

Future of Search

Engineering and construction webinar

Web CEO

Wine & Web: Content Strategy for Lead Generation

Turning interviews into content

Search Engine Marketing in the Age of Robots - Artificial Intelligence, PPC, SEO

Why Blogging is Your #1 Search Marketing Tool

Grey 2 Day Leadership Aug2011

Optimizing Your Web Traffic: Turning Data and Insight into Actionable Market...

Cut The Cruft - Everett Sizemore - MozTalk Denver - 2016

Similar to 10 Marketing Actions to Get Ready for the Rebound

This is your funnel on content… Top of the Funnel 1 What topics do they want? It’s all about empathy… Help your audience make a buying decision. Your website is the mousetrap, Your content is the cheese… - Barry Feldman Which words convert? It’s all about readability… Latinate Words • More formal • Longer (polysyllabic) • Fancy, proper Examples acquire, transmit, construct, resist, deposit, imitate, determined Anglo-Saxon Words • Less formal • Short (often monosyllabic) • Forceful, direct Examples get, send, build, stop, put, mock, set Write like an 8th grader! …but don’t dumb it down Source: NN Group Which posts have ranking potential? Low hanging fruit is delicious! Top content… Find your traffic champions The Spike and the Long Tail Initial spike from email marketing and social promotion (one week) 20 to 40 visits per day from organic search (months or years) Posts that rank high on page two… Queries Report with Advanced Filter for “Average Posts that rank high on page two! Queries Report with Advanced Filter for “Average Now for a little on-page SEO Let’s indicate the relevance... Use the phrase in 4 places A. Once at the beginning of the title <title> B. Once in the first header <h1> C. Four to six times in the body of the page D. Within the links to the page from other pages on your site. 1. Title: Once in the beginning It appears above the address bar in your browser… Don’t be too aggressive! This stuff works… Middle of the Funnel 2 Optimize for subscribers Grow. Your. List. Before… After… 1900% increase. Not bad! Why it works 1. Prominence 2. Promise 3. Proof Find your conversion champions Which are your most compelling posts? Subscribers per blog post… Reverse Goal Path with Advanced Filter for “Goal Previous Step 1” set to /blog/ Pageviews per blog post… Subscribers per page view per blog post …well hello, champions! Let’s watch that in slo-mo… Now put on your traffic driving gloves… Are they finding what they’re looking for? Your website unsatisfying… Are they reading what you’re writing? The creation / consumption gap… Percent Content Consumption source: Avinash Kaushik Testimonials = supportive evidence Never make a testimonials page “When you say it, it’s marketing… When they say it, it’s social proof.” Where there’s traffic, there’s hope... Subsequent conversions The thank you page after the thank you page… But wait! There’s more… Subsequent Conversions… Your pages. Your funnel. Let’s break it down…

Content, Conversions, and Lead Generation

Kissmetrics on SlideShare

In this presentation, we analyze the birth of a lead, deconstructing each page in the process and each stage in the funnel. Discover the topics and types of content that attract and engage visitors. Finally, we breakdown the page elements of each step in the process. This presentation shows you how to create content that drives results at every stage of the funnel, from high-ranking blog post to the page after the thank you page.

Wine & Web: Content, Conversions and Lead Generation

Orbit Media Studios

In this session Andy moves beyond the basics and amp up your results with advanced content marketing. This session covers search engine optimization for experienced bloggers, including the specific tactics for keyword research on-page SEO and email list growth. This session is the proverbial knowledge bomb of practical content marketing advice. Key Takeaways for Participants ** Finding Topics that will connect in search and social ** Advanced keyword research ** Competitive Analysis ** Blog optimization for both traffic and conversions ** Conversion optimization for email list growth

