The document discusses advanced SEO strategies for 2012, including developing natural link signals through in-content links, anchor text variation, and a "news" strategy. It emphasizes the importance of fresh, high-quality content and analyzing competitors' link profiles and strategies. The key recommendations are to build natural, relevant links; vary anchor text; regularly publish fresh content; and conduct opportunity and competitor analyses to identify the best keywords and sites to target.
Beyond Yoast: 7 Critical SEO Steps Your Are Probably Missingbigfishresults
Yoast's WordPress SEO plugin is the standard for search engine optimizing wordpress website. But it does not do it all. Learn the critical steps beyond the Yoast SEO plugin that will make your website ranking soar!
SEO Fundamentals - A Look Under The Hood of Google SERPs in 2014Daylan Pearce
A presentation I did on the fundamentals of SEO in 2014 (so far).
This presentation takes a look under the hood of Google and the positioning of its organic search results. What Google search used to be, what it is today and where Google are heading in the future.
If you're after an overview of SEO in 2014, or even just a high level overview of the basics of SEO in general, then this presentation is a pretty good place to start.
Hope you enjoy.
Beyond Yoast: 7 Critical SEO Steps Your Are Probably Missingbigfishresults
Yoast's WordPress SEO plugin is the standard for search engine optimizing wordpress website. But it does not do it all. Learn the critical steps beyond the Yoast SEO plugin that will make your website ranking soar!
SEO Fundamentals - A Look Under The Hood of Google SERPs in 2014Daylan Pearce
A presentation I did on the fundamentals of SEO in 2014 (so far).
This presentation takes a look under the hood of Google and the positioning of its organic search results. What Google search used to be, what it is today and where Google are heading in the future.
If you're after an overview of SEO in 2014, or even just a high level overview of the basics of SEO in general, then this presentation is a pretty good place to start.
Hope you enjoy.
Optimizing Content with SEO and Social MediaErudite
Understanding the nature of how data is structured on the web, and how search engines work - helps us to underpin our knowledge on how to improve our search and social media presence. This talk was delivered at Outreach Digital. A volunteer organisation that seeks to share and promote learning to new and interested digital marketers.
#565 WebSite 101: 3 Steps to Creating Your First WebsiteRandall Wong, M.D.
Three basic steps to starting any website include choosing a URL, selecting hosting and then a content management system.
At each step there are SEO considerations which must help you get your website ranked.
This course was taught at the American Academy of Ophthalmology, Chicago, 2012.
Enjoy!
SEO for ecommerce is all about technical efficiency, clean, crawlable sites and a great UX. These slides were presented at Fresh Business Thinking Live - June 11th 2014.
eCommerce SEO - The Top 10 Mistakes Most Store Owners Make.David Jenyns
Are you an eCommerce store owner looking to optimised your organic rankings? SEO for eCommerce can be complicated and typically there are a big list of issues that need to be fixed. So, how do you prioritise and know what’s most important to get Google rankings?
In this webinar, David Jenyns (director of Melbourne SEO Services) will share the top 10 mistakes most eCommerce owners make. With his simple checklist you’ll quickly and easily get things back on track.
In the webinar Dave will explain:
- How Google works
- Simple onpage SEO tweaks that improve rankings
- Why low engagement signal are killing your rankings
- Common duplicate content issues caused by modern CMSs
- How to handle out of stock items
- Why you’re finding it hard to build links to your web store
And that’s just the start, book your spot early and we’ll see you on the webinar. To get a feel for the quality and popularity of David’s webinars, you can watch the last SEMrush webinar he gave on Modern SEO & Authority Content here: https://www.youtube.com/watch?v=nc6YwaHCpK0
What Is SEO / Search Engine Optimization?UsamaRaza14
Overview about Full SEO course training. I will Teach complete SEO ON page and OFF page SEO.
</a href="https://searchengineland.com/">SEO services </a>
The focal point of the webinar was Search engine optimization. The point of discussion during the webinar were how the search engine works, how search engines can be used to maximize the visibility of the site, ho to do on page & off page SEO, etc.
The agenda of the webinar was:
How search engines work?
Why you should know SEO?
How can you make your site visible to others?
Question & Answer session
In this presentation 10 Top Tips for a High Search engine Ranking will be outlined.
The advice in this presentation should help site owners attain better rankings for the sites they are promoting.
Find out the approach Medium Marketing used to help a small business complete with the big fish in their industry to rank higher in competitive keywords on a much smaller budget.
