The document summarizes the results of a questionnaire given to a target audience of 14-19 year olds for a horror film trailer. It found that most respondents were female, went to the cinema 1-3 times a month, preferred murder and knives as horror conventions, and thought playgrounds or isolated houses made the best settings over high schools. It also determined that the audience preferred psychological and supernatural horror genres and found the trailer for The Ring to be the most effective.

1. Results of Questionnaire
Navneet Sembhi

2. The age of our target audience will be 14-19 year olds. By
asking the age of the respondents we were able to find out
who to target our horror trailer at. This made it easier to us to
identify what this age group wanted in a horror film.

3. By asking the gender were are able to target and
understand our audience better. We will target our
horror film to both male and female, but will address
more females.

4. This question shows that a significant 77% of the
respondents go to the cinema 1-3 times a month. This
question allows us to see if our target audience use the
cinema as a main method of film consumption.

5. By finding out what the most common paradigms are we are
able to use it in our trailer. From this we can see that murder
and knife are two most common paradigms. This tells us that
our audience would like to see these two features. So we will
aim to have a murder and a knife in our trailer.

6. This tells us that 34% our potential target audience think that
the best setting for a horror film is a playground, 23% think
that an isolated house is the best setting and only 7% think
the best setting is a high school. Therefore we will set our
horror film in a playground or an isolated house and not a
high school.

7. We asked this question so that we could find out
what type of villain people liked and base our
characters around these negative characters.

8. The majority of the potential target audience do not
believe that the male gaze is not necessary in a horror
film, so we will not be putting in any features that portray
the male gaze.

9. This question tells us that the majority of or target audience consume film
through the TV, in the comfort of their homes. Also the second most
popular method of consuming films is online. This may be because as the
majority of our target audience are students, it is convenient, easy and
cheap for them, as their disposable income would be quite low.

10. This shows that the majority of the potential target audience prefer
psychological and super-natural type of horror films.

11. The majority of the participant found The Ring trailer most
effective, therefore we will try and use the codes and
conventions of that trailer to make our own.