SEO for Ecommerce - Selling Doesn't Make You Link Worthy

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Tim presents his thoughts on Ecommerce SEO at BrightonSEO. The changing Google landscape means Ecommerce businesses have to become publishes. If you want people to link to you, you have to be worth talking about, Google doesn't want to list another set of results, they want sites to rank that add value. Time to be a part of the conversation.

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SEO for Ecommerce - Selling Doesn't Make You Link Worthy

  1. 1. Ecommerce SEO: Selling Does Not Make You Link Worthy Ecommerce SEO: Selling Does Not Make You Link Worthy by Tim Grice
  2. 2. Ecommerce SEO: Selling Does Not Make You Link Worthy Category Links Rankings Ecommerce SEO 2002 - 2011
  3. 3. Ecommerce SEO: Selling Does Not Make You Link Worthy Why?Why?
  4. 4. Ecommerce SEO: Selling Does Not Make You Link Worthy It worked1#
  5. 5. Ecommerce SEO: Selling Does Not Make You Link Worthy Google are stupid2#
  6. 6. Ecommerce SEO: Selling Does Not Make You Link Worthy Everybody was doing it3#
  7. 7. Ecommerce SEO: Selling Does Not Make You Link Worthy 1 It was cheap4# But mainly because…..
  8. 8. Ecommerce SEO: Selling Does Not Make You Link Worthy This Categorically Doesn’t Work Anymore
  9. 9. Ecommerce SEO: Selling Does Not Make You Link Worthy Manual Reviews Trigger Review Approved Applied
  10. 10. Ecommerce SEO: Selling Does Not Make You Link Worthy But Also Because….. • Disavow Data • Devaluation of other signals • Network Discovery • Webmasters are more inclined to report
  11. 11. Ecommerce SEO: Selling Does Not Make You Link Worthy Unnatural Links Bad Strategy Penguin 2.0
  12. 12. Ecommerce SEO: Selling Does Not Make You Link Worthy If this is your strategy, Please STOP.
  13. 13. Ecommerce SEO: Selling Does Not Make You Link Worthy Google's Thoughts Want to sell products? - Adwords - Google Shopping - AKA – You pay us for it Want to rank organically? - Add value - Become a brand (the result people want) - AKA – Pay someone else for it
  14. 14. Ecommerce SEO: Selling Does Not Make You Link Worthy What’s Your Leverage? PR CONTEN T SOCIAL Creative Leverage
  15. 15. Ecommerce SEO: Selling Does Not Make You Link Worthy This gives you 2 key benefits
  16. 16. Ecommerce SEO: Selling Does Not Make You Link Worthy Gets you in the conversation1#
  17. 17. Ecommerce SEO: Selling Does Not Make You Link Worthy Makes you worth talking about2#
  18. 18. Ecommerce SEO: Selling Does Not Make You Link Worthy You have to promote
  19. 19. Ecommerce SEO: Selling Does Not Make You Link Worthy A word on buying links
  20. 20. Ecommerce SEO: Selling Does Not Make You Link Worthy Your New Link Strategy • Create something to talk about • Promote to relevant audience • Be a part of the conversation
  21. 21. Ecommerce SEO: Selling Does Not Make You Link Worthy Don’t worry about • Anchor text • Keyword relevance • Target pages (Unless it’s based on link worthiness)
  22. 22. Ecommerce SEO: Selling Does Not Make You Link Worthy Biggest Challenge for Ecommerce You need a new approach
  23. 23. Ecommerce SEO: Selling Does Not Make You Link Worthy
  24. 24. Ecommerce SEO: Selling Does Not Make You Link Worthy Online Retailers have to become Publishers
  25. 25. Ecommerce SEO: Selling Does Not Make You Link Worthy A few tips…
  26. 26. Ecommerce SEO: Selling Does Not Make You Link Worthy Pay a popular writer1#
  27. 27. Ecommerce SEO: Selling Does Not Make You Link Worthy Paid media = Earned links2#
  28. 28. Ecommerce SEO: Selling Does Not Make You Link Worthy Work with the right people3#
  29. 29. Ecommerce SEO: Selling Does Not Make You Link Worthy Work with the right people3# tim.grice@branded3.com @tim_grice branded3.com seowizz.net

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