Our Search Enginge Optimization (SEO) campaigns help clients improve their website ranking, online reputation of their products or services, build audience.
Keyword Research - Moving Beyond Adwords - SMX Israel 2013Mark Ginsberg
Mark Ginsberg's presentation from SMX Israel, at the Inbal Jerusalem Hotel on January 6, 2013. The session covered Keyword Research and Content Marketing.
Webuquerque SEO Presentation - July 1, 2009skyhawk133
Search Engine Optimization (SEO) has come a long way since the days of stuffing meta tags and hiding keywords. In this session by local online marketing expert, Chris Kenworthy, you'll find out how to develop a successful organic and paid search marketing strategy that will have an immediate and measurable impact on your bottom line.
* What is SEO & SEM
* Organic vs. PPC
* Global Search
* Develop an SEM Strategy
* Keyword Research
* On-Site Optimization
* Off-Site Optimization
* Paid Search
* Measuring Success
By taking a holistic approach to search marketing, not only will you increase traffic to your web site, but you'll improve the overall user experience. Come find out how to develop (and implement) an effective search optimization strategy at our July 1, 2009 session!
SEO experts from Oxiem Marketing Technology in Columbus, Ohio, presented this session on all the ways you can optimize your website for search engines, market your business in search engines, discover keywords and do pay per click (ppc) advertising.
Optimizing Content with SEO and Social MediaErudite
Understanding the nature of how data is structured on the web, and how search engines work - helps us to underpin our knowledge on how to improve our search and social media presence. This talk was delivered at Outreach Digital. A volunteer organisation that seeks to share and promote learning to new and interested digital marketers.
#565 WebSite 101: 3 Steps to Creating Your First WebsiteRandall Wong, M.D.
Three basic steps to starting any website include choosing a URL, selecting hosting and then a content management system.
At each step there are SEO considerations which must help you get your website ranked.
This course was taught at the American Academy of Ophthalmology, Chicago, 2012.
Enjoy!
SEO for ecommerce is all about technical efficiency, clean, crawlable sites and a great UX. These slides were presented at Fresh Business Thinking Live - June 11th 2014.
eCommerce SEO - The Top 10 Mistakes Most Store Owners Make.David Jenyns
Are you an eCommerce store owner looking to optimised your organic rankings? SEO for eCommerce can be complicated and typically there are a big list of issues that need to be fixed. So, how do you prioritise and know what’s most important to get Google rankings?
In this webinar, David Jenyns (director of Melbourne SEO Services) will share the top 10 mistakes most eCommerce owners make. With his simple checklist you’ll quickly and easily get things back on track.
In the webinar Dave will explain:
- How Google works
- Simple onpage SEO tweaks that improve rankings
- Why low engagement signal are killing your rankings
- Common duplicate content issues caused by modern CMSs
- How to handle out of stock items
- Why you’re finding it hard to build links to your web store
And that’s just the start, book your spot early and we’ll see you on the webinar. To get a feel for the quality and popularity of David’s webinars, you can watch the last SEMrush webinar he gave on Modern SEO & Authority Content here: https://www.youtube.com/watch?v=nc6YwaHCpK0
What Is SEO / Search Engine Optimization?UsamaRaza14
Overview about Full SEO course training. I will Teach complete SEO ON page and OFF page SEO.
</a href="https://searchengineland.com/">SEO services </a>
The focal point of the webinar was Search engine optimization. The point of discussion during the webinar were how the search engine works, how search engines can be used to maximize the visibility of the site, ho to do on page & off page SEO, etc.
The agenda of the webinar was:
How search engines work?
Why you should know SEO?
How can you make your site visible to others?
Question & Answer session
In this presentation 10 Top Tips for a High Search engine Ranking will be outlined.
The advice in this presentation should help site owners attain better rankings for the sites they are promoting.
Find out the approach Medium Marketing used to help a small business complete with the big fish in their industry to rank higher in competitive keywords on a much smaller budget.
Our Search Enginge Optimization (SEO) campaigns help clients improve their website ranking, online reputation of their products or services, build audience.
Keyword Research - Moving Beyond Adwords - SMX Israel 2013Mark Ginsberg
Mark Ginsberg's presentation from SMX Israel, at the Inbal Jerusalem Hotel on January 6, 2013. The session covered Keyword Research and Content Marketing.
