Audience Theory (Done)2.ppt
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This document discusses several key concepts in audience theory and media studies. It defines the hypodermic needle theory as the idea that media can directly "pass on" ideas and ideologies to audiences. It also describes uses and gratifications theory, explaining that people actively seek out specific media to satisfy needs like personal identity, social interaction, and entertainment. Additionally, it provides examples of consumer generated content and how audiences can unintentionally advertise for companies. Finally, it outlines different psychographic audience segments like achievers, emulators, and balanced individuals.
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Audience theory pro forma
This document discusses audience theory and profiles for different media properties. It provides examples of primary and secondary audiences for three different films - one that would appeal to young male teenagers, one to older kids and teenagers of all genders, and one that could appeal to children but also draw in adults. It also defines several key concepts in media and communications like hypodermic needle theory, uses and gratifications, consumer generated content, and psychographics.
Audience Theory Pro-Forma.pptx
This document discusses audience theory and profiles for different media. It defines the hypodermic needle effect as audiences immediately believing what they are told by media. It also discusses uses and gratifications theory and how audiences use media for information, personal identity, social interaction, and entertainment. The document then covers consumer generated content and psychographics, dividing audiences into categories like belongers, achievers, and balanced individuals based on motivations and worldviews.
Audience Theory Pro-Forma .pptx
The document discusses various communication and media theories including:
- The hypodermic needle theory which suggests media directly injects messages into passive audiences. It cites the 1938 War of the Worlds broadcast causing widespread panic.
- Audience theory profiles for movies like The Lego Movie aimed at kids, Lord of the Rings at teens/men, and Star Wars for all ages.
- Uses and gratifications theory examines how people use media for information, identity, social interaction, and entertainment.
Audience Media
There are several types of audiences described in the document:
- Mainstreamers make up 40% and want to fit in by sticking to familiar brands and genres like comedy and action.
- Aspirers value status and lifestyle choices shown in media like fashion shows.
- Reformers are influential and interested in influencing society.
- Individualists seek uniqueness and new, untried content.
- Succeeders have achieved success and seek luxury and control.
Audiences use media for information, identity exploration, social interaction, and entertainment through escaping, relaxing, and enjoyment. They are actively engaged rather than passive.
Audience theory pro forma
The document provides information on audience theory and psychographics. It defines key audience groups for various media based on age, gender, and interests. It also defines common uses and gratifications that audiences seek from media, such as entertainment, social interaction, and answering questions. Psychographics are described through categories like "achievers" and "balanced" to understand audiences' motivations. Consumer generated content is discussed as a way for audiences to create and share content related to their interests.
Project 2 Theory: Audience
This document provides information about audience theory for different types of media content. It describes the primary and secondary audiences for Spider-Man and cars/guns media as males aged 10-18 and 18-30, and females aged 18-30, respectively. It also defines the hypodermic needle theory, provides examples of uses and gratifications of media, discusses consumer generated content, and defines different psychographic categories like achievers, emulators, and socially conscious individuals.
Audience theory pro forma
The document discusses several key concepts in audience theory:
1) It defines primary and secondary audiences, with primary being the target audience and secondary being others who interact with the media product.
2) It provides examples of how audience profiles describe the intended primary (older for James Bond) and secondary (younger) audiences.
3) It discusses the hypodermic needle theory where audiences believe what media tells them, giving an example of a radio broadcast causing mass panic.
Audience Theory Pro-Forma (10).pptx
The document discusses audience theory for different types of films and media. It provides examples of the primary and secondary audiences for The BFG, James Bond films, and Toy Story. The primary audience for The BFG and Toy Story would be children aged toddler to 14, while the primary audience for James Bond would be adult men. The secondary audiences would be adults accompanying the primary audiences. It also defines the hypodermic needle theory and provides examples of uses and gratifications of media, consumer generated content, and psychographic personality types.
