SlideShare a Scribd company logo
3 RULES OF
RELATIONSHIPPOWERED LINK
BUILDING
By Ann Smarty
@seosmarty
Brand & Community Manager at
Internet Marketing Ninjas
Nowadays any self-serving link building
method may end up looking like this…

@seosmarty
Over the past ~10 years search
marketers have lost all “controlled” link
building methods






Paid links are risky and hard to disguise
Directory links are useless
Press release links are nofollowed
Site networks are easy to catch, etc, etc

@seosmarty
Over the past ~10 years search
marketers have lost all “controlled” link
building methods






Paid links are risky and hard to disguise
Directory links are useless
Press release links are nofollowed
Site networks are easy to catch, etc, etc

@seosmarty
We are now forced to do the REAL
THING

@seosmarty
We go back to PEOPLE… realizing
that we get referenced by people
and that’s the only thing that works!

@seosmarty
First rule of “Relationship-powered
link building:…”

@seosmarty
First rule of “Relationship-powered
link building:…”

You do not mention “link building”…

@seosmarty
@seosmarty
We are dealing with link-building-savvy
generation of web users: Most of them
have either heard about links or have
been pitched with the requests of
giving links away…

@seosmarty
Genuinely and openly do your very
best for each opportunity you come
across…

@seosmarty
Example: I did a guest post for Lisa Irby a few years ago
2createawebsite.com

@seosmarty
Since then Lisa has been still linking to MBG each
time she mentions guest blogging!

HIGH-AUTHORITY LINKS JUST KEEP
COMING!

@seosmarty
Second rule of “Relationshippowered link building:…”

@seosmarty
Second rule of “Relationshippowered link building:…”

You need to #Beeverywhere

@seosmarty
Manufacturing serendipity…

@seosmarty
Manufacturing serendipity…

@seosmarty
 Manufacture serendipity = Spend at least
20% of your time genuinely helping people
without asking anything back;
 Make sure your personal brand identity is
consistent across all your web networking
channels (name and avatar)
 Utilize and connect many channels =
#beeverywhere
 Be hungry, be restless

@seosmarty
Third rule of “Relationship-powered
link building:…”

@seosmarty
Third rule of “Relationship-powered
link building:…”

You need to find your peers (You
cannot be alone)

@seosmarty
@seosmarty
THE TOOLS

@seosmarty
1. Commun.it: Find peers influencers who interact with
@seosmarty
you
2. LinkedIn: Find second-tier relationships in a
company or a group

@seosmarty
3. Topsy: Find influencers who interact with your content
@seosmarty
4. Author links crawler (beta): Find people behind
backlinks
tools.seochat.com/tools/author-crawler
@seosmarty
5. Twiangulate: Discover influential (“media”) contacts in
your niche / location

@seosmarty
6. Tweetdeck: #BEEVERYWHERE while still “working” 
@seosmarty
Relationship-powered link
building is NOT link
building… It’s link EARNING

@seosmarty
Ann Smarty
@seosmarty

Contact us: 518-270-0854
@seosmarty

More Related Content

What's hot

What is your link building gameplan
What is your link building gameplanWhat is your link building gameplan
What is your link building gameplan
Wil Reynolds
 
10 SEO Lessons from 2010
10 SEO Lessons from 201010 SEO Lessons from 2010
10 SEO Lessons from 2010
Rand Fishkin
 
Keeping Up with Google's Insane Pace of Change
Keeping Up with Google's Insane Pace of ChangeKeeping Up with Google's Insane Pace of Change
Keeping Up with Google's Insane Pace of Change
Rand Fishkin
 
The Story of Moz: 1981-2011
The Story of Moz: 1981-2011The Story of Moz: 1981-2011
The Story of Moz: 1981-2011
Rand Fishkin
 
SEOmoz: The Future of Great Links
SEOmoz: The Future of Great LinksSEOmoz: The Future of Great Links
SEOmoz: The Future of Great Links
Rand Fishkin
 
Search Ranking Factors in 2015
Search Ranking Factors in 2015Search Ranking Factors in 2015
Search Ranking Factors in 2015
Rand Fishkin
 
How Will Links Influence SEO in the Future
How Will Links Influence SEO in the FutureHow Will Links Influence SEO in the Future
How Will Links Influence SEO in the Future
Rand Fishkin
 
35 Ways to get Links in 35 Minutes - Paddy Moogan at MozCon 2012
35 Ways to get Links in 35 Minutes - Paddy Moogan at MozCon 201235 Ways to get Links in 35 Minutes - Paddy Moogan at MozCon 2012
35 Ways to get Links in 35 Minutes - Paddy Moogan at MozCon 2012
Paddy Moogan
 
SEO in a Two Algorithm World
SEO in a Two Algorithm WorldSEO in a Two Algorithm World
SEO in a Two Algorithm World
Rand Fishkin
 
Emotional Outreach - How to Direct Your Content Marketing to Effective Brandi...
Emotional Outreach - How to Direct Your Content Marketing to Effective Brandi...Emotional Outreach - How to Direct Your Content Marketing to Effective Brandi...
Emotional Outreach - How to Direct Your Content Marketing to Effective Brandi...
Sean Si
 
