This document outlines the plans for a hip hop magazine, including targeting an audience of teenagers and young adults aged 16-25 who listen to hip hop music. The magazine will represent artists from poor backgrounds who achieved success through hip hop. Artists will be depicted wearing urban clothing styles commonly seen in hip hop music videos, such as gold chains, hooded coats, baggy trousers, and t-shirts. The magazine will follow conventions of the hip hop genre in its design elements like using red font for the masthead and showing artists wearing designer clothing.