Webuquerque SEO Presentation - July 1, 2009skyhawk133
Search Engine Optimization (SEO) has come a long way since the days of stuffing meta tags and hiding keywords. In this session by local online marketing expert, Chris Kenworthy, you'll find out how to develop a successful organic and paid search marketing strategy that will have an immediate and measurable impact on your bottom line.
* What is SEO & SEM
* Organic vs. PPC
* Global Search
* Develop an SEM Strategy
* Keyword Research
* On-Site Optimization
* Off-Site Optimization
* Paid Search
* Measuring Success
By taking a holistic approach to search marketing, not only will you increase traffic to your web site, but you'll improve the overall user experience. Come find out how to develop (and implement) an effective search optimization strategy at our July 1, 2009 session!
SEO experts from Oxiem Marketing Technology in Columbus, Ohio, presented this session on all the ways you can optimize your website for search engines, market your business in search engines, discover keywords and do pay per click (ppc) advertising.
Presentation by Tim Grice at ionSearch, Leeds. Explores recent link algorithm changes and how your link building strategy needs to change in line with it. Also looks at processes for developing and delivering natural links.
Advanced seo strategies for 2012 internet world - Tim Gricetimgrice
Tim Grice explores the recent changes to Googles algorithm and how we should all be future proofing our websites with an SEO strategy focussed on quality.
Powerful Link Building Strategies that WorkDemandWave
Most business owners and marketers understand the importance of unique content and link building when it comes to Search Engine Optimization (SEO). However, the importance of an internal linking structure is a lesser known but vital ingredient in a successful SEO strategy. Your website will become better indexed by major search engines such as Google, Yahoo and Bing by building backlinks to your website makes a big difference on Search Engine Result pages (SERPs).
In Webmarketing123’s Webinar, Powerful Link Building Strategies That Work, you’ll find out:
Top Link Building Strategies
How to implement new and effective link building practices
How to diversify your business’s links
How to incorporate targeted keywords as part of your link
A four step approach to a successful search strategy for new online retailers.
A presentation given at the Sheerluxe Conference 2009 by Stephen Pratley of Shine Marketing
Learn and understand the basics of Search Engine Optimization, why companies should opt for SEO strategy, and how it helps in the long run. This presentation is focused on those learners who have heard this term SEO for first time.
Studio 2055: Bring My Brand to Life, Dr. Frankenstein!Nanette Newbry
BRANDit Live! is a series of webinars hosted by Studio 2055 that includes lively discussions with our special guests who bring insight and knowledge to the subject of brand.
Looking to rank higher in Google, Bing and Yahoo? Want to drive more traffic to your website? Interested in more online visibility and sales? Use these SEO tips to do it all -- we even share the 3 keys to successful SEO in 2016.
By Shari L.S. Worthington, President, Telesian Technology
Did you know that duplicate web content will severely damage your search rankings? What about all that material your channel has copied onto their web site? Did you know that Google applies its optimization criteria to PPC’s? Are you generating anonymous clicks or actual leads?
Almost all businesses start searches for products and services online. The first stop is a known web site or a search engine. That means you must have a decent web site and you have to be visible in the search engines. You can’t play at it any more. But search marketing often feels like zookeeping. There are Panda and Penguin updates (and so many more that you haven’t heard about) on the search optimization side. On the PPC side, there are rabid increases in cost-per-clicks (CPC’s) for the best keywords. In this session, Shari Worthington provides an update on the latest tools and techniques for SEO and PPC success
Similar to Advanced seo strategies 2012 tfm&a Tim Grice (20)
Content marketing is the new link building. These slides take you through some of the key mistakes we've made, what we've discovered and how to deliver a successful campaign in 2016.
Content Marketing: Useful First, Viral Second - Figaro Digital Marketing Conf...timgrice
Tim Grice talks through the recent boom in content marketing services, and how Google has driven much of the demand in the last 2 years. There are many misconceptions around content marketing, people aren't sure how to implement and measure content strategy. The session aims to put an end to myths and give some very clear, actionable advice when working on content marketing activities.
SEO & Audience Engagement - Internet World 2014timgrice
Google wants sites to rank that are genuinely engaging and popular. If your SEO strategy doesn't have a focus on engagement then you are not going to rank in the long term. Understand your users and the type of proposition they want to engage with, then focus on links and keywords.
Engagement and Branding as ranking Signals - SEO - BrightonSEO 2014 Apriltimgrice
Tim Grice presents Engagment & Branding as ranking signals. A strategic overview of how these signals are affecting SEO and harming/benefiting online businesses organic visibility.