Seo for-bloggers-2014
Seo for-bloggers-2014Seo for-bloggers-2014
Seo for-bloggers-2014
Rand Fishkin
 
The Evolution of Google's Rankings
The Evolution of Google's RankingsThe Evolution of Google's Rankings
The Evolution of Google's Rankings
Rand Fishkin
 
Link Building Strategies That Increase Monthly Revenue by $240,740 #EngagePDX
Link Building Strategies That Increase Monthly Revenue by $240,740 #EngagePDXLink Building Strategies That Increase Monthly Revenue by $240,740 #EngagePDX
Link Building Strategies That Increase Monthly Revenue by $240,740 #EngagePDX
Ross Hudgens
 
Why Search Needs Social (Wappow)
Why Search Needs Social (Wappow)Why Search Needs Social (Wappow)
Why Search Needs Social (Wappow)
Rand Fishkin
 
Content Marketing vs. Link Building: Linklove Boston 2012
Content Marketing vs. Link Building: Linklove Boston 2012Content Marketing vs. Link Building: Linklove Boston 2012
Content Marketing vs. Link Building: Linklove Boston 2012
Rand Fishkin
 
Building Great Digital Marketing Teams
Building Great Digital Marketing TeamsBuilding Great Digital Marketing Teams
Building Great Digital Marketing Teams
Rand Fishkin
 
Wine & Webinar - How to Increase Your Domain Authority
Wine & Webinar - How to Increase Your Domain AuthorityWine & Webinar - How to Increase Your Domain Authority
Wine & Webinar - How to Increase Your Domain Authority
Orbit Media Studios
 
Ranking Elements of the Future
Ranking Elements of the FutureRanking Elements of the Future
Ranking Elements of the Future
Rand Fishkin
 
Mozcation Seattle 2011
Mozcation Seattle 2011Mozcation Seattle 2011
Mozcation Seattle 2011
Rand Fishkin
 
Why Great Marketers Must Be Great Skeptics
Why Great Marketers Must Be Great SkepticsWhy Great Marketers Must Be Great Skeptics
Why Great Marketers Must Be Great Skeptics
Rand Fishkin
 

What's hot (20)

What is your link building gameplan
What is your link building gameplanWhat is your link building gameplan
What is your link building gameplan
 
10 SEO Lessons from 2010
10 SEO Lessons from 201010 SEO Lessons from 2010
10 SEO Lessons from 2010
 
Keeping Up with Google's Insane Pace of Change
Keeping Up with Google's Insane Pace of ChangeKeeping Up with Google's Insane Pace of Change
Keeping Up with Google's Insane Pace of Change
 
The Story of Moz: 1981-2011
The Story of Moz: 1981-2011The Story of Moz: 1981-2011
The Story of Moz: 1981-2011
 
SEOmoz: The Future of Great Links
SEOmoz: The Future of Great LinksSEOmoz: The Future of Great Links
SEOmoz: The Future of Great Links
 
Search Ranking Factors in 2015
Search Ranking Factors in 2015Search Ranking Factors in 2015
Search Ranking Factors in 2015
 
How Will Links Influence SEO in the Future
How Will Links Influence SEO in the FutureHow Will Links Influence SEO in the Future
How Will Links Influence SEO in the Future
 
35 Ways to get Links in 35 Minutes - Paddy Moogan at MozCon 2012
35 Ways to get Links in 35 Minutes - Paddy Moogan at MozCon 201235 Ways to get Links in 35 Minutes - Paddy Moogan at MozCon 2012
35 Ways to get Links in 35 Minutes - Paddy Moogan at MozCon 2012
 
SEO in a Two Algorithm World
SEO in a Two Algorithm WorldSEO in a Two Algorithm World
SEO in a Two Algorithm World
 
Emotional Outreach - How to Direct Your Content Marketing to Effective Brandi...
Emotional Outreach - How to Direct Your Content Marketing to Effective Brandi...Emotional Outreach - How to Direct Your Content Marketing to Effective Brandi...
Emotional Outreach - How to Direct Your Content Marketing to Effective Brandi...
 
Seo for-bloggers-2014
Seo for-bloggers-2014Seo for-bloggers-2014
Seo for-bloggers-2014
 
The Evolution of Google's Rankings
The Evolution of Google's RankingsThe Evolution of Google's Rankings
The Evolution of Google's Rankings
 
Link Building Strategies That Increase Monthly Revenue by $240,740 #EngagePDX
Link Building Strategies That Increase Monthly Revenue by $240,740 #EngagePDXLink Building Strategies That Increase Monthly Revenue by $240,740 #EngagePDX
Link Building Strategies That Increase Monthly Revenue by $240,740 #EngagePDX
 
Why Search Needs Social (Wappow)
Why Search Needs Social (Wappow)Why Search Needs Social (Wappow)
Why Search Needs Social (Wappow)
 
Content Marketing vs. Link Building: Linklove Boston 2012
Content Marketing vs. Link Building: Linklove Boston 2012Content Marketing vs. Link Building: Linklove Boston 2012
Content Marketing vs. Link Building: Linklove Boston 2012
 
Building Great Digital Marketing Teams
Building Great Digital Marketing TeamsBuilding Great Digital Marketing Teams
Building Great Digital Marketing Teams
 