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Audience theory pro forma
This document discusses audience theory and profiles for different media properties. It provides examples of primary and secondary audiences for three different films - one that would appeal to young male teenagers, one to older kids and teenagers of all genders, and one that could appeal to children but also draw in adults. It also defines several key concepts in media and communications like hypodermic needle theory, uses and gratifications, consumer generated content, and psychographics.
Audience Theory Pro-Forma.pptx
This document discusses audience theory and profiles for different media. It defines the hypodermic needle effect as audiences immediately believing what they are told by media. It also discusses uses and gratifications theory and how audiences use media for information, personal identity, social interaction, and entertainment. The document then covers consumer generated content and psychographics, dividing audiences into categories like belongers, achievers, and balanced individuals based on motivations and worldviews.
Audience Theory Pro-Forma .pptx
The document discusses various communication and media theories including:
- The hypodermic needle theory which suggests media directly injects messages into passive audiences. It cites the 1938 War of the Worlds broadcast causing widespread panic.
- Audience theory profiles for movies like The Lego Movie aimed at kids, Lord of the Rings at teens/men, and Star Wars for all ages.
- Uses and gratifications theory examines how people use media for information, identity, social interaction, and entertainment.
Audience Media
There are several types of audiences described in the document:
- Mainstreamers make up 40% and want to fit in by sticking to familiar brands and genres like comedy and action.
- Aspirers value status and lifestyle choices shown in media like fashion shows.
- Reformers are influential and interested in influencing society.
- Individualists seek uniqueness and new, untried content.
- Succeeders have achieved success and seek luxury and control.
Audiences use media for information, identity exploration, social interaction, and entertainment through escaping, relaxing, and enjoyment. They are actively engaged rather than passive.
Audience theory pro forma
The document provides information on audience theory and psychographics. It defines key audience groups for various media based on age, gender, and interests. It also defines common uses and gratifications that audiences seek from media, such as entertainment, social interaction, and answering questions. Psychographics are described through categories like "achievers" and "balanced" to understand audiences' motivations. Consumer generated content is discussed as a way for audiences to create and share content related to their interests.
Project 2 Theory: Audience
This document provides information about audience theory for different types of media content. It describes the primary and secondary audiences for Spider-Man and cars/guns media as males aged 10-18 and 18-30, and females aged 18-30, respectively. It also defines the hypodermic needle theory, provides examples of uses and gratifications of media, discusses consumer generated content, and defines different psychographic categories like achievers, emulators, and socially conscious individuals.
Audience theory pro forma
The document discusses several key concepts in audience theory:
1) It defines primary and secondary audiences, with primary being the target audience and secondary being others who interact with the media product.
2) It provides examples of how audience profiles describe the intended primary (older for James Bond) and secondary (younger) audiences.
3) It discusses the hypodermic needle theory where audiences believe what media tells them, giving an example of a radio broadcast causing mass panic.
Audience Theory Pro-Forma (10).pptx
The document discusses audience theory for different types of films and media. It provides examples of the primary and secondary audiences for The BFG, James Bond films, and Toy Story. The primary audience for The BFG and Toy Story would be children aged toddler to 14, while the primary audience for James Bond would be adult men. The secondary audiences would be adults accompanying the primary audiences. It also defines the hypodermic needle theory and provides examples of uses and gratifications of media, consumer generated content, and psychographic personality types.
Theory Audience
The document discusses audience profiles for three different films.
For the science fiction film, the primary audience is adults aged 25-44 of any gender, as the film requires thinking and features well-known British actors Matthew McConaughey and Michael Caine. The secondary audience is teenagers aged 15-24 of any gender interested in space.
For the comedy film starring Cameron Diaz and Leslie Mann, the primary audience is females aged 25-44 who like the actresses. The secondary audience is males aged 25-44 who may like the actors.
