In the course Entertainment and Marketing Promotion, each student was assigned to a student film to create a marketing plan for. This project taught me how to create a marketing plan for a film both as a major Hollywood film and a student film.
In the course Entertainment and Marketing Promotion, each student was assigned to a student film to create a marketing plan for. This project taught me how to create a marketing plan for a film both as a major Hollywood film and a student film.
Efficient marketing strategies help you in a right film marketing approach. As marketing is taking over the film industry so it is very important to plan a proper film marketing strategy for the success of your film. This presentation will help you to know a proper layout for film promotion & distribution.
Here's our #DigitalMarketing #strategy #review of upcoming #movie #Piku. An insightful study of how the movie used various social media channels to promote and engage with the audience.
Efficient marketing strategies help you in a right film marketing approach. As marketing is taking over the film industry so it is very important to plan a proper film marketing strategy for the success of your film. This presentation will help you to know a proper layout for film promotion & distribution.
Here's our #DigitalMarketing #strategy #review of upcoming #movie #Piku. An insightful study of how the movie used various social media channels to promote and engage with the audience.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
2. Marketing Campaign Overview
“Warm Bodies” Marketing campaign is fairly wide reaching,
utilizing many different media platforms to ensure maximum
coverage on the movie.
The marketing campaign was made up mainly of posters and
internet clips, trailers and videos. The premier was also
used as well as interviews and reviews.
3. Marketing Timeline: Pre Launch
The first thing released in relation to the film was this
poster (note that it does not contain information about the
release date or the plot on the poster, just the two leads
being close together to show the romance aspect of the film.
The poster however does state that the film
is based of of the book of the same name,
meaning that the audience can find the basic
gist of the plot if they wish.
4. Marketing Timeline: Pre Launch
Following this poster a new teaser poster was released. This
poster however provides slightly more
Information as it states the release date
(February 1’st)and also gives subtle hints
to the plot with its tagline: “Cold body,
warm heart” which allows the audience to
connote that the movie is still a romance
one but involves zombies.
This poster is also the first one to begin
establishing the brand identity of the film
with the heavy use of red with white and
black degraded writing.
5. Marketing Timeline: Pre Launch
At this point in the campaign no trailer has been released
still but the marketing team clearly made a deal with a
makeup artist on youtube “Michelle Phan, as a makeup tutorial
was released with footage from the film.This tutorial is
clearly aimed at couples due to the language used in it and
therefor starts to let the potential audience know who the
film will be aimed at.
The video also uses the same fonts
that the movie poster was, further
reinforcing the brand identity of the
film.
6. Marketing Timeline: Pre Launch
Now a trailer is released in the campaign, it's a full 2:30
trailer that gives a lot more information about the plot and
firmly reinforces the brand identity with the white and black
degraded writing on a red
Background that is used in the
title and text cards .
The trailer also shows of the
Comedy and action aspects of
The film alongside the romance.
It was aired before movies in
the cinema, on TV and before
Videos and the “Summit
Screening Room” channel on
7. Marketing Timeline: Pre Launch
Another poster is released now. It sticks
With the established brand identity and
uses the tagline of “He’s still dead but
he’s getting warmer.” The poster also
shows the zombie lead giving the female
lead flowers, promoting the romantic
side of the film. We can also see at this
point in the campaign that the poster
Taglines all seem to be making zombie
jokes in relation to romance, a theme that
Can be seen tp persist through other
posters in the future to promote the
comedy in the film.
8. Marketing Timeline: Pre Launch
A new trailer is now released. This one is more of a teaser
trailer, being only 1:01
long. It provides much
less information on the
plot, however it focuses
on juxtaposing the horror
and zombie parts of the
film with the romance and
Comedy. Again it sticks
to following the brand
identity and was released
on the same platforms as
the other trailer was.
9. Marketing Timeline: Pre Launch
At this point, 5 new posters are released for the film. All
of them follow the brand identity laid out by previous media
and all contain taglines with zombie related puns or jokes in
them. It seems that the posters are trying to focus on the
romance and friendship aspects of the film, while also
sexualising both its main characters.
10. Marketing Timeline: Pre Launch
The marketing team for “Warm Bodies” seem to make a deal with
“Fandango Movies”, allowing them to post the first 4 minutes
of the movie to social media
sights and Youtube, getting people eager
for what happens next and generally
hyped for the film.
2 new posters are also released.One of
Them is seen to be more basic, as it
is very similar to a previous
one but without the tagline.
The other is a larger one,
probably meant for billboards
11. Marketing Timeline: Pre Launch
Now the marketing team begin to release full clips of the
movie of moments that were previously seen in trailers. Two
of them were released at this point. This is effective as it
gives people who are already hyped for the movie a bite sized
portion of the movie to keep them interested. However the
clips are not aired like the trailers to help people who want
to avoid spoilers from seeing something they would rather not
see.
12. Marketing Timeline: Pre Launch
Two more clips are now released of moments that were again,
seen in trailers. They remain short and were released on
Youtube and shared to social media sites. (note that many
more clips were released as well however there are upwards of
10 of them all over the internet so all of them will not be
featured)
13. Marketing Timeline: Pre Launch
The last thing released prelaunch for the marketing campaign
was a group of propaganda style posters, all with relevant
zombie references. Only one of them actually contains any
release information but due to the strong sticking to of the
brand identity, these posters would be instantly recognisable
as warm bodies adverts.
14. Marketing Timeline: Launch
On launch of the film there was a red carpet premier event
where all the actors involved in the film and the writer of
the book it was based off go and see the film. This event had
huge media coverage and provided the actors with the
opportunity to act as advertisement to the film by being
interviewed by the press. Events like these can be seen for a
lot of movies as they are an excellent way of launching a
film that a lot of people will no doubt see or hear about.
An interview at the event:
15. Marketing Timeline: Post Launch
Post launch of the film there are two main things that warm
bodies did. One of these were having its cast interviewd by
various websites and other people. This is an exelent idea as
it's a win win for both the marketters of the film, as they
can get their actors to sell their film to people who haven't
gone to see it yet, and the interviews get a star to
interview and get more revenue.
Interview example:
16. Marketing Timeline: Post Launch
The other thing the campaign for “Warm Bodies” uses to get
people into theaters post launch is reviews. These can result
in a loss in ticket sales if a bad review is published
however if a reviewer mentions a movie when it's been
released it can get some to go out and see the movie.
The Guardian Review:
https://www.theguardian.com/film/2013/feb/07/warm-bodies-
review
17. Marketing Campaign Evaluation:
Looking at this campaign as a whole it can easily be said
that it is a highly effective one. The brand identity was
pushed from the very start with every piece of media released
for the film since the first poster following a strict colour
scheme that helped provide the film with its own identity.
This was also reinforced by most media (especially
posters)using zombie related jokes to push the movie. The
only weak aspect of the campaign I would say was the poster
pictured on this slide. It broke the brand identity slightly
by using the colour green for some of its writing and as a
result stood out in a bad way. However in the long run, a