Wine & Webinar - How to Increase Your Domain Authority
Wine & Webinar - How to Increase Your Domain AuthorityWine & Webinar - How to Increase Your Domain Authority
Wine & Webinar - How to Increase Your Domain Authority
 
Ranking Elements of the Future
Ranking Elements of the FutureRanking Elements of the Future
Ranking Elements of the Future
 
Mozcation Seattle 2011
Mozcation Seattle 2011Mozcation Seattle 2011
Mozcation Seattle 2011
 
Why Great Marketers Must Be Great Skeptics
Why Great Marketers Must Be Great SkepticsWhy Great Marketers Must Be Great Skeptics
Why Great Marketers Must Be Great Skeptics
 

Similar to 3 Rules of Relationship-Powered Link Building #pubcon

Ann Smarty, Internet Marketing Ninjas
Ann Smarty, Internet Marketing NinjasAnn Smarty, Internet Marketing Ninjas
Ann Smarty, Internet Marketing Ninjas
BuzzSumo
 
How We've Built Almost 20,000 Links By Hand
How We've Built Almost 20,000 Links By HandHow We've Built Almost 20,000 Links By Hand
How We've Built Almost 20,000 Links By Hand
JulieJoyce
 
Julie Joyce - How We've Built Almost 20k Links By Hand (MKTFEST 2014)
Julie Joyce - How We've Built Almost 20k Links By Hand (MKTFEST 2014)Julie Joyce - How We've Built Almost 20k Links By Hand (MKTFEST 2014)
Julie Joyce - How We've Built Almost 20k Links By Hand (MKTFEST 2014)
Marketing Festival
 
Link Bait & Social Bait
Link Bait & Social BaitLink Bait & Social Bait
Link Bait & Social Bait
Simon Sundén
 
Why is LinkedIn the Most Powerful Business Network
Why is LinkedIn the Most Powerful Business Network  Why is LinkedIn the Most Powerful Business Network
Why is LinkedIn the Most Powerful Business Network
Real-Time OutSource
 
Why Is LinkedIn the Most Powerful Business Network?
Why Is LinkedIn the Most Powerful Business Network?Why Is LinkedIn the Most Powerful Business Network?
Why Is LinkedIn the Most Powerful Business Network?
Real-Time OutSource
 
BlueGlassX - Building A Defensible Link Profile by Julie Joyce
BlueGlassX - Building A Defensible Link  Profile by Julie JoyceBlueGlassX - Building A Defensible Link  Profile by Julie Joyce
BlueGlassX - Building A Defensible Link Profile by Julie Joyce
BlueGlass Interactive, Inc.
 
White vs. Black Hat SEO
White vs. Black Hat SEOWhite vs. Black Hat SEO
White vs. Black Hat SEO
Rand Fishkin
 
Semantic SEO and the Future of Search (Wine & Web 53)
Semantic SEO and the Future of Search (Wine & Web 53)Semantic SEO and the Future of Search (Wine & Web 53)
Semantic SEO and the Future of Search (Wine & Web 53)
Andy Crestodina
 
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
Kissmetrics on SlideShare
 
Линк билдинг 2.0. Relationship Blog Network
Линк билдинг 2.0. Relationship Blog NetworkЛинк билдинг 2.0. Relationship Blog Network
Линк билдинг 2.0. Relationship Blog Network
NaZapad
 
25 link building mistakes
25 link building mistakes25 link building mistakes
25 link building mistakes
Boost Rank SEO
 
60 Killer Link Building Tactics Part 1
60 Killer Link Building Tactics Part 160 Killer Link Building Tactics Part 1
60 Killer Link Building Tactics Part 1
Blurbpoint
 
10 ways to get natural backlinks
10 ways to get natural backlinks10 ways to get natural backlinks
10 ways to get natural backlinks
Digiyana
 
Blog writing portfolio : Social media articles
Blog writing portfolio : Social media articlesBlog writing portfolio : Social media articles
Blog writing portfolio : Social media articles
Ken Bradford
 
The Do's and Don'ts of Social media
The Do's and Don'ts of Social mediaThe Do's and Don'ts of Social media
The Do's and Don'ts of Social media
Simphiwe Xaba
 
The Do's and Don'ts of Social Media
The Do's and Don'ts of Social MediaThe Do's and Don'ts of Social Media
The Do's and Don'ts of Social Media
Jessika Phillips | NOW Marketing Group
 
6 damaging myths about social media and the truths behind them
6 damaging myths about social media and the truths behind them6 damaging myths about social media and the truths behind them
6 damaging myths about social media and the truths behind them
The Social Executive
 
How to build a strong network on LinkedIn efficiently?
How to build a strong network on LinkedIn efficiently?How to build a strong network on LinkedIn efficiently?
How to build a strong network on LinkedIn efficiently?
Akhila Ashraf
 
How To Use PR Tactics To Build Better Links - State of Search 2020
How To Use PR Tactics To Build Better Links - State of Search 2020How To Use PR Tactics To Build Better Links - State of Search 2020
How To Use PR Tactics To Build Better Links - State of Search 2020
James Brockbank
 

Similar to 3 Rules of Relationship-Powered Link Building #pubcon (20)

