The document discusses targeting the film "Stalk Thy Neighbour" towards the lower middle class (C1 and E classes) in the UK. This is because the lower middle class makes up the largest part of the population, so targeting this group would make the film more successful. The characters, props, locations, costumes, and aesthetics will all portray and resemble the lower middle class. The intended audience for the film is ages 12 and over due to some violent scenes involving blood and injury, but no graphic details, which is appropriate for a 12 rating.

2. ‘Stalk Thy Neighbour’is targeted towards the C1 and E classes. This is the lower middle class
of the population. When researching types of class and their relevance in relation to film, we
found that lower middle class makes up the largest part of the population. Therefore, aiming our
film towards this class would mean that it could be more successful. Another reason why we
have chosen to aim it towards this class is because the audience is likely to relate to the
characters within the film (the E class because the characters will be near their age). This is
because the characters will mimic the attitudes, appearance and behavior of the same class to
them.

3. In addition, the props that we use would be likely to
portray those you’d expect to see used in the lives
of C1 and E class members of the population. The
main location that we used was an average
suburban house. The interior furnishings matched
that of someone in the lower middle class.
Particularly, the decor helped us to achieve the
aesthetic of that that would typically belong to
someone in this percentile of the population.

4. Lastly, the mise en scene
(directly in relation to the
costume) would be viewed as
that of someone who is
lower/middle class. We did this
by ensuring that neither of the
characters wore costume that
could be presented as typical of
someone in upper class or
likewise, lower class. We
removed any expensive looking
jewelry and put them in high
street clothing.

5. The audience for our media product is people aged 12 and over.
One reason as to why we decided to choose a age 12 rating is because of the inclusion
of slight violence. This is included in one scene where we filmed shots of one of the main
characters being involved in a car accident. In these shots, the audience is able to see
blood and a body lying dead on the floor. However, there won't be much detail in this
scene other than close ups of the blood, and so this would be appropriate for a 12 rated
movie because, according to the British Board of Film Classification (BBFC) 12 rated
films "may contain small and infrequent scenes of violence and should not dwell on
detail. There should be no emphasis on injuries or blood but occasional gory moments
may be permitted if justified by the context." Therefore, our film would meet the
regulations of this age category. Our film would be better suited to the description given
for age 12 rated movies.

6. The “12A” symbol means that no one under the age of 12 can go and see a 12A film
in the cinema without being accompanied by an adult (18+). Adults that take a child
under the age of 12 to view an 12A film should consider whether the content will
upsetting/unsettling for the child. The BBFC recommends that children under the
age of 12 shouldn’t be taken to see a 12A film. Strong language can be used, sexual
references are used briefly and violence is allowed but no detail of it is allowed.

7. We thought that, as a result of having a female protagonist, the film
would probably appeal more towards females. Although, the majority
of characters are males and so this may not be 100% justified. In
addition, when conduction our peer analysis, we found that both the
males and females enjoyed the narrative to an equal extent. The
reliability of this evidence could be discounted as we only asked 2
males and 2 females for their feedback.
In addition, the main target audience for psychological thrillers is
males. This could be as a result of the graphic scenes and larger
representation of males in this genre of film. Statistically, the
attendance to cinemas to watch crime, thriller and horror films is
largely dominated my males. However in more recent times, there
has been an incline in females attending these genres of film. This
could be as a result of a broader representation of female
protagonists and antagonists in these films. Therefore, I believe that
the it wouldn’t be unreasonable to target our film towards females
given that we have included a female protagonist.