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12 Essential Steps   of a




Phenomenal Story
Stories are Crucial
 in Marketing
Stories Help to Sell More
Stories Build Relationships
Stories Build Your Brand
Joseph Campbell's




      12 Steps of
the Hero's Journey
1
The Ordinary
   World
The Hero is Introduced
He Doesn't Know His Call Yet
2
     Call to
    Adventure
The Hero Gets His First Call
Everything is Going to Change
3
    Refusal of
     the Call
The Hero Refuses His Call
Bad Emotions Hold the Hero
Fear
Frustration
Inadequacy
4
 Meeting
Wise Mentor
The Mentor Appears
He Shows the Road to the Hero
5
     The First
    Threshold
The Hero Makes His First Step
Adventure Begins!
6
Tests, Allies
and Enemies
The Hero Meets Allies...
...Affords Tests...
...and Fights Enemies
7
    Supreme
     Ordeal
The Hero's Darkest Point
Separation Between Old
 And New World is Set
8
     Revisiting
    the Mentor
The Hero Visits the Mentor
The Hero Gets the Knowledge
9
Return With The
New Knowledge
The Hero Has the Wisdom Now
He Has New Powers
10
      Seizing
     the Sword
The Hero Uses His Powers
 Against His Old Enemies
The Final Fight Takes Place
The Hero Wins
11

Resurrection
The Old Self Dies (Spiritually)
The Hero Gets a New Status
12

 Return With
  the Elixir
The Hero Returns Home
The Hero Can Enjoy His Freedom
Recapping...
1) The Ordinary World

2) Call to Adventure


3) Refusal of the Call

4) Meeting Wise Mentor
5) The First Threshold

6) Tests, Allies and Enemies


   7) Supreme Ordeal


 8) Revisiting the Mentor
9) Return with New Knowledge


  10) Seizeing the Sword

     11) Resurrection


  12) Return with Elixir
Each Step Can be Literal or a Metafor
Remember:
Your Customer is the Hero
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12 Essential Steps of a Phenomenal Story