Ann Smarty, Internet Marketing Ninjas
Ann Smarty, Internet Marketing NinjasAnn Smarty, Internet Marketing Ninjas
Ann Smarty, Internet Marketing Ninjas
 
How We've Built Almost 20,000 Links By Hand
How We've Built Almost 20,000 Links By HandHow We've Built Almost 20,000 Links By Hand
How We've Built Almost 20,000 Links By Hand
 
Julie Joyce - How We've Built Almost 20k Links By Hand (MKTFEST 2014)
Julie Joyce - How We've Built Almost 20k Links By Hand (MKTFEST 2014)Julie Joyce - How We've Built Almost 20k Links By Hand (MKTFEST 2014)
Julie Joyce - How We've Built Almost 20k Links By Hand (MKTFEST 2014)
 
Link Bait & Social Bait
Link Bait & Social BaitLink Bait & Social Bait
Link Bait & Social Bait
 
Why is LinkedIn the Most Powerful Business Network
Why is LinkedIn the Most Powerful Business Network  Why is LinkedIn the Most Powerful Business Network
Why is LinkedIn the Most Powerful Business Network
 
Why Is LinkedIn the Most Powerful Business Network?
Why Is LinkedIn the Most Powerful Business Network?Why Is LinkedIn the Most Powerful Business Network?
Why Is LinkedIn the Most Powerful Business Network?
 
BlueGlassX - Building A Defensible Link Profile by Julie Joyce
BlueGlassX - Building A Defensible Link  Profile by Julie JoyceBlueGlassX - Building A Defensible Link  Profile by Julie Joyce
BlueGlassX - Building A Defensible Link Profile by Julie Joyce
 
White vs. Black Hat SEO
White vs. Black Hat SEOWhite vs. Black Hat SEO
White vs. Black Hat SEO
 
Semantic SEO and the Future of Search (Wine & Web 53)
Semantic SEO and the Future of Search (Wine & Web 53)Semantic SEO and the Future of Search (Wine & Web 53)
Semantic SEO and the Future of Search (Wine & Web 53)
 
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
 
Линк билдинг 2.0. Relationship Blog Network
Линк билдинг 2.0. Relationship Blog NetworkЛинк билдинг 2.0. Relationship Blog Network
Линк билдинг 2.0. Relationship Blog Network
 
25 link building mistakes
25 link building mistakes25 link building mistakes
25 link building mistakes
 
60 Killer Link Building Tactics Part 1
60 Killer Link Building Tactics Part 160 Killer Link Building Tactics Part 1
60 Killer Link Building Tactics Part 1
 
10 ways to get natural backlinks
10 ways to get natural backlinks10 ways to get natural backlinks
10 ways to get natural backlinks
 
Blog writing portfolio : Social media articles
Blog writing portfolio : Social media articlesBlog writing portfolio : Social media articles
Blog writing portfolio : Social media articles
 
The Do's and Don'ts of Social media
The Do's and Don'ts of Social mediaThe Do's and Don'ts of Social media
The Do's and Don'ts of Social media
 
The Do's and Don'ts of Social Media
The Do's and Don'ts of Social MediaThe Do's and Don'ts of Social Media
The Do's and Don'ts of Social Media
 
6 damaging myths about social media and the truths behind them
6 damaging myths about social media and the truths behind them6 damaging myths about social media and the truths behind them
6 damaging myths about social media and the truths behind them
 
How to build a strong network on LinkedIn efficiently?
How to build a strong network on LinkedIn efficiently?How to build a strong network on LinkedIn efficiently?
How to build a strong network on LinkedIn efficiently?
 
How To Use PR Tactics To Build Better Links - State of Search 2020
How To Use PR Tactics To Build Better Links - State of Search 2020How To Use PR Tactics To Build Better Links - State of Search 2020
How To Use PR Tactics To Build Better Links - State of Search 2020
 

More from Ann Smarty

How to Optimize for Google' Featured Snippets #Pubcon
How to Optimize for Google' Featured Snippets #PubconHow to Optimize for Google' Featured Snippets #Pubcon
How to Optimize for Google' Featured Snippets #Pubcon
Ann Smarty
 
How to get influencers help in content marketing and vice versa
How to get influencers help in content marketing and vice versaHow to get influencers help in content marketing and vice versa
How to get influencers help in content marketing and vice versa
Ann Smarty
 
Are you doing enough to promote your old content? (Nope!)
Are you doing enough to promote your old content? (Nope!)Are you doing enough to promote your old content? (Nope!)
Are you doing enough to promote your old content? (Nope!)
Ann Smarty
 
Social Media Tagging Cheatsheet: How to Tag Users on Twitter, Facebook, Linke...
Social Media Tagging Cheatsheet: How to Tag Users on Twitter, Facebook, Linke...Social Media Tagging Cheatsheet: How to Tag Users on Twitter, Facebook, Linke...
Social Media Tagging Cheatsheet: How to Tag Users on Twitter, Facebook, Linke...
Ann Smarty
 
Grow Twitter Presence with MyBlogU
Grow Twitter Presence with MyBlogUGrow Twitter Presence with MyBlogU
Grow Twitter Presence with MyBlogU
Ann Smarty
 
