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Darren Katumba 
AUDIENCE RESULTS ANALYSIS
Question 1 results 
The male audience have 
taken the questionnaire 
compared to the female 
audience which has given us 
feed back to the main target 
gender we need to target at. 
The reason why I think more 
males took the survey 
compared to females is 
because crime is mostly 
related to men even in society 
there are more men involved 
with crime compared to 
women.
Question 2 results 
The main age group for are 
genre is 19-21 so we are 
going to aim mainly for that 
age group and try to meet 
their needs. The reason why 
the younger generation 
took the survey more is 
because this type of genre is 
more excited for crime films 
and will pay to watch them 
in cinema compared to older 
people who would just 
watch it on TV or the 
internet.
Question 3 results 
The results show that the 
audience will prefer to have 
the trailer leave a mystery 
for them so that they can 
see more in the film. The 
results with the least was a 
heist to be shown in the 
trailer so we are not going to 
show that. I think that Heist 
got the least results is 
because it is shown a lot in 
crime trailers and the 
audience probably want 
something new to their 
crime genre.
Question 4 results 
The costuming we are going to use is 
going to be tailored suits mixed with 
casual wear we are going to try and 
avoid track suits because it got the 
least results we will also have our 
actors wear smart casual clothing. The 
reason why casual clothing and 
tracksuits got the least results because 
crime is usually associated with 
sophistication and power which is what 
is shown in general society that if you 
wear a tailored suit you are seen as 
sophisticated and smart.
Question 5 results 
The audience results show that 
they do not want to see the death 
of a character in the trailer which 
gives us more of an idea of how 
we are going to pan out our story. 
The reason why “No” got more 
results than “Yes” is because the 
audience want a mystery to be 
shown in the trailer rather than 
giving everything away which will 
ruin the film for them.
Question 6 results 
The main focus we are going to 
use is personal relationships 
because that came back with the 
most feed back and we are going 
to avoid showing blood and gore 
because that is not what are 
audience want to see in a crime 
trailer. Blood and gore got the 
least results due to the fact that 
the audience do not want to 
associate the crime with too 
much violence.
Question 7 results 
The results for this show that the 
audience want the locations to be in 
central London and Docklands so we will 
try to fit that into are trailer depending 
on how the story plot comes out. 
Country side had the least results as well 
as outer London and Housing estates 
because the audience want to see crime 
being involved in London to associate it 
with major crime happening in the city 
because of higher crime shown in the 
city compared to outer London or 
countryside areas.
Question 8 results 
Classical music seems to have the 
most results for the music we should 
use in the crime trailer so we will use 
that as well as a mix of other 
soundtracks. Rock and Pop got no 
results because the audience don’t 
want to associated that type of music 
with crime which is why classical and 
hip hop got more results because it is 
modern crime and also because it 
wouldn't mix associating rock and 
pop with crime.
Question 9 results 
The magazine will show the main 
character on the cover page 
because it came back with the 
most results. This will help us with 
how we will develop our main 
character. The key character had 
the least results due to the fact 
that the audience want to know 
more details about the main 
character so they can know what 
to expect from the main character 
rather than minor or sub 
characters that will not pleasure 
them if they watch the film in 
cinema.
Question 10 results 
The audience only want the 
trailer to have fragments of 
the film to be revealed in the 
trailer which gives us more 
feedback on how we will 
structure the trailer overall. 
The audience overall do not 
want most of the plot to be 
revealed in the trailer because 
they don’t want the film to be 
ruined for them which is why 
it got the least results.
How the data from the results 
will affect our final products 
 The data collected will now help us come to the 
decisions of meeting the audiences needs instead of 
going against them. 
 Such as for costuming we will not try to have are 
actors wear smart clothing due to the results of 
‘tailored’ suits being the main costuming with our 
characters. 
 As a group we have come to final conclusions on 
how we are going to focus on a trailer that has a 
mysterious vibe to it.

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Audience results

  • 1. Darren Katumba AUDIENCE RESULTS ANALYSIS
  • 2. Question 1 results The male audience have taken the questionnaire compared to the female audience which has given us feed back to the main target gender we need to target at. The reason why I think more males took the survey compared to females is because crime is mostly related to men even in society there are more men involved with crime compared to women.
  • 3. Question 2 results The main age group for are genre is 19-21 so we are going to aim mainly for that age group and try to meet their needs. The reason why the younger generation took the survey more is because this type of genre is more excited for crime films and will pay to watch them in cinema compared to older people who would just watch it on TV or the internet.
  • 4. Question 3 results The results show that the audience will prefer to have the trailer leave a mystery for them so that they can see more in the film. The results with the least was a heist to be shown in the trailer so we are not going to show that. I think that Heist got the least results is because it is shown a lot in crime trailers and the audience probably want something new to their crime genre.
  • 5. Question 4 results The costuming we are going to use is going to be tailored suits mixed with casual wear we are going to try and avoid track suits because it got the least results we will also have our actors wear smart casual clothing. The reason why casual clothing and tracksuits got the least results because crime is usually associated with sophistication and power which is what is shown in general society that if you wear a tailored suit you are seen as sophisticated and smart.
  • 6. Question 5 results The audience results show that they do not want to see the death of a character in the trailer which gives us more of an idea of how we are going to pan out our story. The reason why “No” got more results than “Yes” is because the audience want a mystery to be shown in the trailer rather than giving everything away which will ruin the film for them.
  • 7. Question 6 results The main focus we are going to use is personal relationships because that came back with the most feed back and we are going to avoid showing blood and gore because that is not what are audience want to see in a crime trailer. Blood and gore got the least results due to the fact that the audience do not want to associate the crime with too much violence.
  • 8. Question 7 results The results for this show that the audience want the locations to be in central London and Docklands so we will try to fit that into are trailer depending on how the story plot comes out. Country side had the least results as well as outer London and Housing estates because the audience want to see crime being involved in London to associate it with major crime happening in the city because of higher crime shown in the city compared to outer London or countryside areas.
  • 9. Question 8 results Classical music seems to have the most results for the music we should use in the crime trailer so we will use that as well as a mix of other soundtracks. Rock and Pop got no results because the audience don’t want to associated that type of music with crime which is why classical and hip hop got more results because it is modern crime and also because it wouldn't mix associating rock and pop with crime.
  • 10. Question 9 results The magazine will show the main character on the cover page because it came back with the most results. This will help us with how we will develop our main character. The key character had the least results due to the fact that the audience want to know more details about the main character so they can know what to expect from the main character rather than minor or sub characters that will not pleasure them if they watch the film in cinema.
  • 11. Question 10 results The audience only want the trailer to have fragments of the film to be revealed in the trailer which gives us more feedback on how we will structure the trailer overall. The audience overall do not want most of the plot to be revealed in the trailer because they don’t want the film to be ruined for them which is why it got the least results.
  • 12. How the data from the results will affect our final products  The data collected will now help us come to the decisions of meeting the audiences needs instead of going against them.  Such as for costuming we will not try to have are actors wear smart clothing due to the results of ‘tailored’ suits being the main costuming with our characters.  As a group we have come to final conclusions on how we are going to focus on a trailer that has a mysterious vibe to it.