For the animated Disney film, the primary audience is children aged 0-14 who enjoy the colorful characters. The secondary audience is adults aged 25-44 who will
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The document discusses audience profiles for different media products. It defines primary audiences as the main target demographic and secondary audiences as those outside the main target group. Specific primary audiences mentioned include children ages 2-11 for My Little Pony, boys ages 4-9 for The Lego Movie, and males and females ages 15-25 for the horror film IT. The document also provides definitions and examples of communication theories like the hypodermic needle model and consumer generated content, and discusses motivations for audience participation online through uses and gratifications theory.
Theory audience
The document discusses different audiences for various media properties:
- The primary audience for a superhero film is teenage boys aged 13-19 interested in superheroes, while the secondary is men aged 20-35 interested in actors and stories.
- For an animated film, the primary is children aged 5-12 interested in characters and colors, and the secondary is parents aged 30-50 interested in jokes and storylines.
- A film focused on a character like Venom has a primary audience of teenage boys interested in looks and powers, and a secondary of men aged 20-35 interested in actors and the character.
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Based on the examples provided, it seems the audience for this product or content are socially conscious. They want to support causes that help people in need or make a positive social impact.
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The document discusses target audiences for different media products. It provides audience profiles for three different films, categorizing the primary and secondary audiences by age range and interests. It also includes definitions and examples of communication theories like the hypodermic needle model. Later sections discuss uses and gratifications of media, consumer generated content, and psychographic audience segments.
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The document discusses target audiences for different media products. It provides details on the primary and secondary audiences for films and websites, describing them in terms of age ranges and interests. It also covers communication theories like hypodermic needle theory and uses and gratifications theory. Psychographics are discussed as a way to categorize audiences based on their motivations and lifestyle goals.
Audience theory pro forma
The document discusses several key concepts related to audience and media theory:
1) It defines primary and secondary audiences for different types of media content, such as boys ages 12+ and those interested in video games.
2) It provides definitions for concepts like the hypodermic needle theory, which suggests media can influence people's opinions.
3) Uses and gratifications theory is examined in relation to how people use social media for information, identity, social interaction, and entertainment.
4) The advantages of consumer generated content for media producers is discussed, such as reduced production costs.
5) Different psychographic categories are outlined, like "Belongers" who want to fit in and "A
Audience theory
The primary audience is the intended audience for a product or media text. Psychographic information refers to lifestyle traits like whether people want to conform, aspire to status, have arrived at success, or be different. Uses and gratifications theory suggests people use media for information, identity, social interaction, and entertainment needs like escaping problems or relaxing. A passive audience uncritically accepts media messages, while an active audience engages more critically by questioning messages and developing their own interpretations based on life experiences.
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This document discusses psychographic audience segmentation. It identifies five main audience segments: Mainstreamers, Aspirers, Succeeders, Reformers, and Individualists. It provides descriptions of each segment's characteristics, priorities, and how they can be targeted through advertising.
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This document discusses audience profiles for different media. The primary audience for a teen drama TV show are teenagers aged 15-24, predominantly male, who relate to the issues explored. The secondary audience are young adults aged 25-44, mostly female, who watch to understand teenagers or for entertainment. For a sci-fi drama, the primary audience are male teenagers who like the genre, while both male and female young adults make up an equally important secondary audience. For a teen drama targeted at girls, the primary audience are female teenagers fairly evenly, while the secondary audience is typically male young adults.
Theory audience pro-forma
The document discusses theories of audience for media works, including:
- Primary and secondary audiences can be defined by age, such as adults aged 18-35 for complex movies or children aged 6-12 for fairy tales.
- Audiences for anime can be children/adults aged 14-35 as primary and adults over 35 as secondary.
- The "hypodermic needle" theory suggests that audiences immediately believe anything they see in media.
- Uses and gratifications theory examines how audiences use media for information, identity, social interaction, and entertainment.
- Consumer generated content like fanfiction allows audiences to engage with and extend original works.
Theory audience pro-forma
The document discusses theories of audience for media works, including:
- Primary and secondary audiences can be defined by age depending on the complexity and themes of the work.
- Uses and gratifications theory examines how audiences use media for information, personal identity, social interaction, and entertainment.