Create and promote an epic article cheatsheet
Create and promote an epic article cheatsheetCreate and promote an epic article cheatsheet
Create and promote an epic article cheatsheet
Ann Smarty
 
Google Plus: The Past, The Present, The Future
Google Plus: The Past, The Present, The FutureGoogle Plus: The Past, The Present, The Future
Google Plus: The Past, The Present, The Future
Ann Smarty
 
How MyBlogU Helps You Get Inspired!
How MyBlogU Helps You Get Inspired!How MyBlogU Helps You Get Inspired!
How MyBlogU Helps You Get Inspired!
Ann Smarty
 
MyBlogU: Crowd-Source Your EPIC Content
MyBlogU: Crowd-Source Your EPIC ContentMyBlogU: Crowd-Source Your EPIC Content
MyBlogU: Crowd-Source Your EPIC Content
Ann Smarty
 
Format your blog expert interview smartly to get more traffic and exposure
Format your blog expert interview smartly to get more traffic and exposureFormat your blog expert interview smartly to get more traffic and exposure
Format your blog expert interview smartly to get more traffic and exposure
Ann Smarty
 
How @MyBlogU Expert Interviews Feature Helps You Create "Retweetable" Content
How @MyBlogU Expert Interviews Feature Helps You Create "Retweetable" Content How @MyBlogU Expert Interviews Feature Helps You Create "Retweetable" Content
How @MyBlogU Expert Interviews Feature Helps You Create "Retweetable" Content
Ann Smarty
 
Screenshots as Part of Your Visual Content Marketing
Screenshots as Part of Your Visual Content MarketingScreenshots as Part of Your Visual Content Marketing
Screenshots as Part of Your Visual Content Marketing
Ann Smarty
 
#VCBuzz Chat with ViralContentBuzz Co-Founder Gerald Weber
#VCBuzz Chat with ViralContentBuzz Co-Founder Gerald Weber#VCBuzz Chat with ViralContentBuzz Co-Founder Gerald Weber
#VCBuzz Chat with ViralContentBuzz Co-Founder Gerald Weber
Ann Smarty
 
Chatting with Kaila Strong @cliquekaila on Content & Pinterest Marketing
Chatting with Kaila Strong @cliquekaila on Content & Pinterest MarketingChatting with Kaila Strong @cliquekaila on Content & Pinterest Marketing
Chatting with Kaila Strong @cliquekaila on Content & Pinterest Marketing
Ann Smarty
 
Google Authorship Search Snippet: Evolution + Changes
Google Authorship Search Snippet: Evolution + ChangesGoogle Authorship Search Snippet: Evolution + Changes
Google Authorship Search Snippet: Evolution + Changes
Ann Smarty
 
Content Marketing without Depending on Google #Tweetchat with Ivana Zuber @Bl...
Content Marketing without Depending on Google #Tweetchat with Ivana Zuber @Bl...Content Marketing without Depending on Google #Tweetchat with Ivana Zuber @Bl...
Content Marketing without Depending on Google #Tweetchat with Ivana Zuber @Bl...
Ann Smarty
 
MyBlogGuest Growth Stats in 2013
MyBlogGuest Growth Stats in 2013MyBlogGuest Growth Stats in 2013
MyBlogGuest Growth Stats in 2013
Ann Smarty
 
Talking Content Marketing with @BradSKnutson
Talking Content Marketing with @BradSKnutsonTalking Content Marketing with @BradSKnutson
Talking Content Marketing with @BradSKnutson
Ann Smarty
 
MyBlogGuest 2013 Year
MyBlogGuest 2013 YearMyBlogGuest 2013 Year
MyBlogGuest 2013 Year
Ann Smarty
 
How Twitter Timeline works
How Twitter Timeline worksHow Twitter Timeline works
How Twitter Timeline works
Ann Smarty
 

More from Ann Smarty (20)

How to Optimize for Google' Featured Snippets #Pubcon
How to Optimize for Google' Featured Snippets #PubconHow to Optimize for Google' Featured Snippets #Pubcon
How to Optimize for Google' Featured Snippets #Pubcon
 
How to get influencers help in content marketing and vice versa
How to get influencers help in content marketing and vice versaHow to get influencers help in content marketing and vice versa
How to get influencers help in content marketing and vice versa
 
Are you doing enough to promote your old content? (Nope!)
Are you doing enough to promote your old content? (Nope!)Are you doing enough to promote your old content? (Nope!)
Are you doing enough to promote your old content? (Nope!)
 
Social Media Tagging Cheatsheet: How to Tag Users on Twitter, Facebook, Linke...
Social Media Tagging Cheatsheet: How to Tag Users on Twitter, Facebook, Linke...Social Media Tagging Cheatsheet: How to Tag Users on Twitter, Facebook, Linke...
Social Media Tagging Cheatsheet: How to Tag Users on Twitter, Facebook, Linke...
 
