The document outlines various off-page SEO strategies, defining off-page optimization as factors outside a website's direct control that affect search engine rankings, such as backlinks and link popularity. It emphasizes the importance of high-quality backlinks, the value of creating unique content to attract links, and ways to effectively pitch link requests while avoiding practices that could lead to penalties from Google. Additionally, it mentions the role of tools and studies from platforms like Majestic and SEOMoz in understanding link authority and page rank.

1. Off-Page SEO Strategies
http://www.whitehatseoteam.com

2. Off-Page Methods Contents…
• What is The Meaning of Off-Page Optimization?
• Majestic Study….
• SEOMoz Study….
• Google PR Clarification…
• Why We Search Out backlinks…
• Link Variation
• LinkBait and how to Pitch for Equal…
• And what we avoid to safe from Google penalty…
• Credits…

3. What is The Meaning of Off-Page Optimization?
• “In search engine optimization, off-page optimization refers to factors that
have an effect on your Web site or Web page listing in natural search results.
These factors are off-site in that they are not controlled by you or the coding
on your page. Examples of off-page optimization include things such as link
popularity and page rank”
http://www.webopedia.com/TERM/O/off_page_optimization.html
• Websites frequently occupy various methods to boost up the number of
backlinks peak up to their website but appropriate backlinks are most
significant!
• There are quite a few factors that decide the value of a backlink which are
effective for white hat seo services from reliable sites on a specified topic are
extremely valuable!
• A backlink stand for a constructive perspective vote' for the getting webpage
from another yielding webpage using anchor text of the backlink which is the
expressive labeling of the hyperlink as it come out on a webpage.

4. Majestic Study….
• Study as follows…
• Sub domain listings…
• Backlink records…
• Peak up backlinks
• Referring domains
• Top pages
• tip#1: utilize Site Explorer at first…

5. SEOMoz Study….
• Study as follows…
• Link Authority
• Page Authority
• Entire Links too
• Unlock Site Explorer
• tip#1: free tool – but a bit limited…

6. Google PR Clarification…
• PageRank is a link investigation algorithm, is used Google, that allocates a
statistical weighting to each component of a hyperlinked set of documents,
with the reason of "computing" its relative significance surrounded by the
set… According to Google….
“PageRank works by counting the number and quality of links to a page to determine a
rough estimate of how important the website is. The underlying assumption is that more
important websites are likely to receive more links from other websites”
• PageRank could be a high-quality display arrogant that most people link to
important content and no one links to ineffective pages. Yet paid links,
obligatory links for presenting software or services, link spamming and other
signifies can influence or force webmasters to link, as a minimum temporarily,
to any content.
• Consequently, PageRank is not essentially a good sign of the excellence or
value of the website, as Google uses over 200 other techniques to optimize
the search results…

7. Why We Search Out backlinks…
• The greatest way to obtain other sites to generate related links to yours is to
create exclusive, related content that can speedily gain regards in the Internet
community.
• The more helpful content you have, the better the chances somebody else
will discover that content important to their readers and link to it.
• Earlier than making any single assessment, you should ask yourself the
query: Is this going to be valuable for my page's visitors?
• And According to the Google's words-- "quantity, quality, and relevance of
links count towards your rating…”
• Above all things, that’s what each and every single website owner wish for
augment their rankings! Which is only possible if we follow the white hat seo
service rules.

8. Link Variation….
• Store Linking – are hyperlinks to a website enclosing content supposed to be
favorable, helpful and related to visitors of the site set up the link.
• Mutual Links – are mutual links among two websites to make sure mutual
traffic…and provided that they are related with their work!
• Forum Signature Linking – Agree to outbound hyperlinks in a associate
signature which can be a quick technique to increase inbound links to a
website…
• Blog Comment Linking – is send-off a comment on a blog which can effect
in a link that obtains clicked on by the person who reads if the comment is
effective…
• Directory Link Building – Take place when you register your site with related
in-channel directories…see this list here at –
http://www.stephow.com/2014/01/top-100-high-pr-directory-
submission.html
• BUT the greatest type of Link building is to use effective content…

9. LinkBait and how to Pitch for Equal…
• LinkBait is any content or characteristic, inside a website, intended
particularly to increase consideration or cheer others to link to the
website. According to the Moz-“ Website feature, usually content, meant to
attract links for the purposes of SEO "
• Massive content always provide as link bait…like a how-to or a white paper
or an e-Book or a investigation in your channel…
• Behavior may buy you links. If you keep in mind to thank your associates
and opponents, they will almost certainly do the same for you, when the time
begins.
• LinkBait can at the present as well be a great infographic too!

10. How to Pitch a Link Demand…
• Make it private – Regardless of what else, you must demand to the
webmaster by making it a responsive, informal personal appeal!
• Keep it specialized – nothing is inferior that a grammatically dispute
demand, with types and cultural indiscretion!
• Tone – Maintain the overall tone of the email on point, humor-free,
perspective asides free…i.e. for all time play it instantly!
• Email memorandum title – this requires to cut thru the disorder of usual
spam emails, be on-point so far also “cool” sufficient to obtain a read…not a
simple job but without it, your note will cleanly be deleted…

11. New Customs to Pitch Link demands…
• Step 1: Find related human beings like - bloggers, reporters, forum
contributors, associates of online communities, energetic social networkers,
people in media, PR, or purely the well-allied.
• Step 2: Pursue their helps to the web world and connect with blog
comments, over Twitter, via LinkedIn, through Q+A sites and forums, or
straight over email.
• Step 3: Make something extremely related and helpful to them. If you've
really built that link and gotten to know them, yet if it's just almost, you will be
familiar with what they require/desire/will be grateful for.
• Step 4: Let them be familiar with about it. This can be over Facebook,
LinkedIn, Twitter, in a blog comment, email or whatever medium makes
intelligence.

12. And what we avoid to safe from Google penalty…
• Links proposed to influence PageRank…
• Links to web spammers or awful area on the web…
• Extreme reciprocal links or extreme link replace with other party
• Link Farms and/or A to B to C to A type links…
• Buying or selling links that leave behind PageRank…
• Not at all use paid links…but publicity is allowed…a strong issue to
supervise…
• Google sees all….they index each and every single page and they appoint
more engineers than any other online firm….so yes, they will find your
mistakes you ultimately done…so stay
left from risk….

13. Google transforms to look at…
Google Panda Google Penguin
Learn to do research….and start with these two terms at google.com

14. Credits…
• CEO, White Hat SEO Team
• Microsoft Certified Solution Developer
• More than 5 years of SEO experience
• With more than 8 years of web experience
• have worked for Boiler Guys, Grout Solution, Greenie Tots,
Geeeksy, Sewell Consulting, VAWE Network, Dmitry Tokarev and
TeamFollowPromo
• We build sites that have had millions of hits come up on the first page in
search engines and more than that – we build sites that we ensure new
business for our clients day after day!!!
• Our blog about White Hat SEO Team at http://whitehatseoteam.com/blog/