This document provides guidance for students on conducting target audience research and surveys for their media studies magazine project. It discusses: - The difference between quantitative and qualitative research methods and appropriate question types. Quantitative research uses structured questions and large sample sizes, while qualitative aims for an in-depth understanding using focused smaller samples. - Suggestions for how to find the target audience such as reviewing existing research, designing relevant questions, and using a mixture of open and closed questions. - Creative ways to actively search for audience information beyond just questionnaires, such as using social media, online surveys, focus groups and interviews. - The importance of analyzing survey results through visualizations, written analysis of how the research enhanced audience