- Consumer generated content like fan fiction allows audiences to demonstrate appreciation for fandoms and feel included.
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This document discusses various audience theory concepts including psychographics, uses and gratifications theory, consumer generated content, and hypodermic needle theory. It profiles the primary audience as children aged 8-12 and the secondary audience as 12+ Star Wars enthusiasts. It also describes different psychographic segments such as achievers, balancers, and socially conscious consumers. Uses and gratifications theory examples provided include using a weather app to check the weather and connecting with others on social media who share similar interests.
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This document contains several audience profiles for different types of movies and media content:
Toys Story movie - Primary audience is male children aged 0-14 who can relate to the toys. Secondary audience is male teenagers aged 15-24 who may feel nostalgic about previous toys.
Horror movie - Primary audience is adults aged 25-44 who enjoy jump scares and gore. Secondary audience is teenagers aged 15-24 who like the thriller and horror genre.
Action and historic film - Primary audience is adult males aged 25-44 who are interested in action and fighting scenes. Secondary audience is male teenagers aged 15-24 who also like action.
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Theory audience pro-forma(2) (1)
The document discusses audience theory for three different films or media properties.
For the first, the primary audience is identified as male teenagers aged 15-24 due to its focus on superheroes. The secondary audience is identified as adult males who also enjoyed superheroes as children.
For the second, the primary audience is identified as female children aged 0-14 due to its fantasy and magic elements and strong female lead. The secondary audience is identified as adults aged 25-44 who will watch it with their children.
For the third, the primary audience is identified as teenagers aged 15-24, mainly male, due to its two strong male leads. The secondary audience is identified as male adults aged 25-44 who
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Uses and Gratifications Theory examines how audiences actively engage with media to fulfill various needs. It was developed by Blumler and Katz who argued that people's social and psychological origins generate expectations of media that lead to differential exposure patterns fulfilling needs and other consequences. The theory suggests that media use fulfills cognitive needs for knowledge, affective needs for emotion/pleasure, personal integrative needs for status/self-esteem, and social integrative needs for social interaction. The internet has expanded media options and allowed audiences more control over fulfilling these needs.
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The document discusses several uses and gratifications of social media. It notes that people use social media to reinforce their personal values by following role models, allow for social interaction and identification with others, and provide entertainment through viewing videos and listening to music. The document also mentions that consumer generated content can unintentionally advertise products and that psychographics categorize people according to their motivations for belonging, achievement, or balance.
Theory audience pro-forma(2)
The document discusses several topics related to media and audiences:
1. It provides examples of primary and secondary audiences for different films and media, focusing on attributes like age, gender, and ethnicity.
2. It defines the hypodermic needle theory of media effects, which suggests that media messages can directly influence passive audiences.
3. It lists some reasons people use and gratify needs from various media like seeking information, advice, entertainment, social interaction, and forming personal identity.
4. It gives examples of consumer generated content on platforms like YouTube and Instagram and discusses advantages for media producers in reaching specific audiences and motivations for audiences to generate content.
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The document discusses audience profiles for three different films.
For the science fiction film, the primary audience is adults aged 25-44 of any gender, as the film requires thinking and features well-known British actors Matthew McConaughey and Michael Caine. The secondary audience is teenagers aged 15-24 of any gender interested in space.
For the comedy film starring Cameron Diaz and Leslie Mann, the primary audience is females aged 25-44 who like the actresses. The secondary audience is males aged 25-44 who may like the actors.
For the animated Disney film, the primary audience is children aged 0-14 who enjoy the colorful characters. The secondary audience is adults aged 25-44 who will
Theory audience pro-forma
The document discusses audience profiles for different media products. It defines primary audiences as the main target demographic and secondary audiences as those outside the main target group. Specific primary audiences mentioned include children ages 2-11 for My Little Pony, boys ages 4-9 for The Lego Movie, and males and females ages 15-25 for the horror film IT. The document also provides definitions and examples of communication theories like the hypodermic needle model and consumer generated content, and discusses motivations for audience participation online through uses and gratifications theory.