Advanced SEO and Analytics - Andy Crestodina Orbit Media

Digital Megaphone

Wine & Web: Content Strategy

Orbit Media Studios

Copywriting For The Web

StrategiCopy

Content Strategy: University of Chicago, Booth School of Business

Orbit Media Studios

You’ve been blogging for years, but traffic growth is slow and leads are flat. But your Analytics are telling you what to do next. Here’s how to listen. This session covers blog optimization for experienced bloggers, including the tactics for traffic and conversions using social media, email marketing and search optimization. Learn specific actions using Analytics and research to improve lead generation. Key Takeaways Include: How to get more value from the same audience Advanced Analytics for faster list grown and higher rankings Tips for deeper engagement and collaboration Find topics that connect, share content with a targeted audience Recommended for professionals with 2-5 years of experience in lead generation and content marketing.

Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics

Orbit Media Studios

A solid website is crucial for any business looking to establish a strong web presence and get found by prospects online. Once you've attracted visitors to come to your site, take advantage of this opportunity as best you can in order to turn those visitors into leads and eventually customers. Learn how in the presentation by Mike Volpe and Tim Ash! Check out the video presentation here: http://www.hubspot.com/marketing-webinar/optimizing-your-website-for-maximum-lead-flow/

Optimizing Your Site for Maximum Lead Flow

HubSpot

Creative Content Marketing: From Strategy to Execution

Benj Arriola

Viral videos don't just happen. They require luck and serious data science research. Here are 5 proven complete strategies to use data to determine what viral video content will have the best chance of catching fire. These marketing strategies can be used for video, content marketing, social media marketing and SEO. They are from a presentation that I did at Digital Marketer's Traffic & Conversion Summit.

Viral Videos | Marketing Strategies | Marketing | Content Marketing | SEO

Roland Frasier

2012 Tennessee Association Of CVB's Social Media Sales presentation. I was asked to prepare a presentation that would educate, enlighten, and empower the membership. The members all work for Chamber of Commerce's or Convention Visitor Bureaus. They are tasked with promoting their communities and regions. NOT an easy task they have limited funds and have to find a way to reach out to visitors as never before. This presentation examines Conventional sales tactics, and the new style of sale s that is needed to attract Web-visitors and Social Followers.

Social Media it's not Sex but it Sure Does Sell

Rich Benjamin

Content, Conversions and Lead Generation Webinar (presented by Andy Crestodin...

SiteTuners Conversion Rate Optimization

Charleston AMA - Ten Free or Low Cost Strategies for Marketing in a Recession

Jay Berkowitz www.TenGoldenRules.com

LandUp: Content, Keywords and SEO

Orbit Media Studios

Session5 conversion optimization

Digital Vidya

Electronic marketing a_definition

Cheryl Lawson

Content Strategy

Chicago AMA

Win In the Search Engines With Powerful Social and Content Strategies

Stoney deGeyter

Digital Marketing Strategy & Plan Template

Bidur Acharya

I gave a presentation at TravelCon, a conference for those in the travel industry, in Boston, MA, on June 29th, 2019. The presentation was on SEO for WordPress Travel Blogs. The conference is run by Matt Kepnes, who runs the travel blog Nomadic Matt. When I was working in the travel industry, I remember following Nomadic Matt as an example of an effective SEO travel blogger. The blurb/intro to the talk is as follows: If you are a travel blogger running your blog on WordPress, you should know about the plugins and other ways to improve your WordPress blog for search engine optimization. We’ll discuss the popular WordPress for SEO plugin by Yoast, as well as alternatives that can help with getting your blog posts seen by the right audience searching for your content on search engines. We’ll also discuss how to do keyword research, image optimization, and why you should be making use of Google Analytics and Google Search Console to make your blog the best it can be. Kaitlin McMichael started a South America travel blog in 2011 on WordPress as a lead generation tool for the travel agency SouthAmerica.travel and wrote over 150 blog posts. Within a couple years, it was generating over many leads for the travel agency and was a core part of their marketing strategy.

