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How Google Search Has Evolved to Understand User Intent Beyond Keywords

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timgrice
timgrice

Show me what I'm looking for not what I searched for.

Marketing
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Welcome to…
Show me what I’m looking for, not what I searched for Tim Grice – Director of Search @tim_grice
Keywords were King
IT’S A
NOBODY CARED
But Google got smarter… #B3Seminar
Google’s mission is to organize the world’s information and make it universally accessible and useful. #B3Seminar
Understand related queries
Return to search….
Should we be worried? #B3Seminar
#B3Seminar
Intention I want to make a pancake (Direct) What goes well with pancakes? (Passive)
Passive = Added Value #B3Seminar
E.A.T
What is the goal? #B3Seminar
Presume only 1% of your visitors are ready to buy.
ASK THEM
Use Google….. Related Search Google Suggest Adwords Data Knowledge Graph
#B3Seminar Active Passive
Make it visible.
Millions
THEN
Thank you Tim.grice@branded3.com @tim_grice Branded3.com @Branded_3

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