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Stalking
How you land the links you want




                                  1
Become a link stalker


               The easy way
@wilreynolds                    2
STOP
                       BEGGING


               In 5 Minutes
@wilreynolds                     3
You need this:
   http://bit.ly/rss-everywhere

@wilreynolds                    4
Sites w/ RSS for the takin’


@wilreynolds                                 5
Step 1

@wilreynolds            6
Target the BIG SHOTS   7
Influential,
doesn’t follow me
                    8
Cars = Topgear guys

@wilreynolds           9
Target Acquired
@wilreynolds                     10
@wilreynolds   11
@wilreynolds   12
iGoogle
               easy? hard?
@wilreynolds                 13
Step 2
               SET GOALS
@wilreynolds               14
SET GOALS
               < Measurable
               < Expiration


 http://bit.ly/igoogle-goals
@wilreynolds                  15
Step 3
                JFDI
@wilreynolds            16
JFDI
               < Priority
               < Deadlines


 http://bit.ly/igoogle-todos
@wilreynolds                 17
Step 4
               Twitter
@wilreynolds             18
TWITTER



                 PROBLEM

@wilreynolds               19
@wilreynolds   20
@wilreynolds   21
http://api.twitter.com/1/statuses/user_ti
     meline.rss?screen_name=thenextweb




@wilreynolds                                22
23
Make a twitter profile
           gadget
@wilreynolds                  24
http://www.google.com/ig/directory?type=gadgets&u
   rl=twitter.com/statuses/user_timeline/17795099.rss




@wilreynolds                                       25
http://bit.ly/twitter-ids

@wilreynolds               26
Step 5
               News Stalking
@wilreynolds                   27
GOOGLE NEWS
                         Big Targets
                          are in the
                            news



@wilreynolds                       28
RSS from Google News

@wilreynolds         29
@wilreynolds   30
@wilreynolds   31
http://news.google.com/news?q=%22seer+interactive%22&SUBMIT=Search




@wilreynolds                                                     32
@wilreynolds   33
Step 6
               Blog Stalking
@wilreynolds                   34
BLOG Stalking

                           Stalk their
                             blogs


@wilreynolds                             35
Step 7
               Google+ Stalking
@wilreynolds                      36
NO RSS for Google+

@wilreynolds                 37
http://bit.ly/gplus-to-rss
@wilreynolds             38
Google+ Stalking



                           Stalk their G+
@wilreynolds                           39
Step 8
          Stalking questions
@wilreynolds                   40
@wilreynolds   41
Quora Stalking




@wilreynolds                    42
@wilreynolds   43
@wilreynolds   44
Who are they following
    Be more like them
@wilreynolds            45
Who do they follow
             Part #2
@wilreynolds                  46
https://api.twitter.com/1/friends/ids.xml
    ?cursor=-1&screen_name=wilreynolds



@wilreynolds                               47
@wilreynolds   48
Not very useful

@wilreynolds                     49
http://bit.ly/free-follower-export
@wilreynolds                           50
VS

@wilreynolds        51
Stalking a publication
@wilreynolds              52
Want to get in tech
               news??
@wilreynolds                    53
IRL FTW

@wilreynolds             54
@wilreynolds   55
@wilreynolds   56
Super Advanced Tip
             Coming
@wilreynolds                 57
Have coffee with them

@wilreynolds           58
When is your mark
           coming to you?
@wilreynolds                  59
http://search.twitter.com/search.
   atom?q=from%3Adharmesh%20p
      hilly%20OR%20philadelphia

@wilreynolds                       60
And when twitter takes
       that away…
@wilreynolds           61
F em

@wilreynolds          62
otter.topsy.com/search
  date.rss?type=tweet&
  q=philadelphia+from%
        3Adharmesh
@wilreynolds           63
@wilreynolds   64
IfTTT – send me a text
        message when
     Dharmesh says philly
@wilreynolds             65
Or any other area of
          expertise I have
        (beer, linking, SEO)
@wilreynolds                   66
Excel Junkies

@wilreynolds                   67
@wilreynolds   68
@wilreynolds   69
RSS Feed Here




@wilreynolds                   70
@wilreynolds   71
@wilreynolds   72
@wilreynolds   73
Who is Miranda Miller?