SEO for Travel Blogs - TravelCon 2019 Travel Bloggers Conference - Boston, MA

Kaitlin McMichael

Similar to 10 Marketing Actions to Get Ready for the Rebound (20)

Content, Conversions, and Lead Generation

Wine & Web: Content, Conversions and Lead Generation

Advanced SEO and Analytics - Andy Crestodina Orbit Media

Wine & Web: Content Strategy

Copywriting For The Web

Content Strategy: University of Chicago, Booth School of Business

Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics

Optimizing Your Site for Maximum Lead Flow

Creative Content Marketing: From Strategy to Execution

Viral Videos | Marketing Strategies | Marketing | Content Marketing | SEO

Social Media it's not Sex but it Sure Does Sell

Content, Conversions and Lead Generation Webinar (presented by Andy Crestodin...

Charleston AMA - Ten Free or Low Cost Strategies for Marketing in a Recession

LandUp: Content, Keywords and SEO

Session5 conversion optimization

Electronic marketing a_definition

Content Strategy

Win In the Search Engines With Powerful Social and Content Strategies

Digital Marketing Strategy & Plan Template

SEO for Travel Blogs - TravelCon 2019 Travel Bloggers Conference - Boston, MA

More from Orbit Media Studios

The Tools (and The Process) for Fast, Effective Content Marketing

Orbit Media Studios

Advanced Content Marketing

Orbit Media Studios

Productivity Tricks and Time Management for Content Marketers

Orbit Media Studios

It’s what you know. It’s who you know. These are the two key factors in success. Without a deliberate plan to grow your network and build relationships, you’re missing out. In this presentation we'll cover: How to connect with (and work with) influencers How to form and run small groups that push you up the learning curve fast The single biggest factor in turning strangers into acquaintances and acquaintances into friends

Networking, Relationships and Growing Your Personal Brand

Orbit Media Studios

Google is officially a semantic search engine, which means it’s connecting visitors to pages with the meaning they’re looking for, not just the letters and words they typed into that little box. To adapt to this, you need to target a broader topic, not just the specific phrase. Spread your meaning out, using related phrases, covering the things that are semantically linked. In this presentation we’ll start with the basics and move straight into the advanced techniques. How Google Works (...and why they rule) Search results and context Search volume Competition How to target topics, not just phrases Apply all of these techniques and you'll be ranking by Friday!

How to do keyphrase research in 2017: Target topics, not just phrases

Orbit Media Studios

Studies consistently show that email has the highest ROI of any marketing channel. But that doesn't mean promoting your content effectively through email is easy! This presentation will cover: How to maximize clickthroughs without overhyping (or otherwise setting the wrong expectations) Proven ways to put your reader in a frame of mind that increases connection, trust and ultimately, conversions. Top tips for keeping unsubscribes and website bounces from email traffic under control With a few solid strategies in place, your emails can add value to your web content and more compelling than it would be on its own. This material will be most beneficial for marketers who already have email lists and something to sell them.

How to Write High-Connection, High-Converting Emails with Donnie Bryant

Orbit Media Studios

We’re going to cover every step in the process for outranking your competitors. From researching keywords to ranking high, this is a complete course on search engine optimization. This extended session focuses on the specific actions that drive the rankings and targeted traffic. In this in-person class Andy Crestodina, Strategic Director and Founder of Orbit Media, will cover all of the most common SEO questions: What are the biggest mistakes that website owners make? Does duplicate content really hurt your rankings? What are the most important search ranking factors? What actions give you a durable advantage? Which tools are truly useful? Which are free? How is SEO ROI measured? After attending this session, you’ll know how to: Pick your battles: Find the phrases that you can win for Indicate relevance: Use keywords in ways that show you’re the real thing Target topics: Go beyond the keyphrase, finding semantic clues Build authority: Grow your site’s credibility through networking and collaboration Be opportunistic: Use Analytics to quickly find low-hanging fruit Once finished, you’ll never look at webpages the same again.

