Given at LinkLove Boston & London 2012 - the idea is not just about "stalking" the real value is in HELPING people - just use these tactics to figure out the multiple ways you can help people in areas where you have expertise. GO DO IT!

1. Stalking
How you land the links you want
1

2. Become a link stalker
The easy way
@wilreynolds 2

3. STOP
BEGGING
In 5 Minutes
@wilreynolds 3

4. You need this:
http://bit.ly/rss-everywhere
@wilreynolds 4

5. Sites w/ RSS for the takin’
@wilreynolds 5

6. Step 1
@wilreynolds 6

7. Target the BIG SHOTS 7

8. Influential,
doesn’t follow me
8

9. Cars = Topgear guys
@wilreynolds 9

10. Target Acquired
@wilreynolds 10

11. @wilreynolds 11

12. @wilreynolds 12

13. iGoogle
easy? hard?
@wilreynolds 13

14. Step 2
SET GOALS
@wilreynolds 14

15. SET GOALS
< Measurable
< Expiration
http://bit.ly/igoogle-goals
@wilreynolds 15

16. Step 3
JFDI
@wilreynolds 16

17. JFDI
< Priority
< Deadlines
http://bit.ly/igoogle-todos
@wilreynolds 17

18. Step 4
Twitter
@wilreynolds 18

19. TWITTER
PROBLEM
@wilreynolds 19

20. @wilreynolds 20

21. @wilreynolds 21

22. http://api.twitter.com/1/statuses/user_ti
meline.rss?screen_name=thenextweb
@wilreynolds 22

23. 23

24. Make a twitter profile
gadget
@wilreynolds 24

25. http://www.google.com/ig/directory?type=gadgets&u
rl=twitter.com/statuses/user_timeline/17795099.rss
@wilreynolds 25

26. http://bit.ly/twitter-ids
@wilreynolds 26

27. Step 5
News Stalking
@wilreynolds 27

28. GOOGLE NEWS
Big Targets
are in the
news
@wilreynolds 28

29. RSS from Google News
@wilreynolds 29

30. @wilreynolds 30

31. @wilreynolds 31

32. http://news.google.com/news?q=%22seer+interactive%22&SUBMIT=Search
@wilreynolds 32

33. @wilreynolds 33

34. Step 6
Blog Stalking
@wilreynolds 34

35. BLOG Stalking
Stalk their
blogs
@wilreynolds 35

36. Step 7
Google+ Stalking
@wilreynolds 36

37. NO RSS for Google+
@wilreynolds 37

38. http://bit.ly/gplus-to-rss
@wilreynolds 38

39. Google+ Stalking
Stalk their G+
@wilreynolds 39

40. Step 8
Stalking questions
@wilreynolds 40

41. @wilreynolds 41

42. Quora Stalking
@wilreynolds 42

43. @wilreynolds 43

44. @wilreynolds 44

45. Who are they following
Be more like them
@wilreynolds 45

46. Who do they follow
Part #2
@wilreynolds 46

47. https://api.twitter.com/1/friends/ids.xml
?cursor=-1&screen_name=wilreynolds
@wilreynolds 47

48. @wilreynolds 48

49. Not very useful
@wilreynolds 49

50. http://bit.ly/free-follower-export
@wilreynolds 50

51. VS
@wilreynolds 51

52. Stalking a publication
@wilreynolds 52

53. Want to get in tech
news??
@wilreynolds 53

54. IRL FTW
@wilreynolds 54

55. @wilreynolds 55

56. @wilreynolds 56

57. Super Advanced Tip
Coming
@wilreynolds 57

58. Have coffee with them
@wilreynolds 58

59. When is your mark
coming to you?
@wilreynolds 59

60. http://search.twitter.com/search.
atom?q=from%3Adharmesh%20p
hilly%20OR%20philadelphia
@wilreynolds 60

61. And when twitter takes
that away…
@wilreynolds 61

62. F em
@wilreynolds 62

63. otter.topsy.com/search
date.rss?type=tweet&
q=philadelphia+from%
3Adharmesh
@wilreynolds 63

64. @wilreynolds 64

65. IfTTT – send me a text
message when
Dharmesh says philly
@wilreynolds 65

66. Or any other area of
expertise I have
(beer, linking, SEO)
@wilreynolds 66

67. Excel Junkies
@wilreynolds 67

68. @wilreynolds 68

69. @wilreynolds 69

70. RSS Feed Here
@wilreynolds 70

71. @wilreynolds 71

72. @wilreynolds 72

73. @wilreynolds 73

74. Who is Miranda Miller?
@wilreynolds 74

75. Wow she has been
busy lately!
@wilreynolds 75

76. Someone I should know
@wilreynolds 76

77. @wilreynolds 77

78. Let’s ask Quora
@wilreynolds 78

79. Journalist + Question
= research for a story
@wilreynolds 79

80. When she asks a
question BOOM!
GO ANSWER IT!
@wilreynolds 80

81. Stalker tip…
@wilreynolds 81

82. When you don’t know
the answer
RT the Question!
@wilreynolds 82

83. Stalk a list of authors
in minutes
@wilreynolds 83

84. @wilreynolds 84

85. F Smartsheet
F Mech Turk
F Interns
@wilreynolds 85

86. MOZENDA
h/t @aimclear
@wilreynolds 86

87. @wilreynolds 87

88. @wilreynolds 88

89. Mozenda vs.
scrape similar
@wilreynolds 89

90. Export your followers
from followerwonk
@wilreynolds 90

91. @wilreynolds 91

92. Vlookup
Target vs
Your Followers
@wilreynolds 92

93. @wilreynolds 93

94. Stalker Scoreboard
@wilreynolds 94

95. @wilreynolds 95

96. @wilreynolds 96

97. Who do they follow
that I know well?
@wilreynolds 97

98. Who do we know in
common?
Faces make it easier
@wilreynolds 98

99. Faces make it easier
@wilreynolds 99

100. Stalk people who send
you GOOD traffic
@wilreynolds 100

101. Pull in GA referrers
then Pull in seomoz
@wilreynolds 101

102. @wilreynolds 102

103. GA in Google Docs
http://mz.cm/thanks-jamie
@jamies
@wilreynolds 103

104. @wilreynolds 104

105. SEOmoz in G Docs
http://bit.ly/moz-data
@djchrisle
@wilreynolds 105

106. Dirty Tip
@wilreynolds 106

107. Fake it till you make it
buy followers
@wilreynolds 107

108. H/t @mediadonis
drop in their bit.ly urls
and add a +
@wilreynolds 108

109. Proof
@wilreynolds 109

110. @wilreynolds 110

111. ME Dharmesh
@wilreynolds 111

112. If you need followers
Inboxq.com
@wilreynolds 112

113. 1 more ifttt recipe for
you
@wilreynolds 113

114. If you think this is
about building links
@wilreynolds 114

115. THEN you missed the
entire point
@wilreynolds 115

116. If you try to
UNDERSTAND people
@wilreynolds 116

117. & if you are there to
help them
@wilreynolds 117

118. Then you make friends
@wilreynolds 118

119. Stalking?
Helping?
@wilreynolds 119

120. Worse case scenario
@wilreynolds 120

121. Friends > Links
SEER Interactive
@wilreynolds
@wilreynolds 121