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Big Picture CRO

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Rand Fishkin's presentation on

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Big Picture CRO

  1. From my blog: http://moz.com/rand/
  2. Most testing platforms have this built in. If you need a generic one and some tips on statistical significance, Avinash’s post here has good stuff: http://www.kaushik.net/avinash/excellent-analytics-tip1-statistical-significance/
  3. Via: http://moz.com/rand/the-growth-of-web-marketing-fields/
  4. From Conversion Rate Experts’ case study (which is definitely worth a read): http://www.conversion-rate-experts.com/crazy-egg-case-study/
  5. CRE detailed their results with us here: http://www.conversion-rate-experts.com/seomoz-case-study/
  6. Data and charts via: http://blog.tagman.com/2012/03/just-one-second-delay-in-page-load-can-cause-7-loss-in-customer-conversions/ ROI of page speed calculator: http://www.tagman.com/conversion-loss-calculator/
  7. Data and charts via: http://blog.tagman.com/2012/03/just-one-second-delay-in-page-load-can-cause-7-loss-in-customer-conversions/ ROI of page speed calculator: http://www.tagman.com/conversion-loss-calculator/
  8. Data and charts via: http://blog.tagman.com/2012/03/just-one-second-delay-in-page-load-can-cause-7-loss-in-customer-conversions/ ROI of page speed calculator: http://www.tagman.com/conversion-loss-calculator/
  9. From Avinash Kaushik’s post: http://www.kaushik.net/avinash/tips-for-improving-high-bounce-low-conversion-web-pages/
  10. Good place to find great designers: http://dribbble.com
  11. Via Kyle Rush: http://kylerush.net/blog/optimization-at-the-obama-campaign-ab-testing/
  12. Via Kyle Rush: http://kylerush.net/blog/optimization-at-the-obama-campaign-ab-testing/
  13. The $300mm button story is a great anecdotal piece on this http://www.uie.com/articles/three_hund_million_button
  14. From this excellent infographic: http://www.zippycart.com/infographics/how-sales-messaging-affects-conversion-rates.html
  15. From this excellent infographic: http://www.zippycart.com/infographics/how-sales-messaging-affects-conversion-rates.html
  16. Zappos’ great videos and detailed images help make them a standout in the field of online retailing: http://www.zappos.com/puma-future-cat-remix-2-ferrari-dandelion-black-high-risk-red
  17. http://www.commoncraft.com/common-craft-video-dropboxcom-effective →
  18. Three must-read links on video for conversion: http://conversionxl.com/how-to-use-video-to-increase-conversions/, and the case study data for eParty: http://www.internetretailer.com/2011/02/22/videos-boost-online-profile-eparty-unlimited and for Premiere Game Tables: http://blog.treepodia.com/2011/03/ecommerce-video-roi-a-case-study/. I also highly recommend http://wistia.com which we use at Moz for video.
  19. Great post on case studies and lessons learned: http://moz.com/blog/lessons-learned-from-21-case-studies-in-conversion-rate-optimization-10585
  20. From Unbounce: http://unbounce.com/conversion-rate-optimization/544-conversion-rate-optimization-tips/

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