Search Optimization

Orbit Media Studios

Once you have Google Analytics installed, here are the steps for setting things up and doing basic analysis on your website. This presentation covers: • Setting up goals • Adding filters to remove traffic from yourself • Excluding traffic from bots and spiders • Setting up "site search" reports • Annotations and shortcuts We also jump into the basic report configurations, including secondary dimensions, advanced filters and views. This covers most of what you need to know to start getting value from Google Analytics!

Google Analytics Fundamentals: Set Up and Basics for Measurement

Orbit Media Studios

Research shows that the average consumer in the US owns 3.64 connected devices. Yet, we as marketers, are still stuck tracking browsers, not real people. At this month's Wine & Web, Chris Madden from Matchnode, will be teaching us how to use cross-device tracking to make better marketing decisions. We'll discuss: Different cross-device tracking platforms and how they work Why you need to track across multiple devices How to begin Why it's not as creepy as you might think You'll leave with actionable first steps and a list of resources, platforms and tools to help you along the way.

Advanced Analytics: How to track and analyze visitors across multiple devices

Orbit Media Studios

As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for “things, not strings.” But what exactly does this mean for the writer? This presentation covers five specific actions we take as content marketers to make sure that your marketing is aligned with the future of SEO. • Find clues into what topics are semantically linked to each other • Target topics, not just phrases, through writing (Semantic Search) • Incorporate natural language into your content (voice search, answer boxes) • Make visitors happy in ways that make Google happy (user interaction signals) You're about to learn the step-by-step process for semantic search optimization each of the specific actions in SEO that will future-proof your search engine rankings.

Semantic SEO: 5 Ways to Future-Proof Your SEO and Search Rankings

Orbit Media Studios

Driving traffic is hard work. And it’s wasted work if your site doesn’t convert your visitors into leads and customers. So why do visitors take action? What makes them stay, read, believe and click? This presentation is a breakdown of the major factors in terms you maybe haven’t heard before. For the first time, Andy will demonstrate the Orbit process for conversion optimization. Why most websites fail today, according to 12 years of research How and where to use the two kinds of evidence How to create a conversion map that guides visitors thoughts and action You’ll have new insights into the psychology of you visitors and new ideas on which changes to your site will make an immediate impact

Conversion Rate Optimization from Answers to Actions with Andy Crestodina

Orbit Media Studios

More from Orbit Media Studios (11)

The Tools (and The Process) for Fast, Effective Content Marketing

Advanced Content Marketing

Productivity Tricks and Time Management for Content Marketers

Networking, Relationships and Growing Your Personal Brand

How to do keyphrase research in 2017: Target topics, not just phrases

How to Write High-Connection, High-Converting Emails with Donnie Bryant

Search Optimization

Google Analytics Fundamentals: Set Up and Basics for Measurement

Advanced Analytics: How to track and analyze visitors across multiple devices

Semantic SEO: 5 Ways to Future-Proof Your SEO and Search Rankings

Conversion Rate Optimization from Answers to Actions with Andy Crestodina

Recently uploaded

It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition. So how can you ensure you’re maximizing ROI on your ad spend? Let us help. Watch this panel discussion tailored for retailers and brands eager to elevate their ecommerce strategy through Google Shopping Ads. You’ll hear the ways to craft compelling product listings using Google Merchant Center Next, strategically bid on keywords, and leverage audience targeting to reach the right customers at the right time. We’ll show you: - How to reduce costs while maximizing ROI using the entire Google Ads ecosystem. - The ways to target new shoppers with keyword bidding while maintaining engagement with your current audience. - How to set up Google Shopping feeds flawlessly with Google Merchant Center Next. In this engaging session, Bryan Butler, Joshua Young, and Ben Riggle will unpack the ways to create powerful product listings and measure your success using best-in-class metrics. If you’re an ecommerce brand or retailer using Google Shopping Ads, you won’t want to miss this discussion.