@wilreynolds            74
Wow she has been
            busy lately!
@wilreynolds                 75
Someone I should know
@wilreynolds                    76
@wilreynolds   77
Let’s ask Quora

@wilreynolds                     78
Journalist + Question
     = research for a story
@wilreynolds                  79
When she asks a
               question BOOM!
               GO ANSWER IT!
@wilreynolds                     80
Stalker tip…

@wilreynolds                  81
When you don’t know
         the answer
      RT the Question!
@wilreynolds               82
Stalk a list of authors
          in minutes
@wilreynolds                   83
@wilreynolds   84
F Smartsheet
                F Mech Turk
                  F Interns
@wilreynolds                  85
MOZENDA
                h/t @aimclear



@wilreynolds                    86
@wilreynolds   87
@wilreynolds   88
Mozenda vs.
               scrape similar
@wilreynolds                    89
Export your followers
       from followerwonk
@wilreynolds                  90
@wilreynolds   91
Vlookup
                 Target vs
               Your Followers
@wilreynolds                    92
@wilreynolds   93
Stalker Scoreboard

@wilreynolds                  94
@wilreynolds   95
@wilreynolds   96
Who do they follow
          that I know well?
@wilreynolds                  97
Who do we know in
            common?
      Faces make it easier
@wilreynolds                 98
Faces make it easier
@wilreynolds                  99
Stalk people who send
      you GOOD traffic
@wilreynolds           100
Pull in GA referrers
        then Pull in seomoz
@wilreynolds                    101
@wilreynolds   102
GA in Google Docs
   http://mz.cm/thanks-jamie
            @jamies
@wilreynolds                  103
@wilreynolds   104
SEOmoz in G Docs
        http://bit.ly/moz-data
              @djchrisle
@wilreynolds                     105
Dirty Tip

@wilreynolds               106
Fake it till you make it
        buy followers
@wilreynolds               107
H/t @mediadonis
     drop in their bit.ly urls
          and add a +
@wilreynolds                 108
Proof

@wilreynolds           109
@wilreynolds   110
ME   Dharmesh




@wilreynolds                   111
If you need followers
            Inboxq.com
@wilreynolds                   112
1 more ifttt recipe for
              you
@wilreynolds               113
If you think this is
        about building links
@wilreynolds                    114
THEN you missed the
          entire point
@wilreynolds                115
If you try to
     UNDERSTAND people
@wilreynolds         116
& if you are there to
              help them
@wilreynolds                    117
Then you make friends

@wilreynolds           118
Stalking?

               Helping?
@wilreynolds               119
Worse case scenario

@wilreynolds                 120
Friends > Links
                 SEER Interactive
                  @wilreynolds

@wilreynolds                        121

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Stalking for Links

Editor's Notes

  1. [twitter]A whole new world of data waiting to be scraped - http://bit.ly/rss-everywhere[/twitter]
  2. [twitter] Some of my favorite RSS feeds to subscribe to crunchbase, gmail, quora [/twitter]
  3. [twitter] Use igoogle to build your dashboard – simple - http://www.google.com/ig[/twitter]
  4. [twitter] Take Google Plus updates into your iGoogle dashboard http://bit.ly/gplus-to-rss[/twitter]
  5. [twitter] Super advanced tip….meet people in real life to build links[/twitter]
  6. [twitter] Lets all beg @aimclear to share more mozenda awesomeness, follow him[/twitter]
  7. [twitter] Bring Google Analytics into Google Docs - http://mz.cm/thanks-jamie thanks @jamies [/twitter]
  8. [twitter] Now lets bring in @seomoz data http://bit.ly/moz-data TY for building this @djchrisle[/twitter]
  9. [twitter] get smarter about who you follow, its not about follower/follow ratio, drop a + after their bit.ly’sty @mediadonis[/twitter]