Grow Twitter Presence with MyBlogU
Grow Twitter Presence with MyBlogUGrow Twitter Presence with MyBlogU
Grow Twitter Presence with MyBlogU
 
Create and promote an epic article cheatsheet
Create and promote an epic article cheatsheetCreate and promote an epic article cheatsheet
Create and promote an epic article cheatsheet
 
Google Plus: The Past, The Present, The Future
Google Plus: The Past, The Present, The FutureGoogle Plus: The Past, The Present, The Future
Google Plus: The Past, The Present, The Future
 
How MyBlogU Helps You Get Inspired!
How MyBlogU Helps You Get Inspired!How MyBlogU Helps You Get Inspired!
How MyBlogU Helps You Get Inspired!
 
MyBlogU: Crowd-Source Your EPIC Content
MyBlogU: Crowd-Source Your EPIC ContentMyBlogU: Crowd-Source Your EPIC Content
MyBlogU: Crowd-Source Your EPIC Content
 
Format your blog expert interview smartly to get more traffic and exposure
Format your blog expert interview smartly to get more traffic and exposureFormat your blog expert interview smartly to get more traffic and exposure
Format your blog expert interview smartly to get more traffic and exposure
 
How @MyBlogU Expert Interviews Feature Helps You Create "Retweetable" Content
How @MyBlogU Expert Interviews Feature Helps You Create "Retweetable" Content How @MyBlogU Expert Interviews Feature Helps You Create "Retweetable" Content
How @MyBlogU Expert Interviews Feature Helps You Create "Retweetable" Content
 
Screenshots as Part of Your Visual Content Marketing
Screenshots as Part of Your Visual Content MarketingScreenshots as Part of Your Visual Content Marketing
Screenshots as Part of Your Visual Content Marketing
 
#VCBuzz Chat with ViralContentBuzz Co-Founder Gerald Weber
#VCBuzz Chat with ViralContentBuzz Co-Founder Gerald Weber#VCBuzz Chat with ViralContentBuzz Co-Founder Gerald Weber
#VCBuzz Chat with ViralContentBuzz Co-Founder Gerald Weber
 
Chatting with Kaila Strong @cliquekaila on Content & Pinterest Marketing
Chatting with Kaila Strong @cliquekaila on Content & Pinterest MarketingChatting with Kaila Strong @cliquekaila on Content & Pinterest Marketing
Chatting with Kaila Strong @cliquekaila on Content & Pinterest Marketing
 
Google Authorship Search Snippet: Evolution + Changes
Google Authorship Search Snippet: Evolution + ChangesGoogle Authorship Search Snippet: Evolution + Changes
Google Authorship Search Snippet: Evolution + Changes
 
Content Marketing without Depending on Google #Tweetchat with Ivana Zuber @Bl...
Content Marketing without Depending on Google #Tweetchat with Ivana Zuber @Bl...Content Marketing without Depending on Google #Tweetchat with Ivana Zuber @Bl...
Content Marketing without Depending on Google #Tweetchat with Ivana Zuber @Bl...
 
MyBlogGuest Growth Stats in 2013
MyBlogGuest Growth Stats in 2013MyBlogGuest Growth Stats in 2013
MyBlogGuest Growth Stats in 2013
 
Talking Content Marketing with @BradSKnutson
Talking Content Marketing with @BradSKnutsonTalking Content Marketing with @BradSKnutson
Talking Content Marketing with @BradSKnutson
 
MyBlogGuest 2013 Year
MyBlogGuest 2013 YearMyBlogGuest 2013 Year
MyBlogGuest 2013 Year
 
How Twitter Timeline works
How Twitter Timeline worksHow Twitter Timeline works
How Twitter Timeline works
 

Recently uploaded

Advantages of digital marketing course telugu
Advantages of digital marketing course teluguAdvantages of digital marketing course telugu
Advantages of digital marketing course telugu
satyasafi79812
 
3 Cs of Social Media - Robert Courtney, Robert Courtney & Associates
3 Cs of Social Media - Robert Courtney, Robert Courtney & Associates3 Cs of Social Media - Robert Courtney, Robert Courtney & Associates
3 Cs of Social Media - Robert Courtney, Robert Courtney & Associates
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Ralph DiPiero's Tested Methods for Mastering Marketing Consulting
Ralph DiPiero's Tested Methods for Mastering Marketing ConsultingRalph DiPiero's Tested Methods for Mastering Marketing Consulting
Ralph DiPiero's Tested Methods for Mastering Marketing Consulting
RalphDiPiero
 
3_Stories_AEC_Marketers_Must_Master_Amplify.pdf
3_Stories_AEC_Marketers_Must_Master_Amplify.pdf3_Stories_AEC_Marketers_Must_Master_Amplify.pdf
3_Stories_AEC_Marketers_Must_Master_Amplify.pdf
David Lecours
 
Marketing Plan for The Spark Foundation
Marketing Plan for The Spark Foundation Marketing Plan for The Spark Foundation
Marketing Plan for The Spark Foundation
SyrineTouati
 
Global Outlook on Sustainability 2023 | Redacted Version
Global Outlook on Sustainability 2023 | Redacted VersionGlobal Outlook on Sustainability 2023 | Redacted Version
Global Outlook on Sustainability 2023 | Redacted Version
Mintel Group
 
SMM OWL Presentation- Best SMM Panel Services
SMM OWL Presentation- Best SMM Panel ServicesSMM OWL Presentation- Best SMM Panel Services
SMM OWL Presentation- Best SMM Panel Services
SMM OWL
 
