The document analyzes the results of a questionnaire given to the intended audience for a crime film. Most respondents were male aged 19-21 who preferred trailers that left some mystery and focused on personal relationships rather than showing violence or revealing major plot points. Locations in central London and classical music scored highest. This provides guidance on how to target the film toward young male viewers and structure the trailer to generate interest without giving too much away.

1. AUDIENCE RESULTS
ANALYSIS
Darren Katumba

2. Question 1 results
The male audience have taken
the questionnaire compared to
the female audience which has
given us feed back to the main
target gender we need to target
at. The reason why I think more
males took the survey
compared to females is
because crime is mostly related
to men even in society there are
more men involved with crime
compared to women.

3. Question 2 results
The main age group for are genre
is 19-21 so we are going to aim
mainly for that age group and try to
meet their needs. The reason why
the younger generation took the
survey more is because this type
of genre is more excited for crime
films and will pay to watch them in
cinema compared to older people
who would just watch it on TV or
the internet.

4. Question 3 results
The results show that the
audience will prefer to have the
trailer leave a mystery for them
so that they can see more in
the film. The results with the
least was a heist to be shown
in the trailer so we are not
going to show that. I think that
Heist got the least results is
because it is shown a lot in
crime trailers and the audience
probably want something new
to their crime genre.

5. Question 4 results
The costuming we are going to use
is going to be tailored suits mixed
with casual wear we are going to try
and avoid track suits because it got
the least results we will also have
our actors wear smart casual
clothing. The reason why casual
clothing and tracksuits got the least
results because crime is usually
associated with sophistication and
power which is what is shown in
general society that if you wear a
tailored suit you are seen as
sophisticated and smart.

6. Question 5 results
The audience results show that
they do not want to see the
death of a character in the
trailer which gives us more of
an idea of how we are going to
pan out our story. The reason
why “No” got more results than
“Yes” is because the audience
want a mystery to be shown in
the trailer rather than giving
everything away which will ruin
the film for them.

7. Question 6 results
The main focus we are going to
use is personal relationships
because that came back with
the most feed back and we are
going to avoid showing blood
and gore because that is not
what are audience want to see
in a crime trailer. Blood and
gore got the least results due to
the fact that the audience do
not want to associate the crime
with too much violence.

8. Question 7 results
The results for this show that the
audience want the locations to be in
central London and Docklands so we
will try to fit that into are trailer
depending on how the story plot
comes out. Country side had the least
results as well as outer London and
Housing estates because the
audience want to see crime being
involved in London to associate it with
major crime happening in the city
because of higher crime shown in the
city compared to outer London or
countryside areas.

9. Question 8 results
Classical music seems to have the
most results for the music we
should use in the crime trailer so
we will use that as well as a mix of
other soundtracks. Rock and Pop
got no results because the
audience don’t want to associated
that type of music with crime which
is why classical and hip hop got
more results because it is modern
crime and also because it wouldn't
mix associating rock and pop with
crime.

10. Question 9 results
The magazine will show the main
character on the cover page
because it came back with the
most results. This will help us
with how we will develop our
main character. The key
character had the least results
due to the fact that the audience
want to know more details about
the main character so they can
know what to expect from the
main character rather than minor
or sub characters that will not
pleasure them if they watch the
film in cinema.

11. Question 10 results
The audience only want the
trailer to have fragments of
the film to be revealed in
the trailer which gives us
more feedback on how we
will structure the trailer
overall. The audience
overall do not want most of
the plot to be revealed in
the trailer because they
don’t want the film to be
ruined for them which is
why it got the least results.