Theory audience
The document discusses different audiences for various media properties:
- The primary audience for a superhero film is teenage boys aged 13-19 interested in superheroes, while the secondary is men aged 20-35 interested in actors and stories.
- For an animated film, the primary is children aged 5-12 interested in characters and colors, and the secondary is parents aged 30-50 interested in jokes and storylines.
- A film focused on a character like Venom has a primary audience of teenage boys interested in looks and powers, and a secondary of men aged 20-35 interested in actors and the character.
Audience Theory Final.pptx
Based on the examples provided, it seems the audience for this product or content are socially conscious. They want to support causes that help people in need or make a positive social impact.
Audience theory pro forma
The document discusses target audiences for different media products. It provides audience profiles for three different films, categorizing the primary and secondary audiences by age range and interests. It also includes definitions and examples of communication theories like the hypodermic needle model. Later sections discuss uses and gratifications of media, consumer generated content, and psychographic audience segments.
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The document discusses target audiences for different media products. It provides details on the primary and secondary audiences for films and websites, describing them in terms of age ranges and interests. It also covers communication theories like hypodermic needle theory and uses and gratifications theory. Psychographics are discussed as a way to categorize audiences based on their motivations and lifestyle goals.
Audience theory pro forma
The document discusses several key concepts related to audience and media theory:
1) It defines primary and secondary audiences for different types of media content, such as boys ages 12+ and those interested in video games.
2) It provides definitions for concepts like the hypodermic needle theory, which suggests media can influence people's opinions.
3) Uses and gratifications theory is examined in relation to how people use social media for information, identity, social interaction, and entertainment.
4) The advantages of consumer generated content for media producers is discussed, such as reduced production costs.
5) Different psychographic categories are outlined, like "Belongers" who want to fit in and "A
Audience theory
The primary audience is the intended audience for a product or media text. Psychographic information refers to lifestyle traits like whether people want to conform, aspire to status, have arrived at success, or be different. Uses and gratifications theory suggests people use media for information, identity, social interaction, and entertainment needs like escaping problems or relaxing. A passive audience uncritically accepts media messages, while an active audience engages more critically by questioning messages and developing their own interpretations based on life experiences.
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This document discusses audience profiles for different media. The primary audience for a teen drama TV show are teenagers aged 15-24, predominantly male, who relate to the issues explored. The secondary audience are young adults aged 25-44, mostly female, who watch to understand teenagers or for entertainment. For a sci-fi drama, the primary audience are male teenagers who like the genre, while both male and female young adults make up an equally important secondary audience. For a teen drama targeted at girls, the primary audience are female teenagers fairly evenly, while the secondary audience is typically male young adults.
Theory audience pro-forma
The document discusses theories of audience for media works, including:
- Primary and secondary audiences can be defined by age, such as adults aged 18-35 for complex movies or children aged 6-12 for fairy tales.
- Audiences for anime can be children/adults aged 14-35 as primary and adults over 35 as secondary.
- The "hypodermic needle" theory suggests that audiences immediately believe anything they see in media.
- Uses and gratifications theory examines how audiences use media for information, identity, social interaction, and entertainment.
- Consumer generated content like fanfiction allows audiences to engage with and extend original works.
Theory audience pro-forma
The document discusses theories of audience for media works, including:
- Primary and secondary audiences can be defined by age depending on the complexity and themes of the work.
- Uses and gratifications theory examines how audiences use media for information, personal identity, social interaction, and entertainment.
- Consumer generated content like fan fiction allows audiences to demonstrate appreciation for fandoms and feel included.
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This document discusses various audience theory concepts including psychographics, uses and gratifications theory, consumer generated content, and hypodermic needle theory. It profiles the primary audience as children aged 8-12 and the secondary audience as 12+ Star Wars enthusiasts. It also describes different psychographic segments such as achievers, balancers, and socially conscious consumers. Uses and gratifications theory examples provided include using a weather app to check the weather and connecting with others on social media who share similar interests.
