The document analyzes audience research conducted for a film noir project. A survey was sent to 12 people and 10 responses were received. Most respondents preferred action and adventure films. The research showed that while audiences were familiar with action genres, some were unfamiliar with film noir. This suggests the filmmakers should raise awareness of the noir genre. The research also helped the filmmakers decide on including mysterious characters and plot twists in the film. Most respondents preferred the film to be aimed at ages 15 and up. Common props like guns and cars fit well within the noir genre. The research provided useful insights into audience preferences that the filmmakers will consider for their project.

1. Analysis of audience research
To start off my audience research I created a questionnaire, this ensured that I
got real representation of results back from different audiences. I sent the survey
to 12 people and got 10 responses.
The first question we asked was which
film genre do you prefer. As you can see
from our results most of the audience
preferred to watch action and adventure
films. We are creating a film noir film but
three of the participants questioned me
to ask what a noir film was. We feel the
need to raise awareness for our noir
films, as the audience need a wider
range of films to choose from. There are more action genres for the audience to
watch, which means the audience has been given a specific genre to watch and
therefor will choose the one they most know about. Action genres are also
popular with the audience; this could be incorporated into our noir film as action
scenes are needed to make it more watchable and exciting. 18.2% of the
audience choose comedy. As noirs are serious action films it would be difficult to
incorporate comedy into a noir film.
The result back from the audience has helped
us to figure out which character we must we
must create. As we were struggling between
a mysterious character or a revealing female
(Femme Fatale), this result has made us
choose to use a mysterious woman character.
Not many people liked hero’s to be an option;
this is a good result as we have a half hero
half bad guy, who is the investigator in our film. A convention of noir is that we
have an anti-hero who despite being our main protagonist has their flaws.
Half of the audience choose aged 15 for a film,
which means that our film would be best to aim
for the 15 upwards audience. To make sure our
film will be the correct context for our audience
target we will need to check what is suitable to
be shown. The next choice that the people choose
was an 18, but we would like to aim to have a
wider range of audience so that more people can experience the noir genre.
As shown by the audience’s results they most
like to have a plot twist in the film. We have a
plot twist within our film so this will meet the
demands of most of the audience. Meeting the
demand might make sure that more people will

2. want to watch a noir type film. Another popular answer was narrative told in
chronological order and this means that the audience would like to see every
thing happening in the order it should, with no confusion to throw them of how
is to blame for certain things in the film. Our film will also show a flashback as
the narrator is telling the story to what has happened through his life.
The audience has stated that they like to see
props such as guns, fake blood, cigarettes, and
cars. The most popular ones are guns and cars;
this is great feedback to hear, as a noir film must
have these props to be a realistic noir film from
that time it has came from. Cigarettes are the
least popular prop which could mean the
audience does not like to see people smoking
but they like the effect it gives so they know what type of personality the
character has. So to deal with the smoking we could imply that they smoke but
never show that they take any smoke in.
We asked our audience about how they
would like the titles to show up in the
opening of the film.
Some of the audience did not understand
this question, although they answered it
the best they could. The most popular
answer was ‘All together’ and this would
mean that most of the opening sequence
would be full of the cast and crew all at once. This may not be the best title’s to
use, as the audience would not be drawn in straight away. The second best
choice was continuously and this means we can slowly introduce the cast and
director without drawing all of the attention away from the scene going on in the
background.
From collecting all the audiences’ research we will take on board some of the
most popular things that were chosen by them. We understand that the
audiences have expectations for they types of films they like to see. Although
they might like to stick with the same genre we would like to challenge their film
boundaries.