[Expert Panel] New Google Shopping Ads Strategies Uncovered

Search Engine Journal

Aiizennxqc Digital Marketing | SEO & SMM

aiizennxqc

Social Media Marketing Portfolio - Maharsh Benday

MaharshBenday

Crypto Quantum Leap - Digital - membership area

jaynee G

Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Media Logic

How consumers use technology and the impacts on their lives

Mathuraa

GOOD QUALITY EDUCATED PROFILE HOTEL SERVICE AT VERY LOW 100% SAFE AND ORIGINAL. 100%⭐⭐⭐ SATISFIED GUARANTEED (age-19 to 35) College girls , party girls and also house wife's⭐⭐⭐⭐⭐ Our Service Available In Home AND STAR HOTELS , In call Out call Service.24 hrs⭐⭐⭐⭐⭐ * Models⭐⭐⭐⭐⭐ * Call Center Working Girls/Women * Hi Tech Co. Girls/Women⭐⭐⭐⭐⭐ * House Wife.⭐⭐⭐⭐⭐ * College going girls .⭐⭐⭐⭐⭐ All Meetings Hottest Female With Me Are Safe And Consensual With Most Limits Respected Complete Satisfaction Guaranteed Service Available In:⭐⭐⭐⭐⭐

HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITY

NiteshKumar82226

INCOME TAXATION- CHAPTER 13-A ADDITIONAL CLAIMABLE COMPENSATION EXPENSE

RicaAbellanosa

Taprank - Boost your Google reviews with personalized NFC cards

Juan Pablo Ponce

Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts

meghakumariji156

The 9th May Incident in Pakistan A Turning Point in History.pptx

elizabethella096

The Essence of Mothers Celebrating the Heart of the Family.pptx

elizabethella096

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN

Cara Menggugurkan Kandungan 087776558899

Cartona.pptx. Marketing how to present your project very well , discussed a...

BeshoyFawaz1

Optimizing Your Marketing with AI-Powered Prompts

Vbout.com

Alpha Media March 2024 Buyers Guide.pptx

Dave McCallum

Rohtak Escorts Service Girl ^ 9332606886, WhatsApp Anytime Rohtak

meghakumariji156

Resumé Karina Perez | Digital Strategist

Karina Perez

personal branding kit for music business

brjohnson6

Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx

IngridSelk

Recently uploaded (20)

[Expert Panel] New Google Shopping Ads Strategies Uncovered

Aiizennxqc Digital Marketing | SEO & SMM

Social Media Marketing Portfolio - Maharsh Benday

Crypto Quantum Leap - Digital - membership area

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

How consumers use technology and the impacts on their lives

HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITY

INCOME TAXATION- CHAPTER 13-A ADDITIONAL CLAIMABLE COMPENSATION EXPENSE

Taprank - Boost your Google reviews with personalized NFC cards

Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts

The 9th May Incident in Pakistan A Turning Point in History.pptx

The Essence of Mothers Celebrating the Heart of the Family.pptx

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN

Cartona.pptx. Marketing how to present your project very well , discussed a...

Optimizing Your Marketing with AI-Powered Prompts

Alpha Media March 2024 Buyers Guide.pptx

Rohtak Escorts Service Girl ^ 9332606886, WhatsApp Anytime Rohtak

Resumé Karina Perez | Digital Strategist

personal branding kit for music business

Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx

10 Marketing Actions to Get Ready for the Rebound

1. 10 Ways Get Ready for the Rebound For Orbit Clients Only…

2. Fight, Flight or Freeze

3. 1. Update Sales Pages

6. ANSWERS UNCERTAINTY

7. source: NN Group

10. Questions to ask your audience. Answers to publish.

11. Questions to ask your audience. Answers to publish.

12. Questions to ask your audience. Answers to publish.

13. Questions to ask your audience. Answers to publish.

14. Questions to ask your audience. Answers to publish.

15. Questions to ask your audience. Answers to publish.

16. Questions to ask your audience. Answers to publish.

17. Questions to ask your audience. Answers to publish.

18.

19.