Audience theory pro forma
This document contains several audience profiles for different types of movies and media content:
Toys Story movie - Primary audience is male children aged 0-14 who can relate to the toys. Secondary audience is male teenagers aged 15-24 who may feel nostalgic about previous toys.
Horror movie - Primary audience is adults aged 25-44 who enjoy jump scares and gore. Secondary audience is teenagers aged 15-24 who like the thriller and horror genre.
Action and historic film - Primary audience is adult males aged 25-44 who are interested in action and fighting scenes. Secondary audience is male teenagers aged 15-24 who also like action.
The document then discusses several media concepts like hyp
Theory audience pro-forma(2) (1)
The document discusses audience theory for three different films or media properties.
For the first, the primary audience is identified as male teenagers aged 15-24 due to its focus on superheroes. The secondary audience is identified as adult males who also enjoyed superheroes as children.
For the second, the primary audience is identified as female children aged 0-14 due to its fantasy and magic elements and strong female lead. The secondary audience is identified as adults aged 25-44 who will watch it with their children.
For the third, the primary audience is identified as teenagers aged 15-24, mainly male, due to its two strong male leads. The secondary audience is identified as male adults aged 25-44 who
Uses and gratifications theory
Uses and Gratifications Theory examines how audiences actively engage with media to fulfill various needs. It was developed by Blumler and Katz who argued that people's social and psychological origins generate expectations of media that lead to differential exposure patterns fulfilling needs and other consequences. The theory suggests that media use fulfills cognitive needs for knowledge, affective needs for emotion/pleasure, personal integrative needs for status/self-esteem, and social integrative needs for social interaction. The internet has expanded media options and allowed audiences more control over fulfilling these needs.
Audience Theory Part 2.pptx
The document discusses several uses and gratifications of social media. It notes that people use social media to reinforce their personal values by following role models, allow for social interaction and identification with others, and provide entertainment through viewing videos and listening to music. The document also mentions that consumer generated content can unintentionally advertise products and that psychographics categorize people according to their motivations for belonging, achievement, or balance.
Theory audience pro-forma(2)
The document discusses several topics related to media and audiences:
1. It provides examples of primary and secondary audiences for different films and media, focusing on attributes like age, gender, and ethnicity.
2. It defines the hypodermic needle theory of media effects, which suggests that media messages can directly influence passive audiences.
3. It lists some reasons people use and gratify needs from various media like seeking information, advice, entertainment, social interaction, and forming personal identity.
4. It gives examples of consumer generated content on platforms like YouTube and Instagram and discusses advantages for media producers in reaching specific audiences and motivations for audiences to generate content.
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This document outlines initial plans for a creative project that involves a mind map and mood board. The mind map lists potential elements to include such as hills, trees, caves, houses, and abandoned places using dark colors like greens, blues, and browns. The mood board analysis notes that the collected images feature repeated green colors and similar styles with focused subjects and blurry backgrounds. The mood board will likely influence the final product by using similar images and layout.
5. Pre-Production(3).pptx
The document outlines Callum Joy's pre-production plan for an animal photography magazine. It discusses using greens and browns for the color scheme. Focused images will be used as backgrounds. Layouts include a front cover and double page spread on rats. Photoshop and computer resources are needed. Potential issues like internet outages or computer problems are addressed. Health and safety precautions for eye strain, wrist pain, and cable trips are provided. An eight-task schedule is outlined to create the magazine pages and presentations.
2. Research(3).pptx
The document discusses research on existing animal magazine covers. It finds that the main focus of the covers is typically an animal portrayed in the center. Secondary focal points are also included but stand out less through using a different color. A yellow border around one magazine in particular helps draw attention. Common traits across the researched covers include prominent display of animals in similar frontal angles. Aspects of this research, like multiple focal points, could inform the design of the author's own work.
