SDNC13 -Day2- The subjective science of persona building by Stephen Masiclat Service Design Network
The subjective science of persona building by Stephen Masiclat - Syracuse University
Personas guide design and ensure services have a relevant constituency, but they have lacked a low-cost, scientifically valid method for genesis. This presentation shows how Q-Methodolgy defines rigorous personas to guide and test the service design process
2. Content page
The text is all on
the right hand
side of the page
showing
information on
different artists.
This would be
useful for my
magazine in terms
it will help with
how I lay out my
contents page.
The content page is
designed in a specific way
to catch the audiences
attention as the artist is
standing in a posing form
so that the audience can go
to that page.
The colour of the contents page is
simple as it is just white and it
shows the artist on the left hand
side which shows that it wants the
audience to pay full attention to
the artist.
3. Content page
The left hand side of
the contents page is
covered with a full
shot of the artist.
The font on this
contents page is very
small so that the
audience can pay full
detail to the artist this
is a good use of
connotation.
The masthead on
the page brings
out great attention
to the audience
because it is in
bold.
The costuming on the artist
relates to the hip hop genre as he
is wearing smart clothing but in a
stylish form.
The only use of
bright colour in this
contents page.
4. Content page
All the text is on the
left hand side of the
page which makes it
neat and more
analytical for the
audience because
they will be able to
pay more attention
to the artist
The background colour
of the contents page is
matching with the
artists clothing with its
dark grey theme.
The content page
has small text used
in it so that the
reader can pay
more attention to
the artist
Bright colour
clothing is worn on
the artist with detail
shown in the jacket
he is wearing which
is a good mise en
scene to use.
The bag used is a good
prop as it shows that the
artist is a person with
style