20. … Product / Service Page Checklist

21.

22.

23.

24. “This site answered all of my questions!”

25. 2. Gather Testimonials

26.

27. EVIDENCE UNCERTAINTY

28. 7 Things to Add To Your Testimonials

29. The World’s Greatest Testimonial …

30. “This site gives has great social proof!”

31. Message, messengers and formats

32. Message, messengers and formats

33. Message, messengers and formats

34. Message, messengers and formats

35. Message, messengers and formats

36. Movement is more powerful than images. Images are more powerful than text.

37.

38.

39. Sales pages have two kinds of content

40.

41. 3. Audit your blog content

42. source: 8-Step Content Marketing Audit, Orbit

43. source: 8-Step Content Marketing Audit, Orbit

44. Traffic Champs Pages with high search traffic Potential Champs Pages with low search traffic but high Page Authority Falling Stars Pages with declining search traffic Better Mousetraps Pages with high conversion rates source: 8-Step Content Marketing Audit, Orbit

45. Find your traffic champs

46.

47.

48.

49. … •Add calls to action to product/service pages •Add internal links to your “best mousetraps” source: 8-Step Content Marketing Audit, Orbit

50. Find your potential champs

51.

52. Acquisition > Search Console > Queries

53.

54.

55.

56. How high are we ranking?

57. How high are we ranking? Current ranking for phrase: #9

58.

59.

60.

61. … •Rewrite the article with more depth/detail •Focus on a more specific keyphrase •Link from these to “falling stars” •Launch and promote again source: 8-Step Content Marketing Audit, Orbit

62. Find your falling stars

63.

64.

65.

66.

67. @crestodina #event

68. … •Add detail, quotes, examples, images, video, etc. •Link to these from “potential champions” source: 8-Step Content Marketing Audit, Orbit

69.

70.

71.

72.

73. You don’t need 1000 articles. You need 100 great articles.

74.

75. Find your best mousetraps

76.

77.

78.

79. … •Link to these from “traffic champs” •Promote heavily on social media •Send again as an email newsletter •Write a guest post that links back to it •Add to the homepage, top of blog, email signature

80. “Yes! I found it. This content is sweet!”

81. 4. Check your thank you pages

82.

83.

84.

85.

86.

87. • • •

88. “You are so welcome!”

89. 5. Confirm Your Analytics Settings

90. Who’s got your keys?

91.

92.

93. Clean up those messy URLs

94.

95.

96. “This site is tracking me so damn well!”

97. 6. Double check Tag Manager

98.

99.

100. “Are these guys using tag containers or what!”

101. 7. Google your brand

102.

103.

104.

105.

106.

107.

108.

109. “This brand I just searched for is legit!”

110.

111.

112.

113.

114.

115.

116.

117. 8. Set up alerts for brand mentions

118.

119.

120.

121. source: SEMrush Brand Monitoring

122.

123. Let’s email the editor…

124. The response…

125.

126.

127. “Check out how high this website ranks!”

128. 9. Update your social profiles

129.

130.

131. “I’m so pumped to follow this brand!”

132.

133.

134. 10. Polish your team’s presence

135. ource: 9 Tips to Nail Your Profile Picture

136.

137.

138. source: 9 Tips to Nail Your Profile Picture

139.

140.

141.

142.

143.

144.

145.

146.

147. Email Signature: Legalese, but no brand or contact info

148. Email Signature: Business Card and Brand

149. Email Signature: Networking and promotion

150. Do people click on links in email signatures? Yes they do.

151. “Everyone at this company looks great!”

152.

153.

154. Questions?

10 Marketing Actions to Get Ready for the Rebound

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to 10 Marketing Actions to Get Ready for the Rebound

Similar to 10 Marketing Actions to Get Ready for the Rebound (20)

More from Orbit Media Studios

More from Orbit Media Studios (11)

Recently uploaded

Recently uploaded (20)

10 Marketing Actions to Get Ready for the Rebound