4. Proposal(3)(Done).docx
This proposal outlines a photography magazine called Woodland Magazine that aims to entertain readers with photos of animals like rats, snakes, and lizards while also educating them. The target audience is 13+ year old males from middle and working class backgrounds who enjoy learning about animals. To avoid legal issues, the magazine will not include offensive content and will provide warnings for potentially sensitive material, while putting a unique spin on any existing characters, names or logos mentioned to prevent copyright infringement.
3. Production Experiments (Interactive).pptx
The document describes experiments with creating a scene in a digital art program. It includes details on adding elements like a worn ghost character, trees that change the mood, and a faceless tree man. It also notes making a moving car. In reflection, the artist is deciding between concepts for a final product, considering either a funny monkey vs raccoon or a more polished ghost scene, aiming to meet the brief of a Ghost Game.
7. Evaluation (Interactive).pptx
The document summarizes Callum Joy's interactive evaluation project. It discusses strengths and weaknesses in the production process, planning, time management, technical qualities, aesthetic qualities, audience appeal, and peer feedback. The production process research helped develop ideas but focused on one idea too much. Planning used mind maps and mood boards effectively but could get stuck visualizing. Time management was successful with a good schedule. Peer feedback suggested adding more background detail and shades of gray for more realism.
6. Production Reflection (Interactive).pptx
Callum Joy created a background for a video using Photoshop by adding clouds, stars, and a moon to a base layer. A ghost was added and given a glow effect to make it appear more ethereal. Road markings on a separate layer were included to indicate where the ghost was moving along the road. A wall was also included to fill out the environment. A car was added as well to interact with the ghost by moving alongside it in the video.
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- 2. • Primary Audience – 16+ Men • Secondary Audience – 16+ Women Audience Profile
- 3. Audience Profile • Primary Audience – All genders 16+ • Secondary Audience – All genders <16
- 4. Audience Profile • Primary Audience- All genders 15+ • Secondary Audience- Parents/Older children
- 5. Hypodermic Needle • Definition- When someone's ideas are put into the media they create and it ‘passes on’ those ideas/ideologies • Example- People panic buying petrol
- 6. Uses and Gratifications Information • A way to understand why and how people actively seek out specific media to satisfy specific needs
- 7. Uses and Gratifications Personal Identity Reinforces personal values by following famous people on social media for example people can feel more involved with their role models
- 8. Uses and Gratifications Integration and Social Interaction • Allows people to identify with others through media and creates a sense of belonging. • Gives people a topic for social interaction
- 9. Uses and Gratifications Entertainment • I access media such as Netflix and YouTube for entertainment, you can also listen to Spotify to relax, some forms of media such as video games can also be used to ‘escape’ the real world.
- 10. Consumer Generated Content • Example- • What are the advantages to media producers? They don’t have to spend money on advertising if people are already doing it for them • Why would the audience generate content? Pictures on social media can be unintentionally advertising a product
- 11. Psychographics • Belongers- People who want to fit in with the people around them therefore they tend to stick to the most popular products. • Achievers- People who dislike anything that is a waste of time, they buy luxury items to show their wealth therefore will be drawn to the more expensive brands. • Emulators- People who want to be achievers but lack the work and money
- 12. Psychographics • Balanced- Earn lots of money to help other people rather than themselves, such as Michelle Obama • Needs Driven- Struggle with money management, purchase items on impulse. • Socially Conscious - A: Optimist Aim to achieve greatness for the world as a whole, go out of their way to help others. - B: Narcissist People who see nothing but doom for the human race, self-sufficient have strong opinions.
Editor's Notes
- Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age. Discuss audience appeal for each audience.
- Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age Discuss audience appeal for each audience.
- Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age. Discuss audience appeal for each audience.
- Provide a definition and example of the Hypodermic needle model
- Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information
- Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information
- Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information
- Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information
- Give an example for a product that would appeal to each psychographic. Write, add images or links as an example for each and explain why it suits that category.
- Give an example for a product that would appeal to each psychographic. Write, add images or links as an example for each and explain why it suits that category.