Personalizing in the Age of AI - John Bourous
Personalizing in the Age of AI - John BourousPersonalizing in the Age of AI - John Bourous
The Key Features of Social Marketing Strategies for Success www.eflot.com.pdf
The Key Features of Social Marketing Strategies for Success www.eflot.com.pdfThe Key Features of Social Marketing Strategies for Success www.eflot.com.pdf
The Key Features of Social Marketing Strategies for Success www.eflot.com.pdf
df2608021
 
Role and Importance of Digital Marketing in Business.docx
Role and Importance of Digital Marketing in Business.docxRole and Importance of Digital Marketing in Business.docx
Role and Importance of Digital Marketing in Business.docx
Aimstorms
 
How AI Enables Modular Content Strategy in Pharma
How AI Enables Modular Content Strategy in PharmaHow AI Enables Modular Content Strategy in Pharma
How AI Enables Modular Content Strategy in Pharma
Ariya
 
How AI Drives Success In Digital Marketing-skillfloor.pdf
How AI Drives Success In Digital Marketing-skillfloor.pdfHow AI Drives Success In Digital Marketing-skillfloor.pdf
How AI Drives Success In Digital Marketing-skillfloor.pdf
gchaitya21
 
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers - G...
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers  - G...2024 July - Hubspot's Content Hub and the Implications for B2B Marketers  - G...
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers - G...
mjenkins13
 
Do's and Don'ts: How to Pitch Your Press Release to Journalists
Do's and Don'ts: How to Pitch Your Press Release to JournalistsDo's and Don'ts: How to Pitch Your Press Release to Journalists
Do's and Don'ts: How to Pitch Your Press Release to Journalists
Aggregage
 
Kutility Digital marketing Agency service PPT
Kutility Digital marketing  Agency service PPTKutility Digital marketing  Agency service PPT
Kutility Digital marketing Agency service PPT
abhil40256
 
TAM AdEx-Quarterly Report on Digital Advertising_2024.pdf
TAM AdEx-Quarterly Report on Digital Advertising_2024.pdfTAM AdEx-Quarterly Report on Digital Advertising_2024.pdf
TAM AdEx-Quarterly Report on Digital Advertising_2024.pdf
Social Samosa
 
Presentation on CRM - Zoho & Salesforce.pptx
Presentation on CRM - Zoho & Salesforce.pptxPresentation on CRM - Zoho & Salesforce.pptx
Presentation on CRM - Zoho & Salesforce.pptx
utkarshkhera98
 
Code With Purpose: SEO For Web Developer
Code With Purpose: SEO For Web DeveloperCode With Purpose: SEO For Web Developer
Code With Purpose: SEO For Web Developer
Tara Bahadur Thapa Magar
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....
Nedko Nedkov
 

Recently uploaded (20)

Advantages of digital marketing course telugu
Advantages of digital marketing course teluguAdvantages of digital marketing course telugu
Advantages of digital marketing course telugu
 
3 Cs of Social Media - Robert Courtney, Robert Courtney & Associates
3 Cs of Social Media - Robert Courtney, Robert Courtney & Associates3 Cs of Social Media - Robert Courtney, Robert Courtney & Associates
3 Cs of Social Media - Robert Courtney, Robert Courtney & Associates
 
Ralph DiPiero's Tested Methods for Mastering Marketing Consulting
Ralph DiPiero's Tested Methods for Mastering Marketing ConsultingRalph DiPiero's Tested Methods for Mastering Marketing Consulting
Ralph DiPiero's Tested Methods for Mastering Marketing Consulting
 
3_Stories_AEC_Marketers_Must_Master_Amplify.pdf
3_Stories_AEC_Marketers_Must_Master_Amplify.pdf3_Stories_AEC_Marketers_Must_Master_Amplify.pdf
3_Stories_AEC_Marketers_Must_Master_Amplify.pdf
 
Marketing Plan for The Spark Foundation
Marketing Plan for The Spark Foundation Marketing Plan for The Spark Foundation
Marketing Plan for The Spark Foundation
 
Global Outlook on Sustainability 2023 | Redacted Version
Global Outlook on Sustainability 2023 | Redacted VersionGlobal Outlook on Sustainability 2023 | Redacted Version
Global Outlook on Sustainability 2023 | Redacted Version
 
SMM OWL Presentation- Best SMM Panel Services
SMM OWL Presentation- Best SMM Panel ServicesSMM OWL Presentation- Best SMM Panel Services
SMM OWL Presentation- Best SMM Panel Services
 
Personalizing in the Age of AI - John Bourous
Personalizing in the Age of AI - John BourousPersonalizing in the Age of AI - John Bourous
Personalizing in the Age of AI - John Bourous
 
The Key Features of Social Marketing Strategies for Success www.eflot.com.pdf
The Key Features of Social Marketing Strategies for Success www.eflot.com.pdfThe Key Features of Social Marketing Strategies for Success www.eflot.com.pdf
The Key Features of Social Marketing Strategies for Success www.eflot.com.pdf
 
Role and Importance of Digital Marketing in Business.docx
Role and Importance of Digital Marketing in Business.docxRole and Importance of Digital Marketing in Business.docx
Role and Importance of Digital Marketing in Business.docx
 
How AI Enables Modular Content Strategy in Pharma
How AI Enables Modular Content Strategy in PharmaHow AI Enables Modular Content Strategy in Pharma
How AI Enables Modular Content Strategy in Pharma
 
How AI Drives Success In Digital Marketing-skillfloor.pdf
How AI Drives Success In Digital Marketing-skillfloor.pdfHow AI Drives Success In Digital Marketing-skillfloor.pdf
How AI Drives Success In Digital Marketing-skillfloor.pdf
 
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers - G...
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers  - G...2024 July - Hubspot's Content Hub and the Implications for B2B Marketers  - G...
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers - G...
 