Slides from Branded3 seminar Oct 2013. Tim talks through link building in 2013, how thinking needs to change, and why you have to be worth talking about in order to generate natural links.
SEO for Ecommerce - Selling Doesn't Make You Link Worthytimgrice
Tim presents his thoughts on Ecommerce SEO at BrightonSEO. The changing Google landscape means Ecommerce businesses have to become publishes. If you want people to link to you, you have to be worth talking about, Google doesn't want to list another set of results, they want sites to rank that add value. Time to be a part of the conversation.
Slides from SMX London discussing link building and the importance of it in todays SEO landscape. Tim Grice shows why link building is still a genuine tactic, however only if carried out as part of broader marketing activity. Poor quality link building can and will hurt your site.
Tim Grice talks about future proofing your SEO strategy to prevent being penalised by one of Google's frequent algorithms. SEO has to be an integrated part of the marketing campaign and not in a silo.
Advanced seo strategies - Integrating PR and Social with Your SEO Strategytimgrice
Tim Grice talks about the recent changes with Googles algorithm and how link building should be structured on order to achieve long standing results in natural search.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
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Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
2. High Value, Natural Link Signals
• Why in Content?
• Anchor Text Variation
• „News‟ Strategy
• Freshness
• Developing Natural Signals
3. In Content Links Work Better
• More defendable
• Less likely to be devalued
• Compliment Outreach
• More relevant
4. Anchor Text Variation
• Old advice but still under used
• Use „related searches‟ + Google Suggest
• Avoids filters and adds value
5. News Strategy
Regular Content Agree on
Updates Re-write Content
Commentary
Push Story to Publish through Incorporate
Sourced Blogs news sites Brand
Spread Story Monitor Alerts for
Syndication Through Social Link
Media Opportunities
6. Why it Works…
• Mimic‟s the natural spread of content around the
web
• Creates a natural link spike
• Brand signals work
• A natural spread of authority
7. „Fresh Rank‟
• Google wants up to date content
• A page can be deemed „fresh‟ through inbound links
• Links placed in „crawled‟ content have low value
9. Developing Natural Signals
• Google improving link analysis
• Anchor text variation and brand
• Location of links
• Authority spread of incoming links
• Justify your links
• Targeting „high‟ metrics only, is a mistake
11. Anchor Text
• Decide on 10 – 15 keywords per page
• Use „Brand‟ and „Noise‟ signals
• Use the Google Keyword tool/Suggest/Related
Searches
• Helps understand the true SEO value of a page
15. Google Panda
• Biggest Offences
> Internal duplicated content
> Cross domain duplication
> Pagination issues
> Thin pages
• SEO teams need be involved in every site update
• Panda is not a link based algorithm
16. International SEO + hreflang
• Google has issues with duplicated content across
international sites
• Consolidate page signals using the language tag
• Canonical link same language sites back to the
master domain (.com, .ie, .co.uk, .ca etc…)
• All sites benefit from the authority of the canonical
domain
17. Competitor Strategies
6 Questions to ask:-
• What type of links are they?
• What is the spread of authority?
• Which countries do the come from?
• Which sites do they publish content on?
• At what rate are they building links?
• What is their overall PR/Social Strategy?
18. The Links
• Editorial links
• Text links/Paid Links
• Banner image links
• Link Spam
• Infographics / Social Links
• Bookmarking & Forums
Always pick the better links to copy, these are the ones
with the most longevity
26. ROI + SEO
• Much more difficult than Paid Search
• Rarely develop ROI on a keyword basis
• You need to understand where your biggest
opportunities are
• Best to measure ROI on a page basis
27. Cumulative SEO Benefit
• Decide on target keywords per page
• Estimate cumulative traffic
• Use average conversion data to estimate value
• Expect to wait 12 months to break even
29. Opportunity Analysis
• Look for relevant keywords ranking between 12 – 20
• Estimate potential traffic
• Factor in average conversion rate
• Quickest avenue to ROI
• Can use multiple API‟s to automatically process
30. Attack + Defend Strategy
• High value keywords need maintaining
• Attack terms can be moved into defence once
rankings achieved
• Less effort needed to defend keywords
• Allows you to target more terms without increasing
budgets
31. Learning More
• Read SEOwizz.net & Blogstorm.co.uk
• Email tim.grice@branded3.com for free SEO advice
or connect on Twitter @tim_grice
• Visit our website http://www.branded3.com/