Brands are hesitant to engage with Reddit due to misconceptions about the platform's attitude towards marketers. However, successful campaigns demonstrate that when brands cater to Reddit users with genuine engagement and relevant content, they can achieve significant brand awareness and customer interaction. Key takeaways for effective Reddit marketing include understanding the audience, being transparent, and maintaining ongoing engagement.

3. • Brands are afraid of Reddit
• Feel Reddit hates marketers, but they really don’t
• http://www.slideshare.net/Sonic-Boom/state-of-public-discourse
• Brands want Engagement, but on their terms
• Brands don’t understand Reddit
• Not willing to learn or market specifically to the Reddit audience
#SEJSummit
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4. Regardless the reason, if you’re ignoring
Reddit, you are missing out on what could
be one of the best marketing opportunities
for your company.. And here is why!
#SEJSummit
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8. v
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11. We're looking forward to continuing our
experiment with reddit advertising -- In less
than a month we're seeing better
responses, statistics and engagement from
the reddit community. We're looking
forward to making more of an investment
going forward.
- Director Social Media & Audience Engagement
#SEJSummit
#Searchmetrics

12. The response we received was everything
we could have asked for and more.
- Sr. Director of Marketing
iCrossing
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14.  Designed for Reddit
 Connects their Brand with Redditors
 Uses Self Post format
 /r/finance/
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15.  Stayed involved the entire time
 Light hearted / humor
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18.  Delivered (personally)
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19. And at the end of the day, we obviously hope you end up picking
Transamerica. But if you are at least able to walk away and make a
better, informed decision, that’s really the win, because financial
literacy is so low across the board.
We want to go towards that captive audience and just kind of have
them be a mini-focus group in terms of what they wanna know about
financial terms and how can we help.
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20. • Brand Awareness
• Content Ideas (beyond reddit)
• Direct customer engagement
• Focus Group Feedback
• Articles / Links
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22.  Designed for Reddit
 Uses Self Post format
 Peaks User Interest
 Engaged & Friendly
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If you could have one thing from Amazon, what would it be?

23. #SEJSummit
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27. Within hours of topping the front page, the story of our
Nissan/Amazon partnership showed up across more than 150 articles
in 30 countries.
The story quickly became the #1 trending topic on Reddit. Even Jerry
Seinfeld took a break from his “Ask Me Anything” to comment,
wondering if the box was real or a hoax? The story leaped from Reddit
and spread across the rest of the internet… The campaign was
covered in 35 countries and on 5 continents making it a story that was
almost as big as the box itself.
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28. • Brand Awareness
• Direct customer engagement
• Articles / Links
• Awards (Shorty)
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30.  Set Their AMA Direction
 Linked to Resources
 Updated Post
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31.  Engaged
 Personable
 7,800+ Comments
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32.  Brand Awareness
 Direct customer engagement
 Articles / Links
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33. #SEJSummit
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3Takeaways
1. Reddit is Valuable
2. Cater to Reddit
3. Stay Engaged

34.  Identify the right people to run your campaign (or AMA)
 Review Similar AMAs to see what worked and failed
 Be genuine, transparent, and engaged (through entire campaign)
 Embrace tough questions
 Identify the right Subreddit and Target Audience
 /r/finance
 Create your campaign for Redditors
 Know the right format for your audience
#SEJSummit
#Searchmetrics

35. #SEJSummit
#Searchmetrics
Resources
 http://www.slideshare.net/MikeCole1/brands-that-were-awesome-on-reddit-2013-30801823
 http://www.slideshare.net/reddit/reddit-ads-2014
 https://www.reddit.com/wiki/brandiquette (@happysquid)
 http://industry.shortyawards.com/nominee/6th_annual/59/nissan-versa-note-amazon-partnership
 http://www.slideshare.net/Sonic-Boom/state-of-public-discourse
 http://www.slideshare.net/BrentCsutoras/having-long-term-success-with-reddit
 http://www.reddit.com/comments/282mzu/transamerica_wants_to_help_reddit_make_dollars/
 http://www.reddit.com/comments/1q1ke7/thank_you_reddit/
 http://www.reddit.com/r/pics/comments/1ujmq0/whats_the_largest_item_you_can_have_shipped_
from/
 http://www.reddit.com/comments/1vva6g/thank_you_reddit_for_making_our_huge_amazon_box_
a/
 http://www.reddit.com/r/IAmA/comments/15iaet/iama_cpu_architect_and_designer_at_intel_ama
 http://www.reddit.com/r/IAmA/comments/1ycs5l/hi_reddit_im_brian_krzanich_ceo_of_intel_ask_m
e/
 http://www.searchenginejournal.com/

36. @brentcsutoras
/in/brentcsutoras
+brentcsutoras