Do's and Don'ts: How to Pitch Your Press Release to Journalists
Do's and Don'ts: How to Pitch Your Press Release to JournalistsDo's and Don'ts: How to Pitch Your Press Release to Journalists
Do's and Don'ts: How to Pitch Your Press Release to Journalists
 
Kutility Digital marketing Agency service PPT
Kutility Digital marketing  Agency service PPTKutility Digital marketing  Agency service PPT
Kutility Digital marketing Agency service PPT
 
Power of Brand Narrative in the Age of AI - Natalie Black
Power of Brand Narrative in the Age of AI - Natalie BlackPower of Brand Narrative in the Age of AI - Natalie Black
Power of Brand Narrative in the Age of AI - Natalie Black
 
TAM AdEx-Quarterly Report on Digital Advertising_2024.pdf
TAM AdEx-Quarterly Report on Digital Advertising_2024.pdfTAM AdEx-Quarterly Report on Digital Advertising_2024.pdf
TAM AdEx-Quarterly Report on Digital Advertising_2024.pdf
 
Presentation on CRM - Zoho & Salesforce.pptx
Presentation on CRM - Zoho & Salesforce.pptxPresentation on CRM - Zoho & Salesforce.pptx
Presentation on CRM - Zoho & Salesforce.pptx
 
Code With Purpose: SEO For Web Developer
Code With Purpose: SEO For Web DeveloperCode With Purpose: SEO For Web Developer
Code With Purpose: SEO For Web Developer
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....
 

3 Rules of Relationship-Powered Link Building #pubcon

  • 1. 3 RULES OF RELATIONSHIPPOWERED LINK BUILDING By Ann Smarty @seosmarty Brand & Community Manager at Internet Marketing Ninjas
  • 2. Nowadays any self-serving link building method may end up looking like this… @seosmarty
  • 3. Over the past ~10 years search marketers have lost all “controlled” link building methods     Paid links are risky and hard to disguise Directory links are useless Press release links are nofollowed Site networks are easy to catch, etc, etc @seosmarty
  • 4. Over the past ~10 years search marketers have lost all “controlled” link building methods     Paid links are risky and hard to disguise Directory links are useless Press release links are nofollowed Site networks are easy to catch, etc, etc @seosmarty
  • 5. We are now forced to do the REAL THING @seosmarty
  • 6. We go back to PEOPLE… realizing that we get referenced by people and that’s the only thing that works! @seosmarty
  • 7. First rule of “Relationship-powered link building:…” @seosmarty
  • 8. First rule of “Relationship-powered link building:…” You do not mention “link building”… @seosmarty
  • 10. We are dealing with link-building-savvy generation of web users: Most of them have either heard about links or have been pitched with the requests of giving links away… @seosmarty
  • 11. Genuinely and openly do your very best for each opportunity you come across… @seosmarty
  • 12. Example: I did a guest post for Lisa Irby a few years ago 2createawebsite.com @seosmarty
  • 13. Since then Lisa has been still linking to MBG each time she mentions guest blogging! HIGH-AUTHORITY LINKS JUST KEEP COMING! @seosmarty
  • 14. Second rule of “Relationshippowered link building:…” @seosmarty
  • 15. Second rule of “Relationshippowered link building:…” You need to #Beeverywhere @seosmarty
  • 18.  Manufacture serendipity = Spend at least 20% of your time genuinely helping people without asking anything back;  Make sure your personal brand identity is consistent across all your web networking channels (name and avatar)  Utilize and connect many channels = #beeverywhere  Be hungry, be restless @seosmarty
  • 19. Third rule of “Relationship-powered link building:…” @seosmarty
  • 20. Third rule of “Relationship-powered link building:…” You need to find your peers (You cannot be alone) @seosmarty
  • 23. 1. Commun.it: Find peers influencers who interact with @seosmarty you
  • 24. 2. LinkedIn: Find second-tier relationships in a company or a group @seosmarty
  • 25. 3. Topsy: Find influencers who interact with your content @seosmarty
  • 26. 4. Author links crawler (beta): Find people behind backlinks tools.seochat.com/tools/author-crawler @seosmarty
  • 27. 5. Twiangulate: Discover influential (“media”) contacts in your niche / location @seosmarty
  • 28. 6. Tweetdeck: #BEEVERYWHERE while still “working”  @seosmarty
  • 29. Relationship-powered link building is NOT link building… It’s link EARNING @seosmarty
  • 30. Ann Smarty @seosmarty Contact us: 518-270-0854 @seosmarty