The survey results showed that most respondents were 17-21 year old males interested in rock music, matching the target audience. However, the sample size was small and only included males, so the results may not apply to the entire target audience. When asked about music video preferences, respondents indicated they prefer narratives or a mix of narrative and performance. The survey also provided useful information about preferred camera focus, locations, and expectations for a rock music video.

1. Audience Research Analysis

2. Responders
• The majority of the answers given were from
17-21 year old males with an interest in Rock
music, this is perfect because it means the
answers fit in with our target audience. We
also found that they listen 4-6 hours of music
on average and mostly sometimes watch
music videos. This is important because it
means their opinion on music videos will be
more valid.

3. Problems
• They main problem with our questionnaire is
that we have a small amount of answers and
therefore the results aren’t very reliable (the
answers may not apply to our entire target
audience). Another problem with the survey
results is that all of them are male, therefore
we don’t know about the female side of our
target audience.

4. Question 6
We then asked the question
‘When watching a music video do
you prefer narrative (story),
performance or a mix?’. To this
the respondents said thy prefer
either narrative or a mix. Using
this knowledge we know to
include both narrative and and
performance in order to please
the audience (shown by the
survey) and to simultaneously
meet genre characteristics.

5. Camera Focus and Mise En Scene
From the further questions asked on the survey we learnt
that the audience would like the lead singer to be a key
focus of the camera, typical locations the audience would
like to be included (such as stages) and different
expectations of a rock music video (for example band
shots and thought beats). From this information we can
find things to include into our video to make it more
appealing to the audience.