The document discusses a survey on the state of link building in 2016, which gathered data from 435 respondents. It outlines methodologies, key questions asked, and various aspects of link building such as budget allocation, tactics used, and effectiveness of those tactics. Full survey analysis and raw data can be accessed through the provided links.

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The State of Link Building in 2016

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The State of Link Building in 2016
Full survey analysis available at http://bit.ly/1Mb36Nc
Raw survey data available at http://bit.ly/28Mer8Z

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Methodology
435 survey respondents, big thanks for promotion help from:
• John Doherty of CREDO
• Moz and Rand Fishkin
• BuzzStream
• SEMrush
• Dharmesh Shah
• Backlinko AKA Brian Dean
• Inbound.org
• Online Geniuses

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Methodology
Questions were designed to reflect evolution of LB from 2012-2016

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http://www.slideshare.net/randfish/search-ranking-factors-in-2015/69-Rand_Fishkin_Wizard_of_Moz
The State of Link Building in 2016

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Survey Results
Who took the survey?

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Survey Results
What’s the average
budget allocated to link
building per month?

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Survey Results
What percentage of overall SEO budget is dedicated to LB?
What percentage of your SEO work/campaigns is focused on LB?
Same question from 2014

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Survey Results
Which types of
clients do you work
with the most?

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Survey Results
Which link building tactics do you use?

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Survey Results
Which link building tactics do feel are the most effective?

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Survey Results
Full list of survey questions:
• Who took the survey?
• What size of companies are actively involved with link building?
• How many people are on your link acquisition team?
• What is the average client’s or business’s budget allocated to link building per month?
• What model do you use to charge for link building services?
• What percentage of the overall SEO budget is dedicated to link building?
• What percentage of your SEO work/campaigns is focused on link acquisition?
• What is the average salary of a link builder?
• Which types of clients do you work with the most?
• Which link building tactics do you use?
• Which link building tactics do you feel are the most effective?
• Which SEO tools do you use in your campaigns?
• How integrated is your link building with other marketing processes?
• What is the best name for link building?
Full survey analysis available at
http://bit.ly/1Mb36Nc