12 Essential Steps of a Phenomenal Story

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Business

12 Essential Steps of a

Phenomenal Story

Joseph Campbell's

12 Steps of
the Hero's Journey

Separation Between Old
And New World is Set

The Hero Uses His Powers
Against His Old Enemies

1) The Ordinary World

2) Call to Adventure

3) Refusal of the Call

4) Meeting Wise Mentor

5) The First Threshold

6) Tests, Allies and Enemies

7) Supreme Ordeal

8) Revisiting the Mentor

9) Return with New Knowledge

10) Seizeing the Sword

11) Resurrection

12) Return with Elixir

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Intéressant dans son approche, le transmedia est un levier d’avenir pour attirer l’attention d’un public de moins en moins enclin à se rendre au cinéma, pour des raisons financières et pratiques. Cette approche multi-écrans influence deux variables fondamentales dans l’optimisation d’une campagne de communication : l’attention et la viralité. Nouveau mode d’écriture à prescrire au delà du Cinéma, le storytelling transmedia représente l’une des rares opportunités d’intégrer le fan dans le processus de communication tout en lui donnant l’impression de vivre un divertissement à la frontière du réel. Cette approche narrative rend donc la communication beaucoup plus humaine, sociale et interactive. Elle prouve également que les solutions les plus efficaces, pour tout type de marques, reposent sur la valeur des contenus et leur exploitation pertinente.

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