1. I asked the participants to watch the TV Spot Trailer
that I had edited to see what response I would get,
and where I might be able to improve in the real
trailer.
The majority of the answers had a positive reaction to
the trailer, saying that they would be interested in
watching the movie and were intrigued into what the
film might be about based on this TV Spot.
Some of the participants mentioned that they would
not watch the movie based on this TV Spot alone as it
did not provide them with enough information and
that if it had been a little bit longer, perhaps the
information given would be enough to interest them
in the movie.
From the feedback that I have been given, I can
establish that this level of information is good for the
majority of audiences to be intrigued to watch the
film, however introducing more information to a
longer trailer would also be ideal in captivating a wider
target market. I can also establish that the soundtrack
being used is captivating as it fits with the action
happening within the trailer and sets the tone for the
film.
2. Looking at the results for this first
question, the majority of the participants
of the survey were male. The table
shows that just below 70% were male
with the other 30% being female. This
could suggest that the majority of the
target audience watching our film will be
of male gender. This does not mean that
women will want to go and watch the
film either. 30% is a large portion of the
target audience and shows that there
must be some element of the idea that is
appealing towards females as well as
men.
This could be the inclusion of Sal’s
relationship with his girlfriend, Hazel.
Since there is a romantic sub story within
the movie, women would be more
intrigued to go and watch to see the
outcome of this encounter.
When we take a look at the results for
the particular age groups that voted in
the survey, we can see that the majority
were aged 12 to 17 years old with a
smaller percentage of participants being
18 to 24 years of age. This shows that
audiences of a young age group aging
from 12 to 24 are likely to watch this
film. It may be appealing to these
audiences as there was a high pace and a
lot going on, which is something that
younger audiences prefer to a calm story
based atmosphere.
3. This question was asked in order to provide me with the information as to which audience psychographic
personalities would be watching our film. This was so that I can distinguish what personality the characters
in the film might have so that the audience can relate to the film as well as what features of the film might
appeal to this kind of psychographic.
The table shows that the majority of participants described that they would choose a brand according to
high satisfaction and instant effect. This correlates with the Explorer psychographic personality. They are
often the first to try out new things. The story that we have developed does contradict some conventions of
normal mobster movies. The use of two mafia bosses running the same family is not conventional and so
would be intriguing to see how this relationship might turn out in the film. The fact that they are twins also
puts another unconventional spin on the film, making it even more appealing to this kind of audience.
Two other psychographs can be seen as popular among the participants in the survey. The results show that
the Mainstream, Resigned and Strugglers psychographics were second most common. This shows how the
most common people will still want to watch this film. The characters in the film will relate to the Resigned
and Strugglers psychographics. Strugglers can associate with the common mobster we see in these films.
They are often seen as losers and so may often experience what these characters may feel as well.
4. The most popular genre that was selected was
Comedy, being voted by 44% more of the participants
than the rest of the genres included. Thriller and
action being second most popular and Drama, Crime
and Mobster being the third most popular genres.
This may shows how comedy plays a key role in
captivating the majority of audiences even though
the film is not of that genre. If I were to include some
elements of comedy into the film, these audiences
would appeal to the film ever so slightly, providing a
chance that they will watch the film. Elements such
as funny one liners and some humour between the
characters at certain moments may be the best way
to include comedy into the mobster film so that the
tension that the film is based around is not lost so
much.
The results from the TV Spot response, showed that
the majority of participants did feel intrigued in
watching the film, even though no aspect of comedy
was incorporated into the trailer. This can show how
comedy may not be needed to captivate this
audience despite their response to this question on
genre.
5. The comments made about why the participants
liked their favourite genre.
It was found that the participants who chose comedy
liked this genre because it made them laugh and
often put them in a good and enlightened mood
afterwards. This would be the most appealing factor
of comedy movies.
The participants commenting on crime and mobster
films said that the exciting stories found in these
films intrigued them. Another comment read that a
relation to the culture represented in the film was
also an appealing factor.
These factors should be taken into consideration
when creating the trailer and developing the film
idea further. It will allow me to create a more
appealing idea to the target audiences.
6. These comments follow on from the last question,
‘Why do you like these films’. Rather than asking a
general question, this question asks for a bit more
detail about why these films are so captivating.
Here the participants that favoured comedies said
that the humour made the films captivating.
However there was more of a response from those
who favoured thrillers, crime and mobster films. They
said that the characters and the story lines were what
captivated them most as the were often deeps and
interesting. The fact that these films involve tense
scenes as well as chasseing and fighting moments,
makes them interesting to a wide range of people as
it includes a range of features that make the film so
great.
By listening to these comments and focusing on
including these features into the film, it can help
create a better end product.
