The document describes the design choices made for a new hip hop music magazine called "MVA". The magazine follows several conventions of the hip hop genre including using the color red prominently and featuring male artists. However, it also breaks some conventions such as not covering the masthead on the cover and placing the artist's name across the entire center of the cover. The contents page also challenges conventions by making the magazine masthead larger than typical and placing all artists to one side. The double page spread layout mimics a typical music magazine format while featuring an artist who represents wealth, as is common in hip hop.

2.  My media music magazine is in the hip hop genre and it is called “MVA” which stands for ‘Music
Vibe Associates’.
 The masthead is usually red on hip hop magazine pages and I have followed this convention with the
font colour. This colour is used to leave simplicity so that the reader can connect more to an attractive
colour of “Red”.
 I kept to the convention of using a medium close up on the artist by keeping to this convention I am
showing my audience that this is a music magazine but also a hip hop music magazine because of the
props my artist is using on the page.
 I have broken the conventions in some form because my artist isn’t covering the masthead meaning
that it is original in a sense that the audience can see the masthead.
 Another convention I broke was putting the artists name across the whole centre of the page which I
think is not used a lot in terms of magazine front covers in the hip hop genre.
 Under the artists name I put the title “Money is Power” which shows that all people in the rap game
have power to earn money which is represented a lot in the hip hop genre and it is also a convention
in the music magazine genre as well.
 The magazine is aimed at targeting a male audience so I think by following the conventions of most
hip hop magazines by putting a male figure as the front cover helps keep with the conventions of the
hip-hop genre.
 This can be seen in magazines such as “The Source” and “XXL” where they usually use male figures
which is challenging the conventions of music magazines because usually they’ll be mixed and varied
but for a particular genre of music the artists will be displayed differently in each music magazines.

3.  I have kept to the conventions for the contents page by having the
word ‘contents’ in large font. Which is used a lot in the hip hop
genre. Three pictures have been used on my contents page.
 I challenged the convention of having the masthead of the
magazine being small in the contents page this is because I want
to create awareness of my magazine because the hip hop genre is a
growing genre and needs to be recognised as I believe.
 The artists on the page are all featured in backgrounds of the
street and brick walls to give the off the conventions that the
artists came from a poor background to established wealth.
 I followed the conventions with the layout of the contents page
and the structure but challenged the conventions when I put all
the artists in the contents page to one side to try and represent
unity that the magazine is about life stories and progression.

4.  The conventions kept on the double page spread are kept to
the layout of a music magazine because it is about the article
of the artists creative journey in the music industry.
 I have the artist sitting in a suit holding a bundle of money
in his hand to show that the artist is successful which is
what is usually shown in the hip hop genre because it is
normally shown with the artists being associated with
wealth and the sit shows that he has power as well.
 The layout of the double page spread is simple with a lot of
text in the article I followed this convention because it gives
more detail of what is first shown in the cover page.

5. Masthead at
the top of the
page
Barcode
Bright
background Artists
names
Two main
artists

6. XXL
masthead
in small
font
Contents
page title

7. Masthead
Main artist is key
on the page.
Barcode
White plain
background
Black Jacket and
white top following
magazine
background style.
Large cover line
easier to read

8. Main cover
page
featured in
the contents
page.
Date
Title
Images of
other
artists in
the
contents
page.Bright
coloured
background
Formal
structure
Follows
colour
scheme.

9. Title of
the
double
page
spread
Artists
Page
number
Article
on artist
Main
cover page
featured in
DPS.